Eyekiller

What Eyekiller does

Eyekiller Ltd is a privately held, full-service digital agency headquartered in Bangor, Northern Ireland, founded in 2003 and registered as a private limited company under company number NI045770. The firm operates with a 20+ person in-house team spanning UX/UI design, strategy, development, and digital marketing, with an explicit no-outsourcing model. Its core offering is research-led website design, development, and digital marketing services delivered primarily on Craft CMS, supplemented by Craft Commerce for ecommerce and Shopify for standalone retail stores. Specialized integrations include Spektrix for arts and culture ticketing/CRM, Algolia for AI-powered search, Salesforce and HubSpot for CRM, and payment gateways spanning Stripe, Apple Pay, Google Pay, PayPal, SagePay, and WorldPay. All builds meet WCAG 2.2 accessibility standards, positioning the agency for ADA and European Accessibility Act compliance mandates.

The company's revenue model combines one-time custom website build fees with recurring retainers for digital marketing, SEO, PPC, and post-launch support packages including custom SLAs. Pricing is quote-based and not publicly disclosed, with most projects delivered within 3-4 months. Eyekiller generates business through a sales-led, consultative engagement model anchored in a discovery phase comprising stakeholder interviews, analytics analysis, and user research. The customer base is enterprise-skewed and concentrated in five primary verticals: arts and culture organizations (Grand Opera House, W5, Orpheus Chamber Orchestra, Lyric Theatre, Symphony Space, Story Museum), public sector (Arts Council of Northern Ireland, Eastleigh Borough Council, Equality Commission NI), manufacturing and B2B (Aqualla, Somerville, Lagan Building Solutions), hospitality and tourism (Clandeboye Lodge, Belfast International Airport, Game of Thrones Studio Tour), and venue and events (SSE Arena Belfast, ICC Belfast, Belfast Giants). Geographic reach spans Northern Ireland, the UK, Ireland, and North America (notably New York City arts clients), with no disclosed funding or external investment on record.

Strategically, Eyekiller's positioning rests on niche vertical specialization (particularly arts and culture with Spektrix), formal partnerships with Craft CMS, Spektrix, Shopify, and Google, and a regulatory credential stack (Cyber Essentials, ICO Data Controller registration, Crown Commercial Service supplier status) that opens public sector procurement pipelines. The firm holds awards including a 2024 Webby Awards Honorable Mention for the Oliver Jeffers project and multiple Awwwards nominations, and is managed by Jamie Robinson as Managing Director alongside Jason Purdy as Head of Digital Strategy. Operating metrics across named case studies show conversion improvements ranging from 30% to 782%, with the agency retaining long-term client relationships that often span multiple engagements over 5+ year website lifecycles.

Name

Eyekiller

Legal name

Eyekiller Ltd

Website

https://eyekiller.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Eyekiller is a Northern Ireland-based, full-service digital agency founded in 2003, delivering web design, development, and digital marketing services via a 20+ person in-house team. It serves enterprise and public sector clients across arts and culture, manufacturing, hospitality, and venue verticals in the UK, Ireland, and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: Custom website design and development services using Craft CMS. Includes discovery, UX/UI design, web development, and ongoing support. Project-based pricing with most websites delivered within 3-4 months.
2. Digital Marketing Services: Ongoing SEO, PPC, content strategy, and social media marketing services. Monthly retainer or project-based engagements for performance optimization and campaign management.
3. Spektrix Integration Services: Specialized integration services for arts and cultural organizations needing ticketing system integration with Craft CMS websites.
4. Shopify Development: ECommerce store development and migration services using Shopify platform for retail and trade customers.
5. Support & Aftercare: Post-launch support packages including basic support, custom SLAs, and discounted drawdown days for new development and improvements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Eyekiller is a full-service digital agency delivering custom website design, UX/UI design, and web development on Craft CMS (with Shopify for standalone ecommerce and Spektrix for ticketing integrations) alongside ongoing digital marketing services including SEO, PPC, content strategy, and social media. The agency serves enterprise and mid-market clients primarily in arts and culture, public sector, manufacturing, and hospitality through a discovery-led, project-based engagement model. Most websites are delivered within 3–4 months with optional long-term support and aftercare retainers.

Product overview

Eyekiller is a full-service digital agency offering a unified portfolio of web design, development, and digital marketing services. The core offering centers on research-based website discovery, data-led web design, UX/UI design, and results-driven digital marketing. Their primary development platform is Craft CMS, supplemented by Craft Commerce for ecommerce and Spektrix for ticketing integrations in the arts and culture sector. Shopify is offered as a dedicated ecommerce alternative for standalone retail stores. The digital marketing services include SEO, PPC advertising, content strategy, and social media management. All services are delivered by an in-house team of 20+ professionals based in Bangor, Northern Ireland, serving clients across Northern Ireland, Ireland, the UK, and North America since 2003.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery Strategic planning phase that identifies opportunities, validates strategies, and defines project scope before full-scale implementation. Includes stakeholder interviews, analytics analysis, user research, comparative audits, and content evaluation to form a clear project foundation.
• Web Design Bespoke UX/UI web design creating intuitive, engaging user journeys tailored to convert visitors into loyal customers. Includes wireframing, prototyping, accessibility-centered strategy, and high-fidelity design systems.
• User Experience Design UX design process helping clients gain competitive edge through audience behavior analysis, user testing, information architecture planning, and accessibility-centered strategy. Includes stakeholder interviews, persona creation, customer journey mapping, and design system implementation.
• Accessible Website Design Accessibility-focused web design meeting WCAG 2.2 standards ensuring compliance with ADA, European Accessibility Act (EAA), and global accessibility regulations. Includes semantic HTML, keyboard navigation, assistive technology consideration, and inclusive interaction patterns.
• Website Development Custom digital platform development using scalable frameworks and structured CMS environments supporting long-term editorial control. Includes responsive frameworks, performance optimization, security implementation, and seamless third-party integrations.
• Craft CMS Development Specialized web development on the Craft CMS platform offering unmatched flexibility and reliability. As an approved Craft CMS Partner, Eyekiller delivers seamless user experiences with effortless content management, live preview, custom API integrations, and high-level security.
• Spektrix Integration Expert integration of the Spektrix ticketing and venue management platform with Craft CMS for arts and culture organizations. Includes custom API integration for real-time event data syncing, membership systems, donation flows, and seamless booking journeys.
• Shopify Development Trusted Shopify development for standalone ecommerce stores, from custom theme design to high-converting checkouts, mobile-first storefronts, integrated payment options, abandoned cart recovery, and built-in SEO tools. Eyekiller also offers Shopify Plus for enterprise-level businesses.
• Technical SEO Technical SEO ensuring websites are structured, optimized, and free from crawlability/indexing errors. Covers site speed, mobile performance, Core Web Vitals (LCP, INP, CLS), crawlability, structured data, clean code, and migration management with 301 redirects.
• Paid Advertising (PPC) Pay-per-click advertising offering instant visibility at top of search results, across display networks, and on social media. Certified Google Ads Partners offering strategic campaign management for Google Ads, Bing Ads, Meta, Reddit, Pinterest, X, Spotify, and TikTok.
• Search Engine Optimisation SEO strategy improving website visibility through content, keywords, backlinks, and optimization. Includes keyword research, competitor analysis, content optimization, and ongoing maintenance aligned with Google algorithm updates.
• Digital Marketing Comprehensive digital marketing strategies customized for specific objectives including increased sales, brand awareness, and customer engagement. Uses SEO, PPC, content marketing, social media, email campaigns, and conversion rate optimization.
• Content Strategy Planning, creation, and management of content aligned with business goals and audience needs. Includes discovery and audience insights, content creation and copywriting, content audits, SEO and keyword strategy, and sitemap and content mapping.
• Social Media Social media marketing aligning messaging, visuals, and goals across channels. Creates content and campaigns driving traffic to websites, guiding users to key landing pages, and supporting lead generation, product promotion, or event registrations.

Quantifiable outcome

• Grand Opera House achieved 114% more users converted after website redesign
• +8 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• Craft CMS (Pixel & Tonic)coreTechnology or IntegrationEyekiller is an approved Craft CMS Partner, recognizing their team's knowledge, experience and expertise in Craft development. Specializes in building custom websites on the Craft CMS platform with unmatched flexibility and reliability.
• SpektrixcoreTechnology or IntegrationEyekiller is a Spektrix Partner offering Spektrix Craft CMS integration expertise. Builds custom plugins utilizing the Spektrix API to enable real-time syncing of event and performance data between ticketing system and client websites.
• ShopifycoreTechnology or IntegrationTrusted Shopify developers offering custom theme design, high-converting checkouts, mobile-first storefronts, and Shopify Plus enterprise solutions. Helps brands unlock full platform potential.
• GooglemajorTechnology or IntegrationCertified Google Ads Partners. Utilizes Google Analytics 4, Google Ads, Google Search Console, and YouTube integration. Implements Google Consent Mode V2 for tracking consent.
• Meta (Facebook & Instagram)majorTechnology or IntegrationManages Facebook and Instagram advertising campaigns. Uses Meta Pixel for retargeting and advertising through Meta platforms.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cyber-Duck: UK-based digital agency of comparable size offering web design, UX, development, and digital marketing services to enterprise and mid-market clients — closely overlaps Eyekiller's service stack and audience.
• Code Computerlove: Manchester-based digital agency providing web design, custom digital product development, and digital strategy to enterprise clients — comparable in CMS-platform-driven delivery model and enterprise client base.
• Made Brave: Scottish creative digital agency offering web design, branding, and digital marketing with a similar boutique-to-mid-market size profile and enterprise creative clientele.
• Kumo Digital: UK digital agency offering web design, development, and integrated digital marketing — competes for similar mid-market and enterprise clients with comparable scope and team size.

Broad incumbents

• Reading Room: London-headquartered digital agency and consultancy providing web design, digital transformation, and platforms to enterprise, public-sector, and cultural clients — broader portfolio but overlapping arts/culture and public-sector work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eyekiller
• Facebookfacebook.com/eyekiller
• LinkedInlinkedin.com/company/eyekiller
• Instagraminstagram.com/weareeyekiller

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyekiller