Ticketmatic
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ticketmatic does
Ticketmatic is a Belgian-headquartered SaaS company that sells all-in-one ticketing and marketing software to cultural organizations across Europe. The platform combines five functional modules — ticket sales (online and offline, with a virtual waiting room for peak events), an audience CRM with integrated dashboards, ticketing and event management (including subscriptions, bundles, and membership handling), visitor services (mobile ticketing with secure dynamic QR codes and access-control scanning), and audience activation (email and mobile marketing, segmentation, promotions, and loyalty) — into a single cloud-based system hosted on AWS within EU/EEA data centers. A differentiating element is ticketmatic Studio, a proprietary customization framework that allows customers to extend, modify, and integrate the platform with their own ecosystems, evidenced by bespoke deployments such as a custom dynamic pricing engine at Koninklijk Theater Carré and a custom scan interface at Flint.
The company serves 300+ cultural organizations across Belgium, the Netherlands, Luxembourg, and broader European markets, including prominent venues such as Concertgebouw Brugge, De Roma, Verkadefabriek, den Atelier, Koninklijk Theater Carré, and Ancienne Belgique. Its consumer-facing mobile app has more than 600,000 users and handles 3M+ mobile tickets annually, while the broader platform processes 16.5M+ tickets and 8.7M+ unique ticket buyers per year. Revenue is generated through annual subscriptions priced by ticket volume, with an optional email module billed separately by mail volume; the go-to-market is a consultative, sales-led motion targeting cultural institutions through direct contact, guided onboarding, and proactive account management. The company operates with approximately 20 employees and is led by CTO Bart De Man and COO Sara Depret, with no disclosed outside funding or ownership changes, indicating an independently held, capital-efficient operating profile.
Ticketmatic firmographics
Firmographics- Name
- Ticketmatic
- Legal name
- Ticketmatic BV
- Website
- https://ticketmatic.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ticketmatic industry classification
Industry- Product category
- Ticketing and Audience Engagement Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)
Keywords
Where Ticketmatic is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ticketmatic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Ticket Volume-Based Subscription: Pricing is based on ticket volume sold through the platform. Transparent pricing with no hidden costs. All basic functionalities included in the base price. Optional email module has a separate annual cost based on email volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Volume-based pricing model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ticketmatic product offering
Product offeringCore offering
Ticketmatic provides an all-in-one, cloud-based ticketing and marketing software platform built specifically for cultural organizations such as theaters, concert halls, and cultural centers. The platform unifies online and offline ticket sales, audience CRM, email and mobile marketing, event and venue management, subscriptions and membership handling, secure mobile ticketing with dynamic QR codes, and access control scanning. It is complemented by ticketmatic Studio, a proprietary customization framework that enables bespoke extensions, integrations, and workflow adaptations tailored to each organization's ecosystem.
Product overview
Ticketmatic is an all-in-one ticketing and marketing software platform designed specifically for cultural organizations. The core platform combines six interconnected modules: Verkoop tickets (ticket sales with online shop and POS), Ken je publiek (Audience CRM with dashboards and self-service), Beheer je ticketing (event management with seating plans and subscriptions), Service je bezoekers (mobile ticketing with secure QR codes and access scanning), and Activeer je publiek (marketing with segmentation, email campaigns, and loyalty programs). The platform is complemented by ticketmatic Studio, a customization framework for bespoke development, and a dedicated mobile app for visitors. Services include guided onboarding, proactive account management, daily support with emergency help, and platform personalization.
Differentiator
Problem solved
Functional benefit
Brands
- ticketmatic Studio: A custom development framework that allows organizations to extend and adapt their ticketmatic environment with bespoke integrations and modifications tailored to their specific workflows and technical ecosystems.
Products and services
- ticketmatic Platform All-in-one ticketing and marketing software platform designed for cultural organizations. Combines ticket sales, audience CRM, marketing automation, mobile ticketing, event management, subscriptions, membership handling, and reporting in a single integrated cloud-based system.
- ticketmatic Studio Customization framework add-on that enables organizations to extend, modify, and integrate external systems with their ticketmatic environment, providing bespoke developments built directly into the platform architecture. Used by cultural organizations such as Koninklijk Theater Carré and Flint to build tailored features like dynamic pricing and custom scan interfaces.
- ticketmatic App Mobile application delivering digital tickets directly to visitors' phones, enabling fast and secure venue access via dynamic QR codes and serving as a digital ticket wallet, with optional anti-fraud features protecting fans from fraudulent resale listings.
Quantifiable outcome
- Handles peak sales with 12,000 visitors in queue without crashing
- +3 more outcomes
Companies that use Ticketmatic
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Ticketmatic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Ticketmatic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- AWS (Amazon Web Services)coreAWS provides hosting and infrastructure services (PaaS) for Ticketmatic's platform. Data centers located in Ireland and Frankfurt (EU/EEA). AWS is ISO27001 certified and provides 500+ privacy features. This is a core infrastructure partnership essential to platform operations.
- PostmarkcoreEmail service provider used to send emails triggered from the Ticketmatic application. Processing location: US with EU-U.S. Privacy Shield Framework and/or Standard Contractual Clauses active.
