What Cloudmania does

Cloudmania is a cloud distribution and partner enablement platform founded in 2021 as a business unit of Liquid C2 (a subsidiary of Cassava Technologies). Operating across 35+ countries in the Middle East and Africa, the company serves as the exclusive provider of Microsoft's Cloud Partner Programme on the African continent, distributing Azure, Microsoft 365, Dynamics 365, and complementary ISV solutions through a network of 750+ channel partners in 23+ African countries, reaching an estimated 10,000+ downstream customers and 500+ enterprises.

The platform is built around three proprietary technology layers: a multi-vendor Cloudmania Marketplace enabling procurement, billing, and subscription management; a white-label portal service allowing partners to bundle, cross-sell, and resell cloud services under their own brand with in-country monthly billing in local currencies; and the Titanium sub-brand of AI-powered analytics tools for Azure cost optimization and Microsoft 365 license governance. Additional capabilities include OneVoice for Operator Connect (Teams-based telephony deployed in six African markets), Azure Arc-enabled hybrid and multi-cloud deployments spanning AWS and Google Cloud, Azure ExpressRoute connectivity, and integration with security vendors including Microsoft Sentinel, Acronis, Mimecast, and Netskope.

The business model is a multi-stream SaaS-style revenue engine combining: Microsoft CSP licence resale with recurring subscription economics; marketplace commissions on third-party ISV transactions; pre-configured Azure promotion bundles (Backup & DR, File Share, Server Migration, Cloud Security, Optimization) sold to partners and end customers; tiered partner support plans (STORMY, THUNDER, LIGHTNING) priced on monthly revenue thresholds; training and certification services (AZ-900, MS-900); and outcome-based pricing on the Optimization Bundle (25% of savings). GTM is channel-led through dedicated Partner Development Managers and Partner Technical Specialists, supplemented by direct enterprise engagement via the partner network and a tiered co-marketing engine with Microsoft.

Name

Cloudmania

Legal name

Liquid Intelligent Technologies Limited

Website

https://cloudmania.africa

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Cloudmania is a Liquid C2 business unit that distributes Microsoft cloud solutions — Azure, Microsoft 365, and Dynamics 365 — to 750+ channel partners across 35+ countries in the Middle East and Africa through a white-label marketplace, the Titanium AI analytics suite, and a tiered partner programme.

Ownership category

akta.pro rank

Product category

Cloud Distribution and Partner Enablement

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Multi-Cloud & Hybrid Cloud Enablement (BPAEACAK)

akta.pro secondary industries

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud Data Platforms & Analytics Migration (BPAEACAI), Cloud Computing & Infrastructure (AWS/Azure/GCP, Virtualization) (EDABAFAB)

Keywords

• Cloud distribution services
• Channel partner enablement
• Microsoft cloud solutions
• White-label cloud portal
• Cloud marketplace platform

Headquarters

HQ city

Midrand

HQ country

South Africa

HQ region

Africa

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud Services Resale: Cloudmania resells Microsoft Azure, Microsoft 365, and other cloud services through its Cloud Solution Provider (CSP) programme. Partners purchase licenses and services through Cloudmania and receive billing, provisioning, and support.
2. Marketplace Commission: The Cloudmania Marketplace enables partners to procure and bundle cloud services, generating commissions on transactions processed through the platform.
3. Azure Promotion Bundles: Pre-configured Azure bundles for backup/DR, file sharing, server migration, cloud security, and optimization sold to partners and end customers.
4. Dynamics 365 Licenses: Sale of Microsoft Dynamics 365 Business Central and other Dynamics licenses through CSP programme with partner sandbox environments at $6/month.
5. Partner Support Plans: SLA-backed flexible support plans for businesses of all sizes, providing cloud support with prioritized escalation to Microsoft.
6. Training and Certification Services: Microsoft certification training programs including AZ-900, MS-900, and other Azure/M365 courses with exam voucher incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cloudmania operates a cloud distribution and partner enablement platform built on Microsoft cloud technologies, providing a multi-vendor Marketplace with white-label portal services that enable channel partners across Africa to procure, manage, and resell Microsoft Azure, Microsoft 365, Dynamics 365, and other cloud services with in-country billing in local currencies. The company also offers AI-powered optimization tools (Titanium for Azure and Titanium for Microsoft 365), cloud telephony via OneVoice for Operator Connect, and structured training/certification programs for partners.

Product overview

Cloudmania is an exclusive Cloud Solution Provider (CSP) partner program in Africa offering a cloud distribution and reseller platform ecosystem. The core offering is a white-label Marketplace Portal enabling multi-cloud procurement, billing in local currencies, and subscription management. The product portfolio centers on Microsoft technologies (Azure, Microsoft 365, Dynamics 365, Teams/OneVoice) alongside Google Workspace and AWS/Google Cloud integrations. Azure services include migration bundles (Backup & DR, File Share, Server Migration, Security, Optimization), hybrid cloud with Azure Arc, ExpressRoute connectivity, and Windows Virtual Desktop. The Titanium sub-brand provides AI-powered monitoring for Azure and Microsoft 365 environments. Security add-ons include Microsoft Sentinel, Acronis Cyber Protect Cloud, Mimecast, and Netskope. Additional offerings cover Basekit website building and Dynamics 365 with Copilot AI capabilities powered by Azure OpenAI Service.

