Treadlite

What Treadlite does

Treadlite is New Zealand's largest tyre collector and the only domestic operator managing the full end-to-end tyre recycling process, from nationwide collection through processing to the manufacture of finished recycled-rubber products. Founded in 2019 and headquartered in Cambridge, the company runs 16 depots and 42 collection trucks across the country, collecting more than 2.4 million end-of-life tyres per year from over 2,000 customers and converting them into 5,000+ tonnes of sustainable products annually. The customer base spans auto and industrial businesses generating end-of-life tyres, local and central government bodies, roading contractors, equestrian facilities, and educational institutions such as St Peter's School (Cambridge) and Christchurch Men's Prison.

At the technology layer, Treadlite operates a 22-tonne CM shredder at its Cambridge plant that breaks down collected tyres into a portfolio of six finished outputs: Granules, Roading, Buffings, TDF (Tyre Derived Fuel), Steel, and a Premium Arena Mix for equestrian surfaces. The roading product line uses recycled rubber in bitumen binder modifications and has been validated through a 500m trial with Fulton Hogan and through delivery of New Zealand's first rubber road at Glentunnel in partnership with Selwyn District Council and HEB Construction. The company holds B-Corp certification and is a Tyrewise Registered Participant, anchoring its positioning within New Zealand's regulated tyre stewardship framework.

Commercially, Treadlite monetises through two intertwined streams: (1) service-based revenue from scheduled tyre collection across its own 42-truck fleet supplemented by 17+ named transport partners (Altranz, Booths, Mainfreight, Dynes, and others), with pricing quote-based and customised to volume and location; and (2) hardware sales of recycled-rubber products to roading contractors, equestrian facilities, and industrial buyers including cement-kiln TDF customers and scrap-metal recipients. Customer engagement runs through a combination of field sales (regional representatives such as Dusty in Taranaki), inside sales via the 0800 430 800 phone line and accounts/collections email channels, and event-driven marketing through industry conferences and motorsport sponsorships. The company is privately held, 100% New Zealand owned and operated, and has no disclosed external equity, venture, or private-equity backing beyond a single NZ$158,428 Callaghan Innovation R&D grant in June 2021.

Name

Treadlite

Legal name

Treadlite

Website

https://treadlite.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Treadlite is New Zealand's largest tyre collector and the only domestic end-to-end tyre recycler. It runs 16 depots and 42 trucks collecting more than 2.4 million end-of-life tyres per year from over 2,000 customers, processing them into 5,000+ tonnes of recycled-rubber products including roading materials, arena mix, granules, TDF, buffings, and steel.

Ownership category

akta.pro rank

Product category

Tyre Recycling & Rubber Processing

NAICS

Materials Recovery Facilities (56292), Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (423130)

SIC

Refuse Systems (4953), Tires & Inner Tubes (3011)

akta.pro primary industry

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)

akta.pro secondary industries

Tire Recycling, Disposal & Sustainability Services (TLAKADAI), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG), Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH)

Keywords

• Tyre recycling services
• Recycled rubber products
• Tyre collection services
• Rubber road construction
• Waste tyre processing

Headquarters

HQ city

Port Waikato

HQ country

New Zealand

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tyre Collection Services: Treadlite provides nationwide tyre collection services to businesses and organizations across New Zealand, collecting over 2.4 million tyres annually from over 2,000 customers. This is the primary service revenue stream.
2. Recycled Rubber Products: Transforming collected tyres into premium products including granules, roading materials, buffings, TDF (Tire Derived Fuel), steel, and arena mix. Products are sold to construction, roading, and equestrian industries.
3. Roading Solutions: Supplying recycled tyre rubber for road construction projects including trials with Fulton Hogan and partnerships with Selwyn District Council for rubber roads.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Treadlite is New Zealand's largest tyre collector, providing nationwide end-of-life tyre collection services through 16 depots and 42 collection trucks, and processing the collected tyres into premium recycled rubber products at its Cambridge plant. The company manufactures six product outputs (Granules, Roading, Buffings, TDF, Steel, Arena Mix) and operates the only complete end-to-end tyre recycling process in New Zealand, transforming 2.4 million tyres annually into 5,000+ tonnes of sustainable products for roading, construction, equestrian, and industrial customers.

