CoachArt
CoachArt is a 501(c)(3) nonprofit founded in 2001 that delivers free adaptive arts, athletics, and STEM lessons to U.S. children ages 5–18 with serious illnesses and their siblings, via 1:1 mentors, group clubs, and one-day sessions coordinated through the CoachArt Connect platform and funded by donations and corporate sponsorships.
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CoachArt does
CoachArt is a 501(c)(3) nonprofit organization founded in 2001 by Zander Lurie and Leah Bernthal in honor of Lurie’s father Art Lurie, a cardiac surgeon who drew strength from pediatric patients during his cancer treatment. Headquartered in Los Angeles, California, the organization delivers free adaptive lessons in arts, athletics, and STEM to U.S. children ages 5–18 with chronic or serious illnesses — including arthritis, cancer, cerebral palsy, diabetes, heart disease, HIV, kidney failure, Spina Bifida, craniofacial anomalies, and various orthopedic disabilities — and to their siblings. Three program formats are offered: 1:1 lessons with trained volunteer mentors, CoachArt Clubs (online group sessions of approximately 30 children), and one-day group lessons (in-person community activities and online events). All lesson materials are provided at no cost to families, with sessions delivered online, in-home, or from hospital settings.
The operating platform is CoachArt Connect, a web-based application hosted on Salesforce Experience Cloud that handles volunteer enrollment, background checks (via Sterling Volunteers), family intake, mentor matching, lesson scheduling, and management of both individual and group programming. CoachArt also runs an Associate Board of young professionals in New York, San Francisco, and Los Angeles, and an internal team of approximately 12 paid staff distributed across multiple U.S. cities including SF, LA, Chicago, Miami, NYC, Connecticut, and Massachusetts. Scalable operational metrics cited by the organization include 3,101 active volunteers, 40,928 hours of free lessons delivered in the most recent year, and a self-reported 90% confidence outcome among participating children.
CoachArt’s revenue model is philanthropic rather than commercial, comprising individual donations (one-time and monthly), corporate sponsorships (with tiered packages from “Friend of CoachArt” at $2,500 to “Hub City Founder” at $500,000+), stock and cryptocurrency donations (via Pledge, accepting 130+ cryptocurrencies), Donor-Advised Fund contributions (via Chariot, integrated with Fidelity, Schwab, Vanguard), and signature fundraising events including the CoachArt Classic, Summer Celebration (LA), Night of Champions (NYC), and the 25th Anniversary Gala (SF, November 2026). Sponsors underwrite all operational costs, allowing 100% of donations to flow directly to program delivery. The go-to-market motion is community-led, with healthcare provider referrals (doctors, nurses, child life specialists, social workers) as the primary family acquisition channel, complemented by word-of-mouth, social media, and the Associate Board network. Named institutional supporters span major U.S. professional sports leagues (NFL Foundation, NBA, NHL, PGA Tour, Dallas Mavericks), media and tech firms (FOX, Yahoo, UTA, Chime), and professional services (PwC, Publicis), with financial-partner affiliations including Acrew Capital and Breyer Capital.
CoachArt firmographics
Firmographics- Name
- CoachArt
- Legal name
- CoachArt
- Website
- https://coachart.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoachArt is a 501(c)(3) nonprofit founded in 2001 that delivers free adaptive arts, athletics, and STEM lessons to U.S. children ages 5–18 with serious illnesses and their siblings, via 1:1 mentors, group clubs, and one-day sessions coordinated through the CoachArt Connect platform and funded by donations and corporate sponsorships.
- Ownership category
- akta.pro rank
CoachArt industry classification
Industry- Product category
- Pediatric Chronic Illness Nonprofit Services
- NAICS
- All Other Schools and Instruction (61169), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Adaptive & Special Needs Personal Training (HSADAAAL)
- akta.pro secondary industry
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)
Keywords
Where CoachArt is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoachArt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Individual Donations: CoachArt accepts one-time and monthly donations from individuals. The organization states that sponsors underwrite all operational costs, so 100% of donations go directly to serving children.
- Corporate Sponsorships: Corporate sponsorships at various levels (Friend of CoachArt $2,500 to Hub City Founder $500,000+) provide national recognition opportunities across three signature events and twelve months of mission-driven programming.
- Stock and Crypto Donations: Donors can contribute stock or cryptocurrency. CoachArt has partnered with Pledge to accept over 130 different cryptocurrencies.
- Donor-Advised Funds: Donors can give to CoachArt from their Donor Advised Fund accounts including Fidelity, Schwab, Vanguard through partner Chariot.
- Event Fundraising: Annual signature events including Night of Champions (NYC), Summer Celebration (LA), and 25th Anniversary Gala (SF) serve as fundraising vehicles with ticket sales and sponsorship opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free programs for qualifying children |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CoachArt product offering
Product offeringCore offering
CoachArt provides free adaptive arts, athletics, and STEM lessons to children ages 5–18 with chronic or serious illnesses and to their siblings, delivered by trained volunteer mentors. Programs are offered through One-on-One Lessons, CoachArt Clubs (group sessions of approximately 30 children), and One-Day Group Lessons, scheduled and managed via the proprietary CoachArt Connect platform. All services are provided at no cost to families, with lesson materials covered by the organization.
Product overview
CoachArt is a nonprofit organization offering free adaptive arts, athletics, and STEM lessons to children with serious illnesses and their siblings. The organization operates through its CoachArt Connect platform, which enables volunteers and families to schedule lessons and manage enrollments. The core service model includes three program types: One-on-One Lessons (individual instruction in the activity of the child's choice), CoachArt Clubs (group sessions of approximately 30 kids exploring topics like STEM, cooking, art, and movement), and One-Day Group Lessons (short-term community and celebration-focused activities). All programs are free for families, with lesson materials provided at no cost.
Differentiator
Problem solved
Functional benefit
Products and services
- One-on-One Lessons Individual instruction provided by trained volunteer coaches to seriously ill children and their siblings ages 5-18 in arts, athletics, or STEM activities, delivered online, in-person, or from the hospital. Programs are free for families and all lesson materials are provided at no cost.
- CoachArt Clubs Group program bringing together approximately 30 kids per session for multi-week online experiences exploring topics like STEM, cooking, art, and movement, often with special guests. Free for families and designed for children ages 5-18 with serious illness and their siblings.
- One-Day Group Lessons Short-term instructive settings for groups of children with a focus on community and celebration, offered in-person and online. Examples include holiday parties and museum visits for children ages 5-18 with serious illness and their siblings. Free for families.
- CoachArt Connect Platform Proprietary web-based platform used by volunteers and families to enroll in programs, get matched with volunteer coaches, schedule lessons, and access program resources across online, in-person, and hospital delivery modes.
Quantifiable outcome
- 90% of kids report feeling more confident after CoachArt lessons
- +2 more outcomes
Companies that use CoachArt
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
CoachArt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CoachArt partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- GRWNminorPartnership with GRWN, a sustainable LA-based diamond company, to sell limited-edition CoachArt Heart Necklace and Pendant. 20% of proceeds support CoachArt's free art and athletic programs.
- Dallas MavericksminorListed as a partner organization supporting CoachArt
- FOXminorListed as a partner organization supporting CoachArt
- NFL FoundationminorListed as a partner organization supporting CoachArt
- NBAminorListed as a partner organization supporting CoachArt
- PGA TourminorListed as a partner organization supporting CoachArt
- PricewaterhouseCoopers (PwC)minorListed as a partner organization supporting CoachArt
- PublicisminorListed as a partner organization supporting CoachArt
- NHLminorListed as a partner organization supporting CoachArt
- UTAminorListed as a partner organization supporting CoachArt
- YahoominorListed as a partner organization supporting CoachArt
- VisaminorListed as a partner organization supporting CoachArt
- Sterling VolunteerscoreThird-party background check provider used to screen all volunteer coaches with the highest level of background check before they are matched with children.
