Think Realty
Think Realty is a real estate investment education and media platform serving investors, lenders, brokers, and SMB operators with a bi-monthly magazine, podcasts, courses, webinars, a private money brokering marketplace, and a premium membership tier.
- Company typePrivate
- Founded2014
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Think Realty does
Think Realty is a real estate investment media and education platform founded in 2014 and based in Kansas City, US, serving real estate investors, lenders, brokers, operators, and adjacent SMB/service professionals. The company delivers a tiered product set spanning a bi-monthly print and digital magazine (Think Realty Magazine), a weekly podcast (THINK Podcast), Resident Expert video courses, webinars, eBooks, and event replays, alongside tool content such as REI calculators, design guides, templates, and a lenders directory. The platform also operates Private Money Brokering via Loan Origination Software connecting investors to direct lenders, and — as of November 2025 — the Think Realty Marketplace, an exclusive partnership with Liquid Logics that allows investors to compare and submit loan options across multiple lenders from a single interface.
Monetisation runs across three streams: recurring subscriptions via Think Realty+ premium membership ($14.99-$39.99/month) and a standalone $39.99/year magazine subscription, advertising and event sponsorship (notably at the annual REI Summit with 30+ vendors), and affiliate/referral fees through the Think Realty Savings discount program with supplier partners. Distribution is multi-channel and digital-first — website, email newsletter, social, podcast, and in-person events — with the Think Realty+ membership platform as the primary self-serve consumer/SMB channel. The company reported 25,000+ active members and 275,000+ subscribers with a headcount of 1-10 employees.
In September 2025, Think Realty was acquired by Thee Network, becoming a subsidiary under a strategic operating parent. Post-acquisition activity has shifted the platform toward an integrated ecosystem positioning — education plus transactions plus partner benefits — rather than a pure media play.
Think Realty firmographics
Firmographics- Name
- Think Realty
- Legal name
- Think Realty
- Website
- https://thinkrealty.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Think Realty is a real estate investment education and media platform serving investors, lenders, brokers, and SMB operators with a bi-monthly magazine, podcasts, courses, webinars, a private money brokering marketplace, and a premium membership tier.
- Ownership category
- akta.pro rank
Think Realty industry classification
Industry- Product category
- Real Estate Investment Media and Education
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Media Buying Agencies (54183)
- SIC
- Loan Brokers (6163), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
Keywords
Where Think Realty is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
Think Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Subscriptions: Think Realty+ premium membership providing exclusive content, virtual events, advertising discounts, and event tickets. Also includes magazine subscription revenue.
- Advertising & Sponsorship: Sponsorship opportunities on the platform and at events for vendors and partners targeting real estate investors.
- Affiliate & Partner Programs: Referral fees from partner discounts and affiliate relationships with suppliers and service providers in the real estate investment space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Think Realty+ Premium Membership |
| Subscription | Annual | Magazine Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Think Realty product offering
Product offeringCore offering
Think Realty is a digital media, education, and community platform that delivers news, tools, and training to real estate investors through a bi-monthly magazine, weekly podcast, video courses, webinars, eBooks, an annual REI Summit event, and member-only resources. It monetizes via freemium subscriptions (Think Realty+), advertising and sponsorships, and a recently launched Think Realty Marketplace that integrates loan origination software to connect investors with multiple lenders from one interface, alongside a Private Money Brokering service providing direct lender access at tier 3 pricing.
Product overview
Think Realty is a real estate investment media and education platform with a complete ecosystem supporting operators who want clarity, consistency, and scalable businesses. The platform operates on a tiered membership model: a free tier provides access to news and articles, while premium Think Realty+ membership ($14.99-$39.99/month) unlocks exclusive virtual events, workshops, investor roundtables, event tickets, and advertising discounts. The core content offerings include Think Realty Magazine (bi-monthly print/digital), the THINK Podcast (weekly), Video Courses through Resident Experts, Webinars, Event Replays, and eBooks. Supporting tools include REI Calculators, Design Guides, Templates (including the Summer Maintenance Checklist), and a Lenders Directory. The platform also offers Private Money Brokering with Loan Origination Software connecting investors to direct lenders. The recently launched Think Realty Marketplace (powered by Liquid Logics partnership, November 2025) integrates loan origination software directly into the platform, enabling investors to compare and submit loan options across multiple lenders from a single interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Think Realty Magazine America's foremost real estate investment magazine published bi-monthly, covering best practices, industry trends, and news for real estate investors. Available as a standalone subscription and bundled into Think Realty+ membership.
- REI Summit Annual REI Summit event bringing together 200+ real estate professionals, featuring 30+ vendors, investment strategy sessions, and deal-making opportunities. Think Realty+ members receive complimentary tickets.
- Private Money Brokering (Loan Origination Software) Loan Origination Software (LOS) service that connects real estate investors with direct lenders at tier 3 pricing for private money brokering.
- Think Realty Marketplace Marketplace powered by Liquid Logics that integrates loan origination software with Think Realty's platform, enabling real estate investors to quickly compare and submit loan options across multiple lenders from a single platform.
- Think Realty+ Premium Membership Premium monthly membership offering exclusive virtual events, publicity opportunities, advertising discounts, free live event tickets (REI Summit), resident expert courses, workshops, investor roundtables, magazine delivery, partner discounts, templates, and calculators. Promotional rate of $14.99/month with code LAUNCH, regular price $39.99/month.
- Magazine Subscription Standalone annual subscription providing 6 issues/year of Think Realty Magazine, unlimited articles, and 10+ REI calculators at $39.99/year.
- Think Realty Savings Member discount program offering savings on property insurance, cabinetry, batteries, junk removal, HVAC/plumbing services, office supplies, construction equipment rental, and more from partner suppliers.
- Resident Expert Video Courses Educational video courses taught by Resident Experts covering topics such as social media marketing, lead generation, and real estate investment strategies for real estate investors.
Quantifiable outcome
- 25,000+ active members and 275,000+ subscribers served
Companies that use Think Realty
Customer profileSegments3 records
Ideal customer profiles3 records
Think Realty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Think Realty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Liquid LogicscoreExclusive partnership to launch the Think Realty Marketplace, which integrates Liquid Logics' loan origination software with Think Realty's real estate investment platform. This collaboration streamlines real estate financing, allowing investors to quickly compare and submit loan options across multiple lenders from a single platform.
- Thee NetworkflagshipThee Network acquired Think Realty, a magazine and platform focused on real estate investment. The acquisition includes all assets of Think Realty, aiming to expand its influence and offerings for investors within Thee Network's portfolio.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Think Realty competitors and assessment
Company assessmentDirect peers
- BiggerPockets: BiggerPockets is the largest online community, podcast network, and education platform for real estate investors, offering forums, articles, tools, and a Pro membership—directly comparable to Think Realty's investor education, magazine, podcast, and membership model.
- RealWealth Network: RealWealth provides real estate investing education, webinars, and curated investment opportunities targeted at accredited investors—comparable in serving an education-and-deal-access audience overlapping with Think Realty's REI Summit and Think Realty Marketplace.
Broad incumbents
- HousingWire: HousingWire is a leading B2B real estate and mortgage news media outlet with events (e.g., HousingWire Annual) and a broad subscriber base—comparable as a real estate media and events incumbent serving housing and lending professionals.
- Inman News: Inman is a long-established real estate news, events, and technology media brand serving agents, brokers, and investors. It operates at a national scale with paid memberships and conferences, comparable in form to Think Realty's news and REI Summit offerings.
Others
- Liquid Logics: Liquid Logics is a loan origination software provider for private money and hard money lenders. It is Think Realty's exclusive partner powering the Think Realty Marketplace, making it the most directly comparable technology infrastructure peer.
- Kiavi: Kiavi is a direct private lender to real estate investors and rehabbers, currently displayed as a featured content partner on Think Realty. Comparable because it serves the same investor audience and represents the type of capital provider integrated into the Think Realty Marketplace.
- TurboTenant: TurboTenant is a self-serve property management software platform advertised within Think Realty's partner discount program. It operates as an enabler/supplier in the same landlord-investor ecosystem that Think Realty serves.
- LendingOne: LendingOne is a direct private money lender for residential real estate investors, providing fix-and-flip, rental, and new construction loans. It is a likely lender integration candidate comparable to Think Realty's marketplace model connecting investors with direct lenders.
Emerging players
- Spartan Invest: Spartan Invest offers real estate investing education, coaching programs, and a blog for buy-and-hold investors. Overlaps with Think Realty's education courses and Resident Expert model but emphasizes paid coaching over a broad membership ecosystem.
- REI Social Club / REISocial: REI-focused community and event platform for real estate investors. Smaller scale than Think Realty but operates an overlapping content-plus-networking model targeting individual investors.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Think Realty social profiles
Digital presenceThink Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Realty leadership team
Management profileNumber of profiles
Profiles1 record
Think Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Realty
What does Think Realty do?
Think Realty is a digital media, education, and community platform that delivers news, tools, and training to real estate investors through a bi-monthly magazine, weekly podcast, video courses, webinars, eBooks, an annual REI Summit event, and member-only resources. It monetizes via freemium subscriptions (Think Realty+), advertising and sponsorships, and a recently launched Think Realty Marketplace that integrates loan origination software to connect investors with multiple lenders from one interface, alongside a Private Money Brokering service providing direct lender access at tier 3 pricing.
Is Think Realty a public or private company?
Think Realty is a private company. It is classified as corporate owned and is currently operating.
When was Think Realty founded?
Think Realty was founded in 2014. It employs 1 to 10 people.
Where is Think Realty based?
Think Realty is headquartered in Kansas City, United States, in the North America region.
How does Think Realty make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are advertising & Sponsorship and affiliate & Partner Programs.
Who are Think Realty's main competitors?
Direct peers on record are BiggerPockets and RealWealth Network. Broad incumbents are HousingWire and Inman News. Others are Liquid Logics, Kiavi, TurboTenant and LendingOne. Emerging players are Spartan Invest and REI Social Club / REISocial.
Does Think Realty have an API?
No public API is recorded for Think Realty.
What industry is Think Realty in?
Think Realty's product category is Real Estate Investment Media and Education. Its primary akta.pro industry code is FSAKAHAG, Real Estate / Property-Backed Marketplace Lending (Non-mortgage). Its NAICS code is 522310 and its SIC code is 6163.