What TravisMathew does

TravisMathew is a Southern California-based lifestyle and performance apparel company founded in 2007 and headquartered at 15202 Graham St, Huntington Beach, CA. It designs, markets, and sells men's, women's, and children's clothing, footwear, and accessories positioned for both on-course golf performance and everyday lifestyle wear. The product portfolio spans polos, tees, button-ups, quarter zips, hoodies, shorts, pants, outerwear, hats, golf and casual shoes, and accessories, underpinned by a set of nine proprietary fabric technologies (Hero Hour, Wanderlust, Heater, Cloud, Open To Close, FiberCloud, Heater Pro, Cloud Waffle, Cloud Sweater) plus the Moveknit Collection. The brand also maintains a roster of limited-edition collaborations with entities including St. Andrews Links, MLB, Reggie Bush, Guinness, Akshay Bhatia, Bauer Hockey, and DIFF Eyewear, alongside a dedicated women's golf line launched in 2022 and curated women's collections such as Moveknit, Skyloft Soft, The Everyday, and The Cloud.

TravisMathew is a wholly-owned subsidiary of Topgolf Callaway Brands (NYSE: MODG), a publicly traded parent that reported Q1 CY2026 revenue of $687.5M. The company employs 101–250 people and operates a direct-to-consumer go-to-market model through its own e-commerce platform at travismathew.com, with localized storefronts for Canada (travismathew.ca) and the United Kingdom (travismathew.co.uk), supplemented by physical retail via a store locator, a corporate sales channel for bulk orders, and an affiliate program. Its primary customer segments are golf enthusiasts seeking performance-driven apparel and lifestyle consumers seeking versatile everyday wear, with a growing women's segment supported by the 2022 women's line and the January 2026 appointment of content creator Gabby Golf Girl (1.2M+ followers) as brand ambassador. Marketing is anchored by an ambassador and influencer program, social content, the Stories blog, event-driven collections such as Masters-themed apparel, and the TM Rewards loyalty program, which offers free shipping, tier-up gifts, and point redemption to drive retention.

Name

TravisMathew

Legal name

TravisMathew

Website

https://travismathew.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

TravisMathew is a Southern California lifestyle and performance apparel brand designing men's, women's, and children's golf and casual clothing, footwear, and accessories, sold direct-to-consumer online and in retail stores across the US, Canada, and the UK as a subsidiary of Topgolf Callaway Brands.

Ownership category

akta.pro rank

Product category

Golf & Lifestyle Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Footwear & Apparel Retail (CRAMACAH), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf apparel
• Lifestyle clothing
• Performance wear
• Golf footwear
• Casual apparel

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Apparel Sales: TravisMathew generates revenue through direct-to-consumer sales of lifestyle and performance apparel via its e-commerce platform (travismathew.com) and potentially through retail stores. The brand offers a TM Rewards program to incentivize repeat purchases.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

TravisMathew designs, manufactures, and sells golf and lifestyle apparel, footwear, and accessories under its own brand. The company sells its products through its direct-to-consumer e-commerce platform (travismathew.com with international sites for Canada and UK), physical retail stores, and corporate sales channels. Product categories include men's, women's, and kids' apparel, golf and casual shoes, hats, and accessories, supported by proprietary fabric technologies such as Hero Hour, Wanderlust, Heater, Cloud, FiberCloud, and Moveknit.

Product overview

TravisMathew is a Southern California-based lifestyle and performance apparel brand offering a comprehensive product portfolio spanning men's, women's, and children's categories. The company's offerings include tops (polos, tees, button-ups, quarter zips, hoodies), bottoms (shorts, pants, jeans, boardshorts), outerwear (jackets, vests), hats, footwear (casual, golf, and athletic shoes), and accessories (sunglasses, belts, golf gear, drinkware). The brand operates proprietary fabric technologies including Hero Hour, Wanderlust, Heater, Cloud, Open To Close, FiberCloud, Heater Pro, Cloud Waffle, and Cloud Sweater. TravisMathew features multiple brand collaborations (TM X Reggie Bush, St. Andrews Links, TM X Guinness, MLB, Collegiate, Akshay Bhatia, Bauer, TM x DIFF) and a women's golf collection launched in 2022. The company also offers golf footwear (NuAge Mega, Daily Pro Hybrid), a TM Rewards loyalty program, and a True Fit sizing tool, all supported by direct-to-consumer e-commerce operations across US, Canada, and UK markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Tops Men's top apparel including polos, tees, button-ups, quarter zips, hoodies and pullovers, and sweaters designed for lifestyle and performance use.
• Men's Bottoms
• Men's Outerwear
• Men's Hats
• Women's Apparel

