Peace Center
Peace Center is a 501(c)(3) nonprofit performing arts organization in Greenville, SC, operating a six-acre campus with five venues hosting Broadway tours, concerts, comedy, and private events for the Upstate South Carolina community.
- Company typePrivate
- Founded1990
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Peace Center does
The Peace Center is a 501(c)(3) nonprofit performing arts organization headquartered in downtown Greenville, South Carolina, operating a six-acre campus comprising five distinct venues: Peace Concert Hall (2,115 seats), Gunter Theatre (up to 439 seats), The Mockingbird (180-seat listening room, opened 2026), Coach Music Factory (1,100-capacity standing-room music venue, opened 2026), and The Pavilion (outdoor riverside stage). The organization has been Greenville's primary arts and entertainment anchor since 1990, with a stated $957.7 million cumulative economic impact on Greenville County and a credited role in downtown revitalization.
The core technology stack is commodity digital infrastructure rather than proprietary IP: digital ticketing with QR-code scanning delivered 48 hours before showtime through a website and InstantEncore-powered mobile app, payment processing via PayPal/Braintree, Google Analytics for web traffic, and OpenTable for on-site dining reservations at Genevieve's restaurant. There are no disclosed proprietary algorithms, AI capabilities, or developer-facing APIs.
Revenue is generated through a diversified mix of streams: ticket sales (single-show, Broadway subscriptions, group sales), venue rentals for weddings and corporate events, on-site food and beverage, gift cards, and donations/fundraising via the Peacekeepers individual giving program, corporate and foundation giving, and planned giving. Primary customer segments are general audiences purchasing individual tickets, Broadway season subscribers, corporate event clients, wedding/social event clients, and students participating in matinees and workshops. Programming relationships with Broadway touring productions (e.g., Spamalot, 2026-2027 season), national concert acts (Vince Gill, Pixies), and curated songwriter series anchor content supply. The organization is led by President & CEO Megan Riegel and governed by an independent Board of Directors, with no parent company or outside equity investment disclosed.
Peace Center firmographics
Firmographics- Name
- Peace Center
- Legal name
- Peace Center
- Website
- https://peacecenter.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Peace Center is a 501(c)(3) nonprofit performing arts organization in Greenville, SC, operating a six-acre campus with five venues hosting Broadway tours, concerts, comedy, and private events for the Upstate South Carolina community.
- Ownership category
- akta.pro rank
Peace Center industry classification
Industry- Product category
- Performing Arts Center
- NAICS
- Arts, Entertainment, and Recreation (71), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Conference Centers & Dedicated Meeting Venues (THAHAAAB)
- akta.pro secondary industries
- Conference & Convention Center Catering (THAHAKAB), Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ)
Keywords
Where Peace Center is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Peace Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue from selling tickets to performances across multiple venues including Peace Concert Hall, Gunter Theatre, The Mockingbird, Coach Music Factory, and The Pavilion. Ticket categories include single tickets, Broadway subscriptions, and group sales.
- Venue Rentals: Rental income from hosting private events including weddings, corporate events, and parties in various venue spaces.
- Donations and Fundraising: As a 501(c)(3) nonprofit, the Peace Center relies on donor contributions to support shows, community programs, and campus maintenance.
- Food and Beverage Services: On-site dining at Genevieve's restaurant, bar services at The Mockingbird venue, and lobby bars serving food and beverages during performances.
- Gift Cards: Sale of gift cards for tickets and potentially food/beverage purchases at the venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single show tickets with varying price points |
| Transaction based/ take rate | Pay-as-you-go | Affordable general admission options |
| Subscription | Annual | Broadway Season Subscriptions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Peace Center product offering
Product offeringCore offering
Peace Center is a nonprofit performing arts center in Greenville, SC that operates a five-venue campus hosting Broadway touring productions, national concert tours, comedy, family programming, and educational workshops. It sells individual and subscription tickets to the public, rents its venues for private and corporate events, and runs an on-site restaurant (Genevieve's).
Product overview
The Peace Center is a nonprofit performing arts center in Greenville, SC offering a portfolio of venue spaces and entertainment services. The core offering consists of five distinct venues: Peace Concert Hall (2,115 seats for Broadway and concerts), The Mockingbird (180-seat intimate listening room), Coach Music Factory (1,100-capacity multi-level club), Gunter Theatre (439-seat intimate theater), and The Pavilion (outdoor riverside stage). Supporting services include digital ticketing via their mobile app and online platform, on-site dining at Genevieve's restaurant, gift cards, and Peace Broadway subscription series. Community programs encompass Song Sessions concert series, Songwriter Workshops, Student Matinees, and venue rentals for private events.
