Grand Design RV
Grand Design RV is a Middlebury, Indiana-based subsidiary of Winnebago Industries that manufactures towable and motorized recreational vehicles (travel trailers, fifth wheels, toy haulers, Class B/C motorhomes, destination trailers) sold exclusively through an authorized dealer network across North America.
- Company typePrivate
- Founded2012
- HeadquartersMiddlebury, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grand Design RV does
Grand Design RV, LLC is a Middlebury, Indiana-based manufacturer of recreational vehicles founded in 2012 by industry veterans Donald Clark, William Fenech, and Ronald Fenech. The company operates as a privately held subsidiary of Winnebago Industries (NYSE: WGO) and produces a broad portfolio of towable and motorized RVs spanning travel trailers (Transcend, Imagine, Serenova, Reflection TT), fifth wheels (Reflection, Solitude, Influence), toy haulers (Momentum), motorized Class B vans and Class C/Super C motorhomes (Lineage), and destination trailers (Foundation). Pricing ranges from under $23,000 MSRP for entry-level Transcend Lite models to over $323,000 for Lineage Series F Super C motorhomes, with technical differentiators including industry-first Lippert ABS braking on Imagine and Reflection lines, the 101-inch wide-body chassis, 330W solar packages on Solitude, the Firefly Integrations touch-screen command center, and the new Omega fifth-wheel frame developed with Lippert Components backed by a 5-year transferable warranty.
Grand Design sells exclusively through an authorized independent dealer network across the United States and Canada, with no direct-to-consumer channel; the company supports dealers through a Dealer Portal for warranty, spiffs, and inventory, plus a Dealer Hub with co-marketing assets. Revenue is generated one-time at unit sale (with downstream aftermarket parts/accessories through a dealer merchandise store), and customer engagement is reinforced by an active owner community anchored on the annual Grand Design National Rally (1,200+ attendees) and 30+ regional rallies. The company operates from its headquarters and main manufacturing facility at 11333 County Road 2, Middlebury, IN, employs 501-1,000 people, and has achieved approximately 4% retail market share in motorhomes per a March 2026 Raymond James conference disclosure, with multiple 2026 trade awards including Innovation of the Year for the Lineage shower system.
Grand Design RV firmographics
Firmographics- Name
- Grand Design RV
- Legal name
- Grand Design RV, LLC
- Website
- https://granddesignrv.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Grand Design RV is a Middlebury, Indiana-based subsidiary of Winnebago Industries that manufactures towable and motorized recreational vehicles (travel trailers, fifth wheels, toy haulers, Class B/C motorhomes, destination trailers) sold exclusively through an authorized dealer network across North America.
- Ownership category
- akta.pro rank
Grand Design RV industry classification
Industry- Product category
- Recreational Vehicles (RVs)
- NAICS
- Travel Trailer and Camper Manufacturing (336214), Motor Home Manufacturing (336213)
- SIC
- Motor Homes (3716)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where Grand Design RV is headquartered
LocationHeadquarters
- HQ city
- Middlebury
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Grand Design RV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- RV Sales: Primary revenue from manufacturing and selling recreational vehicles including travel trailers, fifth wheels, toy haulers, and motorized Class B and Class C RVs. Products sold through dealer network at MSRP ranging from under $23,000 for entry-level travel trailers to over $300,000 for luxury motorized RVs.
- Aftermarket Parts and Accessories: Grand Design operates a dealer merchandise store (dealerstore.granddesignrv.com) selling branded apparel, collateral materials, and accessories. Also offers parts lookup and service support through dealer network.
- Warranty and Service: Revenue generated through warranty services and dealer support. Company emphasizes comprehensive warranty coverage as a key differentiator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lineage Series F Motorized RVs - Luxury Class C motorhomes |
| One time/ perpetual license | Pay-as-you-go | Solitude 310GK - Luxury Fifth Wheel for extended travel and full-time living |
| One time/ perpetual license | Pay-as-you-go | Momentum 24MAV - Compact Toy Hauler |
| One time/ perpetual license | Pay-as-you-go | Transcend Lite 121RBL - Lightest, smallest, most affordable travel trailer |
| One time/ perpetual license | Pay-as-you-go | Imagine AIM 19MLA - Lightweight couple's travel trailer |
| One time/ perpetual license | Pay-as-you-go | Transcend 265BHT - Travel trailer with rear living room |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Grand Design RV product offering
Product offeringCore offering
Grand Design RV manufactures and sells a broad portfolio of recreational vehicles, including travel trailers, fifth wheels, toy haulers, motorized Class B camper vans and Class C/Super C motorhomes, and destination trailers. The company operates as a privately held subsidiary of Winnebago Industries (NYSE:WGO) and distributes its products exclusively through a North American network of authorized independent dealers, with MSRPs ranging from under $23,000 to over $323,000.
