Treat Planet
Treat Planet, LLC is a Missouri-based private company that markets a portfolio of natural, freeze-dried pet treat brands for cats and dogs via authorized retail dealers across the United States.
- Company typePrivate
- Founded2010
- HeadquartersEarth City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Treat Planet does
Treat Planet, LLC is a Missouri-based private company headquartered in Earth City that operates a portfolio of natural pet treat brands targeting cat and dog owners in the United States. The portfolio includes Etta Says, Hare of the Dog, Snicky Snaks, Cosmo's Snack Shack, and Kitty Kitty, with product lines centered on freeze-dried, USDA-inspected, USA-made treats such as the Kitty Kitty Cheezy Bitz, Salmon Sliders, and Chicken Chips SKUs.
The business model is a classic small-batch consumer goods model: products are manufactured under the company's brands and distributed through a network of authorized independent retail dealers, supported by a public store-locator on the corporate website that drives consumer pull-through. Marketing is executed through owned social media channels including Facebook and Instagram, with no evidence of institutional capital, large national retail partnerships, or international distribution.
The underlying technology stack is product formulation and light packaging rather than software or data infrastructure. Treat Planet carries no disclosed patents, proprietary data assets, or digital platform components beyond standard brand websites and social media. As a result, defensibility rests on brand positioning, ingredient-trust signaling, and dealer relationships rather than on technology depth or scalable digital economics.
Treat Planet firmographics
Firmographics- Name
- Treat Planet
- Legal name
- Treat Planet, LLC
- Website
- https://treatplanet.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Treat Planet, LLC is a Missouri-based private company that markets a portfolio of natural, freeze-dried pet treat brands for cats and dogs via authorized retail dealers across the United States.
- Ownership category
- akta.pro rank
Treat Planet industry classification
Industry- Product category
- Pet Treats
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)
- akta.pro primary industry
- Treats & Chews (CRADAFAE)
- akta.pro secondary industries
- Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Pet Treats & Chews (AFADAFAF)
Keywords
Where Treat Planet is headquartered
LocationHeadquarters
- HQ city
- Earth City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Treat Planet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
Marketing channels5 records
Treat Planet product offering
Product offeringCore offering
Treat Planet, LLC is a U.S.-based pet treat manufacturer that produces and distributes 100% all-natural, grain-free freeze-dried treats for cats and dogs. The company operates through multiple sub-brands including Kitty Kitty, Etta Says, Hare of the Dog, Snicky Snaks, and Cosmo's Snack Shack, each targeting different pet treat segments. Products are sold nationwide through a network of authorized retail dealers accessible via the company's retail locator.
Product overview
Treat Planet is a pet treat company operating multiple sub-brands under its portfolio. The company offers a range of natural, preservative-free, grain-free pet treats. The Kitty Kitty line specializes in freeze-dried cat treats made with 100% all-natural proteins (chicken, rabbit, and whitefish with krill). Additional brands include Etta Says, Hare of the Dog, Snicky Snaks, and Cosmo's Snack Shack, each offering various natural pet treat formulations.
Differentiator
Problem solved
Functional benefit
Brands
- Etta Says: Dog treat brand under Treat Planet offering natural treats
- Hare of the Dog
- Snicky Snaks
- Kitty Kitty
- Cosmo's Snack Shack
Products and services
- Kitty Kitty Sub-brand of freeze-dried cat treats made with 100% all-natural, protein-rich ingredients. Products include Chicken with Catnip, Krill-coated Whitefish, and single-ingredient Rabbit treats designed for finicky cats and carnivores.
- Cluck Kitty Kitty 100% Freeze-Dried Chicken treat with Catnip and Mixed Tocopherols. A lean protein source low in sodium, rich in natural vitamins for healthy skin and coats, marketed under the Kitty Kitty line.
- Hare Kitty Kitty 100% Freeze-Dried Rabbit treat. A source of Vitamin A, Vitamin B6, and Taurine, made from USDA-inspected All-American farm-raised rabbit with no added hormones or antibiotics.
- Surf Kitty Kitty Wild Caught White Fish treat with Krill coating. A low-fat protein source rich in Omega 3 for skin health, coat, immune system, and healthy weight maintenance.
- Etta Says Wholly-owned dog treat sub-brand under Treat Planet offering natural pet treats.
