La Grada
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
La Grada firmographics
Firmographics- Name
- La Grada
- Legal name
- WOW SERVICIOS INTEGRALES, S.L.
- Website
- https://espaciolagrada.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
La Grada industry classification
Industry- Product category
- Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
- akta.pro secondary industry
- Dance Floor, Staging & Platform Rentals (HSACAFAD)
Keywords
Where La Grada is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
La Grada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Venue Rental: Rental of event venue space for corporate events, conferences, presentations, and hybrid events. Turnkey event solutions including technology setup and production support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard venue rental with full technology setup |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
La Grada product offering
Product offeringCore offering
La Grada rents a physical event venue located at Paseo Marqués de Zafra 35 in Madrid for corporate events, conferences, presentations, and hybrid events. The offering is a turnkey solution that bundles the physical space with integrated production technology, including a 10x4 meter LED screen, professional lighting, multicamera production, microphones, and public address systems, enabling simultaneous in-person and remote participation. The venue was reconverted during COVID-19 to host hybrid events and is marketed with a sustainability commitment.
Product overview
La Grada (Espacio La Grada) is a single physical event venue located in Madrid, Spain. The company offers event hosting services with hybrid event capabilities, providing turnkey solutions for events including venue space, AV technology (LED screens, lighting, multi-camera production, microphones, sound systems), and event production support.
Differentiator
Problem solved
Functional benefit
Products and services
- Espacio La Grada (Event Venue Rental)
Companies that use La Grada
Customer profileSegments2 records
Ideal customer profiles2 records
La Grada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Grada partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights1 record
La Grada competitors and assessment
Company assessmentBroad incumbents
- Hilton Worldwide: Global hotel group with multiple Madrid properties featuring meeting rooms and event spaces; broad incumbent targeting the same corporate event buyer.
- NH Hotel Group: Major Spanish hotel chain with extensive MICE facilities across Spain, including Madrid; competes for the same corporate event customer but offers lodging and F&B bundling that La Grada cannot.
- Meliá Hotels International: Spanish-headquartered global hotel operator with dedicated event spaces in Madrid; broad incumbent serving overlapping corporate event and conference demand.
- Marriott International: Global hotel company with significant conference and event facilities in Madrid; offers scaled MICE packages and loyalty programs that compete for mid-to-large corporate events.
- Accor: International hotel group operating premium and lifestyle brands in Madrid with dedicated event spaces; competes with La Grada for corporate off-site and conference bookings.
Direct peers
- IFEMA Madrid: Madrid's flagship trade fair and convention complex; the dominant venue operator for corporate conferences and exhibitions in the same city as La Grada, with overlapping corporate event customer base.
Regional players
- Fira Barcelona: Catalonia's main trade fair and convention complex; a comparable venue operator in a different Spanish region serving similar corporate congress and exhibition demand.
Others
- Cvent: Enterprise event management software platform; an enabling technology player that corporates use to source and manage venues like La Grada.
- Eventbrite: Event ticketing and management platform with deep penetration among SMB event organizers; adjacent ecosystem participant that touches event sourcing and discovery in the same market.
Emerging players
- VenueScanner: Online marketplace for booking meeting and event venues; an emerging distribution channel that could either compete with or amplify visibility for single-room venues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
La Grada social profiles
Digital presenceLa Grada financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Grada leadership team
Management profileNumber of profiles
La Grada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Grada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Grada
What does La Grada do?
La Grada rents a physical event venue located at Paseo Marqués de Zafra 35 in Madrid for corporate events, conferences, presentations, and hybrid events. The offering is a turnkey solution that bundles the physical space with integrated production technology, including a 10x4 meter LED screen, professional lighting, multicamera production, microphones, and public address systems, enabling simultaneous in-person and remote participation. The venue was reconverted during COVID-19 to host hybrid events and is marketed with a sustainability commitment.
Is La Grada a public or private company?
La Grada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Grada founded?
La Grada was founded in -1. It employs 1 to 10 people.
Where is La Grada based?
La Grada is headquartered in Madrid, Spain, in the Europe region.
How does La Grada make money?
One revenue line is on record: venue Rental.
Who are La Grada's main competitors?
Broad incumbents on record are Hilton Worldwide, NH Hotel Group, Meliá Hotels International, Marriott International and Accor. IFEMA Madrid is listed as a direct peer. Fira Barcelona is listed as a regional player. Others are Cvent and Eventbrite. VenueScanner is listed as an emerging player.
Does La Grada have an API?
No public API is recorded for La Grada.
What industry is La Grada in?
La Grada's product category is Event Venue Services. Its primary akta.pro industry code is THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels), with a secondary code of HSACAFAD, Dance Floor, Staging & Platform Rentals. Its NAICS code is 71131 and its SIC code is 7990.