Product overview
Grand Design RV is a recreational vehicle manufacturer producing a comprehensive portfolio of towable and motorized RVs across multiple price points and use cases. The product lineup includes: (1) Travel Trailers - entry-level to premium options under Transcend (One, Xplor, standard, Lite), Imagine (AIM, XLS, standard), Serenova, and Reflection TT brands; (2) Fifth Wheels - luxury residential-style RVs under Reflection (100 Series, 150 Series, standard), Influence, and Solitude brands; (3) Toy Haulers - from compact MAV to full-size luxury Momentum models including G-Class variants; (4) Motorized RVs - luxury Class B camper vans and Class C motorhomes under the Lineage brand (Series M, F, VT, VP, E); and (5) Destination Trailers - the new Foundation brand for stationary luxury living. All products emphasize quality construction, residential-style amenities, and innovation such as standard solar packages on Solitude and anti-lock braking systems on Imagine and Reflection lines. Grand Design RV is a subsidiary of Winnebago Industries.
Differentiator
Problem solved
Functional benefit
Brands
- Transcend: Travel trailer brand including Transcend One, Transcend Xplor, and standard Transcend lines
- Transcend Lite
- Imagine
- Serenova
- Reflection
- Solitude
- Influence
- Momentum
- Lineage
- Foundation
- myGDRV
Products and services
- Transcend Travel Trailers Towable travel trailers sold through authorized dealers, offering a balance of features, quality, and value for families, couples, and first-time RV buyers; includes the lightest and most affordable Transcend Lite model (MSRP under $23,000).
- Imagine Travel Trailers Travel trailers known for quality construction, residential-style features, and towability without compromise; includes lightweight Imagine AIM (e.g., 19MLA at MSRP $37,332) for couples and adventure-focused buyers.
- Serenova Travel Trailers Travel trailer brand offering comfort and relaxation features for recreational camping consumers.
- Reflection Travel Trailer Travel trailer version of the Reflection line bringing residential comfort to a towable package with standard ABS braking.
- Reflection Fifth Wheels Luxury fifth wheel family (Reflection 100 Series, 150 Series, and standard Reflection) featuring residential-style amenities, deep slide-outs, premium construction, standard ABS braking, and the Omega fifth-wheel frame.
- Influence Fifth Wheel Premium luxury fifth wheel designed for full-time living with residential amenities and spacious interiors.
- Solitude Fifth Wheel Luxury extended-stay fifth wheel featuring a 101-inch wide-body chassis, three deep slide-outs, R-45 roof insulation, residential-style amenities, and a factory 330W solar package; base MSRP starts at $147,540.
- Momentum Toy Haulers Toy hauler family spanning compact Momentum MAV (MSRP $52,716), G-Class travel trailer and fifth wheel variants, and the full-size luxury Momentum 399M with garage, patio deck options, and residential amenities.
- Lineage Series F Super C Motorhome Super C motorhome built on Ford F-600 or F-550 chassis featuring Fox Factory suspension, luxury interiors, and 4x4 capability; Lineage Series F 31ZW MSRP $316,799 and 31ZW5 MSRP $323,293.
- Lineage Series M Class C Motorhome Luxury Class C motorhome built on Ford cab chassis offering comfort and capability for adventure travel.
- Lineage Series VT Class B Camper Van Luxury Class B adventure van featuring a patent-pending expandable bathroom and a 48-volt AC system for extended off-grid travel.
- Lineage Series VP Class B Camper Van Luxury Class B camper van designed for comfort and capability in a compact footprint.
- Lineage Series E Class C Motorhome Gas-powered Class C motorhome featuring Grand Design craftsmanship, currently in development with production underway and debuted at the 2026 Florida RV SuperShow.
- Foundation Destination Trailer Destination trailer brand marking Grand Design's entry into the destination trailer market; the 42GD model features a first-of-its-kind elevated rear observation deck for stationary luxury living.
Quantifiable outcome
- 4% retail market share in motorhomes achieved by Grand Design brand
- +2 more outcomes
Companies that use Grand Design RV
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Grand Design RV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Grand Design RV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- The DyrtminorGrand Design RV is the presenting sponsor of The Dyrt's 2026 Best Places to RV awards. The partnership highlights camping destinations selected based on ratings and reviews from The Dyrt's camping community of over 5 million users. The awards recognize destinations for scenic beauty, amenities, proximity to key destinations, cleanliness, and friendliness.