Product overview

Treadlite operates as a single unified tyre recycling platform offering end-to-end services from nationwide tyre collection to manufacturing premium recycled rubber products. The company's core offering comprises tyre collection services (with 16 depots and 42 trucks nationwide) and a product portfolio of six recycled outputs: Granules, Roading materials, Buffings, TDF (Tyre Derived Fuel), Steel, and Arena Mix. These products are manufactured in-house from processed end-of-life tyres, with the company operating the complete supply chain from collection through processing to product manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Roading Recycled tyre rubber incorporated into road construction materials, creating safer, quieter and more durable pavements. Treadlite supplies rubber granules for bitumen binder modifications in road surfaces, including NZ's first rubber road at Glentunnel and a 500m trial with Fulton Hogan at Roydon Quarry, Christchurch.
• Granules
• Buffings
• TDF (Tyre Derived Fuel)
• Steel
• Arena Mix
• Tyre Collection Services
• Recycling Service

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Selwyn District CouncilcoreStrategic or Co-development PartnerJoint partnership to deliver New Zealand's first rubber road in Glentunnel, using recycled tyre rubber in road construction. Jointly nominated for Fruehauf Outstanding Contribution to Innovation Award. This innovative infrastructure project repurposes end-of-life tyres into practical, sustainable road surfaces.
• Fulton HogancoreStrategic or Co-development PartnerRoading trial partnership at Roydon Quarry, Christchurch - 500m road with 10% rubber by weight in bitumen binder. Project monitored and benchmarked against conventional chip seal for durability and long-term performance data.
• Hamilton AirportminorStrategic or Co-development PartnerExploratory partnership discussions with Hamilton Airport CEO Mark Morgan and Group GM Ben Langley regarding adding roading rubber to the new extended runway.
• Angus Fogg RacingminorGTM or Marketing PartnerSponsorship renewal partnership supporting New Zealand motorsport industry. Exciting announcements planned for the upcoming motor racing season.
• Transport Partners (Altranz, Booths, Coastwide, Dynes, Golden Bay, Heagney Bros, Herberts, Kiwi Skips, Law Haulage, Mainstream, Regal, Sollys, Symonds, Vowles, Sharpas, Mainfreight, CNR)coreChannel Partner/ Reseller/ DistributorExtensive network of 17+ transport partners helping keep tyre collection operations running nationwide, picking up tyres across New Zealand and delivering them to the Cambridge plant for recycling.
• HEB ConstructioncoreChannel Partner/ Reseller/ DistributorConstruction partner that laid NZ's first rubber road in Glentunnel, installing the recycled tyre rubber surface.
• TyrewisecoreOthersOfficial end-of-life tyre stewardship scheme partner. Treadlite is a Tyrewise Registered Participant, operating under the regulatory framework for tyre collection and recycling in New Zealand.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liberty Tire Recycling: North America's largest tyre recycler, operating nationwide collection networks that shred and process end-of-life tyres into crumb rubber, TDF and engineered products. Closest global analogue to Treadlite's end-to-end collection-to-products model.
• Genan A/S: European market leader in end-of-life tyre recycling, with large-scale shredding capacity producing rubber granules, powder and steel for downstream industrial buyers. Directly comparable operating model to Treadlite's Cambridge facility.
• Lehigh Technologies: Michelin-owned processor that converts end-of-life tyres into micronised rubber powders used in industrial applications including roading. Comparable on the downstream processing and engineered-products side of Treadlite's business.
• Scandinavian Enviro Systems: Swedish pyrolysis company recovering carbon black, oil, steel and gas from end-of-life tyres. Comparable as a technology-driven tyre recycler producing multiple recovered commodity outputs, similar in product breadth to Treadlite.

Regional players

• Tyrecycle: Australia's leading tyre recycler operating under the TSA stewardship scheme, producing crumb rubber, steel and reusable products. Closest geographic and regulatory analogue to Treadlite's Tyrewise-anchored NZ operation.
• ResourceCo: Australia-headquartered waste-to-product company with tyre-derived fuel, rubber and recycling operations across Australasia. Operates under the same regional stewardship context (TSA) and competes for similar end-markets to Treadlite.

Emerging players

• Bolder Industries: US-based tyre-to-carbon-black recycler using proprietary thermal processing. Comparable to Treadlite's product diversification approach (multiple recovered outputs) but with a different downstream valorisation technology.
• Ecolomondo: Canadian tyre pyrolysis operator producing carbon black, oil, steel and process gas from end-of-life tyres. Comparable product-mix breadth to Treadlite and a useful benchmark for the engineered-outputs monetisation model.

Broad incumbents

• Ragn-Sells Group: Large Nordic waste and recycling group with dedicated tyre/material recovery operations. A scaled incumbent that, like Treadlite, integrates collection with downstream material recovery, but across multiple waste streams and geographies.
• Waste Management New Zealand: NZ's largest general waste and recycling company with national depot network. Comparable national collection footprint to Treadlite's 16-depot network and a likely competitor or future partner as tyre volumes move further into formal stewardship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TreadliteNZ
• Instagraminstagram.com/treadlitetyrerecycling

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treadlite