Lifted Entertainment
- Company typePrivate
- Founded2026
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
Lifted Entertainment firmographics
Firmographics- Name
- Lifted Entertainment
- Legal name
- ITV Studios Limited
- Website
- https://liftedentertainment.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Lifted Entertainment industry classification
Industry- Product category
- TV Production Services
- NAICS
- Other Performing Arts Companies (71119), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Unscripted/Reality TV Production (Live-Action) (MPADABAC)
- akta.pro secondary industries
- Free TV / Syndication Distribution (MPADAJAI), Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)
Keywords
Where Lifted Entertainment is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Lifted Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- TV Format Production & Licensing: Lifted Entertainment produces unscripted TV formats for ITV and international buyers, generating revenue through broadcast licensing, format licensing, and co-production agreements with international prodcos and streamers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lifted Entertainment product offering
Product offeringCore offering
Lifted Entertainment is a television production company that produces unscripted entertainment formats for UK and international broadcasters. The company creates, develops, and produces flagship shows including Love Island, I'm a Celebrity, The Voice UK, Hell's Kitchen, Countdown, and University Challenge, generating revenue through broadcast licensing, format licensing, and co-production agreements with international prodcos and streamers. The company produced over 425 hours of television in 2025 alone, operating from studios in London and Manchester.
Product overview
Lifted Entertainment is a TV production company producing unscripted entertainment content, not a software product company. The company operates as a portfolio of distinct television formats across multiple genres including reality dating (Love Island, Love Island: All Stars, Love Island: Aftersun, My Mum Your Dad UK), survival reality (I'm a Celebrity... Get Me Out of Here!, I'm a Celebrity... South Africa), talent competitions (The Voice UK, The Voice Kids UK), quiz shows (Countdown, University Challenge, In For A Penny, The Big Quiz, Cheat: Unfinished Business), cooking competitions (Hell's Kitchen), performance/reality (Dancing on Ice, Ant & Dec's Saturday Night Takeaway, Dress to Impress, Celebrity Sabotage), celebrity events (The Royal Variety Performance, An Audience With Kylie, ITV Studio Sessions), and special formats (The Neighbourhood, Nobody's Fool, Britain Get Singing, Olivia Marries Her Match, The British Soap Awards). The company produced over 425 hours of television in 2025 alone, crafting content for UK broadcasters and international markets. The portfolio includes flagship heritage brands alongside newer formats, with co-productions involving The Garden and US-based prodco Nobody's Hero. The company has won industry awards including BAFTA, RTS, NTA, TV Times, and TV Choice awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Love Island Flagship reality dating show where contestants couple up in a luxury villa, with viewers voting to eliminate pairs. One of the world's most successful unscripted formats, broadcast on ITV2.
- I'm a Celebrity... Get Me Out of Here! Survival reality show where celebrities endure harsh Australian bush conditions, completing challenges to earn camp provisions.
- The Voice UK Talent competition where coaches mentor contestants based purely on vocal ability, selecting through blind auditions.
- The Voice Kids UK Children's version of The Voice featuring young contestants aged 7-15 performing for celebrity coaches.
- Countdown Long-running word puzzle game show featuring letters and numbers rounds, considered a heritage British TV brand.
- University Challenge Academic quiz show featuring teams from British universities competing in intellectually demanding rounds.
- Celebrity Sabotage
Quantifiable outcome
- 425+ hours of television produced in 2025 alone
Companies that use Lifted Entertainment
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Lifted Entertainment technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lifted Entertainment partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ITV StudioscoreLifted Entertainment is part of ITV Studios and participates in ITV Studios' annual Festivals slate presentation, showcasing formats to approximately 750 international buyers.
- The GardencoreLifted Entertainment announced co-productions with The Garden as part of their upcoming 2026 slate, supporting the company's growth in scale and delivery complexity.
- Nobody's HerocoreU.S.-based prodco Nobody's Hero is a co-production partner with Lifted Entertainment for upcoming 2026 titles, as announced during the company's leadership expansion.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lifted Entertainment competitors and assessment
Company assessmentDirect peers
- Studio Lambert: UK indie producer of premium unscripted formats including Gogglebox, The Traitors, and Race Across the World. Closely comparable production model — small creative team delivering global-traveling entertainment formats for major broadcasters.
- Shine TV (Banijay): Banijay-owned UK label producing MasterChef, The Island, and other entertainment formats. Operates in the same reality and unscripted entertainment space with comparable BBC/ITV commissions.
- Fremantle: Global production and distribution group producing entertainment formats (Got Talent, X Factor, Idol family). Operates Lifted's direct competitive set in unscripted TV with overlapping genre mix and similar international format-licensing model.
- Hat Trick Productions: Long-standing UK indie producing Have I Got News For You, Outnumbered and other entertainment formats. Directly comparable as a UK-headquartered unscripted production company supplying ITV and Channel 4.
- Banijay UK (Endemol Shine): Banijay's UK arm owns the original Love Island format and produces Big Brother and MasterChef. The most direct peer as the originator and global exploiter of a flagship Lifted format plus parallel entertainment portfolio.
- Twofour (ITV Studios): Sister ITV Studios label producing high-volume reality and documentary entertainment (Married at First Sight UK, The Real Full Monty on ITV). Direct peer within the same parent group, competing for internal and external commissions.
- All3Media: Independent UK production group with multiple labels producing unscripted entertainment (Gogglebox via Studio Lambert, The Traitors via Studio Lambert). Competes head-to-head for UK broadcaster commissions in the same genre mix.
Broad incumbents
- Warner Bros. Television Studios UK: Major Hollywood studio with UK production operations producing unscripted and entertainment formats globally. Competes for premium unscripted commissions and provides a comparative scale benchmark against which Lifted's portfolio depth can be assessed.
- Sony Pictures Television (UK formats): Global studio-backed producer and distributor that operates in unscripted entertainment worldwide, including through UK-based production brands. Overlaps in format licensing and broadcaster relationships at a larger portfolio scale.
Emerging players
- Factual Entertainment Labels (e.g., Boundless): Part of Fremantle, produces factual entertainment and reality formats for UK and international broadcasters. Comparable as a mid-tier unscripted specialist competing for adjacent format slots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lifted Entertainment social profiles
Digital presenceLifted Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifted Entertainment leadership team
Management profileNumber of profiles
Profiles1 record
Lifted Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifted Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifted Entertainment
What does Lifted Entertainment do?
Lifted Entertainment is a television production company that produces unscripted entertainment formats for UK and international broadcasters. The company creates, develops, and produces flagship shows including Love Island, I'm a Celebrity, The Voice UK, Hell's Kitchen, Countdown, and University Challenge, generating revenue through broadcast licensing, format licensing, and co-production agreements with international prodcos and streamers. The company produced over 425 hours of television in 2025 alone, operating from studios in London and Manchester.
Is Lifted Entertainment a public or private company?
Lifted Entertainment is a private company. It is classified as corporate owned and is currently operating.
When was Lifted Entertainment founded?
Lifted Entertainment was founded in 2026. It employs 251 to 500 people.
Where is Lifted Entertainment based?
Lifted Entertainment is headquartered in London, United Kingdom, in the Europe region.
How does Lifted Entertainment make money?
One revenue line is on record: TV Format Production & Licensing.
Who are Lifted Entertainment's main competitors?
Direct peers on record are Studio Lambert, Shine TV (Banijay), Fremantle, Hat Trick Productions, Banijay UK (Endemol Shine), Twofour (ITV Studios) and All3Media. Broad incumbents are Warner Bros. Television Studios UK and Sony Pictures Television (UK formats). Factual Entertainment Labels (e.g., Boundless) is listed as an emerging player.
Does Lifted Entertainment have an API?
No public API is recorded for Lifted Entertainment.
What industry is Lifted Entertainment in?
Lifted Entertainment's product category is TV Production Services. Its primary akta.pro industry code is MPADABAC, Unscripted/Reality TV Production (Live-Action), with a secondary code of MPADAJAI, Free TV / Syndication Distribution. Its NAICS code is 71119 and its SIC code is 7812.