What Monument Group does

Monument Group is an independent, partner-owned capital advisory firm headquartered in Boston and founded in 1994 by Alicia Cooney and John McLaren. It operates as a placement agent and secondaries advisor, serving top-tier general partners (GPs) raising capital from institutional investors and limited partners (LPs) seeking liquidity or portfolio management solutions across private equity, real estate, credit, infrastructure, natural resources and secondaries strategies. The firm reports having raised and advised on more than $152 billion of capital across over 250 funds and transactions since inception, and is regulated across multiple jurisdictions through FINRA/SIPC in the US, the FCA in the UK, the AFM in the Netherlands, and the FSA in Japan. Its client roster includes repeat placements for Cerberus, Vestar, Beacon Capital, Madison Dearborn, Vitruvian, Altor, Dune Real Estate, Silversmith and HighBrook.

The firm is organized around four service lines: Primary Fundraisings (placement agent mandates), LP Secondaries (secondary market liquidity for LPs), GP-Led Transactions (continuation funds, tender offers, preferred equity and structured solutions), and Advisory Services & Capital Solutions (strategic guidance plus bespoke structures such as annex funds, co-investments and SPVs). Its only disclosed proprietary technology is MG Connect, a password-protected investor portal that provides pre-qualified institutional investors with real-time access to fund materials, data rooms, GP videos, pitch decks and performance data, with interest-indication capability embedded in the workflow. The analytics team, co-led by two partners, supports diligence across mandates. The firm maintains wholly-owned regulated subsidiaries in the UK, Netherlands, Japan and Hong Kong, with offices in Boston, London, Amsterdam and Tokyo.

Monument Group generates revenue on a transaction-fee basis: placement agent fees on successfully raised primary capital and advisory fees on completed secondaries and GP-led transactions. Pricing is not publicly disclosed and is negotiated mandate-by-mandate, typically as a percentage of capital raised or a fixed advisory fee. The firm is selective about mandates, taking only non-competing assignments led by senior partners, and operates with a stable partner group (17 Partners averaging 28 years of industry experience) and an overall headcount in the 51-100 range. In June 2023, Monument Group merged with Mozaic Capital Advisors to integrate secondaries advisory and broaden its capital solutions offering; ownership remains private with the partner group.

Name

Monument Group

Legal name

Monument Group, Inc.

Website

https://monumentgroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Monument Group is an independent, partner-owned capital advisory firm founded in 1994, serving as placement agent to top-tier general partners and advisor on LP secondaries and GP-led transactions for institutional investors globally across private equity, real estate, credit, infrastructure and secondaries.

Ownership category

akta.pro rank

Product category

Capital Advisory Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Private Placements (144A/Reg S/MTN) (FSACABAK)

akta.pro secondary industries

Secondaries Co-Investments & Annex Funds (FSANAFAF), GP-led Secondaries — Fund Restructurings / Tender Offers / Recaps (FSAHALAK), Secondary Fund Stakes (GP/Manager Stakes in Secondary GPs) (FSANAFAD), Emerging Manager / Small Fund Secondaries (FSANAFAL)

Keywords

• Private placement services
• Fund placement agent
• Secondary market advisory
• Capital formation services
• GP-led transactions

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Placement Agent Fees: Monument Group serves as placement agent to top-tier general partners raising capital from institutional investors. Revenue is generated through advisory fees on successful capital raises, typically a percentage of capital raised.
2. Secondary Advisory Fees: Revenue from advising limited partners seeking to achieve liquidity through the secondary market, and from GP-led transactions including continuation funds, tender offers, and structured solutions. Fees are earned on transaction completion.
3. Advisory Services & Capital Solutions: Providing expert guidance as a sounding board for all client needs, including strategic advice on timing, positioning, structure, media relations, investor communications, and bespoke capital solutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Monument Group is a leading independent placement agent and secondaries advisory firm providing capital formation and liquidity solutions globally. The firm serves as a placement agent for top-tier general partners raising capital from institutional investors, advises limited partners on secondary market transactions, and structures GP-led continuation funds and bespoke capital solutions. Its core services span primary fundraisings, LP secondaries, GP-led transactions, and ongoing advisory engagements.

Product overview

Monument Group is a leading independent capital advisory and placement agent firm providing comprehensive capital formation and liquidity solutions. The firm operates through four core service lines: Primary Fundraisings (placement agent services for general partners), LP Secondaries (secondary market liquidity for limited partners), GP-Led Transactions (continuation funds, tender offers, and structured solutions), and Advisory Services & Capital Solutions (strategic guidance and bespoke capital solutions). The firm also offers MG Connect, a proprietary investor portal that provides institutional investors with real-time access to investment opportunities, fund materials, and engagement tracking.

Differentiator

Problem solved

Functional benefit

Brands

• MG Connect: Proprietary interactive password-protected portal for pre-qualified institutional investors designed to streamline real-time access to all of Monument Group's client investment opportunities

Products and services

• Primary Fundraisings Placement agent services to top-tier general partners for raising capital from institutional investors, including strategic planning, hands-on execution, and global fundraising coordination across private equity, real estate, credit, infrastructure, natural resources, and secondaries strategies.
• LP Secondaries Secondary market advisory services for limited partners seeking liquidity, portfolio management, and strategic objectives through sale of fund interests, single fund investments, and co-investments.
• GP-Led Transactions Advisory services for general partners on continuation funds, tender offers, preferred equity, and structured solutions to optimize portfolio goals and maximize value.
• Advisory Services & Capital Solutions Expert guidance on strategic planning, timing, positioning, structure, media relations, investor communications, and bespoke capital solutions including acquisition financing, annex funds, and co-investments.
• MG Connect Proprietary interactive, password-protected portal for pre-qualified institutional investors providing real-time access to client investment opportunities, fund summaries, data rooms, general partner videos, pitch decks, and performance data.

Quantifiable outcome

• Over $152 billion of capital raised and advised across more than 250 funds and transactions
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mozaic Capital AdvisorscoreStrategic or Co-development Partner · 27 June 2023Monument Group merged with Mozaic Capital Advisors, an independent secondary advisory firm, in June 2023. The combined firm brought together Monument Group's primary placement expertise with Mozaic's secondary advisory capabilities. The merger expanded the firm's service offerings and created a comprehensive capital solutions provider. Solomon Owayda and Christine Patrinos, co-founders of Mozaic, now lead Monument Group's secondaries team as Partners.

Scale indicators6 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Eaton Partners: Eaton Partners, a subsidiary of Houlihan Lokey, is a leading global placement agent and fund advisory firm serving private equity, real estate, infrastructure, and credit managers. It is Monument Group's closest direct competitor in primary fund placement and secondaries advisory, with comparable institutional client base and global reach.
• Park Hill (PJT Partners): Park Hill, now part of PJT Partners, is a global alternative asset advisory and placement firm providing primary fundraising, secondary advisory, and GP-led transaction services to private equity and alternative managers. It competes head-to-head with Monument Group for top-tier GP mandates.
• MVision Private Equity Advisers: MVision is a leading global private equity advisory and placement agent firm advising GPs on primary fundraising, secondaries, and co-investments. Direct competitor to Monument Group with comparable institutional LP relationships and global investor coverage.
• Campbell Lutyens (now part of Angelo Gordon): Campbell Lutyens is a specialist advisor to the private capital industry offering primary fund placement, secondaries advisory, and capital solutions. Recently acquired by Angelo Gordon, it competes directly with Monument Group across primary placement and secondaries mandates.

Broad incumbents

• Lazard (Private Capital Advisory): Lazard's Private Capital Advisory Group provides primary fund placement, secondary advisory, and GP-led transaction services to alternative asset managers globally. Larger, diversified advisory platform that competes with Monument Group on larger fund mandates while offering broader investment banking services.
• Evercore Private Funds Group: Evercore's Private Funds Group provides fund placement and secondaries advisory services within a broader independent investment banking platform. Competes with Monument Group for placement mandates, with deeper resources for mega-fund raises.
• UBS (formerly Credit Suisse CFIG): UBS's Customized Fund Investment Group (formerly Credit Suisse CFIG) provides private equity and hedge fund placement and advisory services. Major bulge-bracket placement agent that competes for institutional capital raising mandates globally.
• StepStone Group: StepStone Group is a global private markets investment firm that, alongside its fund-of-funds and co-investment business, provides advisory and secondaries services. Represents an emerging competitor to Monument Group in secondaries advisory and bespoke capital solutions.
• Houlihan Lokey Capital Markets: Houlihan Lokey's Capital Markets group, alongside Eaton Partners, provides fund placement and advisory services to private market GPs. Larger incumbent competitor with broader advisory services that overlaps with Monument Group's primary and secondary fundraising offerings.

Regional players

• GreenOak Real Estate (now Bentall Kennedy/Morgan Stanley): Originally a real estate placement agent, GreenOak Real Estate became part of Morgan Stanley/Bentall Kennedy. Indirectly comparable as a placement agent for real estate fund managers (e.g., Dune Real Estate Partners) where Monument Group also actively competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/monument-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monument Group