What Channel Partner Group does

Channel Partner Group (CPG) is a privately held IT solutions provider and value-added reseller founded in 2010 and headquartered at 600 Mile Crossing Blvd in Rochester, New York. The company delivers internetworking, server, storage, communication, and software integration services to enterprise IT buyers across North America, operating as an independent multi-vendor channel partner. Its core technical offering spans five service categories: networking (routers, switches, security), software consulting and integration, server configuration and deployment, voice/data/video communications, and data storage and archiving.

CPG monetizes through two primary streams: resale of IT hardware and software from manufacturer partners (Dell, HP, Cisco, Juniper, Fortinet, Microsoft, VMware, EMC, Lenovo, Aruba, Brocade, APC, and others) and professional services including pre- and post-sales technical support, installation, engineering, and maintenance. The go-to-market relies on certified account managers and engineers engaging enterprise customers directly, with pricing opaque and transacted through a business credit-application process rather than published rate cards. Distribution is anchored by what the company describes as one of the largest networks of Strategic Stocking Locations in North America, with 16+ identified sites spanning the Northeast, Southeast, Southwest, Midwest, Mid-Atlantic, and West, partnered with third-party logistics providers to enable rapid parts fulfillment to onsite engineers. A dedicated RMA/Returns facility operates in Webster, NY, supporting warranty repair and replacement workflows.

Name

Channel Partner Group

Legal name

Channel Partner Group

Website

https://cpgroupinc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Channel Partner Group is a private Rochester, NY-based IT value-added reseller serving North American enterprise customers with multi-vendor hardware, software, installation, and maintenance services across networking, server, storage, and communications infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. IT Hardware and Software Sales: Resale of IT hardware and software products including servers, networking equipment, storage solutions, and communication systems from manufacturer partners
2. Technical Services: Pre- and post-sales technical support, installation, engineering, and maintenance services for networking and communications equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Channel Partner Group is an independent IT solutions reseller and integrator that sells hardware and software from leading manufacturers and bundles them with installation, engineering, and maintenance services. The company focuses on internetworking, server, storage, communications, and software integration for business customers, supported by a North American network of Strategic Stocking Locations that enable rapid parts delivery to engineers onsite.

Product overview

Channel Partner Group (CPG) is an IT solutions reseller and integrator offering a portfolio of technology services across five core areas: Internetworking (routers, switches, security), Software, Servers, Communication (VoIP, telephony), and Storage. CPG delivers integrated solutions combining these service categories, supported by certified engineers, installation, engineering, and maintenance services. The company operates as an independent reseller with strategic partnerships with leading hardware and software manufacturers, providing both next-generation and legacy network support. Key service offerings include pre- and post-sales technical support, installation, engineering, and hardware maintenance with stocking locations across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Internetworking Solutions
• Software Solutions
• Server Solutions
• Communication Solutions
• Storage Solutions
• IT Consulting Services
• Installation Services
• Maintenance Services
• RMA (Return Merchandise Authorization) Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core.

