EagleRider
EagleRider is the world's largest motorcycle rental and touring company, founded in 1992 and operating nearly 130 franchise locations across six continents. It rents premium-brand motorcycles, sells guided and self-guided tour packages, and runs a subscription membership program serving leisure riders, tourists, and corporate groups.
- Company typePrivate
- Founded1992
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What EagleRider does
EagleRider (legal name EAGLERIDER Rentals and Tours) is a Los Angeles-based, privately held motorcycle rental and touring company founded in 1992 and operating as part of EAGLERIDER Holdings. The company describes itself as the world's largest motorcycle rental and touring operation, with a network of nearly 130 locations across six continents (some sources cite 150+), serving riders in 19+ countries. Its core offering is daily and multi-day motorcycle rentals of a fleet exceeding 1,009 models spanning Harley-Davidson, BMW, Yamaha, Indian, Honda Goldwing, Can-Am Spyder, Slingshot, and Polaris, with one-way rental options supported by a nationwide service hub network.
The company operates a vertically integrated experience stack: rentals are bundled with guided and self-guided tours (Route 66, Coast-to-Coast, American West, Alaska, themed international itineraries), off-road UTV tours through the Mojave Desert, corporate and group event services, branded gear and accessories (including its proprietary EaglePack soft luggage), and a subscription membership program (Club EAGLERIDER) with Bronze, Silver, and Gold tiers priced at $29, $49, and $79 per month. Distribution is primarily direct-to-consumer through the company website and a mobile app on Google Play and iOS, complemented by a franchise model that extends the brand globally. Pricing ranges from $99 per day for entry-level models up to $245 per day for premium Harley touring editions, with tour packages starting around $7,047 per rider for multi-week guided experiences.
EagleRider's commercial relationships span core OEM fleet partners (Harley-Davidson, BMW Motorrad, Indian Motorcycle, Yamaha, Polaris) and affinity partnerships (Harley Owners Group, military/first-responder programs, motorcycle-friendly hotels) that drive repeat demand and bundled discounts. Revenue mechanics combine transactional daily rentals, high-margin guided tour packages (professional services), recurring subscription memberships, hardware sales of gear and accessories, and event/corporate bookings. Leadership comprises CEO Sebastian Schoepe, President and Co-Founder Chris McIntyre, and Co-Founder and Chief Administrative Officer Jeff Brown. Financials are not publicly disclosed; the only known external capital event is a 2016 financing involving Main Post Partners.
EagleRider firmographics
Firmographics- Name
- EagleRider
- Legal name
- EAGLERIDER Rentals and Tours
- Website
- https://eaglerider.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EagleRider is the world's largest motorcycle rental and touring company, founded in 1992 and operating nearly 130 franchise locations across six continents. It rents premium-brand motorcycles, sells guided and self-guided tour packages, and runs a subscription membership program serving leisure riders, tourists, and corporate groups.
- Ownership category
- akta.pro rank
EagleRider industry classification
Industry- Product category
- Motorcycle and Powersports Rental Services
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Cruiser & Touring Motorcycle Rentals (THADAHAB)
- akta.pro secondary industries
- Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL), Adventure & Dual-Sport Motorcycle Rentals (THADAHAC), Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ), ATV / Quad Rentals (THADAHAG)
Keywords
Where EagleRider is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices26 records
Markets served
EagleRider business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Motorcycle Rental Revenue: Daily and multi-day motorcycle rentals across a fleet of Harley-Davidson, BMW, Yamaha, Indian, and other brands. Pricing varies by model and location, with daily rates ranging from $99 to $245.
- Guided and Self-Guided Tours: Package tours including route planning, hotel bookings, and support services. Includes world-famous tours like Route 66, Coast-to-Coast, and themed experiences. Tour prices start from $7,047 per rider for the Route 66 Centennial Tour.
- Club EAGLERIDER Subscription: Monthly subscription memberships (Bronze $29/mo, Silver $49/mo, Gold $79/mo) providing rental credits, early access to new bikes, buddy passes, and exclusive member perks up to 70% savings on rental costs.
- Off-Road UTV Tours: Guided off-road experiences including half-day desert expeditions in Yamaha or Polaris UTVs, with 2 hours of off-road riding through the Las Vegas desert.
- Gear and Accessories: Motorcycle apparel, gear, and accessories including helmets, boots, gloves, jackets, and the company's proprietary EaglePack soft luggage designed for rental motorcycles.
- Event Services: Corporate team events and group bookings with discounted rates for multiple motorcycle rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze membership with basic benefits |
| Subscription | Monthly | Silver membership with enhanced benefits |
| Subscription | Monthly | Gold membership with premium benefits |
| Unit Pricing | Pay-as-you-go | Harley-Davidson Road Glide Touring Edition |
| Unit Pricing | Pay-as-you-go | Harley-Davidson Street Glide Touring Edition |
| Unit Pricing | Pay-as-you-go | Harley-Davidson Street Glide Ultra |
| Unit Pricing | Pay-as-you-go | Harley-Davidson Street Glide |
| Unit Pricing | Pay-as-you-go | Indian Scout Sixty Classic and Bobber |
| Unit Pricing | Pay-as-you-go | Summer Special - Harley-Davidson |
| Unit Pricing | Pay-as-you-go | Military/First Responder Discount |
| Unit Pricing | Pay-as-you-go | H.O.G. Member Discount |
| Unit Pricing | Pay-as-you-go | Alaska Heritage Softail Special |
| Unit Pricing | Multi-year contract | Route 66 Centennial Tour |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
EagleRider product offering
Product offeringCore offering
EagleRider rents motorcycles from a fleet of over 1,000 models across brands including Harley-Davidson, BMW, Indian, Yamaha, and Honda at nearly 130 locations spanning six continents. The company sells guided and self-guided multi-day motorcycle tours covering route planning, hotel bookings, support vehicles, and access to a proprietary Mobile Tour Guide App, alongside off-road UTV experiences through the Mojave Desert near Las Vegas.
Product overview
EagleRider operates as a modular service platform offering motorcycle rentals, tours, and membership access. The core offering is the motorcycle rental service with over 1000 models from brands including Harley-Davidson, BMW, Yamaha, and Indian available at nearly 130 locations. This core rental service is complemented by Motorcycle Tours (guided and self-guided experiences with Mobile Tour Guide App), Off-Road UTV Tours (desert adventures using Polaris/Yamaha vehicles), and Club EAGLERIDER (subscription membership with monthly credit tiers). Additional value-add services include Exclusive Offers (seasonal deals and group discounts), Motorcycle Events (rally access), and EaglePack (proprietary luggage accessory). The company also supports one-way rentals enabling cross-country trips.
Differentiator
Problem solved
Functional benefit
Brands
- EagleShare: Part of EAGLERIDER Holdings, described as the world's most trusted powersports and motorcycle rental marketplace.
- Club EAGLERIDER
Products and services
- Motorcycle Rentals Core motorcycle rental service offering over 1,000 motorcycle models for daily and multi-day rental across nearly 130 locations worldwide. Fleet includes Harley-Davidson, BMW, Indian, Yamaha, Honda Goldwing, Can-Am Spyder, and Slingshot models, with optional accessories such as helmets, gear, and EaglePack luggage.
- Motorcycle Tours
- Off-Road UTV Tours
- Club EAGLERIDER Membership
- Mobile Tour Guide App Proprietary mobile application providing guided tour navigation, route information, and tour support for rental and tour customers, available on Google Play and iOS.
- Exclusive Offers and Group Discounts Promotional offer program including seasonal discounts, early-bird tour promotions, group booking discounts (up to 20% off for 6+ bikes), 10% discounts for H.O.G. members, and 10% discounts for active military, veterans, police, fire, and airline pilots.
- Motorcycle Event Bookings Event-rental packages and travel coordination for major motorcycle rallies and events including Sturgis Black Hills Rally, Daytona Bike Week, Laconia Motorcycle Week, and Babes Ride Out.
- EaglePack Soft Luggage Proprietary soft motorcycle luggage designed to integrate and secure to the rear seat or luggage rack of rental motorcycles; available as an add-on accessory with rentals.
- One-Way Motorcycle Rentals Pickup-at-one-location, drop-off-at-another rental service, supported by EagleRider's network of nearly 130 service hubs across the U.S. and internationally.
Quantifiable outcome
- Up to 70% savings on rental costs with Club EAGLERIDER membership
- +3 more outcomes
Companies that use EagleRider
Customer profileSegments5 records
Ideal customer profiles3 records
EagleRider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EagleRider partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Indian MotorcyclecoreIndian Motorcycle provides Scout Sixty models (Classic and Bobber) to EAGLERIDER's fleet, with two models added in May 2026 at six U.S. locations to meet rider demand.
- YamahacoreEAGLERIDER partners with Yamaha for off-road UTV tours, utilizing state-of-the-art Yamaha UTVs for desert experiences including the Mojave Desert tour from Las Vegas. The partnership provides cutting-edge off-road vehicles for guided off-road adventures.
- PolariscoreEAGLERIDER utilizes Polaris UTVs for off-road tour experiences, offering customers access to high-tech off-road vehicles for desert adventures with helmet communication systems.
- Harley-DavidsoncoreHarley-Davidson is a key fleet partner with EAGLERIDER offering exclusive models and H.O.G. member discounts. The company provides Harley models including Road Glide, Street Glide, Heritage Softail, and various Sportster variants.
