Deula

What Deula does

DEULA-Nienburg GmbH is a German vocational education and training institution founded in 1926, headquartered in Nienburg/Weser, Germany, operating as one of the largest providers of practical continuing education in northern Germany. The organization delivers hands-on training across three primary pillars: Agriculture and New Energies (plant production, livestock farming, biogas, and photovoltaic technologies), Industry and Trade (automation, metalworking, welding), and Horticulture and Forestry (garden/landscape construction, chainsaw certification). Supporting offerings include a driving school covering all license classes, an international internship program with 4-6 month and 12-month placements, and conference facilities with 250-bed on-site accommodation. The company is staffed by 36 employees and operates on a physical training campus combining seminar rooms, dining services, and practical training areas.

The institution generates revenue primarily through per-course fees for seminars and certifications (ranging from 130 EUR for safety training to 1,105 EUR for advanced chainsaw certification), international internship programs, and Erasmus+/Leonardo da Vinci-funded exchange programs. It supplements these commercial streams with EU grants including ELER, KLARA, and Erasmus+ partnerships, plus institutional support from Landkreis Nienburg/Weser and Landwirtschaftskammer Niedersachsen (its founding partner since 1926). Go-to-market combines on-campus instruction at the Nienburg facility with mobile training services delivered at client locations, plus international institutional partnerships that channel students and staff mobilities from 15+ countries including Poland, Spain, Iceland, France, Italy, Bulgaria, Greece, Turkey, Kazakhstan, Uzbekistan, Kyrgyzstan, India, and Colombia.

Technology infrastructure is supporting rather than core: a proprietary eLearning platform handles digital course materials and Agriculture 4.0 modules covering precision farming, IoT, and automated farm management. The integration stack is limited to Matomo (self-hosted web analytics), Google Maps API, and YouTube video embeds. The company operates no proprietary AI/ML systems; references to "AI" appear only as curriculum topics taught within the Zukunftsforum (drones, robotics, AI in agriculture) rather than as internal capability. The organization is registered as a private German limited liability company (GmbH) under HRB 30466 at the District Court of Walsrode, with Bernd Antelmann serving as Director and no parent company or external equity ownership identified.

Name

Deula

Legal name

DEULA-Nienburg GmbH

Website

https://deula-nienburg.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

DEULA-Nienburg GmbH is a 98-year-old German vocational education institution headquartered in Nienburg/Weser, offering practical training in agriculture, horticulture, forestry, industry, and trades to farmers, students, and international exchange participants.

Ownership category

akta.pro rank

Product category

Vocational Training and Agricultural Education

NAICS

Technical and Trade Schools (6115), Apprenticeship Training (611513), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200), Agricultural Services (700)

akta.pro primary industry

Crop, Soil & Agronomy Technician Training (EDAOAOAF)

akta.pro secondary industries

Erasmus+ and Government-Sponsored Exchange Partnerships (EDAIABAJ), Agriculture & Food Production (EDABALAA)

Keywords

• Agricultural vocational training
• Horticulture forestry training
• Erasmus+ exchange programs
• Specialized certification courses
• Agricultural engineering education

Headquarters

HQ city

Nienburg/Weser

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vocational Training Courses: Fees from professional development courses in agriculture, horticulture, forestry, and industrial trades including seminars, certifications, and specialized training programs
2. Internship Programs: International internship program fees including accommodation and theoretical training components for students from various countries
3. Seminars and Workshops: Individual seminar fees for specialized courses such as chainsaw certification (765 EUR), animal stall climate checks (234 EUR), and safety training

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DEULA-Nienburg operates a vocational training and continuing education center delivering practical, hands-on courses across agriculture, horticulture, forestry, industry, and trade. Beyond its domestic training programs, it runs international student exchange and internship programs through Erasmus+ and Leonardo da Vinci, with on-site 250-bed accommodation supporting residential participants. It also runs a driving school and the Zukunftsforum initiative for sustainable rural development.

Product overview

DEULA-Nienburg GmbH operates as a vocational training and continuing education center offering a comprehensive portfolio of practical training programs. The core offering consists of vocational training across three main pillars: Agriculture + New Energies (including plant production, livestock farming, and renewable energy), Industry + Trade (automation, metalworking, welding), and Horticulture + Forestry. Supporting programs include international projects through Erasmus+ and Leonardo da Vinci, plus a structured internship program offering 4-6 month or 12-month placements. Additional services encompass driving school programs, conference facilities with 250-bed accommodation, and the Zukunftsforum initiative for sustainable rural development. The organization serves as one of the largest providers of practical training opportunities in northern Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Zukunftsforum Nienburg: Forum for sustainable rural development in the Landkreis Nienburg/Weser
• KLARA

Products and services

• Vocational Training Programs - Agriculture + New Energies Comprehensive vocational training programs covering plant production, livestock farming, and new energies including biogas, heating systems, and photovoltaic technologies for agricultural professionals.
• Vocational Training Programs - Industry + Trade Professional training courses in industry and trade sectors, including automation/electrical, metalworking, and welding techniques for career advancement.
• Vocational Training Programs - Horticulture + Forestry Specialized training in horticulture and forestry including garden/landscape construction, production horticulture, and forest work with chainsaw certification courses.
• International Internship Program International internship programs offering 4-6 month or 12-month placements for students to gain practical experience in German agricultural enterprises, including theoretical training at DEULA-Nienburg.
• Driving School + Traffic Technology Driving school services covering all license classes including truck (C and CE), bus, motorcycle, and passenger vehicles, plus forklift and construction machine operator training.
• Conference Rooms & Accommodation Seminar facilities with conference rooms and on-site guesthouse accommodation with 250 beds for single, double, and triple rooms supporting overnight stays for training participants.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Landwirtschaftskammer Niedersachsen (Agricultural Chamber of Lower Saxony)coreStrategic or Co-development Partner · 1 January 1926Founding partner and ongoing institutional support for DEULA-Nienburg, providing agricultural expertise and industry connections for vocational training programs
• Handwerkskammer Hannover Projekt- und Servicegesellschaft mbHcoreStrategic or Co-development PartnerCooperation partner in the Zukunftsforum (Future Forum) for sustainable rural development in the Nienburg district, focusing on innovation and knowledge exchange
• Landkreis Nienburg/WesercoreStrategic or Co-development PartnerRegional government partner supporting the Zukunftsforum initiative for rural development and agricultural innovation
• GOPA AFC GmbHminorStrategic or Co-development PartnerInternational development cooperation partner for training courses in Uzbekistan, supporting agricultural professional development programs
• Agricultural University of Iceland (Landbúnaðarháskóli Íslands)minorStrategic or Co-development PartnerErasmus+ exchange partner for staff mobility and agricultural education collaboration between Germany and Iceland
• CKR School Complex Marszew (Poland)minorStrategic or Co-development PartnerLong-term Leonardo da Vinci program partner providing supervised practical training placements for Polish students on German agricultural farms
• Klimaschutzagentur Mittelweser e.V.minorStrategic or Co-development PartnerPartner in the Zukunftsforum focusing on climate protection and sustainable energy solutions for the agricultural sector
• Wirtschaftsförderung Landkreis Nienburg/Weser GmbH (WIN)minorStrategic or Co-development PartnerEconomic development corporation partner supporting technology transfer and innovation in regional businesses
• Alexander Zharov - Official Representative KazakhstanminorChannel Partner/ Reseller/ DistributorFirst official DEULA-Nienburg representative in Kazakhstan for agricultural training and internship program recruitment
• Agroservice.kg (Kyrgyzstan)minorChannel Partner/ Reseller/ DistributorLocal partner organizing agribusiness tours and farmer exchanges for Kyrgyz agricultural professionals visiting Germany
• MFR Lesneven (France)minorStrategic or Co-development PartnerAgriculture 4.0 project partner contributing expertise in vocational education and sustainable agricultural practices
• Istituto Professionale per l'Agricoltura e l'Ambiente (Italy)minorStrategic or Co-development PartnerAgriculture 4.0 project partner specializing in precision agriculture integration into vocational education
• Berufliches Gymnasium für Landwirtschaft 'Nikola Pushkarov' (Bulgaria)minorStrategic or Co-development PartnerAgriculture 4.0 project partner focusing on modernizing agricultural education curricula
• Fatma Aliye Mesleki ve Teknik Anadolu Lisesi (Turkey)minorStrategic or Co-development PartnerAgriculture 4.0 project partner providing digital agriculture and agribusiness training programs
• Agricultural Institute of GreeceminorStrategic or Co-development PartnerAgriculture 4.0 project partner contributing research-based advances in digital agricultural techniques

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DEULA Westerstede: Another DEULA center in Lower Saxony providing practical vocational training in agriculture, horticulture, and trade. Operates the same DEULA brand/network model with overlapping course catalogue and customer base in northern Germany.
• DEULA Rheinland (Kempen): DEULA training center in North Rhine-Westphalia offering agricultural, horticultural, and trade vocational training. Direct sister institution within the German DEULA network, sharing branding and curriculum heritage.
• DEULA Bayern (Freising): Bavarian DEULA center delivering practical training in agriculture, green-space maintenance, and skilled trades. Closest direct competitor with the same DEULA brand positioning and similar target customer (farmers, trades, municipalities).
• DEULA Baden-Württemberg (Kirchheim): DEULA center in Baden-Württemberg providing practical vocational training across agriculture, horticulture, and trades. Same network model, directly comparable offerings to DEULA-Nienburg.

Regional players

• Landwirtschaftskammer Niedersachsen: The Agricultural Chamber of Lower Saxony — DEULA-Nienburg's founding partner that also delivers agricultural training, advising, and continuing education to farmers in the same region. Overlapping customer base and curriculum scope.

Broad incumbents

• DLG (Deutsche Landwirtschafts-Gesellschaft): Germany's leading agricultural society offering knowledge dissemination, training events, and certification across the agricultural sector. Broader scope than DEULA but overlapping training, certification, and international exchange activities.
• Wageningen University & Research (WUR): Leading European agricultural university offering applied research, professional education, and international VET programs. Comparable in agricultural training and international exchange scope, but operating at significantly larger scale as a research university.
• BOKU University (University of Natural Resources and Life Sciences, Vienna): Austrian university specializing in agricultural and forestry sciences, with extension/VET programs comparable to DEULA's agricultural training. Broader academic scope but overlapping target market in DACH-region agricultural professionals.
• Has University of Applied Sciences: Dutch university of applied sciences offering vocational bachelor's and short courses in agriculture, horticulture, and food. Similar applied VET model and international student exchange footprint, but at larger scale.

Others

• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit): German development agency implementing international agricultural TVET and rural development programs in emerging markets. Comparable end customer and project structure (e.g., Uzbekistan, Kyrgyzstan) but as a donor/funder rather than training operator.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCug7tC0Jq9Jo_u81sg9g-ZA
• Facebookfacebook.com/deula.nienburg
• Instagraminstagram.com/deula.nienburg
• LinkedInlinkedin.com/company/deula

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deula