- DIP (Digital Information Platform)strategicDigital information platform integration that enriches Ticketmatic audience data with cultural target group modeling. De Verkadefabriek participates in pilot program. Enables cultural organizations to determine visitor cultural target groups for better programming and targeted communication.
- RockhalminorConcert venue in Luxembourg working with A-Promotions (organization behind den Atelier) for events across the Grand Duchy. Part of the venue network for major outdoor events.
- Philharmonie de LuxembourgminorConcert hall in Luxembourg partnering with A-Promotions for events across the Grand Duchy. Part of the venue network for cultural events.
- Luxexpo (Open-air stage)minorOpen-air venue at Luxexpo used for major outdoor concerts and events by A-Promotions, accommodating audiences up to 15,000+ for major acts like Guns N' Roses.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ticketmatic competitors and assessment
Company assessmentDirect peers
- Spektrix: UK-based SaaS ticketing, CRM, and marketing platform purpose-built for arts and cultural organizations — the closest direct peer in Europe to Ticketmatic, serving theaters, concert halls, and galleries with an all-in-one subscription model.
- Billetweb: French online ticketing platform focused on cultural and live-event organizers. Directly comparable to Ticketmatic in serving small-to-mid cultural venues with online sales, scanning, and audience management tools in a regional European market.
Broad incumbents
- Tessitura Network: Long-established US-based ticketing and CRM platform built specifically for arts and cultural organizations. Highly comparable in target market (theaters, concert halls, museums) and integrated CRM/analytics depth, but operates at much larger scale and in North America.
- See Tickets: European live-event ticketing provider owned by Vivendi, active across multiple European markets. Comparable primary ticketing infrastructure and peak-sales capabilities, but operates across a broader event portfolio including concerts and festivals rather than specializing in cultural venues.
- Eventbrite: Global self-service ticketing and event-management platform. Overlaps with Ticketmatic on online ticketing and mobile delivery for live events, but targets a much broader (largely SMB/self-service) market rather than dedicated cultural-venue CRM workflows.
- Ticketmaster: Dominant global live-event ticketing platform owned by Live Nation. Comparable in primary ticketing infrastructure, peak-sales handling, and mobile ticketing, but operates at massive scale with a focus on major tours and arenas rather than dedicated cultural-venue CRM.
- AudienceView: North American provider of ticketing, CRM, and marketing software for performing arts, sports, and entertainment organizations. Closely comparable in integrated CRM and audience-management functionality for cultural buyers, but larger and primarily North American.
Emerging players
- Pretix: European open-source ticketing platform (Germany-based) targeting cultural events, conferences, and small venues. Comparable target customer (European cultural organizations) with a lower-cost, more self-service model that competes on price.
- Tito: Modern European event-ticketing SaaS targeting independent events and cultural organizations. Comparable in clean UX and integrated online ticketing, but focused on smaller independent events rather than enterprise cultural venues.
Regional players
- Stager: Dutch ticketing and event-management platform serving venues and promoters in the Netherlands. Directly comparable in cultural-venue focus and Dutch-language support, making it the most relevant regional peer in Ticketmatic's home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ticketmatic social profiles
Digital presenceTicketmatic compliance and trust
Trust signalCompliance1 record
Ticketmatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketmatic leadership team
Management profileNumber of profiles
Profiles2 records
Ticketmatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketmatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketmatic
What does Ticketmatic do?
Ticketmatic provides an all-in-one, cloud-based ticketing and marketing software platform built specifically for cultural organizations such as theaters, concert halls, and cultural centers. The platform unifies online and offline ticket sales, audience CRM, email and mobile marketing, event and venue management, subscriptions and membership handling, secure mobile ticketing with dynamic QR codes, and access control scanning. It is complemented by ticketmatic Studio, a proprietary customization framework that enables bespoke extensions, integrations, and workflow adaptations tailored to each organization's ecosystem.
Is Ticketmatic a public or private company?
Ticketmatic is a private company. It is classified as unknown and is currently operating.
When was Ticketmatic founded?
Ticketmatic was founded in 2006. It employs 11 to 50 people.
Where is Ticketmatic based?
Ticketmatic is headquartered in San Francisco, United States, in the North America region.
How does Ticketmatic make money?
One revenue line is on record: ticket Volume-Based Subscription.
Who are Ticketmatic's main competitors?
Direct peers on record are Spektrix and Billetweb. Broad incumbents are Tessitura Network, See Tickets, Eventbrite, Ticketmaster and AudienceView. Emerging players are Pretix and Tito. Stager is listed as a regional player.
Does Ticketmatic have an API?
Yes. Ticketmatic operates a public API as evidenced by its operational status page showing API status alongside Websales and Backoffice. The platform supports integrations with external systems and allows customization through ticketmatic Studio. Specific API documentation URL, authentication method, and technical specifications are not detailed in the available source materials.
What industry is Ticketmatic in?
Ticketmatic's product category is Ticketing and Audience Engagement Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 711320 and its SIC code is 7990.