ModCloth

What ModCloth does

ModCloth is a US-based direct-to-consumer e-commerce fashion retailer founded in 2002 and headquartered in San Francisco, specializing in vintage-inspired women's apparel and accessories. The company sells its eponymous core brand (sizes XS-4X) and curates a portfolio of third-party and exclusive labels—including Gunne Sax for ModCloth (heritage romantic/formal wear), Princess Highway, Orchid Bloom, Dangerfield, and Black Friday—alongside limited-edition designer collaborations such as ModCloth x Tamara Arcilla. The platform spans dresses, tops, bottoms, shoes, accessories, lingerie, and gift items, with a dedicated plus-size assortment (896 products, sizes 1X-4X) and a sustainability-aligned resale marketplace (ModCloset) operated in partnership with ThredUp.

The technology stack centers on a Shopify-hosted storefront with integrated accessibility tooling via accessiBe. Distribution is exclusively online through modcloth.com (USD pricing, US-served), supplemented by a ModCloset resale channel and a modest wholesale page. The business model is transaction-based direct e-commerce: revenue is generated through one-time product purchases at list price or promotional sale prices (with frequent 30%-50% seasonal discounts and free shipping above $150). Customer engagement is driven by organic social media (Instagram, TikTok, Pinterest, Facebook, YouTube), an email/SMS newsletter program, the Mod Blog, the user-generated content community #MyModCloth, and the ModSquad Rewards loyalty program. ModCloth serves size-inclusive women (XS-4X) seeking retro and vintage-inspired silhouettes underserved by mainstream fast-fashion, with use cases spanning everyday wear, work attire, special occasions, vacation, Pride events, Halloween, and bridal styling.

Name

ModCloth

Legal name

ModCloth

Website

https://modcloth.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

ModCloth is a US-based direct-to-consumer e-commerce retailer specializing in vintage-inspired women's apparel and accessories, offering inclusive sizing from XS to 4X alongside curated brands, designer collaborations, and a ThredUp-powered resale marketplace.

Ownership category

akta.pro rank

Product category

Vintage-Inspired Women's Apparel E-commerce

NAICS

Cut and Sew Apparel Contractors (315210), Knit Fabric Mills (31324)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Lace, Tulle & Netting Mills (IMAOABAE)

akta.pro secondary industries

Denim & Twill Fabrics (CRAAAMAE), Costume & Cosplay Sewing Supplies Retail (CRALADAJ)

Keywords

• Vintage-inspired apparel
• Plus-size clothing
• Women's fashion e-commerce
• Inclusive sizing
• Retro clothing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: ModCloth generates revenue through direct online sales of vintage-inspired women's apparel and accessories. The business operates as an e-commerce-first fashion retailer, selling proprietary and third-party branded clothing directly to consumers through its Shopify-hosted storefront. Revenue is derived from one-time product purchase transactions at list price or promotional sale prices, supplemented by a ModCloset resale marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

ModCloth is an online direct-to-consumer retailer that sells vintage-inspired women's apparel, shoes, and accessories through its Shopify-hosted e-commerce storefront (modcloth.com). The assortment centers on the eponymous ModCloth brand (sizes XS–4X) and includes curated third-party labels such as Gunne Sax for ModCloth, Princess Highway, Orchid Bloom, Dangerfield, and Black Friday, plus exclusive designer collaborations. A resale marketplace called ModCloset, operated with ThredUp, enables customers to buy and sell pre-owned ModCloth garments.

Product overview

ModCloth is an e-commerce fashion retailer specializing in vintage-inspired women's apparel and accessories. The offering comprises the company's eponymous ModCloth brand as the core line (sizes XS–4X), supplemented by curated third-party brands including Gunne Sax for ModCloth (heritage romantic/formal wear), Princess Highway (Australian retro fashion), Orchid Bloom (swing dresses/flapper wear), Dangerfield and Black Friday (alternative/gothic), and others. Exclusive collaborations include the ModCloth x Tamara Arcilla rainbow-pride collection and seasonal designer drops. The platform also features ModCloset, a ThredUp-powered resale marketplace for circular fashion. Products span dresses, tops, bottoms, shoes, and accessories with inclusive sizing, marketed as a one-stop vintage style destination.

Differentiator

Problem solved

Functional benefit

Brands

• ModCloth x Tamara Arcilla: A collaboration collection featuring Tamara Arcilla's designs with ModCloth, including dresses, tops, and bottoms with rainbow and floral patterns.
• Gunne Sax for ModCloth