Differentiator
Problem solved
Functional benefit
Products and services
- Peace Concert Hall
- Gunter Theatre
- The Mockingbird
- Coach Music Factory
- The Pavilion
- Genevieve's Restaurant
- Song Sessions
- Peace Broadway
- Venue Rentals
- Gift Cards
- Group Sales
- Songwriter Workshop
- Peace Center Mobile App
Quantifiable outcome
- $957.7 million cumulative economic impact on Greenville County and nearly $1.1 billion for the state of South Carolina since 1990
Companies that use Peace Center
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Peace Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Peace Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coach Music FactorycoreThe Peace Center opened the Coach Music Factory as the second of two new venues on its campus in downtown Greenville. This multi-level club-style venue (capacity 1,100 standing) features bands in pop, rock, country, alt, and more.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Peace Center competitors and assessment
Company assessmentDirect peers
- Blumenthal Performing Arts: Charlotte, NC-based multi-venue performing arts center (Belk Theater, Booth Playhouse, Stage Door Theater, Blume Studio) operating a similar Broadway touring, concert, and education model in an adjacent Southeast market. Closest direct comparable in scale, mission, and programming mix.
- Dr. Phillips Center for the Performing Arts: Orlando-based multi-venue performing arts campus (Walt Disney Theater, Alexis & Jim Pugh Theater, Steinmetz Hall, Judson's) that recently completed a major expansion with a comparable mix of Broadway, concerts, and education. Closely mirrors Peace Center's recent campus-build-out strategy.
- Tennessee Performing Arts Center (TPAC): Nashville-based nonprofit performing arts center running multiple venues (Jackson Hall, Polk Theater, Johnson Theater, War Memorial Auditorium) with Broadway, concerts, and community programs. Direct comparable in regional Southeast market positioning and programming mix.
- Tobin Center for the Performing Arts: San Antonio, TX multi-venue performing arts campus (H-E-B Performance Hall, Carlos Alvarez Studio Theater) offering Broadway tours, concerts, comedy, and education. Comparable scale, venue diversity, and nonprofit mission profile.
- Segerstrom Center for the Arts: Costa Mesa, CA performing arts center operating multiple venues (Segerstrom Hall, Samueli Theater, Argyros Plaza) with Broadway tours, concerts, and arts education. Comparable multi-venue, nonprofit operating model at a similar organizational scale.
- The Smith Center for the Performing Arts: Las Vegas-based multi-venue performing arts campus (Reynolds Hall, Myron's, Troesh Studio Theater, Cabaret Jazz) with Broadway, concerts, and education programs. Comparable in mission, multi-venue setup, and nonprofit structure.
Broad incumbents
- Ryman Auditorium: Historic Nashville concert venue and parent-managed nonprofit organization that competes for national touring acts in the same regional catchment as Peace Center. Operates a similar touring-concert programming model with a strong brand and educational programming.
- Woodruff Arts Center: Atlanta arts campus that houses the Alliance Theatre, Atlanta Symphony Hall, and High Museum. Comparable multi-venue performing arts campus model with combined Broadway/theater/symphony programming, although materially larger and more diversified.
- Kimmel Cultural Campus: Philadelphia multi-venue performing arts campus (Verizon Hall, Perelman Theater, SEI Innovation Studio) operated as a nonprofit with Broadway tours, concerts, and education. Similar multi-venue nonprofit operating model at a larger urban scale.
- Fox Theatre (Atlanta): Iconic 4,665-seat historic Atlanta performing arts venue and nonprofit institution that hosts Broadway tours, concerts, and private events. Larger and older than Peace Center but operates a similar nonprofit Broadway/venue model in the same Southeast region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Peace Center social profiles
Digital presencePeace Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peace Center leadership team
Management profileNumber of profiles
Profiles1 record
Peace Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peace Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peace Center
What does Peace Center do?
Peace Center is a nonprofit performing arts center in Greenville, SC that operates a five-venue campus hosting Broadway touring productions, national concert tours, comedy, family programming, and educational workshops. It sells individual and subscription tickets to the public, rents its venues for private and corporate events, and runs an on-site restaurant (Genevieve's).
Is Peace Center a public or private company?
Peace Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Peace Center founded?
Peace Center was founded in 1990. It employs 101 to 250 people.
Where is Peace Center based?
Peace Center is headquartered in Greenville, United States, in the North America region.
How does Peace Center make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals, donations and Fundraising, food and Beverage Services and gift Cards.
Who are Peace Center's main competitors?
Direct peers on record are Blumenthal Performing Arts, Dr. Phillips Center for the Performing Arts, Tennessee Performing Arts Center (TPAC), Tobin Center for the Performing Arts, Segerstrom Center for the Arts and The Smith Center for the Performing Arts. Broad incumbents are Ryman Auditorium, Woodruff Arts Center, Kimmel Cultural Campus and Fox Theatre (Atlanta).
Does Peace Center have an API?
No public API is recorded for Peace Center.
What industry is Peace Center in?
Peace Center's product category is Performing Arts Center. Its primary akta.pro industry code is THAHAAAB, Conference Centers & Dedicated Meeting Venues, with a secondary code of THAHAKAB, Conference & Convention Center Catering. Its NAICS code is 71 and its SIC code is 7900.