What Adweek does

Adweek is a privately held B2B media company founded in 1979 and headquartered at 261 Madison Avenue, New York, operating as Adweek, LLC (a Delaware LLC). The company serves marketing, advertising, media, and technology professionals through an integrated content, events, awards, and membership platform anchored by the Adweek.com digital news site, ADWEEK Magazine (print and digital edition across iOS, Android, and Kindle), and a portfolio of newsletters including ADWEEK Daily, AI Tech & Money, On Background, and the CMO-focused Marketing Vanguard newsletter. The ADWEEK Podcast Network distributes shows such as Adspeak and Leadership Voices through major podcast platforms. ADWEEK Events runs a calendar of tentpole gatherings including Brandweek, Social Media Week, the ADWEEK House activations at Cannes Lions and CES, and the Marketing Vanguard Inspiration Excursion at the World Economic Forum in Davos.

The business is built on four primary revenue streams: recurring digital and print subscriptions (including individual, corporate group, and discounted student tiers), event sponsorships and attendee passes, display and sponsored content advertising (Adweek Branded, Partner Experts, Adweek Wire), and the invitation-only Marketing Vanguard executive membership launched in July 2025. An adjacent ADWEEK Connect program provides curated virtual networking between marketing decision-makers and sponsors. The company owns the Brandweek and Mediaweek sub-brands, acquired Social Media Week in January 2021, and operates a multi-year portfolio of industry awards including Agency of the Year, Tech Stack Awards, Media Plan of the Year, Experiential Awards, AI Power 50, and the inaugural 2026 Commerce All-Stars. Adweek's go-to-market is sales-led and event-driven, with named enterprise relationships across Fortune 500 brands and agencies.

Underlying technology is a standard digital publishing stack with content management, email newsletter delivery, event registration, and webinar hosting capabilities. The company has begun building AI-native products in partnership with third parties — notably the Emberos Real Time AI Influence Index debuting at Super Bowl 60 — and distributes through external channels including Roku's Sports Zone and Yahoo Finance's media/advertising hub. Ownership structure is opaque beyond the LLC designation, with no parent company, no disclosed institutional investors, and no public ticker. Leadership is led by CEO Will Lee, with Ann Marinovich, Zoe Ruderman, Jenny Rooney, and Drew Schutte serving as chief content, experience, and revenue officers, respectively.

Name

Adweek

Legal name

Adweek, LLC

Website

https://adweek.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Adweek is a B2B media company serving marketing, advertising, and media professionals with editorial content, newsletters, podcasts, events, awards, and the invitation-only Marketing Vanguard CMO membership program, monetizing through subscriptions, sponsorships, and advertising.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (513120), Convention and Trade Show Organizers (56192)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Trade media publishing
• B2B media services
• Marketing industry news
• Advertising intelligence
• Executive networking events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Adweek generates primary revenue through digital and print subscriptions offering unlimited access to news, analysis, research, and archived content. Individual subscriptions are available alongside corporate/group packages for teams of 5 or more. Student subscriptions are offered at discounted rates.
2. Event Sponsorships and Attendance: Adweek organizes and hosts premium industry events including ADWEEK House at Cannes Lions, Brandweek, Social Media Week, CES panels, and awards ceremonies. Revenue is generated through sponsor partnerships, exhibitor fees, and attendee passes.
3. Advertising and Sponsored Content: Adweek sells advertising across its digital properties including sponsored content sections, branded storytelling (Adweek Branded), Partner Experts thought leadership platform, and Adweek Wire for corporate announcements. Display advertising and native content formats are available.
4. Membership Programs: Marketing Vanguard is an invitation-only CMO membership program offering premium benefits including access, intelligence, and influence-building opportunities through events, content, and networking. The program includes founding members from major brands.
5. ADWEEK Connect: Virtual networking program connecting marketing decision-makers with curated partners. Participants receive benefits including ADWEEK subscription or gift card per meeting, access to tentpole events, and exclusive event discounts in exchange for meeting participation.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Adweek is a B2B media company that publishes breaking news, analysis, and feature content covering the advertising, marketing, media, and technology industries through its digital platform Adweek.com and the print/digital ADWEEK Magazine. The company sells digital and print subscriptions (individual, corporate, and student tiers), hosts flagship events such as ADWEEK House at Cannes Lions, Brandweek, and Social Media Week, operates the ADWEEK Podcast Network and ADWEEK Awards programs, and runs the invitation-only Marketing Vanguard membership program for CMOs.

