Bottle Rocket

What Bottle Rocket does

Bottle Rocket is a Dallas-headquartered digital product agency founded in 2008 that operates as a wholly-owned subsidiary within WPP's Ogilvy family of companies. The firm provides end-to-end digital services spanning strategy, user experience design, product development, and technology implementation, with documented expertise in API Design-First methodology, native and cross-platform mobile and web application development, and digital transformation consulting. It serves enterprise customers across at least seven verticals: QSR and Restaurant, Retail and Commerce, Travel and Hospitality, Healthcare, Financial Services, Automotive, and Industrial and Manufacturing, with marquee logos including Outback Steakhouse, Caesars Entertainment, Cook Children's, McKesson, Southwest Airlines, Albertsons, Inspire Brands, Pfizer, Capital One, 7-Eleven, and TIAA.

The company monetizes through project-based, quote-driven professional services engagements rather than disclosed list pricing, and executes a relationship-led, enterprise field-sales motion augmented by WPP's global account access. In January 2025, Bottle Rocket completed a merger with Brazil's DTI Digital, combining its UX expertise with DTI's enterprise engineering bench and nearshore delivery to extend coverage across the Americas under shared CEO Marcelo Szuster. Strategic technology priorities under new President Matt Smith (appointed January 2026) include AI service expansion, global delivery scaling, and cross-division collaboration across strategy, experience, product, design, and technology.

Bottle Rocket also produces EXP. Magazine as part of Ogilvy Experience, contributes thought leadership through the Forbes Technology Council, and holds SOC 2 Type 1, GDPR, and CCPA compliance designations. The firm positions AI capabilities across generative AI, speech and audio, predictive analytics, computer vision, recommendation systems, process automation, and knowledge retrieval to support client engagements in personalization, ordering automation, voice interfaces, and digital experience design.

Name

Bottle Rocket

Legal name

Bottle Rocket LLC

Website

https://bottlerocketstudios.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bottle Rocket is a Dallas-based digital product agency and WPP subsidiary founded in 2008, delivering end-to-end strategy, experience design, product development, and technology services to enterprise clients across hospitality, healthcare, automotive, retail, financial services, and industrial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Product Agency Services: Professional services revenue model providing strategic consulting, UX design, product development, and technology implementation services to enterprise clients across multiple industries including hospitality, healthcare, automotive, retail, financial services, and manufacturing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bottle Rocket is a digital product agency that builds end-to-end digital products and experiences for enterprise clients, spanning digital strategy, experience design, mobile and web application development, and API-first engineering. The firm partners with Fortune 500 and large organizations across QSR, Retail, Travel/Hospitality, Automotive, Healthcare, Financial Services, Professional Services, and Industrial/Manufacturing to deliver measurable digital transformation outcomes. Following its January 2025 merger with Brazil's DTI Digital, it operates an expanded North American and Latin American delivery footprint.

Product overview

Bottle Rocket is a digital product agency and part of the WPP network, offering a comprehensive suite of digital services that includes experience design, mobile and web application development, digital transformation consulting, and API design services. The company serves multiple industries (QSR & Restaurant, Retail & Commerce, Travel & Hospitality, Automotive, Healthcare, Financial Services, Industrial & Manufacturing) and merged with Brazil's DTI Digital in January 2025 to expand enterprise engineering and nearshore delivery capabilities. Bottle Rocket also produces EXP. Magazine (an annual publication from Ogilvy Experience) and developed the Rocket Fuel Framework methodology for automation. The company focuses on AI initiatives and helps clients leverage technologies including generative AI, voice/speech systems, computer vision, and predictive analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product Agency Services End-to-end digital product services for enterprise clients, combining strategy, design, engineering, and post-launch optimization across mobile, web, and emerging platforms.
• Experience Design Services User experience design services grounded in an Experience-First approach, covering research, interaction design, and experience strategy for enterprise digital products.
• Mobile and Web Application Development Engineering of native and cross-platform mobile and web applications for enterprise clients across industries including QSR, Retail, Travel/Hospitality, Healthcare, and Financial Services.
• API Design Services API-first design and engineering services that establish robust service interfaces as the foundation for scalable enterprise digital products.
• Digital Transformation Consulting Strategic digital transformation consulting helping large enterprises modernize legacy systems and launch new digital products, with integration of emerging technologies such as generative AI, conversational AI, computer vision, and machine learning.
• Nearshore Product Delivery (via DTI Digital merger) Nearshore product delivery and engineering capacity in Brazil provided through the merged DTI Digital operation, complementing U.S.-based delivery for enterprise clients.

Quantifiable outcome

• Reduced returns by 5 percent through bundle clarity feature
• +1 more outcomes

Named customers55 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• DTI DigitalcoreStrategic or Co-development Partner · 1 January 2025Dallas-based Bottle Rocket merged with Brazil's DTI Digital in January to expand digital transformation capabilities globally. The merger combines Bottle Rocket's user experience expertise with DTI Digital's enterprise engineering and nearshore delivery, supporting clients across the Americas.
• OlostrategicTechnology or IntegrationBottle Rocket and Olo joined forces to help restaurants create better digital experiences. Olo is a restaurant commerce platform enabling digital ordering and payment solutions.
• WPPcoreOthersBottle Rocket is a digital product agency and part of the WPP worldwide network. The WPP affiliation provides global network advantages, client relationships, and integration with Ogilvy Experience.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• R/GA: Global digital product and experience agency serving Fortune 500 clients across similar verticals (retail, finance, healthcare) with strategy, design, and engineering services. Closest direct comparable to Bottle Rocket in scope, scale, and enterprise client mix.
• Huge: Digital experience agency providing strategy, design, and engineering to enterprise brands across retail, financial services, and consumer industries. Operates with a similar end-to-end service model and enterprise client focus as Bottle Rocket.
• Code and Theory: Digital-first agency combining strategy, creative, experience design, and technology for enterprise transformation. Overlaps directly with Bottle Rocket across QSR/retail/financial services verticals and product-led delivery model.
• AKQA: Design and innovation agency serving global enterprise clients across automotive, retail, and consumer. Part of the WPP/Cannes Lions family with comparable experience-design and product-engineering capabilities to Bottle Rocket.
• Valtech: Global digital agency focused on experience design, commerce, and platform engineering for enterprise clients. Similar service breadth, vertical diversification, and nearshore delivery model to the merged Bottle Rocket/DTI entity.
• Thoughtworks: Global technology consultancy providing strategy, design, and software engineering for enterprise digital transformation. Competes with Bottle Rocket on engineering-heavy, multi-vertical enterprise programs.
• Slalom: Consultancy combining strategy, experience design, and technology delivery for enterprise clients across healthcare, financial services, and retail. Closest large-scale advisory competitor to Bottle Rocket's vertical coverage.
• Dept: International digital agency with comparable end-to-end capabilities across experience, engineering, and marketing technology for enterprise brands. Similar multi-vertical, multi-geography operating model.

Emerging players

• Globant: Large digital transformation and engineering services firm with strong nearshore/offshore delivery and AI focus. Overlaps with Bottle Rocket/DTI on enterprise engineering but operates at significantly larger scale and product-heavy delivery model.

Broad incumbents

• IBM iX (IBM Consulting): Enterprise digital experience and transformation arm of a major global consultancy. Competes with Bottle Rocket on multi-year enterprise programs, particularly in regulated industries (financial services, healthcare) where compliance credentials matter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bottle-rocket
• Instagraminstagram.com/_bottlerocket
• Xx.com/_bottlerocket
• Facebookfacebook.com/bottlerocketstudios

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottle Rocket