• Arista NetworkscoreTechnology or IntegrationArista Networks delivers software defined cloud networking solutions for large data center and high-performance computing environments, offering 1/10/40 and 100 GbE capable products.
• Aruba NetworkscoreTechnology or IntegrationLeading provider of next-generation network access solutions for mobile enterprise networks with MOVE architecture unifying wired and wireless infrastructures.
• BrocadecoreTechnology or IntegrationProvider of Storage Area Network (SAN) and File Area Network (FAN) solutions for efficient data management throughout the data center.
• Linksys (Cisco)coreTechnology or IntegrationGlobal leader in VoIP, Wireless and Ethernet networking for home, SOHO and small business users.
• Juniper NetworkscoreTechnology or IntegrationCreates and deploys cost-effective, service-rich IP and enterprise networks with scalability, dependability and security.
• FortinetcoreTechnology or IntegrationWorldwide provider of network security appliances and market leader in unified threat management (UTM).
• WatchGuardcoreTechnology or IntegrationTrusted partner in network security for small and mid-size businesses with comprehensive, multilayered network protection.
• SonicWALLcoreTechnology or IntegrationGlobal leader in dynamic network security and data protection solutions for small, mid-sized through large enterprise organizations.
• McAfeecoreTechnology or IntegrationProactively secures systems and networks from known and undiscovered threats worldwide.
• DellcoreTechnology or IntegrationTechnology solutions provider empowering countries, communities, customers and people to use technology to realize their dreams.
• HPcoreTechnology or IntegrationWorldwide leader in software, services and Internet technologies with comprehensive technology product portfolio.
• Juniper NetworkscoreTechnology or IntegrationIP and enterprise networks with extensive scalability, dependability and security at scale.
• EMCcoreTechnology or IntegrationProvides technologies and tools to release the power of information, enabling information lifecycle management strategies.
• SeagatecoreTechnology or IntegrationIndustry leader in storage solutions with more than 40 products covering home computing to enterprise data centers.
• DataramcoreTechnology or IntegrationCompatible memory solutions for leading brands including HP, IBM, SGI, Sun Microsystems, Dell, Intel and AMD Opteron.
• LenovocoreTechnology or IntegrationDedicated to building exceptionally engineered personal computers with focus on innovation and customer satisfaction.
• MicrosoftcoreTechnology or IntegrationWorldwide leader in software, services and Internet technologies for personal and business computing.
• VMwarecoreTechnology or IntegrationVirtualization technology to reduce IT costs while improving efficiency, availability, flexibility and manageability of infrastructure.
• APCcoreTechnology or IntegrationAPC Authorized Reliability Provider Partner focusing on IT solutions and network installation and integration.
• ADTRANcoreTechnology or IntegrationLeading global provider of networking and communications equipment for carriers and small/midsize businesses.
• Acme PacketcoreTechnology or IntegrationNet-Net family of session border controllers and multiservice security gateways for trusted communications delivery.
• ZhonecoreTechnology or IntegrationProducts utilizing Ethernet and IP technology to simplify network operations by consolidating multiple services.
• TelectcoreTechnology or IntegrationLeading connectivity and power solutions provider for the global communications industry.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Zones Inc. IT solutions provider focused on networking, servers, storage, and enterprise hardware resale with configuration and integration services. Closely aligned mid-tier VAR peer in product mix and customer segment.
• ePlus: IT VAR and integrator selling networking, server, storage, and security solutions plus managed and professional services. Directly comparable multi-OEM VAR with services attach.
• Black Box Corporation: IT solutions provider specializing in networking, communications, and data center infrastructure with installation, integration, and managed services — closely matching CPG's communications/networking solutions focus.
• Presidio: IT solutions integrator focused on networking, security, cloud, and data center with deep Cisco/Palo Alto heritage. Comparable multi-OEM VAR + services model targeting enterprise customers.
• Connection (PC Connection): Mid-to-large IT VAR reselling enterprise hardware, software, and networking solutions with value-added services. Closely matches CPG's enterprise IT reseller + services bundle.
• MicroAge: IT solutions reseller and managed services provider focused on networking, servers, storage, and security for mid-market and enterprise clients. Comparable mid-tier VAR with similar OEM portfolio.

Broad incumbents

• Insight Enterprises: Global IT solutions integrator and VAR reselling hardware, software, and services from the same OEMs CPG partners with (Dell, HP, Cisco, Microsoft, etc.). Directly comparable GTM motion with a heavier services/managed-services tilt.
• SHI International: Large privately held IT reseller and integrator offering hardware, software, and professional services across the same OEM ecosystem. Closest privately held direct competitor in business model and scale tier above CPG.
• CDW Corporation: Largest US value-added reseller of IT hardware, software, and integrated solutions across networking, servers, storage, and security. Same multi-OEM reseller + services model CPG operates, but at vastly greater scale and breadth.

Emerging players

• Yorktel (now part of Extuerm/AVI-SPL family): Smaller IT/AV integration specialist that also resells networking and communications infrastructure to enterprise customers. Similar mid-market VAR + integration profile to CPG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/channel-partner-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Channel Partner Group