- Children's Hospitals and Healthcare FacilitiescoreReferral partners including doctors, nurses, social workers, and child life specialists who refer families to CoachArt programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
CoachArt competitors and assessment
Company assessmentEmerging players
- KultureCity: Nonprofit focused on sensory inclusion and accessibility for individuals with invisible disabilities including children; overlaps in adaptive-services-for-special-needs-kids space.
- Musicians on Call: Nonprofit delivering live and recorded music to hospital patients including children; adjacent mission of bringing arts experiences to sick kids through volunteer performers.
Direct peers
- Project Sunshine: Nonprofit providing free in-hospital and virtual recreational, educational, and social programs for children with medical needs; directly comparable adaptive-programming mission and volunteer-driven model.
- Starlight Children's Foundation: National nonprofit delivering programs (toys, games, content) to seriously ill children in hospitals and at home; comparable mission of restoring joy to kids with serious medical conditions and similar hospital-referral distribution.
- Make-A-Wish Foundation: Large nonprofit granting wishes to children with critical illnesses; operates in the same donor-supported, hospital-referred, child-illness-services space and competes for the same corporate sponsorship dollars.
- SeriousFun Children's Network: Network of free camps and programs for children with serious illnesses founded by Paul Newman; directly comparable mission of delivering adaptive recreational experiences to medically-fragile kids.
- Hole in the Wall Gang Camp: Founded by Paul Newman as a free camp and year-round programming for children with serious illnesses; directly comparable nonprofit serving similar population through adaptive recreational programming.
Others
- Children's Hospital Association: Industry association representing children's hospitals; not a direct peer but the referral ecosystem in which CoachArt operates, relevant for partnership benchmarking.
Broad incumbents
- Special Olympics: Global nonprofit providing athletic training and competition for children and adults with intellectual disabilities; shares the adaptive-athletics coaching DNA but serves a different condition population.
- Ronald McDonald House Charities: Large established nonprofit supporting families of seriously ill children through housing and services; comparable end beneficiary population and corporate-sponsorship model, but different service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CoachArt social profiles
Digital presenceCoachArt financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoachArt leadership team
Management profileNumber of profiles
Profiles13 records
CoachArt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoachArt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoachArt
What does CoachArt do?
CoachArt provides free adaptive arts, athletics, and STEM lessons to children ages 5–18 with chronic or serious illnesses and to their siblings, delivered by trained volunteer mentors. Programs are offered through One-on-One Lessons, CoachArt Clubs (group sessions of approximately 30 children), and One-Day Group Lessons, scheduled and managed via the proprietary CoachArt Connect platform. All services are provided at no cost to families, with lesson materials covered by the organization.
Is CoachArt a public or private company?
CoachArt is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CoachArt founded?
CoachArt was founded in 2001. It employs 11 to 50 people.
Where is CoachArt based?
CoachArt is headquartered in Los Angeles, United States, in the North America region.
How does CoachArt make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships, stock and Crypto Donations, donor-Advised Funds and event Fundraising.
Who are CoachArt's main competitors?
Emerging players on record are KultureCity and Musicians on Call. Direct peers are Project Sunshine, Starlight Children's Foundation, Make-A-Wish Foundation, SeriousFun Children's Network and Hole in the Wall Gang Camp. Children's Hospital Association is listed as an others. Broad incumbents are Special Olympics and Ronald McDonald House Charities.
Does CoachArt have an API?
No public API is recorded for CoachArt.
What industry is CoachArt in?
CoachArt's product category is Pediatric Chronic Illness Nonprofit Services. Its primary akta.pro industry code is HSADAAAL, Adaptive & Special Needs Personal Training, with a secondary code of MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group). Its NAICS code is 61169 and its SIC code is 8200.