- Hare of the Dog Wholly-owned dog treat sub-brand under Treat Planet offering natural pet treats.
- Snicky Snaks Wholly-owned treat sub-brand under Treat Planet offering natural pet snacks.
- Cosmo's Snack Shack Wholly-owned treat sub-brand under Treat Planet offering natural pet snacks.
Companies that use Treat Planet
Customer profileSegments1 record
Ideal customer profiles2 records
Treat Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Treat Planet partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Treat Planet competitors and assessment
Company assessmentBroad incumbents
- Instinct (Nature's Variety): Larger natural and raw pet food brand owned by a strategic parent, offering raw and freeze-dried treats and foods across dogs and cats in the same premium natural segment Treat Planet competes in.
- Wellness Pet Company: Broad incumbent natural pet food and treat manufacturer with overlapping grain-free, natural-ingredient SKUs and significantly larger distribution and marketing budgets than Treat Planet.
- Blue Buffalo (General Mills): Mass-market natural pet food brand now under General Mills; competes broadly in natural dog and cat treats and food with vastly greater scale, marketing, and grocery distribution than Treat Planet.
Regional players
- Stewart Pet Foods (Pro-Treat): Freeze-dried pet treat manufacturer with single-ingredient chicken, liver, and similar SKUs; comparable freeze-dried treat format to Treat Planet, primarily serving North American independent pet retail.
Direct peers
- PureVita: Smaller natural pet food and treat brand with limited-ingredient, grain-free formulations that overlap Treat Planet's natural and single-ingredient product positioning at a similar scale.
- Open Farm: Premium natural pet food and treat brand emphasizing ethically sourced, US-farmed proteins with strong clean-label positioning directly comparable to Treat Planet's single-ingredient, grain-free messaging.
- Northwest Naturals: Smaller direct competitor offering freeze-dried raw pet foods and treats, including single-protein cat and dog SKUs, sold through independent pet retailers comparable to Treat Planet's dealer network.
- Vital Essentials: Freeze-dried raw pet food and treat manufacturer with very similar product format (single-protein freeze-dried), competing in the same independent pet retail and natural pet channels as Treat Planet.
- Primal Pet Foods: Direct peer producing freeze-dried and raw pet foods and treats for dogs and cats with a clean-label, natural positioning that overlaps Treat Planet's Kitty Kitty and Hare of the Dog lines.
- Stella & Chewy's: Direct competitor in raw and freeze-dried natural pet food and treats, offering similar single-protein, grain-free positioning with broader distribution and significantly greater brand scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Treat Planet social profiles
Digital presenceTreat Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treat Planet leadership team
Management profileNumber of profiles
Treat Planet subsidiaries and ownership
Company hierarchySubsidiaries5 records
Treat Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treat Planet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treat Planet
What does Treat Planet do?
Treat Planet, LLC is a U.S.-based pet treat manufacturer that produces and distributes 100% all-natural, grain-free freeze-dried treats for cats and dogs. The company operates through multiple sub-brands including Kitty Kitty, Etta Says, Hare of the Dog, Snicky Snaks, and Cosmo's Snack Shack, each targeting different pet treat segments. Products are sold nationwide through a network of authorized retail dealers accessible via the company's retail locator.
Is Treat Planet a public or private company?
Treat Planet is a private company. It is classified as unknown and is currently operating.
When was Treat Planet founded?
Treat Planet was founded in 2010. It employs 1 to 10 people.
Where is Treat Planet based?
Treat Planet is headquartered in Earth City, United States, in the North America region.
Who are Treat Planet's main competitors?
Broad incumbents on record are Instinct (Nature's Variety), Wellness Pet Company and Blue Buffalo (General Mills). Stewart Pet Foods (Pro-Treat) is listed as a regional player. Direct peers are PureVita, Open Farm, Northwest Naturals, Vital Essentials, Primal Pet Foods and Stella & Chewy's.
Does Treat Planet have an API?
No public API is recorded for Treat Planet.
What industry is Treat Planet in?
Treat Planet's product category is Pet Treats. Its primary akta.pro industry code is CRADAFAE, Treats & Chews, with a secondary code of CRADAFAD, Frozen & Raw Pet Food (incl. freeze-dried). Its NAICS code is 311111.