- Lippert ComponentscoreGrand Design partnered with Lippert Components to develop the new Omega fifth-wheel frame. The frame incorporates structural upgrades including thicker steel, additional fasteners, larger lag screws, and reinforced crossmembers to improve stability and durability. The partnership includes a 5-year transferable warranty and will be offered on Reflection, Solitude, Influence, and Momentum brand models.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Grand Design RV competitors and assessment
Company assessmentDirect peers
- Newmar: Newmar is Grand Design's sister brand under Winnebago Industries, producing luxury Class A and Class C motorhomes (Dutch Star, Ventana, Super Star). Comparable premium motorized positioning and shared dealer/service infrastructure create direct overlap with the new Lineage Series F and M motorhomes.
- Coachmen RV: Coachmen RV manufactures travel trailers, fifth wheels, Class C motorhomes, and Class B camper vans under brands such as Apex, Leprechaun, and Beyond. As a Forest River subsidiary, Coachmen directly overlaps Grand Design's Imagine, Reflection, and Lineage product ranges.
- Heartland RV: Heartland RV produces fifth wheels, travel trailers, and toy haulers with brands like Landmark, Bighorn, and Cyclone. As a Thor Industries subsidiary, Heartland competes directly with Grand Design's Reflection, Solitude, and Momentum lines at the premium fifth wheel and toy hauler end of the market.
- Keystone RV: Keystone RV manufactures travel trailers, fifth wheels, and toy haulers (Montana, Cougar, Passport, Raptor, Springdale). As a direct towable competitor with a similar multi-brand strategy through Thor Industries, Keystone is one of the closest substitutes across Grand Design's core categories.
- Airstream: Airstream is a Thor Industries subsidiary producing iconic travel trailers and Class B camper vans ( Interstate, Atlas, Rangeline). Comparable in premium towable positioning, dealer-channel distribution, and owner-community marketing that Grand Design uses to differentiate itself.
- Jayco: Jayco manufactures travel trailers, fifth wheels, toy haulers, and motorized RVs across price points closely overlapping Grand Design's portfolio. Both are premium-leaning subsidiaries of major industry parents (Jayco under Thor Industries), making product, channel, and customer base highly comparable.
- Forest River: Forest River is one of the largest U.S. RV manufacturers producing travel trailers, fifth wheels, toy haulers, and motorhomes across numerous sub-brands. As a Berkshire Hathaway subsidiary, it competes head-to-head with Grand Design in nearly every towable and motorized category at overlapping dealer channels.
- Tiffin Motorhomes: Tiffin Motorhomes produces premium Class A, Class C, and Class B motorhomes (Allegro Bus, Phaeton, Wayfarer). Directly comparable in luxury motorized positioning and dealer-supported service model to Grand Design's expanding Lineage Series F, M, and E motorized lineup.
Broad incumbents
- Thor Industries: Thor Industries is the largest U.S. RV manufacturer with subsidiaries including Jayco, Keystone, Heartland, Airstream, and Tiffin. As Grand Design's largest industry peer at the holding-company level, Thor's portfolio breadth, scale, and dealer relationships define competitive intensity across every category Grand Design operates in.
Emerging players
- Alliance RV: Alliance RV is a younger entrant producing fifth wheels, travel trailers, and toy haulers (Avenue, Paradigm, Valor) targeting the same premium towable buyer as Grand Design's Reflection, Solitude, and Momentum lines. Its rapid growth makes it a meaningful emerging share-taker in Grand Design's core categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Grand Design RV social profiles
Digital presenceGrand Design RV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grand Design RV leadership team
Management profileNumber of profiles
Profiles3 records
Grand Design RV funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grand Design RV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grand Design RV
What does Grand Design RV do?
Grand Design RV manufactures and sells a broad portfolio of recreational vehicles, including travel trailers, fifth wheels, toy haulers, motorized Class B camper vans and Class C/Super C motorhomes, and destination trailers. The company operates as a privately held subsidiary of Winnebago Industries (NYSE:WGO) and distributes its products exclusively through a North American network of authorized independent dealers, with MSRPs ranging from under $23,000 to over $323,000.
Is Grand Design RV a public or private company?
Grand Design RV is a private company. It is classified as corporate owned and is currently operating.
When was Grand Design RV founded?
Grand Design RV was founded in 2012. It employs 501 to 1,000 people.
Where is Grand Design RV based?
Grand Design RV is headquartered in Middlebury, United States, in the North America region.
How does Grand Design RV make money?
Three revenue lines are on record. RV Sales are the primary driver. The others are aftermarket Parts and Accessories and warranty and Service.
Who are Grand Design RV's main competitors?
Direct peers on record are Newmar, Coachmen RV, Heartland RV, Keystone RV, Airstream, Jayco, Forest River and Tiffin Motorhomes. Thor Industries is listed as a broad incumbent. Alliance RV is listed as an emerging player.
Does Grand Design RV have an API?
No public API is recorded for Grand Design RV.
What industry is Grand Design RV in?
Grand Design RV's product category is Recreational Vehicles (RVs). Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its NAICS code is 336214 and its SIC code is 3716.