Warehouse Theatre Company

Name

Warehouse Theatre Company

Legal name

Warehouse Theatre

Website

https://warehousetheatre.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Live Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Professional theatre productions
• Live stage performances
• Theatre education programs
• Season subscriptions
• Community theatre

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Single ticket sales for plays ($35) and musicals ($40), with reserved seating add-on available. Primary revenue stream from audience attendance at Main Stage productions.
2. Season Subscriptions: Annual season passes providing reserved seat tickets - Standard ($205 for 6 tickets), Loyalty ($195 for returning subscribers), and Young Professionals ($100 for 5 tickets). Generates predictable recurring revenue.
3. Individual Giving: Donations from individual supporters supporting theatre operations and mission.
4. Corporate Giving/Sponsorships: Corporate sponsorships including named sponsors for specific shows and productions (e.g., Linda Archer, Peggy & Steve Davis for The Mountaintop).
5. Merchandise Sales: Online merchandise store selling theatre-related products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Warehouse Theatre Company produces and presents professional live theatre performances at its intimate 150-seat venue in Greenville, SC, offering a 6-7 show Main Stage Season of contemporary classics, modern reinterpretations, and world premieres. It operates the free annual Upstate Shakespeare Festival in Falls Park on the Reedy and runs extensive educational programs (educational tours, Applied Theatre, This Wooden O, community forums) that comprise 50% of the organization's mission.

Product overview

The Warehouse Theatre is a professional theatre company offering a unified portfolio of live performance products centered around its Main Stage Season (6-7 productions annually) and the free outdoor Upstate Shakespeare Festival. The Main Stage Productions feature contemporary classics, modern reinterpretations, and world premieres, complemented by education programs (Educational Tour, This Wooden O, Applied Theatre, Community Engagement), audience access programs (Student Previews, I Pay What I Can, Pay Your Age, Military Discounts), and the SeasonArt visual arts exhibition series. All productions are ticketed through a digital ticketing platform, with various subscription and discount options available for patrons.

Differentiator

Problem solved

Functional benefit

Brands

• Upstate Shakespeare Festival: Annual free outdoor Shakespeare festival producing two plays each summer in Falls Park on the Reedy, operating since 1995 under the leadership of Producing Director John Fagan.
• SeasonArt Series
• Applied Theatre
• This Wooden O (Language Arts Program)

Products and services

• Main Stage Productions The Main Stage Season features six to seven professional theatre productions per year at the Warehouse Theatre venue, including contemporary classics, modern reinterpretations, and world premieres (such as the world premiere of Paul Grellong's POWER OF SAIL). Designed for Greenville-area theatre-goers seeking diverse, daring, and adventurous professional programming.
• Upstate Shakespeare Festival Annual free outdoor Shakespeare festival at Falls Park on the Reedy, producing two plays each summer (Thursday through Sunday evenings at 7:00pm). Free and open to the public with optional $1 wristband for alcohol. Targets the broader Greenville community and regional visitors.
• Main Stage Season Subscription Annual subscription pass providing reserved seat tickets to Main Stage shows. Includes Standard ($205 for 6 flexible tickets), Loyalty ($195 for returning subscribers, 6 flexible tickets), and Young Professionals ($100 for patrons under 35, 5 flexible tickets). All tiers include preferred reserved seating and waived ticketing fees. Sold annually.
• Single Tickets Individual admission tickets for Main Stage productions. General Admission prices are $35 for plays and $40 for musicals, with reserved seating available as a $5 add-on. Sold pay-as-you-go through box office and online platform.
• Education Programs Regional educational initiatives include an annual Educational Tour, This Wooden O Language Arts Program for schools, the Applied Theatre Program, and Community Engagement/Outreach Initiatives. Approximately 50% of the organization's mission, targeting K-12 schools, universities, and community groups in the Upstate region.
• SeasonArt Series A visual arts exhibition program in the theatre lobby, featuring local Greenville artists in collaboration with the Greenville Center for Creative Arts. Deepens patron engagement by extending the themes of current stage productions into visual art. Targets theatre patrons and local art enthusiasts.
• Connections Series (Talkbacks & Community Forums) Community engagement programming complementing theatre productions, including post-show talkbacks with cast and creative teams, and free community forums discussing social and historical themes relevant to productions. Designed for theatre patrons and broader Greenville community members.
• Merchandise Store Online merchandise store selling theatre-related products and memorabilia. Operated via Square at the-warehouse-theatre.square.site. Targets theatre patrons and fans.
• Theatre Gift Cards Theatre gift cards available for purchase online through the Cuebox platform, redeemable for tickets and merchandise at Warehouse Theatre.

