DE MELKERIJ
GC de Melkerij is a municipally operated community cultural center in Zemst, Belgium, providing theater, film, music, and family programming alongside venue rentals for local residents, schools, associations, and companies.
- Company typePrivate
- Founded-
- HeadquartersZemst, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DE MELKERIJ does
GC de Melkerij is a municipally operated community cultural center (gemeenschapscentrum) located in Zemst, Belgium, owned and administered by Gemeente Zemst. It serves as a single-venue cultural hub for the Zemst municipality, hosting theater, comedy, music, film, and family programming, alongside school-time performances for local primary and secondary schools. The facility comprises three rentable spaces: a blackbox Podiumzaal with 250-seat retractable-tribune capacity (and 400 standing for concerts), a Grote Vergaderzaal (70 seated/120 standing) for meetings and receptions, and a Kleine Vergaderzaal (20-seat) for smaller gatherings. Technical infrastructure includes professional lighting (Chamsys MagicQ MQ70 with motorized trusses), audio (Yamaha DM3-Dante, d&b speakers, Electro-Voice), and video projection (Vivitek HD DU9000, Optoma 4K, Barco Clickshare).
The business model combines transactional ticket sales (standard €10–€27, De Filmerij film club at €5, Cinema Zuut with cake and coffee), subscription packages (minimum 3 performances per person, discounted rates, season opens annually in June), gift vouchers (2-year validity), and venue rentals structured on a four-tier category model (A: local schools/municipal services at €125/4-hour block; B: recognized associations; C: non-recognized associations/external artists at €250; D: commercial companies at €600). Catering is mandatory through the on-site Eetcafé de Melkerij under an exclusive partnership. Distribution runs through Ticketmatic's online platform with QR-code validation, supplemented by at-door sales, email newsletters, Facebook/Instagram, and a seasonal brochure available digitally or by post.
Customer segmentation is geography-led, anchored on Zemst residents with priority access and discounted social tariffs, supplemented by local associations, schools, and commercial renters paying premium Category D rates. Operations are supported by a small core staff of 5 supplemented by job students, a volunteer base (including a De Filmerij selection committee and named operational volunteers), and an external technical partner (Ampli) for events exceeding in-house production capacity. The entity is publicly funded through municipal budgets, holds WCAG 2.1 Level AA partial compliance for its website, and shows no private investment, M&A activity, or commercial fundraising in the available data.
DE MELKERIJ firmographics
Firmographics- Name
- DE MELKERIJ
- Legal name
- Gemeente Zemst
- Website
- https://gcdemelkerij.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GC de Melkerij is a municipally operated community cultural center in Zemst, Belgium, providing theater, film, music, and family programming alongside venue rentals for local residents, schools, associations, and companies.
- Ownership category
- akta.pro rank
DE MELKERIJ industry classification
Industry- Product category
- Community Cultural Center Services
- NAICS
- Arts, Entertainment, and Recreation (71), Theater Companies and Dinner Theaters (71111), Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
Keywords
Where DE MELKERIJ is headquartered
LocationHeadquarters
- HQ city
- Zemst
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
DE MELKERIJ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Ticket Sales: Revenue from individual performance and film tickets sold online via Ticketmatic or at-the-door, with standard pricing and social tariff options (50% reduction, max €10 off)
- Venue Rental: Rental of podiumzaal, meeting rooms, and entire complex to local associations, schools, companies and external events with tiered category pricing (A-D) based on renter type
- Season Subscriptions: Season subscriptions (minimum 3 performances per person) with discounted rates compared to individual tickets
- Gift Vouchers: Digital gift vouchers valid for 2 years for culture performances and films organized by GC de Melkerij
- Film Screenings: De Filmerij (€5 per ticket) and Cinema Zuut (with cake and coffee included) film programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Podiumzaal Rental - Category A (Local municipal services, schools) |
| Unit Pricing | Pay-as-you-go | Podiumzaal Rental - Category B (Recognized local associations) |
| Unit Pricing | Pay-as-you-go | Podiumzaal Rental - Category C (Non-recognized associations, external artists) |
| Unit Pricing | Pay-as-you-go | Podiumzaal Rental - Category D (Companies) |
| Unit Pricing | Pay-as-you-go | Large Meeting Room Rental |
| Unit Pricing | Pay-as-you-go | Large Meeting Room Day Rates |
| Unit Pricing | Pay-as-you-go | Small Meeting Room Rental |
| Unit Pricing | Pay-as-you-go | Performance Tickets |
| Other | Pay-as-you-go | Social Tariff |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
DE MELKERIJ product offering
Product offeringCore offering
GC de Melkerij operates a community cultural center in Zemst, Belgium, offering a professional blackbox podiumzaal (250-seat theater), meeting rooms, and curated cultural programming including theater, music, film screenings (De Filmerij, Cinema Zuut), family shows, and school performances. The center also provides venue rental services with tiered pricing for local associations, schools, companies, and external organizers, complemented by on-site catering via Eetcafé de Melkerij and online ticketing through the Ticketmatic platform.
Product overview
GC de Melkerij is a community cultural center (gemeenschapscentrum) in Zemst, Belgium, operated by the municipal government. The offering is structured as a multi-venue facility combined with a curated cultural program. Physical venues include the blackbox Podiumzaal (main stage, 250 seats), the Grote Vergaderzaal (large meeting hall, 70–120 capacity), and the Kleine Vergaderzaal (small meeting room, 20 seats), available for rental individually or as a full complex. Cultural programming is organized into branded sub-products: De Filmerij (art-house film club, €5/ticket), Cinema Zuut (premium cinema with cake and drinks included), Familiefilms (school holiday family screenings), and Schoolvoorstellingen (curated school performances). Ancillary services include on-site catering via Eetcafé de Melkerij, online ticket sales via Ticketmatic, gift vouchers, subscription packages, and social pricing tiers. The venue also hosts a "Te Gast" (Guest) program enabling external organizers to use the infrastructure with optional ticket-sales and communications support.
Differentiator
Problem solved
Functional benefit
Products and services
- Podiumzaal (Main Stage) Blackbox theater venue with retractable tribune seating up to 250 persons (199 for film screenings), equipped with professional lighting, sound, motorized trusses, and a Vivitek HD projector. Backstage and dressing rooms included with rental.
- Grote Vergaderzaal (Large Meeting Room) Polyvalent hall (12m x 9m) with bar area, seating up to 70 persons or 120 standing, equipped with Electro-Voice speakers, wireless microphones, 4K Optoma projector, Samsung mobile display, and Barco Clickshare.
- Kleine Vergaderzaal (Small Meeting Room) Compact meeting room (8m x 6m) with fixed seating for 20 persons, equipped with 55" LCD display, Clickshare for hybrid meetings, 4K IRIS webcam, and flipchart. Direct daylight and complimentary Wi-Fi included.
- Zaalverhuur (Venue Rental) Full-complex and individual room rental service for events including company events, performances, and association gatherings, with tiered pricing across four rental categories (A through D) based on renter type.
- De Filmerij Curated biweekly film program running October through May, featuring handpicked quality films selected by a dedicated volunteer committee. Tickets priced at €5 each.
- Cinema Zuut Premium cinema experience with a slice of cake and coffee or tea included with every ticket, targeting viewers seeking a more elevated film outing.
- Familiefilms (Family Films) Family film screenings programmed during each school holiday period, complementing the regular family performance offerings.
- Schoolvoorstellingen (School Performances) Curated school-time performances for children and youth, selected annually to bring cultural experiences aligned with curriculum objectives to Zemst schools.
- Cultuurprogramma (Cultural Programming) Diverse cultural programming spanning theater performances, comedy, music concerts, family shows, film screenings, lectures, and educational events for the Zemst community.
Quantifiable outcome
- Seated capacity of 250 for theater, 199 for films, 400 standing for concerts
- +1 more outcomes
Companies that use DE MELKERIJ
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
DE MELKERIJ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
DE MELKERIJ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Eetcafé de MelkerijcoreExclusive catering partnership for venue rentals. All catering services during rented events must be provided by Eetcafé de Melkerij. Part of integrated venue experience.
