What Advertising Week does

Advertising Week is a global media and events platform serving the advertising and marketing industry, founded in 2004 and operated under Emerald X, LLC from its headquarters at 100 Broadway, New York. The company operates a hybrid events-plus-content model centered on four regional flagship events — AWNewYork, AWEurope, AWLATAM, and AWASIA — that convene marketing executives, brands, agencies, and ad-tech platforms for conferences, keynotes, and networking. Between event cycles, Advertising Week monetizes audience attention through AW360, a year-round content destination that aggregates editorial articles, award-winning podcasts (The TrustMakers with the Edelman Trust Institute, Modern Marketing + Measurement, Live from Camp Cannes), and a portfolio of topic-specific content hubs spanning AI, brands, culture, gaming/esports, retail/commerce, sports, streaming, and SMB. The platform also runs the Madison Avenue Walk of Fame recognition initiative and distributes content across its own web properties, major podcast platforms, and organic social channels.

Revenue mechanics are anchored in event sponsorships, paid registrations, and sponsored content arrangements with major platforms (Amazon Ads, Meta, Google/YouTube, Kinective Media) and a flagship content partnership with the Edelman Trust Institute. The company does not develop proprietary technology products; its platform functions are content publishing, podcast distribution, and event management. Its primary customer segments are enterprise marketing professionals, brands, and advertising agencies, with a stated horizontal segmentation approach and growing downstream reach into SMB marketers via dedicated content hubs.

Leadership includes Douglas Rowell as Founding President of Advertising Week Latin America and Nic Jones as Chairman. The company is privately held, with no disclosed funding rounds, M&A activity, or public market listings in the available data, and it maintains an 11-50 person core team with global operational reach across North America, Europe, Latin America, and Asia-Pacific.

Name

Advertising Week

Legal name

Emerald X, LLC

Website

https://advertisingweek.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Advertising Week is a global media and events platform that produces four regional flagship conferences (AWNewYork, AWEurope, AWLATAM, AWASIA) and a year-round content platform (AW360) serving marketing executives, brands, and advertising agencies worldwide.

Ownership category

akta.pro rank

Product category

Advertising Industry Events and Media

NAICS

Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

akta.pro secondary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Advertising industry events
• Marketing conferences
• Media content platform
• Industry networking events
• Thought leadership content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Sponsorships and Registrations: Revenue generated from brand and agency sponsorships at flagship events (AWNewYork, AWEurope, AWLatam, AWAsia) as well as paid event registrations for attendees seeking industry insights, networking, and professional development.
2. Content and Media Licensing: AW360 serves as the company's year-round content destination featuring global thought-leadership, podcasts, and video content. Revenue may be generated through content partnerships, sponsored content, and media licensing arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Advertising Week produces and operates a portfolio of flagship in-person industry conferences (AWNewYork, AWEurope, AWLatam, AWAsia) that convene marketing, advertising, and media professionals. Alongside these events, it runs the AW360 year-round content platform, which publishes editorial thought leadership, video content, and award-winning podcasts covering advertising trends, AI, measurement, retail media, and the creator economy. Revenue is generated through event sponsorships and registrations, content partnerships, and media licensing arrangements.

Product overview

Advertising Week is an event-driven media company that operates a platform-plus-events architecture. The core offering combines AW360 (a year-round content platform with podcasts and video) with a portfolio of regional events (AWNewYork, AWEurope, AWLATAM, AWASIA), specialized content hubs, and branded podcasts including The TrustMakers and Modern Marketing + Measurement. The platform serves the advertising and marketing industry through live events, editorial content, and thought leadership.