- BMW MotorradcoreBMW Motorrad provides motorcycles including R1250 GS and R1250 RT models for the EAGLERIDER fleet, complementing the Harley-Davidson-dominated fleet with German touring options.
- Motorcycle Friendly HotelsminorPartner hotels offering Package & Save deals of 10-30% when bundled with motorcycle rentals, enhancing the tour package offering.
- Harley-Davidson Owners Group (H.O.G.)corePartnership providing 10% discount on all Harley-Davidson rentals for H.O.G. members, with membership proof required at pickup.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
EagleRider competitors and assessment
Company assessmentDirect peers
- Edelweiss Bike Travel: Globally operating guided motorcycle tour operator based in Austria. Directly competes with EagleRider's guided and self-guided tour business in Europe, the Americas, and Africa with comparable premium tour packages.
- Twisted Road: Peer-to-peer and B2C motorcycle rental marketplace that connects riders with privately owned bikes across the U.S. Directly competes with EagleRider's rental offering and EagleShare marketplace, particularly for urban and shorter-duration rentals.
- Ride Adventures: Motorcycle adventure tour operator offering guided tours across the Americas and beyond. Directly comparable to EagleRider's tour packages in route curation, accommodation bundling, and pricing structure.
- MotoTrip: Premium guided motorcycle tour operator focused on South America. Competes with EagleRider's international tour packages (e.g., Brazil operations) on motorcycle rental, route planning, and accommodation bundling.
Broad incumbents
- Hertz Corporation: Global car rental giant that has historically offered motorcycle rentals in select tourist markets. A broad incumbent whose scale, brand, and airport distribution overlap with EagleRider's one-way and tourism-driven rental segment, though motorcycle is not a core focus.
Others
- Harley-Davidson: OEM partner supplying EagleRider's largest fleet (Road Glide, Street Glide, Heritage Softail) and H.O.G. cross-promotion. Not a competitor but a critical supplier and co-marketing partner that defines the core rider experience.
- BMW Motorrad: OEM partner providing R1250 GS and R1250 RT touring/adventure models to EagleRider's fleet. A key supplier and adjacent brand in the touring rider ecosystem rather than a direct competitor.
- Polaris Inc. OEM partner for EagleRider's off-road UTV tour fleet (Polaris RZR and similar). A supplier and ecosystem participant in the off-road experience segment rather than a direct rental/tour competitor.
- Indian Motorcycle: OEM partner whose Scout Sixty models were added to EagleRider's fleet across six U.S. cities in May 2026. A core supplier and brand ally rather than a direct competitor.
- Yamaha Motor: OEM partner for both EagleRider's motorcycle (off-road) and UTV tour fleet, including the 2026 Yamaha UTV Mojave Desert Tour. A key equipment supplier and ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
EagleRider social profiles
Digital presenceEagleRider financial estimates
Financial estimateRevenue estimate
Valuation estimate
EagleRider leadership team
Management profileNumber of profiles
Profiles3 records
EagleRider funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EagleRider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EagleRider
What does EagleRider do?
EagleRider rents motorcycles from a fleet of over 1,000 models across brands including Harley-Davidson, BMW, Indian, Yamaha, and Honda at nearly 130 locations spanning six continents. The company sells guided and self-guided multi-day motorcycle tours covering route planning, hotel bookings, support vehicles, and access to a proprietary Mobile Tour Guide App, alongside off-road UTV experiences through the Mojave Desert near Las Vegas.
Is EagleRider a public or private company?
EagleRider is a private company. It is classified as private equity controlled and is currently operating.
When was EagleRider founded?
EagleRider was founded in 1992. It employs 101 to 250 people.
Where is EagleRider based?
EagleRider is headquartered in Los Angeles, United States, in the North America region.
How does EagleRider make money?
Six revenue lines are on record. Motorcycle Rental Revenue is the primary driver. The others are guided and Self-Guided Tours, club EAGLERIDER Subscription, off-Road UTV Tours, gear and Accessories and event Services.
Who are EagleRider's main competitors?
Direct peers on record are Edelweiss Bike Travel, Twisted Road, Ride Adventures and MotoTrip. Hertz Corporation is listed as a broad incumbent. Others are Harley-Davidson, BMW Motorrad, Polaris Inc., Indian Motorcycle and Yamaha Motor.
Does EagleRider have an API?
No public API is recorded for EagleRider.
What industry is EagleRider in?
EagleRider's product category is Motorcycle and Powersports Rental Services. Its primary akta.pro industry code is THADAHAB, Cruiser & Touring Motorcycle Rentals, with a secondary code of THADAHAL, Guided & Packaged Motorcycle / Powersports Rental Tours. Its NAICS code is 5321 and its SIC code is 7510.