Card My Yard

What Card My Yard does

Card My Yard, founded in 2014 by Amy Arnold and Jessica Stanley in Austin, Texas, is a yard greeting and sign rental franchise company that designs, delivers, installs, and removes custom outdoor signage for personal celebrations and commercial events. Core packages include Birthday, Graduation, Business, and a flexible "Something Else" offering, with modular add-ons such as Super Sign (premium oversized signage), Say Anything (fully customizable messages), Schools Rule, and The Perfect Baby Gift. The platform serves individual consumers, families, schools, small businesses, and community organizations, with birthday celebrations representing the primary use case and graduations, anniversaries, baby showers, grand openings, and real estate open houses forming secondary demand.

The company operates a mobile-first online ordering platform through mobile.cardmyyard.com and the corporate website, which routes customer orders to local franchise owners responsible for last-mile delivery, setup, and removal. A streamlined ordering system processes approximately 3,000 system-wide orders per week, with the central technology stack handling booking, design selection, scheduling, and franchise dispatch. The business runs on a unit-pricing model, with birthday packages starting at $100–$110 and graduation/event packages starting at $125–$130, supplemented by franchise-level pricing flexibility.

Card My Yard's revenue derives from two streams: consumer rental fees collected by franchisees for each booking, and corporate-level franchise fees and royalties under the Five Star Franchising platform, which acquired the brand in April 2023. The franchise model employs over 500 independent franchise owners across 46 states, with corporate providing technology, marketing, branding, and operational support. The legal entity operating the brand is CMY Franchising, LLC (DBA Card My Yard), headquartered at 3917 Double Dome Road, Austin, Texas.

Name

Card My Yard

Legal name

CMY Franchising, LLC, DBA Card My Yard

Website

https://cardmyyard.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Card My Yard is a yard greeting and sign rental franchise founded in 2014 that designs, delivers, installs, and removes custom outdoor signage for birthdays, graduations, and events, operating through 500+ franchise locations across 46 states.

Ownership category

akta.pro rank

Product category

Yard Sign Rentals

NAICS

Greeting Card Publishers (513191)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

Keywords

• Yard greeting services
• Yard sign rentals
• Celebration signage
• Event sign rental
• Custom yard signs

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Yard Sign Rental Services: One-time rental fees for custom yard greetings. Customers book packages (Birthday, Graduation, Business, Something Else) and franchisees deliver, install, and remove signage. Services range from basic signs to premium 'Super Sign' packages with customization options.
2. Franchise Fees and Royalties: Revenue generated from franchise owners through licensing fees and ongoing royalties as part of the Five Star Franchising platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Card My Yard rents custom yard greeting signs for celebrations including birthdays, graduations, anniversaries, baby showers, and business events. Customers select a themed package (Birthday, Graduation, Business, or Something Else), schedule a date and location through the online platform, and local franchise owners handle the custom design, delivery, setup, and removal of the signage. The service is a full-service turnkey experience with no storage or cleanup required from the customer.

Product overview

Card My Yard is a yard greeting and sign rental franchise platform operating across more than 500 locations in 46 states. The company offers a portfolio of themed yard sign packages (Birthday, Graduation, Business, and Something Else) along with modular add-on products including Super Signs, Say Anything custom greetings, Schools Rule, and The Perfect Baby Gift. A proprietary online booking system enables customers to book yard sign installations through a streamlined digital platform, with franchise operators handling delivery, setup, and removal. The company was acquired by Five Star Franchising in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthday Package Customizable yard greeting signs for birthday celebrations, available in themed designs and Super Sign formats for various age groups. Customers select a birthday-themed sign, customize the message, and the local franchise owner delivers, sets up, and removes the signage. Birthday packages start at approximately $100-$110.
• Graduation Package Yard greeting signs designed for graduation celebrations, including Super Sign variants for commemorating academic milestones such as college and high school graduations. Franchise owners deliver, set up, and remove the signage at the customer's location. Graduation packages start at approximately $125-$130.
• Business Package Commercial yard signage services for grand openings, school events, and business promotions including Open House signs for realtors. Targets local businesses, schools, churches, and community organizations needing eye-catching, personalized signage for events and milestones. Open House signs start at approximately $60.
• Something Else Package Flexible customizable yard greeting service for any occasion including anniversaries, baby showers, and custom event signage. Designed for celebrations that don't fit into the Birthday, Graduation, or Business categories, allowing customers to create personalized yard greetings for any event.

Quantifiable outcome

• 40% system-wide revenue growth year-over-year
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Five Star FranchisingcoreStrategic or Co-development Partner · 18 April 2023Five Star Franchising acquired Card My Yard, bringing established expertise in the home service franchise industry with a franchisee-first approach and strong focus on innovation in technology, marketing, and branding. The acquisition provides support and structure for 500+ franchise locations while helping accelerate new development.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cardmyyard
• Instagraminstagram.com/cardmyyard
• Xx.com/CardMyYard
• LinkedInlinkedin.com/company/card-my-yard

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Card My Yard