Differentiator

Problem solved

Functional benefit

Brands

• AW360: Year-round content destination featuring thought-leadership, award-winning podcasts, and video content from industry leaders.
• AWEUROPE
• AWNEWYORK
• AWLATAM
• AWASIA

Products and services

• AW360 Advertising Week's year-round content platform that publishes editorial thought leadership, video content, and topic-specific content hubs (AI, Brands + Marketers, Culture, Gaming + Esports, Modern Marketing + Measurement, Retail + Commerce, Tech, Sports + Entertainment, Storytelling + Media, Travel, TV + Streaming, SMB, Sightline, PopIcon) from global advertising industry leaders.
• AWNewYork Flagship annual advertising industry conference held in New York City that brings together marketers, agencies, and media companies for keynotes, panels, workshops, and networking.
• AWEurope European edition of the Advertising Week conference, convening marketing, advertising, and media leaders from across the continent for content sessions and networking.
• AWLATAM Latin American edition of the Advertising Week conference, serving marketing and media professionals across the Latam region.
• AWASIA Asia-Pacific edition of the Advertising Week conference, covering the region's marketing landscape and industry innovations.
• Madison Avenue Walk of Fame Recognition program that honors notable industry leaders and innovators in advertising through an induction-style walk of fame tied to the New York event.
• Modern Marketing + Measurement Podcast Ongoing audio podcast series exploring modern marketing, data-driven advertising, and measurement strategies with industry guests, distributed through Apple Podcasts, Spotify, and YouTube.
• The TrustMakers Podcast Award-winning audio podcast featuring conversations with industry leaders on building and maintaining trust in media and business, produced in partnership with the Edelman Trust Institute.
• Live from Camp Cannes Podcast Audio podcast covering the Cannes Lions advertising festival, providing industry commentary and interviews from the event.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Emerald X, LLCcoreOthersEmerald X, LLC is the parent company and operator of Advertising Week. The company manages the advertising, events, and media properties, holding copyright and operating the platform's business functions including events, content, and customer relations.
• Edelman Trust InstituteflagshipStrategic or Co-development PartnerEdelman Trust Institute partners with Advertising Week on The TrustMakers podcast series, featuring conversations with industry leaders on trust in media, business, and institutions. Episodes feature Edelman executives including CEO Richard Edelman and Executive Director Justin Blake in discussions with prominent guests.
• PRODUminorGTM or Marketing PartnerPRODU serves as a content partner for Advertising Week, providing video content and industry coverage that is featured on the Advertising Week platform, extending reach into Latin American and Spanish-speaking advertising markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cannes Lions: The flagship global advertising and creative festival operated by Ascential; directly comparable to Advertising Week as the premier annual gathering of marketing and communications leaders, with overlapping brand and agency attendee base and similar sponsorship-driven model.
• Web Summit: Major global multi-region B2B technology and media conference with regional editions across Europe, Asia, and Latam; directly comparable to Advertising Week's multi-region event franchise model and enterprise sponsorship approach.
• Dreamforce: Salesforce's flagship annual B2B conference for marketing, sales, and technology professionals; directly comparable as a large enterprise-driven industry event with keynotes, sponsorships, and year-round content ecosystem.
• CES: Consumer Technology Association's flagship B2B trade show in Las Vegas; comparable as a large multi-region-influenced industry expo with premium sponsorship packages serving brands and media buyers across advertising-adjacent technology categories.
• SXSW: Annual Austin-based conference and festivals spanning tech, music, film, and advertising; comparable as a B2B/B2C hybrid event that targets the same brand and agency sponsors with similar content and thought-leadership positioning.
• INBOUND (HubSpot): HubSpot's annual marketing, sales, and customer experience conference; directly comparable as a marketing-industry-focused event with sponsorships, year-round content, and audience overlap with Advertising Week's brand and agency attendees.

Broad incumbents

• IAB Annual Leadership Meeting: Interactive Advertising Bureau's flagship annual gathering of digital advertising leaders; comparable as an industry-association-led event serving many of the same CMOs, agencies, and platforms that participate in Advertising Week.
• ANA (Association of National Advertisers): Industry association for major brand marketers that runs the Masters of Marketing Conference and other advertiser-focused events; overlapping audience of brand-side marketing executives who attend Advertising Week.
• Adweek: Long-established trade publication and event organizer covering advertising, marketing, and media; comparable as a media-and-events competitor for advertising-industry audience attention and brand sponsorship dollars.

Emerging players

• The Drum: Global media brand covering the marketing and advertising industry with events, editorial, and awards; comparable year-round content and community model serving overlapping CMOs, agencies, and brand audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/advertisingweek
• Facebookfacebook.com/advertisingweek
• LinkedInlinkedin.com/company/1035

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertising Week