Product overview

Adweek is a B2B media company providing a unified platform of content, events, intelligence, and networking products serving the marketing, advertising, and media industries. The core offering centers on Adweek.com (digital news platform) and ADWEEK Magazine (print/digital publication), supported by an extensive portfolio of newsletters including ADWEEK Daily, AI, Tech & Money, On Background, and the Marketing Vanguard newsletter. The ADWEEK Podcast Network delivers audio content through shows like Adspeak and Leadership Voices. ADWEEK Events encompasses flagship programs including Brandweek, Social Media Week, ADWEEK House at Cannes Lions, and various award ceremonies (Agency of the Year, Tech Stack Awards, Experiential Awards). Supplementary products include ADWEEK Webinars (on-demand insights), Resource Library (research and white papers), Partner Experts (thought leadership), Adweek Wire (announcements platform), and ADWEEK Connect (virtual networking). The Marketing Vanguard membership program provides an invitation-only executive community for CMOs with exclusive access, intelligence, and influence-building opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• ADWEEK House: Event platform featuring panel discussions, industry gatherings, and networking events for marketing and advertising professionals.
• Marketing Vanguard
• ADWEEK Connect
• ADWEEK Awards
• ADWEEK Podcast Network

Products and services

• Adweek.com Platform Primary digital publishing platform delivering breaking news, analysis, features, case studies, Q&As, and data storytelling covering advertising, media, marketing, and technology. Subscription-gated access for individuals, students, and corporate groups.
• ADWEEK Magazine Flagship print and digital publication providing in-depth insider reporting and industry intelligence for marketing and advertising professionals. Available in print, iOS, Android, Kindle, and online.
• ADWEEK Newsletter Suite Portfolio of curated email newsletters including ADWEEK Daily (top headlines), AI Tech & Money (AI/commerce/M&A), On Background (insider reporting on publishing, streaming, advertising), and Marketing Vanguard (CMO-level insights).
• ADWEEK Podcast Network Podcast network featuring shows on marketing leadership, advertising, and industry trends including Adspeak, Leadership Voices, and The Art of Making Fintech Cool, distributed via Apple Podcasts and Spotify.
• ADWEEK Events Portfolio of in-person industry events including Brandweek, Social Media Week, ADWEEK House at Cannes Lions, and CES activations, offering panel discussions, networking, and award ceremonies for marketing and advertising professionals.
• ADWEEK Awards Programs Industry award programs honoring innovative, creative marketers, creators, agencies, and media executives. Includes Agency of the Year, Fastest Growing Agencies, Tech Stack Awards (25 categories), Experiential Awards, Media Plan of the Year (21 years), Creative 100, ADWEEK 50, Brand Genius, and Commerce All-Stars.
• Marketing Vanguard Membership Program Invitation-only executive membership program for CMOs offering access (curated introductions), intelligence (peer polling, private editorial briefings, curriculum-style reports), and influence (annual byline, priority speaking engagements).
• ADWEEK Connect Virtual networking program that connects marketing, agency, and brand decision-makers with ADWEEK-curated partners through one-on-one meetings at tentpole events, with subscription or gift card incentives per meeting.
• ADWEEK Group Packages (Corporate Subscriptions) Group/corporate subscription tier providing exclusive access to the Adweek newsroom, tailored research reports, and discounts to ADWEEK events for teams of 5 or more users at companies and agencies.
• ADWEEK Student Subscription Discounted digital subscription for undergraduate students priced at $5.99/month, providing unlimited access to breaking news, features, Adweek.com archives, subscriber-only videos, and the digital edition of ADWEEK Magazine.
• Adweek Wire Press release and corporate announcement distribution platform included as a corporate subscription benefit, providing visibility and reach for industry company news (content not edited by Adweek editorial).
• ADWEEK Webinars On-demand and live webinar platform providing marketing and media insights through sponsored and editorial webinars covering topics like measurement, creative strategy, AI adoption, CTV, and healthcare marketing.
• Partner Experts Premium sponsored thought leadership platform featuring insights from industry experts on the most pressing issues in marketing and advertising.
• Real Time AI Influence Index First-ever Real Time AI Influence Index debuting at Super Bowl 60, tracking which Super Bowl advertisers appear in AI search queries across ChatGPT, Claude, Gemini, Perplexity, and Grok, developed with startup Emberos.

Quantifiable outcome

• ADWEEK awards programs recognize industry excellence across 25+ Tech Stack Award categories, celebrating leading marketing technology companies
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• GroundTruthcoreGTM or Marketing PartnerGroundTruth co-hosts ADWEEK House panels at Cannes Lions and other events, providing content partnership for industry discussions on audience strategy and location-based advertising. Partnership focuses on connecting younger consumers blending online viral trends with in-store shopping.
• Mirakl AdsminorGTM or Marketing PartnerMirakl Ads co-hosts ADWEEK House Cannes Lions discussion on retail media strategies and AI answer engines reshaping product discovery.
• SilverpushminorGTM or Marketing PartnerSilverpush co-hosts ADWEEK House Possible panel addressing brand safety challenges in the AI slop era, discussing guardrails for content placement.
• MutinexminorGTM or Marketing PartnerMutinex co-hosts ADWEEK House Possible panel on using agentic AI to connect across the marketing funnel, discussing AI integration in marketing operations.
• FetchminorGTM or Marketing PartnerFetch co-hosts ADWEEK House group chat on incrementality measurement challenges in marketing, discussing attribution and measurement difficulties.
• SparksminorGTM or Marketing PartnerSparks sponsors the Marketing Vanguard newsletter, providing exclusive CMO-level content and insights.
• ShutterstockcoreGTM or Marketing PartnerShutterstock is the presenting sponsor of ADWEEK's 2025 Brand Genius Celebration event, honoring visionary brand leaders and creators.
• EmberosminorStrategic or Co-development PartnerADWEEK partners with Emberos startup to create the first-ever Real Time AI Influence Index debuting at Super Bowl 60, tracking which Super Bowl advertisers appear in AI search queries.
• RokuminorGTM or Marketing PartnerADWEEK and Roku partnership to create video series 'Best of Big Game Commercials,' exclusively available on Roku's streaming platform within its Sports Zone.
• AdobecoreStrategic or Co-development PartnerAdobe partners with ADWEEK for Marketing Vanguard Inspiration Excursion at World Economic Forum in Davos, featuring panel discussions on agentic AI deployment, ethical AI practices, and upskilling.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft partners with ADWEEK for Marketing Vanguard Inspiration Excursion at Davos, bringing together CMOs from multiple companies to discuss AI reshaping marketing leadership.
• Chase Media SolutionsminorGTM or Marketing PartnerChase Media Solutions co-hosts ADWEEK House CES 2026 Group Chat on building consumer trust in the digital age.
• SmartCommerceminorGTM or Marketing PartnerSmartCommerce co-hosts ADWEEK House CES Group Chat on convergence of brands and commerce, exploring shoppable media and AI-driven personalization.
• SeedtagminorGTM or Marketing PartnerSeedtag partners with ADWEEK for sponsored content discussions on identity tracking and real-time consumer mindset in performance marketing.
• CollectivelyminorGTM or Marketing PartnerCollectively partners with ADWEEK for sponsored content on social marketing campaigns, including SheaMoisture's Silk Press campaign generating millions of views.
• ZappiminorGTM or Marketing PartnerZappi partners with ADWEEK for sponsored content on sports marketing, discussing memorable moments versus brand awareness.
• HiggsfieldminorGTM or Marketing PartnerHiggsfield CEO discusses AI reshaping production speed, volume, and decision-making in Adweek Branded content ahead of Cannes Lions.
• JWX and AdnamiminorGTM or Marketing PartnerPartnership to deliver high-impact display and video advertising capabilities, providing monetization opportunities for publishers and better outcomes for brands.
• Nectar360minorGTM or Marketing PartnerNectar360 Pollen unified retail media platform delivering strong early campaign results for brands including Unilever and Coca-Cola Europacific Partners.
• Horizon Media and Newton ResearchminorStrategic or Co-development PartnerStrategic partnership bringing agentic AI analytics to advertising and media workflows, combining Horizon Media's independent media agency with Newton Research's AI analytics capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PRWeek: PRWeek is a trade publication covering the public relations and communications industry, adjacent to Adweek's advertising and marketing coverage. It targets a partially overlapping audience of brand marketers and agency leaders, with comparable newsletter and event formats.

Broad incumbents

• Yahoo Finance Media & Advertising Hub: Yahoo Finance's 2026-launched media and advertising content hub aggregates Adweek, MediaPost, Marketing Brew, Axios, and Marketing Drive content. As a distribution platform it represents both a partnership channel and a competitive threat for advertising-supported B2B media in the marketing vertical.
• Insider Intelligence (eMarketer): Insider Intelligence (parent of eMarketer) is a research and forecasting firm covering digital advertising, marketing, and commerce. It overlaps with Adweek's audience of marketers and agencies, but with a more research/subscription-focused model rather than event-driven news.

Direct peers

• MediaPost: MediaPost publishes news and commentary on media, marketing, and advertising. It is a direct peer in trade publishing for the same target audience, with overlapping advertising sales and event franchises.
• The Drum: The Drum is a global media brand covering marketing, advertising, and the creative industries. It is comparable to Adweek as a B2B trade publication and events business for marketing professionals, with a more internationally distributed audience.
• AdExchanger: AdExchanger is a digital advertising news, data, and events company covering programmatic, data, and the ad tech ecosystem. It is comparable to Adweek for the advertising technology and digital media reader, and competes for the same agency and brand marketing sponsorships.
• Ad Age: Ad Age is the most direct competitor to Adweek, providing news, analysis, and events for the advertising and marketing industry. Both serve the same audience of agency executives, brand marketers, and media professionals with subscription, event, and award offerings.
• Digiday: Digiday is a digital media company covering the media and marketing industries with news, events, and research. It directly overlaps with Adweek in covering agency business, brand marketing, and the digital media economy, with a comparable event-driven revenue model.
• Marketing Brew: Marketing Brew is a B2B newsletter publisher covering advertising and marketing, owned by Industry Dive. It targets the same CMO and marketing professional audience as Adweek, with a more narrowly focused newsletter-first product but directly comparable audience and advertiser base.

Regional players

• Campaign: Campaign is a Haymarket-owned trade publication covering the advertising and marketing industry, primarily in the UK and APAC. It is comparable in editorial scope and audience to Adweek, but with a regional (non-US-primary) footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Adweek
• YouTubeyoutube.com/adweek
• Facebookfacebook.com/adweek
• LinkedInlinkedin.com/company/adweek
• Instagraminstagram.com/adweek

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adweek