Choir of the Sound

What Choir of the Sound does

Choir of the Sound is a community choir organization founded in 1977 and headquartered in Seattle, Washington, performing primarily in the Puget Sound region (Shoreline, Seattle, and Kenmore). The choir produces three annual concerts — a formal Winter concert featuring major choral works and classical music, a Holiday Pops show, and a Spring Pops show — and stages the latter two as musical-theater-style productions with costumes, staging, lighting, and choreography. For the 2026-2027 season the organization is celebrating its 50th season and recruiting new members through auditions held at Bothell United Methodist Church.

The organization's core product surface extends beyond ticketed performances to a set of community programs: Sing! Choir Camp, an annual summer youth choir camp held at Bothell UMC; the Choir of the Sound Scholarship Award for graduating high school seniors in North King County and South Snohomish County (now in its 16th year); the Next Stage Choir sub-program; and the Bottles 'n Bites annual auction-and-dinner fundraiser. Live performances are delivered primarily at Shorecrest Performing Arts Center in Shoreline, with additional venues including Saint Mark's Episcopal Cathedral in Seattle and Bastyr University Chapel in Kenmore. Online show tickets are sold globally via the Ticketor platform, extending the audience beyond the regional live footprint.

Choir of the Sound is a private nonprofit organization (Washington State) and does not have publicly traded equity. Revenue is generated through a diversified mix: ticket sales, individual donations across a nine-tier ladder ranging from $25 (Friend) to $10,000 (Virtuoso), corporate sponsorships (including Boeing, Microsoft, Google, Kroger-Fred Meyer, Fidelity Charitable, Schwab Charitable, and Raymond James Charitable), the annual Bottles 'n Bites gala, and grants from arts funders such as 4Culture, ArtsFund, ArtsWA, and the Paul G. Allen Family Foundation. The organization is governed by a Board of Trustees (Shaundra Herrud, President) and led artistically by Artistic Director Jeremy Matheis and Associate Director Ailisa Newhall. The underlying 'technology' is non-proprietary — the choral performances themselves are the core offering, with commerce and ticketing handled through off-the-shelf platforms (Ticketor, Square, WordPress).

Name

Choir of the Sound

Legal name

Choir of the Sound

Website

https://choirofthesound.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Choir of the Sound is a 1977-founded Seattle-based community nonprofit choir producing three annual concerts (Winter, Holiday Pops, Spring Pops) and community programs including a youth choir camp and scholarship award, funded through ticket sales, individual donations, and corporate sponsorships in the Puget Sound region.

Ownership category

akta.pro rank

Product category

Performing Arts (Community Choir)

NAICS

Musical Groups and Artists (711130)

akta.pro primary industry

Session Musicians & Vocalists (MPAIAHAC)

akta.pro secondary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Community choir performances
• Choral music productions
• Live concert entertainment
• Youth music education
• Performing arts nonprofit

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from live concert performances and online show tickets sold through Ticketor platform
2. Individual Donations: Tax-deductible donations from individual supporters at various giving levels (Friend $25 through Virtuoso $10,000)
3. Corporate Sponsorships: Support from corporate sponsors including Boeing, Microsoft, Google, Kroger-Fred Meyer, and others
4. Bottles 'n Bites Gala: Annual fundraising auction and dinner event generating revenue through ticket sales and auction items
5. Donation Platform: Online donations accepted through Square store and squareup.com

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Choir of the Sound is a Puget Sound community choir that produces three annual live concert series (a Winter Concert of major choral works, plus Holiday and Spring Pops shows presented as musical-theater-style productions with costumes, staging, lighting, and choreography). It supplements these performances with community programs including a youth Sing! Choir Camp, an annual Scholarship Award for high school seniors, and a fundraising gala (Bottles 'n Bites). Revenue is generated through ticket sales, individual donations, and corporate sponsorships.