Quantifiable outcome

• Featured as one of 11 influential golf apparel brands in 2026 buyer's guide by Variety
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Gabby Golf Girl (Gabriella DeGasperis)coreGTM or Marketing Partner · 23 January 2026TravisMathew announced golf content creator Gabriella 'Gabby Golf Girl' DeGasperis as its newest brand ambassador. The 18-year-old content creator based in Palm Beach, Florida has amassed over 1.2 million followers across social platforms. She will exclusively wear TravisMathew apparel across her social media content and tournament appearances, with a dedicated 'Gabby's Picks' and 'Styled By: Gabby Golf Girl' page on the brand's website. This partnership supports the growth of TravisMathew's women's apparel line launched in 2022.
• St. Andrews LinksflagshipStrategic or Co-development PartnerCollaboration collection celebrating the heritage of golf's most iconic venue. 'Where Modern Performance Meets Timeless Tradition' - the St. Andrews collection features tartan patterns and golf history-inspired designs including the NuAge Mega golf shoe.
• Reggie BushminorGTM or Marketing PartnerTM X Reggie Bush collaboration featuring athlete-inspired apparel collection.
• GuinnessminorGTM or Marketing PartnerTM X Guinness collaboration featuring lifestyle apparel with Guinness branding.
• MLB (Major League Baseball)coreStrategic or Co-development PartnerLicensed MLB collegiate collection featuring officially licensed team merchandise including jerseys, apparel, and headwear for professional and college sports teams.
• Akshay BhatiacoreGTM or Marketing PartnerProfessional golfer Akshay Bhatia collaboration featuring dedicated collection on TravisMathew website.
• BauerminorStrategic or Co-development PartnerTM X Bauer collaboration featuring hockey-inspired apparel collection.
• DIFF EyewearcoreStrategic or Co-development PartnerTM x DIFF collaboration featuring eyewear collection. 'The Collaboration That Brings it All Into Focus' - combining TravisMathew's apparel expertise with DIFF's eyewear design.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vineyard Vines: Premium lifestyle apparel brand known for its golf-adjacent customer base and preppy aesthetic. Comparable in DTC-plus-retail model, premium pricing, and crossover positioning between lifestyle and country-club/golf consumers.
• Peter Millar: Premium golf and lifestyle apparel brand offering polos, sweaters, outerwear, and footwear for men and women. Directly comparable to TravisMathew in target customer (affluent golfers and lifestyle consumers), product mix, and premium DTC-plus-wholesale model.
• Rhone Apparel: Performance men's apparel brand with a strong golf and active-lifestyle positioning and proprietary fabric technology. Comparable in DTC-first go-to-market, premium fabric storytelling, and target customer of style-conscious active men.

Emerging players

• Greyson Clothiers: Premium golf-lifestyle apparel brand targeting affluent male golfers with performance fabrics and bold design. Comparable in product positioning, premium pricing, and direct-to-consumer plus specialty-retail distribution.
• Mizzen+Main: Performance menswear brand that started in dress shirts and has expanded into golf apparel. Comparable in DTC-first premium positioning, proprietary performance fabrics, and crossover between business and golf/lifestyle wear.

Broad incumbents

• FootJoy: Acushnet Holdings-owned golf footwear and apparel brand with deep pro-shop distribution. Comparable as a golf-specialist apparel/footwear brand serving the same on-course consumer and sharing key retail channels via Topgolf Callaway's ecosystem.
• Lululemon: Global athletic and lifestyle apparel leader with an expanding men's and women's golf line. Comparable as a competitor entering the on-course performance apparel category and as a benchmark for premium lifestyle-brand economics.
• Under Armour Golf: Major athletic apparel brand with a dedicated golf division producing performance polos, shorts, outerwear, and footwear. Comparable target customer and product set, with broader scale and pricing flexibility.
• Adidas Golf: Global athletic brand with a golf-specific apparel and footwear line. Comparable on product category, distribution model (DTC plus specialty retail), and tournament-driven marketing approach.
• Nike Golf: Nike's golf division offers apparel, footwear, and accessories across global retail and DTC. Directly comparable in product category and customer base; vastly larger scale makes it the category benchmark referenced in the same 2026 buyer's guides as TravisMathew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/travismathew
• Facebookfacebook.com/travismathew
• LinkedInlinkedin.com/company/travis-mathew-apparel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TravisMathew