Products and services

• ModCloth (Core Brand Apparel) Eponymous flagship brand offering vintage-inspired women's apparel including dresses, tops, bottoms, skirts, and matching sets in inclusive sizing from XS to 4X. Sold direct to consumers through the modcloth.com storefront.
• Gunne Sax for ModCloth Exclusive collaboration with heritage brand Gunne Sax featuring romantic, Victorian-inspired dresses and formal wear, including the Spring 2026 collection of maxi dresses, corselette bodices, and bell sleeves. Prices range from $179 to $329.
• ModCloth x Tamara Arcilla Collection Limited-edition collaboration featuring 8 exclusive pieces (3 dresses, 2 tops, 3 bottoms) with colorful rainbow, cat, and floral prints in inclusive sizing XS to 4X.
• Princess Highway Australian vintage-inspired fashion brand offering dresses, tops, and separates with playful prints and feminine silhouettes, carried exclusively through ModCloth in sizes XS to XL.
• Orchid Bloom Brand specializing in vintage-inspired swing dresses and flapper-era fashion, including beaded fringe dresses, Art Deco patterns, and gothic silhouettes in sizes S to XL.
• Dangerfield Australian brand offering alternative and retro-inspired clothing with unique prints and edgy designs, carried through ModCloth's storefront.
• Black Friday (Brand Collection) Brand offering gothic, Halloween-themed, and alternative fashion pieces including dark florals, skull prints, and witch-themed apparel.
• ModCloth Shoes Vintage-inspired footwear including sandals, flats, heels, platforms, sneakers, and boots designed to complement ModCloth apparel.
• ModCloth Accessories Accessories including artisan-crafted silver jewelry, fine jewelry, fashion jewelry, sunglasses, blue light glasses, hats, hair accessories, lingerie, hosiery, shapewear, and gift items.
• ModCloset Resale Marketplace ThredUp-powered resale marketplace where customers can buy and sell pre-owned ModCloth clothing, supporting circular fashion and sustainability.
• ModSquad Rewards Customer loyalty and rewards program offering points, discounts, and exclusive perks to registered repeat customers, supporting customer retention and lifetime value.

Quantifiable outcome

• ModCloth product catalog spans 1252+ sale items, 382+ new arrivals, 896+ plus-size items, and 16+ curated brands, indicating broad assortment depth.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ThredUp (ModCloset)coreTechnology or IntegrationModCloth partners with ThredUp to operate ModCloset (modcloth.thredup.com), a dedicated resale marketplace where customers can buy and sell pre-owned ModCloth garments. This partnership extends ModCloth's brand into the circular fashion economy, enabling sustainable garment lifecycle extension and appealing to eco-conscious consumers. ThredUp provides the technology infrastructure for listing, authentication, and transaction processing within ModCloth's branded resale experience.
• Tamara Arcilla (Designer Collaboration)minorStrategic or Co-development PartnerModCloth collaborated with independent designer Tamara Arcilla to create the ModCloth x Tamara Arcilla Collection, an exclusive capsule line of 8 products (3 dresses, 2 tops, 3 bottoms) featuring rainbow and Pride-themed prints with cat and floral motifs. The collection is available exclusively through ModCloth's e-commerce site, featuring inclusive sizing (XS–4X) across all 8 styles. The collaboration underscores ModCloth's commitment to inclusive Pride fashion and independent designer partnerships.
• Gunne SaxminorStrategic or Co-development PartnerModCloth has an ongoing partnership with Gunne Sax, a heritage vintage-inspired fashion brand, offering the 'Gunne Sax for ModCloth' exclusive collection. The collection features vintage-style gowns, midi dresses, tiered maxi skirts, and corselette tops in romantic silhouettes. Products from this line range from $179 to $329, positioning them as premium offerings within ModCloth's assortment. A Spring 2026 collection is also referenced on the website.
• ShopifycoreTechnology or IntegrationModCloth's e-commerce platform is powered by Shopify, which provides the storefront infrastructure, payment processing, checkout, and order management systems. The site's footer credits Shopify as the platform powering the online store.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eloquii: Plus-size women's apparel DTC brand offering trend-forward and occasion-driven styles in sizes 14-32. Directly comparable on size-inclusive positioning, though with a less vintage-specific aesthetic than ModCloth.
• Unique Vintage: Online retailer specializing in vintage-inspired and retro women's apparel with extended plus-size offerings. Closest direct competitor to ModCloth in the vintage-aesthetic plus-size online specialty segment.
• Free People: Urban Outfitters-owned DTC and retail brand selling boho, vintage-inspired, and free-spirited women's apparel with a strong online presence. Directly comparable on aesthetic positioning and target customer.
• Anthropologie: Multi-channel retailer (owned by Urban Outfitters) selling bohemian, vintage-inspired women's apparel and accessories. Competes directly with ModCloth on aesthetic and overlapping customer demographic, with broader assortment and physical retail scale.
• Lindy Bop: UK-based vintage-inspired apparel brand selling 1940s-1960s reproduction dresses and accessories. Directly comparable to ModCloth's vintage/retro positioning, though operates primarily in UK/Europe rather than US.
• Dia & Co: Plus-size styling service and apparel retailer offering curated boxes and own-label plus-size clothing. Overlaps with ModCloth's plus-size focus and DTC channel, though differentiates via personalized styling model.
• Hell Bunny: UK vintage-inspired alternative and rockabilly apparel brand with plus-size sister lines. Competes with ModCloth's alternative/gothic sub-brand (Black Friday) and vintage-dress categories.

Broad incumbents

• ASOS: Global online fashion retailer with broad assortment including plus-size (ASOS Curve), vintage-inspired, and occasion wear. A larger-scale incumbent competing for the same online apparel customer, though without ModCloth's curatorial vintage specialization.
• Reformation: Sustainable-focused DTC fashion brand offering feminine, vintage-inspired silhouettes at premium price points. Overlaps with ModCloth on vintage aesthetic and sustainability positioning (ModCloset), though at a higher price band.

Emerging players

• Cider: Social-commerce-first DTC fashion brand targeting Gen Z with vintage-inspired and Y2K aesthetics at accessible prices. Competes for the same online vintage customer and uses aggressive social media marketing similar to ModCloth.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/modcloth
• YouTubeyoutube.com/user/modcloth
• Facebookfacebook.com/ModCloth
• Instagraminstagram.com/modcloth
• LinkedInlinkedin.com/company/modcloth_3

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ModCloth