Airtastic

What Airtastic does

Airtastic is a privately-held, multi-location operator of physical family entertainment centres headquartered across Northern Ireland and the Republic of Ireland. The company runs six purpose-built venues in Bangor, Belfast (Newtownabbey), Craigavon, Lisburn, Cork, and Kildare (Celbridge), each combining multiple activity zones with on-site food and beverage. Its activity stack spans bowling, indoor laser tag, inflatable parks (Inflata), trampoline and ninja courses, soft play, space-themed adventure mini golf, amusement arcades, and 'Ultimate Challenges' escape-style challenge rooms. Two owned F&B sub-brands — NY Kitchen and NY Urban Pizza — are deployed across most sites.

The company monetizes through per-activity and per-game transaction fees at each venue, supplemented by per-cover F&B spend, curated birthday party packages at all six sites, and specialized corporate team building and school/youth group bookings. Gift vouchers and a redeem pass system provide prepaid, small-denomination revenue that extends the acquisition loop. Go-to-market is direct-to-consumer, with the corporate website (air-tastic.com) and a dedicated booking subdomain (bookings.air-tastic.com) acting as the primary digital front door, supported by an email newsletter, promotional offers, and SEO-optimized location landing pages. No mobile app, public API, or disclosed loyalty program is in evidence. Customer segments are horizontal — families with children, corporate/adult groups, and schools/youth groups — with no disclosed enterprise anchor accounts.

The company has no disclosed funding rounds, parent company, public listing, executive team bios, or revenue/headcount figures in the available data, indicating a privately held regional operator with a deliberately contained public footprint. Strategic posture to date has been multi-site expansion within a defined Ireland/Northern Ireland geography, activity portfolio broadening within each venue, and vertical integration into F&B.

Name

Airtastic

Legal name

Airtastic

Website

https://airtastic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Airtastic operates six physical family entertainment centres across Northern Ireland and the Republic of Ireland, offering bowling, laser tag, trampolines, soft play, mini golf, arcades, F&B, birthday parties, and corporate team building to families, schools, and adult groups.

Ownership category

akta.pro rank

Product category

Family Entertainment Centres

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Family entertainment centres
• Indoor activity venues
• Birthday party packages
• Corporate team building events
• Bowling and laser tag

Headquarters

HQ city

Bangor

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Activity Admissions and Game Play: Customers pay per activity or game session including bowling, laser tag, mini golf, trampoline, soft play, ultimate challenges, and arcade games. Revenue is generated through per-use transaction fees at each location.
2. Food and Beverage: On-site food and beverage service through NY Kitchen and NY Urban Pizza branded restaurants at select locations. Customers purchase meals, snacks, and drinks during their visit.
3. Gift Vouchers: Sale of gift vouchers for activities and experiences, providing pre-paid revenue for future redemption.
4. Birthday Party Packages: Curated party packages for children's birthdays including activity access, food, and party room rental at all six locations.
5. Group Bookings and Corporate Events: Specialized team building events and school/youth group packages providing group rates for organized activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Airtastic operates six indoor family entertainment centres across Northern Ireland and the Republic of Ireland, offering pay-per-activity access to bowling, laser tag, inflatable parks, trampolines, soft play, mini golf, arcades, and ultimate challenge rooms. Revenue is generated through per-use activity fees, food and beverage sales (NY Kitchen and NY Urban Pizza), bundled birthday party packages, corporate team building events, and school/youth group bookings.