Quantifiable outcome

• Produced over 60 plays at the free Upstate Shakespeare Festival since 1995
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• City of GreenvillecoreStrategic or Co-development Partner · 1 January 1995Partnership with the City of Greenville to produce the annual Upstate Shakespeare Festival in Falls Park on the Reedy. The festival has been running since 1995 with two plays each summer.
• Family Legacy, Inc.minorGTM or Marketing PartnerSponsor of the Upstate Shakespeare Festival. Presenting sponsor contributing to the free outdoor theatre productions.
• The Hammond FamilyminorGTM or Marketing PartnerSponsors 'I Pay What I Can' matinee performances, making theatre accessible to all budget levels by allowing patrons to pay any amount over $1.
• Actors' Equity AssociationcoreStrategic or Co-development PartnerFull-time agreement with Actors' Equity Association. One of only two theatres in South Carolina with this designation, setting the theatre apart in the Right to Work state.
• Blue Star TheatresminorGTM or Marketing PartnerMembership program providing military discounts to Armed Forces members and their families for theatre tickets.
• Greenville Center for Creative ArtsminorStrategic or Co-development PartnerCollaborative partnership for the SeasonArt Series, which began as a collaborative project between The Warehouse Theatre and studio artists at the Greenville Center for Creative Arts.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mill Mountain Theatre: Regional professional theatre in Roanoke, VA producing a multi-show season with educational programming. Highly comparable as a small-to-mid professional theatre combining Main Stage productions, education, and community engagement.
• Flat Rock Playhouse: Regional professional theatre in Western North Carolina producing a multi-show season of musicals and plays. Comparable as a year-round producing theatre in a similar-size Southeastern market with touring and education arms.
• Centre Stage SC: Community theatre also located in Greenville, SC producing a Main Stage season. Directly competes for the same Upstate SC audience and donors as Warehouse Theatre, with overlapping programming across plays and musicals.
• Playmakers Repertory Company: Professional regional theatre in Chapel Hill, NC producing a season of plays plus outreach. Comparable as a producing theatre combining a ticketed Main Stage season with educational and community programming.
• Weston Theatre Company: Regional professional theatre in Vermont producing a summer season and education programs. Comparable as a small professional theatre with mixed subscription/single-ticket revenue and a strong education/outreach component (Reagan Thompson previously worked there).
• Virginia Shakespeare Company: Regional Shakespeare-focused theatre producing a summer festival. Directly comparable to The Warehouse's free outdoor Upstate Shakespeare Festival in terms of producing model (Thom Seymour previously worked there).

Regional players

• South Carolina Children's Theatre: Children's/youth theatre also based in Greenville, SC. Comparable as a Greenville-based theatre producing live performances with overlapping educational programming (Austin Reece Taylor has written for them).
• Peace Center (Greenville): Performing arts presenting venue in downtown Greenville bringing in touring Broadway and concerts. Comparable as a Greenville-based performing arts organization but as a presenting venue rather than producing theatre; competes for the same patron pool.
• Spoleto Festival USA: Major multi-disciplinary arts festival in Charleston, SC. Comparable as a South Carolina performing arts organization with festival programming; aspirational peer in scale and brand for live performing arts in the region.

Broad incumbents

• Actors Theatre of Louisville: Established LORT professional theatre producing new works and the Humana Festival. Comparable as a professional producing theatre with world-premieres focus (Jay Briggs previously a teaching artist there).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wtcyakima
• LinkedInlinkedin.com/company/the-warehouse-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehouse Theatre Company