Differentiator

Problem solved

Functional benefit

Brands

• OneVoice for Operator Connect: Cloud-based phone system enabling voice calling directly from Microsoft Teams, available in South Africa, Kenya, Zimbabwe, Zambia, Rwanda, and Uganda.
• Titanium for Azure
• Titanium for Microsoft 365

Products and services

• Cloudmania Marketplace
• White-label Portal Service
• Azure Cloud Migration Services
• Titanium for Azure
• Titanium for Microsoft 365
• OneVoice for Operator Connect
• Backup & DR Bundle
• File Share and Archive Bundle
• Server Migration Bundle
• Cloud Security Bundle
• Optimization Bundle
• Cloudmania Partner Programme
• Cloudmania Academy (Training and Certification)
• Partner Support Plans

Quantifiable outcome

• Partner network grew from 50 to 500 partners in less than a year
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Google Cloud (Liquid G Programme)coreStrategic or Co-development Partner · 2 December 2025Liquid C2 launched Liquid G, an AI-powered Google Cloud distribution programme delivered through Cloudmania, aimed at expanding cloud technology access across Africa. The programme simplifies the reseller experience by combining a single supplier with an integrated marketplace for service procurement and billing in local currencies, integrating AI at every stage from onboarding to product discovery.
• AvePointcoreStrategic or Co-development Partner · 8 September 2025Liquid C2's Cloudmania partnered with AvePoint, a global independent software vendor, to enhance cloud transformation across Africa. The partnership provides channel partners with access to AvePoint's cloud governance and migration solutions.
• MicrosoftflagshipStrategic or Co-development PartnerCloudmania is an exclusive provider of Microsoft Cloud Partner Programme in Africa. The partnership provides access to Microsoft Azure, Microsoft 365, Dynamics 365, and other Microsoft cloud solutions. Cloudmania serves as a Cloud Solution Provider (CSP) with Gold Platform partnership for Azure.
• FastaggerminorStrategic or Co-development PartnerFastagger and Microsoft collaborated to introduce Edge AI technology to Africa's mobile money sector valued at $1.7 trillion. Fastagger works with Cloudmania as part of the Microsoft AI ecosystem.
• Azure ExpressRoute ExpertscoreTechnology or IntegrationCloudmania connects partners to local Cloud Connect and Azure ExpressRoute Experts who help with fast and reliable Azure connections. Experts understand individual problems experienced by African businesses.
• Channel Partner NetworkcoreChannel Partner/ Reseller/ DistributorCloudmania's pan-African reseller network spans 500+ partners across 23+ African countries, providing access to over 10,000 channel customers and 500+ enterprises.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Regional players

• AxizWorkgroup: South African value-added distributor with data centre, cloud, and enterprise software offerings across Africa. Direct competitor in the regional distribution and channel enablement space.
• Datacentrix: South African hybrid IT systems integrator and managed services provider with Microsoft gold partnership and pan-African footprint. Comparable as a Microsoft-focused channel partner serving African enterprises.
• Tarsus Distribution: South African IT distributor offering cloud, security, and enterprise software through a reseller channel across Sub-Saharan Africa. Comparable regional distribution and partner enablement model.
• Westcon-Comstor: Value-added distributor specializing in security, networking, and cloud technologies with strong African footprint. Comparable as a multi-vendor channel distributor serving the African IT channel.
• BUI: South African Microsoft-focused cloud and security solutions provider with operations across Africa. Comparable Microsoft-centric channel partner and managed services model.
• Rhino Distribution (now part of Pax8): South African cloud distribution platform that was acquired by Pax8, illustrating competitive pressure on regional cloud distributors and the path international peers take to enter Africa.

Direct peers

• Pax8: Global cloud distribution marketplace for managed service providers and resellers, offering Microsoft, AWS, Google Cloud, and security solutions through a white-label platform. Closest functional analog to Cloudmania's partner enablement model, though at much larger global scale.
• Sherweb: Microsoft-focused cloud distributor and CSP with partner enablement tools, billing automation, and white-label services. Directly comparable in business model and product focus.

Broad incumbents

• Ingram Micro Cloud: Global IT distribution giant with a substantial cloud marketplace (CloudBlue) spanning Microsoft, AWS, Google, and security vendors. Comparable in offering breadth but at vastly larger scale and global reach.
• ALSO Group: European-headquartered IT distributor with a growing cloud marketplace (ALSO Cloud Marketplace) covering Microsoft, AWS, Google Cloud, and ISV solutions. Comparable multi-vendor distribution model with EMEA overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cloudmania_
• Facebookfacebook.com/Cloudmania.Africa
• LinkedInlinkedin.com/company/cloudmania

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudmania