MultiStory Media

What MultiStory Media does

MultiStory Media (legal entity: ITV Studios Limited, trading as MultiStory TV) is a UK-based television production company established in 2018 as a wholly-owned production label within ITV Studios, itself part of ITV plc. The company produces programming across factual entertainment, current affairs, documentaries, entertainment formats, and short-form content for UK and international broadcasters, with its core slate anchored by long-running franchises including Come Dine With Me (14,000+ episodes across 49 countries), Tonight (the UK's most watched current affairs series), the Up documentary series (running since 1964), The Martin Lewis Money Show, Peston, For The Love of Dogs, and the Daily Mirror Pride of Britain Awards.

MultiStory generates revenue exclusively through two mechanisms: (1) production commissions from broadcasters, primarily ITV (its parent), Channel 4, and the BBC, and (2) international format licensing royalties, principally through ITV Studios' global distribution network. There is no direct-to-consumer revenue; the company sells content to broadcasters rather than to end users. The production workflow is transitioning to a cloud-based architecture built around Adobe Premiere Pro, with AI-powered features (e.g., Text-Based Editing) accelerating post-production. Office locations span London (White City headquarters), Manchester (MediaCityUK), Cardiff, and Gateshead (Signpost Entertainment subsidiary).

The company operates within the UK public service broadcaster ecosystem with a diversified but broadcaster-anchored customer base. Strategic priorities include diversity commissioning (Fresh Cuts strand funded by ITV's £80 million Diversity Commissioning Fund), technology modernization, and selective format extension. Distribution is exclusively through broadcaster partnerships and associated streaming platforms (ITVX, All4). The Signpost Entertainment subsidiary operates as a dedicated diversity-focused production label based in Gateshead, producing for the BBC among others.

Name

MultiStory Media

Legal name

ITV Studios Limited

Website

https://multistory.tv

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

MultiStory Media is a UK-based television production company and wholly-owned label of ITV Studios, producing factual entertainment, current affairs, documentaries, and entertainment formats for ITV, Channel 4, BBC, and international broadcasters, with flagship franchises including Come Dine With Me, Tonight, and The Up series.

Ownership category

akta.pro rank

Product category

Television Production

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI)

Keywords

• Television production services
• Factual entertainment formats
• Documentary production
• Current affairs programming
• Format licensing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. TV Production and Licensing: MultiStory Media generates revenue by producing television content for broadcasters (ITV, Channel 4, BBC, Prime Video) and licensing formats internationally. Key formats like Come Dine With Me have been produced in 49 countries with over 14,000 episodes globally, representing one of the world's most prolific factual entertainment format licensing operations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MultiStory Media is a UK television production company that develops and produces factual, entertainment, current affairs, and documentary programming for UK and international broadcasters. The company produces flagship titles including Come Dine With Me, Tonight, The Martin Lewis Money Show, Pride of Britain Awards, and the Up documentary series, and licenses formats such as Come Dine With Me internationally through ITV Studios' distribution network. It operates as a production label within ITV Studios, with revenue generated primarily through broadcaster commissions and international format licensing.

Product overview

MultiStory Media (trading as MultiStory TV) is a UK-based television production company and one of ITV Studios' flagship production labels. The company operates as a content portfolio rather than a unified software product, producing programming across multiple genres including Factual (documentaries, current affairs), Entertainment (formats, reality shows, talent competitions), and branded content. Key productions include the long-running Come Dine With Me (over 14,000 episodes globally), Tonight (the nation's most watched current affairs series), the landmark Up documentary series, and The Martin Lewis Money Show. The company also runs Fresh Cuts, a diversity initiative producing short-form documentary series from emerging talent. MultiStory operates from offices in London (White City), Manchester (MediaCityUK), and Cardiff, with Signpost Entertainment operating as a dedicated diversity-focused production label based in Gateshead.