Product overview

Airtastic Entertainment Centres operates as a multi-location entertainment venue chain offering diverse recreational activities across six locations in Ireland and Northern Ireland (Bangor, Belfast, Cork, Craigavon, Kildare, and Lisburn). The portfolio includes core activity products: bowling alleys, laser tag arenas, inflatable parks (Inflata), trampoline parks, soft play centres, adventure mini golf courses, amusement arcades, and ultimate challenge rooms. These activities are complemented by food & beverage services (NY Kitchen and NY Urban Pizza brands), party hosting services, team building programs, and school/youth group packages. The company operates on a unified booking platform with location-specific offerings—some activities like trampolines and ultimate challenges are exclusive to specific locations (Craigavon and Lisburn respectively)—while core offerings like bowling and arcade amusements are available across multiple sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Challenges Challenge room experiences featuring obstacle courses and competitive challenges like the Gym Tonic challenge and Colour Twist challenge, available at the Lisburn location. Designed for families, adults, and team building groups seeking competitive indoor activities.
• Laser Tag Indoor laser tag battles in dedicated arenas. Available at Belfast, Craigavon, Lisburn, and Kildare locations for families, groups, and corporate team building.
• Inflatables (Inflata Parks) Inflatable play areas featuring slides and obstacle courses. Available at Belfast and Cork locations for children and family visitors.
• Trampoline Trampoline park offering bouncing activities at the Craigavon location for active play and physical recreation.
• Bowling Ten-pin bowling alleys available at all six Airtastic locations (Bangor, Belfast, Craigavon, Lisburn, Cork, and Kildare) for families, adults, and group bookings.
• Soft Play Soft play centres with play frames and slides for children. Available at Belfast, Craigavon, and Kildare locations for younger children and families.
• Mini Golf (Adventure Golf) Space-themed mini golf courses available at Craigavon and Cork locations for families and adult groups.
• Amusements (Arcade) Amusement arcades with prize-winning games available at Belfast, Cork, Craigavon, and Kildare locations.
• Eat & Drink (NY Kitchen / NY Urban Pizza) On-site food and beverage service including New York-style pizza and diner-style dining at all six Airtastic locations. Customers purchase meals, snacks, and drinks during their visit.
• Birthday Parties Curated birthday party packages for children including activity access, food, and party room rental. Available at all six Airtastic locations with location-specific offerings.
• Adults & Team Building Corporate team building events and adult group entertainment packages available at all six Airtastic locations, including dedicated options like Ultimate Challenges.
• Schools & Youth Groups Group activities and programs for school groups and youth organizations available at all six Airtastic locations, providing structured activity sessions for educational outings.
• Gift Vouchers Pre-paid gift vouchers for activities and experiences at Airtastic centres, providing pre-paid revenue for future redemption.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EyekillerminorOthersWebsite design and development partner responsible for the Airtastic website. Listed as the website developer in the footer.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• David Lloyd Leisure: Large UK/European premium health and racquets club operator with ancillary family leisure programming. Broader incumbent with overlapping family and corporate customer segments but operating in a different primary category.
• Center Parcs UK: UK family short-break destination with extensive indoor and outdoor activity programming, F&B, and accommodation. Adjacent family leisure incumbent competing for the same family discretionary spend pool.
• LEGOLAND Discovery Centres: Merlin Entertainments' indoor FEC concept combining rides, attractions, party rooms and food. Overlaps with Airtastic on family entertainment, party hosting, and indoor activity centre model.

Direct peers

• Mr. Mulligan's: UK-based family entertainment chain offering multi-activity venues including mini golf, bowling, laser tag and food. Similar concept and target market to Airtastic, with comparable party and group offerings.
• Tenpin: UK family entertainment centre chain combining bowling, laser tag, arcade, food and drink, and party bookings. Closely aligned business model and customer segments (families, corporate groups, birthday parties) to Airtastic.
• Namco Funscape: Operates arcades and family entertainment centres in the UK featuring bowling, bumper cars, arcades and party packages. Comparable multi-activity FEC operator with similar customer segments.
• Hollywood Bowl Group: UK-listed operator of ten-pin bowling and family entertainment centres with on-site food and beverage. Directly comparable to Airtastic on multi-activity indoor entertainment, party packages, and per-play pricing model, though at much larger scale.

Emerging players

• Jump Inc: UK trampoline and inflatable park operator that overlaps with Airtastic's Inflata and trampoline offerings, birthday parties, and group sessions. Smaller-format but directly comparable activity mix and customer base.
• Funland (UK): Smaller UK FEC and trampoline park operator offering multi-activity indoor entertainment similar to Airtastic, including parties and group bookings for families and schools.

Regional players

• Adventure Island (Essex) / Pleasurewood Hills: UK regional amusement/theme parks focused on family entertainment with on-site F&B and party offerings. Comparable customer segments and seasonal party programming though operating primarily outdoor attractions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/airtastic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airtastic