Product overview

Choir of the Sound is a Puget Sound community choir organization that operates as a unified program with multiple performance offerings. The core products include three annual concert series: the formal Winter Concert featuring major choral works and classical music, and the Holiday and Spring Pops Shows presented as musical-theater-style productions with costumes, staging, lighting, and choreography. Supporting programs include Sing! Choir Camp (summer youth music education), the annual Scholarship Award for graduating high school seniors, the Bottles 'n Bites gala auction fundraiser, and community outreach services.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Concert Annual formal concert featuring major choral works and classical music, presenting sophisticated repertoire in a traditional concert setting for community audiences.
• Holiday Pops Show Annual musical-theater-style production featuring holiday repertoire with costumes, staging, lighting, and choreography for community audiences.
• Spring Pops Show Annual musical-theater-style production featuring popular music selections with elaborate costumes, staging, lighting, and choreography.
• Sing! Choir Camp Annual summer choir camp program for young singers held at Bothell UMC, providing music education and choral training for youth.
• Choir of the Sound Scholarship Award Annual scholarship program for graduating high school seniors from North King County and South Snohomish County choirs to encourage continued music education in college.
• Bottles 'n Bites Gala Annual gala auction and dinner event featuring fine wine, dining, and both online and live auctions to raise funds for the choir and scholarship programs.
• Next Stage Choir A sub-group or program within the choir, offering an additional performance opportunity focused on contemporary repertoire or emerging singers.

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• 4CultureminorOthersArts and culture funding organization providing generous support to Choir of the Sound
• ArtsFundminorOthersRegional arts funding organization providing support to Choir of the Sound
• ArtsWAminorOthersWashington State Arts Commission providing support to Choir of the Sound
• The Boeing CompanyminorOthersCorporate sponsor of Choir of the Sound
• MicrosoftminorOthersCorporate sponsor of Choir of the Sound
• GoogleminorOthersCorporate sponsor of Choir of the Sound
• Kroger-Fred MeyerminorOthersCorporate sponsor of Choir of the Sound
• Fidelity CharitableminorOthersCorporate sponsor of Choir of the Sound
• Raymond James CharitableminorOthersCorporate sponsor of Choir of the Sound
• Schwab CharitableminorOthersCorporate sponsor of Choir of the Sound
• WA GivesminorOthersCorporate sponsor of Choir of the Sound
• Thirsty FishminorOthersCorporate sponsor of Choir of the Sound
• Terrace View Presbyterian ChurchminorOthersCorporate sponsor of Choir of the Sound

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Music of Remembrance: Seattle-based nonprofit chamber music and vocal ensemble producing ticketed performances with educational and community programming, sharing the Puget Sound donor and grant ecosystem.
• Seattle Pro Musica: Seattle-based nonprofit choral ensemble that performs classical and contemporary works in the Puget Sound region with comparable scale, volunteer singer base, and ticket-plus-donation revenue model.
• The Tudor Choir: Seattle-based professional chamber choir performing historically informed and contemporary repertoire in the same regional donor and audience pool as Choir of the Sound.
• The Esoterics: Seattle-based choral ensemble focused on contemporary and 20th/21st-century a cappella music, competing for the same Pacific Northwest choral audience and arts grant funding.
• Northwest Choirs: Pacific Northwest choral organization offering youth and community ensembles, overlapping with Choir of the Sound's auditioned community model and Sing! Choir Camp educational programming.
• Bellevue Youth Choirs: Eastside Puget Sound youth and community choral organization running ensemble programs, camps, and ticketed performances that directly overlap with Choir of the Sound's auditioned-ensemble and educational model.

Regional players

• Seattle Children's Chorus: Seattle-area youth choral education organization serving a similar Pacific Northwest market with comparable outreach and education mission, including summer camp programs analogous to Sing! Choir Camp.

Broad incumbents

• Seattle Symphony: Larger established performing arts nonprofit in the same Seattle geography, competing for the same corporate sponsors (Boeing, Microsoft), individual donors, and grant funding from 4Culture, ArtsFund, and ArtsWA.
• Pacific Northwest Ballet: Major Seattle performing arts nonprofit that draws from the same Puget Sound audience, corporate sponsor pool, and regional arts funding sources as Choir of the Sound.
• Seattle Opera: Established Seattle-based performing arts nonprofit competing for the same Pacific Northwest ticket buyers, individual donors, and corporate sponsorships as the choir.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/choirofthesound
• Facebookfacebook.com/ChoiroftheSound
• LinkedInlinkedin.com/company/choir-of-the-sound

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choir of the Sound