- De Maan & BronksminorTheater company for school performance 'Puppy/Poppy' included in 2025-2026 school programming for Zemst schools
- Collectief VerlofminorTheater company for school performance 'Defect' included in 2025-2026 school programming
- Collectief FiatminorTheater company for school performance 'Pobre Pollo' included in 2025-2026 school programming
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
DE MELKERIJ competitors and assessment
Company assessmentDirect peers
- Cultuurcentrum Mechelen: Flemish municipal cultural center operating a multi-venue facility (theater, meeting rooms) with a mixed cultural program of performances, concerts, and film — the closest direct analog to GC de Melkerij, scaled to the Mechelen municipality.
- CC De Factorij (Zaventem): Municipal Flemish community center running a comparable mix of theater, music, and film programming with venue rental for local associations and companies — same Flemish gemeenschapscentrum operating model as GC de Melkerij.
- De Warande (Turnhout): Regional cultural center in Flanders offering theater, concerts, lectures, and rentals across multiple halls — a slightly larger but functionally identical community-event operating model.
- CC Zwaneberg (Heist-op-den-Berg): Flemish gemeenschapscentrum serving a similar-sized municipality, with a comparable Podiumzaal, film programming, and tiered pricing for associations vs. companies.
- Schouwburg Kortrijk: Flemish municipal theater and event venue with tiered hall rentals and a curatorial programming model (theater, dance, family) — directly comparable in operating concept, scaled to a larger Flemish city.
- CC Hasselt: Flemish cultural center combining a programming division, venue rental, and an on-site café — essentially a scaled version of the same community-center operating model that GC de Melkerij runs.
Regional players
- Theaters Tilburg: Dutch municipal theater and multipurpose cultural venue offering programming plus hall rentals for corporate and association clients — comparable operating model in a nearby cross-border regional market.
Broad incumbents
- Southbank Centre: Major UK civic arts complex offering theater, music, film, and venue hire across multiple halls — a much larger but structurally similar publicly-supported cultural center.
Others
- Ticketmatic: Ticketing SaaS provider already integrated into GC de Melkerij for online ticket sales, subscriptions, gift vouchers, and waitlist — included as an ecosystem/technology enabler rather than a competitor.
- Avansa Halle-Vilvoorde: Flemish regional socio-cultural education partner that already co-promotes programming (e.g., the Terrazzo workshop) through the venue — a programmatic partner in the Flemish cultural-education ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DE MELKERIJ social profiles
Digital presenceDE MELKERIJ compliance and trust
Trust signalCompliance1 record
DE MELKERIJ financial estimates
Financial estimateRevenue estimate
Valuation estimate
DE MELKERIJ leadership team
Management profileNumber of profiles
Profiles8 records
DE MELKERIJ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DE MELKERIJ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DE MELKERIJ
What does DE MELKERIJ do?
GC de Melkerij operates a community cultural center in Zemst, Belgium, offering a professional blackbox podiumzaal (250-seat theater), meeting rooms, and curated cultural programming including theater, music, film screenings (De Filmerij, Cinema Zuut), family shows, and school performances. The center also provides venue rental services with tiered pricing for local associations, schools, companies, and external organizers, complemented by on-site catering via Eetcafé de Melkerij and online ticketing through the Ticketmatic platform.
Is DE MELKERIJ a public or private company?
DE MELKERIJ is a private company. It is classified as state government owned and is currently operating.
When was DE MELKERIJ founded?
DE MELKERIJ was founded in -1. It employs 1 to 10 people.
Where is DE MELKERIJ based?
DE MELKERIJ is headquartered in Zemst, Belgium, in the Europe region.
How does DE MELKERIJ make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, season Subscriptions, gift Vouchers and film Screenings.
Who are DE MELKERIJ's main competitors?
Direct peers on record are Cultuurcentrum Mechelen, CC De Factorij (Zaventem), De Warande (Turnhout), CC Zwaneberg (Heist-op-den-Berg), Schouwburg Kortrijk and CC Hasselt. Theaters Tilburg is listed as a regional player. Southbank Centre is listed as a broad incumbent. Others are Ticketmatic and Avansa Halle-Vilvoorde.
Does DE MELKERIJ have an API?
No public API is recorded for DE MELKERIJ.
What industry is DE MELKERIJ in?
DE MELKERIJ's product category is Community Cultural Center Services. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 71 and its SIC code is 7900.