Liquid Logics
- Company typePrivate
- Founded2003
- HeadquartersLees Summit, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Liquid Logics firmographics
Firmographics- Name
- Liquid Logics
- Legal name
- Liquid Logics
- Website
- https://liquidlogics.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Liquid Logics industry classification
Industry- Product category
- Loan Origination Software (Private Lending LOS)
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Loan Origination Systems (LOS) (FSALALAA)
- akta.pro secondary industries
- Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines (FSALALAC), Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
Keywords
Where Liquid Logics is headquartered
LocationHeadquarters
- HQ city
- Lees Summit
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Liquid Logics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Per-Seat): Monthly or annual subscription-based pricing per user. The primary revenue model with flexible payment options including SaaS models. Pricing is customized based on company package and needs after in-depth demo.
- Per-Loan/Transaction-Based Pricing: Transaction-based pricing where lenders pay based on loan volume. This cost-effective pricing structure scales with business growth. Case studies show platform costs ranging from 2.3 to 25 basis points per closed deal.
- One-Time Licensing Fees: Tiered platform licensing with base platform fee and additional modules (servicing, investor portal, draw management) priced separately. Some one-time licensing fee options available alongside SaaS models.
- Module Add-ons: Additional premium modules including servicing, investor portal, draw management, and marketplace capabilities available as add-ons to the base platform, creating upsell opportunities within existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Base Platform with Optional Add-on Modules |
| Transaction based/ take rate | Pay-as-you-go | Per-Loan/Transaction-Based Pricing |
| Subscription | Annual | LoanSizer Product (Custom Quote Required) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Liquid Logics product offering
Product offeringCore offering
Liquid Logics sells a cloud-based SaaS Loan Origination System (LOS) and Loan Management System called Nova, purpose-built for private and hard money lenders. The platform unifies loan origination, underwriting, servicing, borrower/investor portals, draw management, ACH payments, and CRM in a single SOC2-certified system. Supporting products include LoanSizer for deal pricing and the Think Realty Marketplace (powered by Liquid Logics) for marketplace lending to real estate investors.
Product overview
Liquid Logics offers a comprehensive cloud-based lending platform primarily built around the Nova Loan Management System and Loan Origination Software (LOS). The Nova platform serves as the core unified product, combining loan origination, CRM, borrower/investor portals, servicing, and draw management into a single integrated system. Additional products include LoanSizer for loan pricing calculations and the Think Realty Marketplace (white-label solution) for marketplace/crowdfunding lending. The platform is purpose-built for private lenders, hard money lenders, fix and flip lenders, construction lenders, DSCR lenders, bridge lenders, and real estate crowdfunding platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Nova: Cloud-Based Loan Management System for the private lending industry, providing end-to-end loan origination, CRM, servicing, and investor reporting capabilities.
Products and services
- Nova Loan Origination & Management Platform Cloud-based end-to-end Loan Origination System and Loan Management System purpose-built for private and hard money lenders. Nova combines loan origination, underwriting, CRM, servicing, branded borrower portal, investor portal, draw management, and ACH payments in a single SOC2-certified, mobile-responsive platform. Configured around each lender's internal workflows and customized to match company branding.
- LoanSizer
Quantifiable outcome
- 94% AUM growth in 12 months for construction lender (same team size)
- +4 more outcomes
Companies that use Liquid Logics
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Liquid Logics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature11 records
Liquid Logics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and key.
- Think RealtycoreExclusive partnership to launch Think Realty Marketplace powered by Liquid Logics. A unified platform where real estate investors compare multiple lender programs, price deals instantly, and submit loan applications. Think Realty is a premier media platform for real estate investors offering news, education, events, and strategic insights. The partnership combines Liquid Logics' LOS technology with Think Realty's investor audience for marketplace lending capabilities.
- Stewart Valuation IntelligencecoreIntegration brings real-time property valuation data, automated valuation models (AVMs), and appraisal management directly into the Nova platform. Stewart Valuation Intelligence (SVI), part of Stewart Information Services Corporation (NYSE: STC), provides transparent, technology-driven valuation and property insight services including appraisal management, AVMs, hybrid valuation products, and data solutions. The integration supports the full spectrum of valuation needs from traditional appraisals to specialized property assessments.
- Trinity Real Estate SolutionskeyIntegration connects Liquid Logics' loan management platform with Trinity's draw inspection and construction oversight tools. Trinity is a leading Draw Inspection and Construction Management provider with over 20 years of experience supporting America's construction lenders. The partnership enables lenders to manage construction projects and inspections within the Liquid Logics platform, with borrowers able to track draw status and inspection progress in real time through the branded borrower portal.
- NorthWest Construction Control (NWCC)keyIntegration connects NWCC's nationwide draw inspection services directly into the Liquid Logics Nova platform. Founded in 1985, NWCC delivers boots-on-the-ground draw inspections for nearly four decades with nationwide coverage. Lenders can order, track, and receive inspection reports without leaving the software. The partnership provides accurate, timely on-site inspections that prevent fraud, protect capital, and ensure funds go only toward completed work.
- DossDocskeyIntegration connects Liquid Logics LOS directly to DossDocs' document generation platform. Loan data flows seamlessly without manual re-entry. DossDocs delivers attorney-built, state-specific documents with 50-state compliance guaranteed. No contracts, subscriptions, or complicated setup required. One-click access from Liquid Logics launches DossDocs with pre-populated loan data for instant document access.
- BCHH (A Stewart Company)keyIntegration connects BCHH's national title and settlement services directly into the Liquid Logics platform. BCHH, founded in 2007, provides title and settlement services nationwide with over 60 years of combined industry experience. The integration eliminates manual handoffs between LOS and title services, allowing lenders to order and track title services directly from Liquid Logics without switching tools. Each client benefits from a dedicated service team.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Liquid Logics competitors and assessment
Company assessmentDirect peers
- Arive: Modern cloud-based LOS and CRM platform for mortgage lenders, including non-QM and investor segments. Comparable as a SaaS-first LOS competing for the same mid-market lender customers Liquid Logics targets.
- LendingPad: Cloud-based loan origination software purpose-built for private money, hard money, and non-QM lenders. Most directly comparable peer given overlap in target customer base (private lenders) and similar focus on non-agency loan origination workflows.
- Calyx Software: Long-established mortgage LOS and point-of-sale (Point) provider. Comparable as a competing LOS technology vendor for residential and private lenders, though with broader market focus.
- LendingQB: Web-based loan origination system for mortgage lenders with emphasis on configurability and workflow automation. Comparable as a cloud LOS competitor serving lenders with similar workflow customization needs.
Broad incumbents
- ICE Mortgage Technology (Encompass): Market-leading Encompass LOS from ICE Mortgage Technology. Comparable as the dominant incumbent LOS in the mortgage industry, competing for the same lender customers with significantly broader product breadth and scale.
- nCino: Cloud-based banking and lending platform with mortgage LOS capabilities. Comparable as a large incumbent SaaS lender platform, though its primary focus is depository/retail banking rather than private/hard money lending.
- Mortgage Builder: End-to-end mortgage LOS and servicing platform from Black Knight/ICE. Comparable as a broad incumbent LOS vendor serving credit unions, banks, and non-depository lenders with end-to-end loan lifecycle functionality.
- Mortgage Cadence: Enterprise-grade mortgage LOS owned by Mr. Cooper, serving large depository and non-depository lenders. Comparable as a competing LOS vendor with substantially greater scale, though less specialized in the private/hard money vertical.
Emerging players
- Snapdocs: Digital closing and e-signature network for mortgage lenders. Comparable as a workflow-integrated technology provider that lenders adopt alongside their LOS, with overlap in borrower-facing document and closing workflows.
- BeSmartee: Digital mortgage platform combining POS and LOS functionality for lenders and brokers. Comparable as a modern cloud LOS with API-first architecture, though primarily focused on retail/conventional lending rather than private/hard money.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Liquid Logics social profiles
Digital presenceLiquid Logics compliance and trust
Trust signalCompliance1 record
Liquid Logics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquid Logics leadership team
Management profileNumber of profiles
Profiles1 record
Liquid Logics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquid Logics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquid Logics
What does Liquid Logics do?
Liquid Logics sells a cloud-based SaaS Loan Origination System (LOS) and Loan Management System called Nova, purpose-built for private and hard money lenders. The platform unifies loan origination, underwriting, servicing, borrower/investor portals, draw management, ACH payments, and CRM in a single SOC2-certified system. Supporting products include LoanSizer for deal pricing and the Think Realty Marketplace (powered by Liquid Logics) for marketplace lending to real estate investors.
Is Liquid Logics a public or private company?
Liquid Logics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liquid Logics founded?
Liquid Logics was founded in 2003. It employs 11 to 50 people.
Where is Liquid Logics based?
Liquid Logics is headquartered in Lees Summit, United States, in the North America region.
How does Liquid Logics make money?
Four revenue lines are on record. SaaS Subscription (Per-Seat) is the primary driver. The others are per-Loan/Transaction-Based Pricing, one-Time Licensing Fees and module Add-ons.
Who are Liquid Logics's main competitors?
Direct peers on record are Arive, LendingPad, Calyx Software and LendingQB. Broad incumbents are ICE Mortgage Technology (Encompass), nCino, Mortgage Builder and Mortgage Cadence. Emerging players are Snapdocs and BeSmartee.
Does Liquid Logics have an API?
Yes. Liquid Logics provides API access and data feeds for integration with external systems. The platform supports custom reporting capabilities for data extraction, along with API endpoints and feeds to destinations of choice. Datamarts are available for integration purposes. The platform supports integration with credit providers, document origination services, servicing platforms, title services, insurance, flood services, appraisals, and draw and construction management systems.
What industry is Liquid Logics in?
Liquid Logics's product category is Loan Origination Software (Private Lending LOS). Its primary akta.pro industry code is FSALALAA, Loan Origination Systems (LOS), with a secondary code of FSALALAC, Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines. Its NAICS code is 5132.