Differentiator

Problem solved

Functional benefit

Products and services

• Factual Programming Documentary and factual programming including crime documentaries, biographical films, and current affairs content. Examples include Brianna: A Mother's Story, I Fought The Law: The Ann Ming Story, The Real Ruth Ellis, and Vera, Farewell Pet. Produced for UK broadcasters (primarily ITV).
• The Up Series Landmark long-running documentary series following participants since age 7, voted the greatest-ever achievement in documentary filmmaking. Produced for ITV as a continuing documentary franchise.
• Current Affairs Programming Political and current affairs programming including Tonight (the UK's most watched current affairs series), Peston, and The Martin Lewis Money Show. Produced for ITV.
• Come Dine With Me

Quantifiable outcome

• Over 14,000 episodes produced globally for Come Dine With Me format across 49 countries
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Vintage Cash CowminorStrategic or Co-development Partner · 2 April 2026MultiStory Media partnered with Vintage Cash Cow to produce a cleaning series for ITV. Vintage Cash Cow provides the format/creative concept and MultiStory produces the programme for the ITV network.
• Adobe (Premiere Pro / Edit Cloud)coreTechnology or IntegrationITV Studios partnered with Adobe to transition Come Dine With Me (a MultiStory-produced programme) to a fully cloud-based editing workflow built around Adobe Premiere Pro. The cloud-based solution featuring AI-powered tools like Text-Based Editing accelerates post-production by up to 30 percent. ITV Studios (parent of MultiStory Media) has an ambition for 50 percent of all unscripted production in the UK to be cloud-based within the next few years.
• Gold WalaminorStrategic or Co-development PartnerGold Wala (Disabled-led production company) was selected for ITV's Amplify initiative to produce Evil Escapes as part of Disability History Month 2024 programming. This represents ITV's commitment to commission from diverse-led businesses. Evil Escapes follows three disabled comedians including Lost Voice Guy Lee Ridley on a spooky road trip.
• Postcard ProductionsminorStrategic or Co-development PartnerPostcard Productions (led by Rich Bentley) was selected for ITV's Amplify initiative to produce Ash Holme - What Not To Do with Dad as part of Disability History Month 2024. This is Postcard's first commission from ITV.
• ITV StudioscoreOthersMultiStory Media is a production label within ITV Studios. The company operates under ITV Studios' corporate umbrella and benefits from access to ITV's distribution network, commissioning relationships, and corporate resources. Signpost Entertainment is also part of the ITV Studios/MultiStory Media family.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studio Lambert: UK production company producing flagship factual entertainment formats including Gogglebox, The Circle, Race Across the World and Undercover Boss. Directly comparable to MultiStory in terms of producing high-volume, returnable factual entertainment and format-led content for UK PSBs.
• North One Television: Independent UK producer of factual entertainment and documentaries with strong PSB relationships (Channel 5, Channel 4, BBC). Closely comparable to MultiStory's factual and factual-entertainment slate, including the Come Dine With Me-adjacent mass-market factual genre.
• Tiger Aspect Productions: Endemol Shine-owned UK production company producing formats, factual, comedy and drama across all major UK broadcasters. Comparable to MultiStory in producing returnable formats, comedy-entertainment hybrids, and factual programming for ITV, Channel 4, and BBC.
• Workerbee: Independent UK factual entertainment and documentary producer (Joe Lycett's Got Your Back, scripted documentaries). Comparable to MultiStory's factual and entertainment crossover with talent-led formats.
• Big Talk Productions: UK production company producing comedy, entertainment and drama formats across all major PSBs and streamers (Cold Feet, Gavin & Stacey). Comparable to MultiStory's entertainment and celebrity-led programming.
• Wall to Wall Media: Warner Bros Television Studios-owned UK producer of factual, factual entertainment and drama (Who Do You Think You Are?, Bafta-winning factual). Closely comparable to MultiStory's factual/documentary output, including the Up series and biographical documentary work.
• Lifted Entertainment: ITV Studios sibling production label producing entertainment and reality formats (The Masked Singer, Love Island companion formats). Comparable to MultiStory as a fellow ITV Studios label producing for the same primary broadcaster with shared resources and commissioning access.
• Initial (Banijay UK): Banijay-owned UK production company producing entertainment formats and factual entertainment. Comparable to MultiStory in format development and licensing, particularly in entertainment and reality genres.
• Silverprint: Independent UK factual and documentary producer with strong PSB relationships (Channel 4, ITV, BBC). Comparable to MultiStory's factual and documentary portfolio including current affairs-adjacent programming.

Broad incumbents

• Shine TV: Banijay-owned UK production group producing entertainment and factual formats (MasterChef, The Island). A larger factual-entertainment incumbent directly comparable in genre and PSB relationships, but operating at a broader scale than MultiStory's single-label focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/multistorytv
• Instagraminstagram.com/multistorytv
• Facebookfacebook.com/multistorytvmedia
• LinkedInlinkedin.com/company/multistory-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MultiStory Media