Coldwell Banker

Name

Coldwell Banker

Legal name

Coldwell Banker Real Estate LLC

Website

https://cbtec.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Real estate franchise services
• Luxury property marketing
• Commercial real estate brokerage
• Property listing platform

Headquarters

HQ city

Mandeville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Franchise Fees: Coldwell Banker Real Estate LLC operates as a franchisor,收取独立经纪公司加盟费以使用其品牌、技术平台和营销资源。加盟商保留大部分交易佣金。
2. Real Estate Transaction Commissions: Through affiliated agents and brokers, Coldwell Banker earns commissions on residential and commercial real estate transactions. CB Link in Egypt achieved approximately EGP 65bn in total sales during 2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coldwell Banker operates a global real estate brokerage franchise network providing residential and commercial property buying, selling, and listing services through independently owned and company-owned offices. The franchise offers affiliated brokerages access to the Coldwell Banker brand, the MoxiWorks-powered technology platform (including property search, CMA tools, and lead management), and the Coldwell Banker Global Luxury program for high-value property marketing. Franchise affiliates earn commissions on transactions while paying branding, technology, and marketing fees to Coldwell Banker Real Estate LLC.

Product overview

Coldwell Banker operates as a real estate brokerage franchise network. The Coldwell Banker TEC office (cbtec.com) provides a technology platform powered by MoxiWorks for property search, listing management, agent directories, and mortgage calculator tools. The offering includes the core Coldwell Banker brokerage services enhanced by the Coldwell Banker Global Luxury program for premium property marketing. The platform supports property listings across residential single-family homes, condominiums, multi-family properties, and land, with integration to Multiple Listing Services (MLS) for real-time property data.

Differentiator

Problem solved

Functional benefit

Products and services

• Coldwell Banker TEC (Regional Franchise Brokerage) A regional Coldwell Banker franchise office providing residential real estate brokerage services including property search, listing management, agent directories, and transaction support powered by the MoxiWorks platform. Targets individual home buyers and sellers in the local market.
• Coldwell Banker Global Luxury A premium branding and marketing program within the Coldwell Banker system dedicated to luxury real estate listings and high-value residential property transactions, providing specialized marketing channels for affluent buyers and sellers.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AssurantcoreGTM or Marketing Partner · 9 February 2026Assurant partnered with six Compass International Holdings brands including Coldwell Banker to launch a new home warranty product for real estate transactions. The product is offered to approximately 300,000 agents across participating Compass brands and includes an agent-facing portal and nationwide network of service providers, integrating into real estate workflows to help manage repair costs for buyers while providing transaction-related services for sellers and agents.
• Berkshire Hathaway HomeServices California PropertiescoreStrategic or Co-development PartnerColdwell Banker Real Estate entered into a franchise agreement to acquire a Berkshire Hathaway HomeServices California Properties affiliate in Southern California, rebranding it as Coldwell Banker Envision. The deal added more than 1,300 agents and 14 offices in Los Angeles, San Bernardino, and Orange counties, supporting the company's growth strategy amid the Compass acquisition of Anywhere Real Estate.
• CB Link Programme PartnerscoreChannel Partner/ Reseller/ DistributorColdwell Banker Egypt's CB Link programme reported EGP 15bn in sales during 2025 with over 3,000 partners in Egypt's real estate market. The programme has set a target to double sales to approximately EGP 30bn in 2026 and is exploring growth opportunities in UAE, Saudi Arabia, and Oman.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sotheby's International Realty: Luxury-focused residential real estate franchise brand also owned by Anywhere Real Estate. Most comparable peer in the luxury segment, with overlapping CB Global Luxury positioning.
• Berkshire Hathaway HomeServices: Direct franchised-residential real estate brokerage competitor under the Berkshire Hathaway umbrella. Operates a similar franchise model serving residential home buyers and sellers, and is the source of the California affiliate recently acquired and rebranded as Coldwell Banker Envision.
• RE/MAX: Global franchised residential real estate brokerage network with a comparable franchise-fee and royalty revenue model. Competes directly for independent brokerages evaluating affiliation with a national brand.
• Keller Williams Realty: Largest U.S. residential real estate franchise by agent count, operating a comparable franchise-led model with technology, training, and marketing support for independent brokerages and their agents.
• Century 21: Iconic global residential real estate franchise brand owned by Anywhere Real Estate (Coldwell Banker's parent), offering a near-identical franchise value proposition and overlapping agent pool.
• eXp Realty: Cloud-based residential brokerage with a global agent network and high commission-split model that attracts franchisee defectors. Represents the tech-enabled brokerage model competing with traditional franchisors.
• Redfin: Tech-forward residential brokerage that employs salaried agents and offers lower consumer fees. Competes for share-of-mind in U.S. residential real estate and pressures traditional commission-based franchise economics.
• Better Homes and Gardens Real Estate: Franchised residential real estate brand also owned by Anywhere Real Estate, offering essentially the same franchise product under a different consumer brand identity.

Broad incumbents

• Compass: Tech-enabled residential real estate brokerage and direct competitor that is in the process of acquiring Anywhere Real Estate (Coldwell Banker's parent). Operates a national agent network with proprietary technology, positioning it as both the most consequential acquirer and a long-run strategic threat to Coldwell Banker's franchise model.
• Zillow: Largest U.S. residential real estate portal that funnels consumer demand toward partner brokerages and competes for consumer real estate intent; relevant peer given its influence on lead generation that brokerages like Coldwell Banker rely on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coldwell-banker-tec

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker