Fidelity Charitable
Fidelity Charitable operates the largest U.S. donor-advised fund program, enabling 395,000+ donors to contribute assets, receive immediate tax deductions, and recommend grants to over 461,000 nonprofits, with $18.3 billion granted in 2025.
- Company typePrivate
- Founded1991
- HeadquartersCincinnati, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Fidelity Charitable does
Fidelity Charitable, the legal entity Fidelity Investments Charitable Gift Fund, is an independent 501(c)(3) public charity founded in 1991 that operates the first and largest national donor-advised fund (DAF) program in the United States. The organization sponsors more than 246,000 Giving Accounts connected to over 395,000 donors and has facilitated more than $118 billion in grants to over 461,000 nonprofit organizations since inception, including a record $18.3 billion in 2025 (a 23% increase over 2023). Its core product is the Giving Account, a tax-smart vehicle that allows donors to contribute cash, appreciated securities, privately held business interests, and other assets; receive an immediate tax deduction; invest contributions across Fidelity-managed pooled investment vehicles (administered by Strategic Advisers, Inc.) for potential tax-free growth; and recommend grants to any IRS-qualified 501(c)(3) public charity. The product ecosystem is extended through Gift4Giving (e-gifting of charitable capacity), the Charitable Investment Advisor Program (allowing advisors to manage donor assets), the Charitable DonorFlex Program (custom investment recommendations for $5M+ accounts), the Private Donor Group (high-net-worth concierge service), Corporate Giving Accounts ($100K minimum), a Pooled Income Fund, an Endowed Giving Program for legacy giving, and the DAF Direct widget embedded on nonprofit websites.
The business model is recurring administrative fees (0.60% of Giving Account balance, subject to tiered minimums of $100 for individuals, $500 for organizational accounts, and $10,000 for corporate accounts), supplemented by per-share brokerage commissions (1.2-1.7 cents per share) on securities contributions and pass-through underlying mutual fund fees. Distribution is hybrid: a self-serve digital platform (website and mobile app, no minimum initial contribution for individual accounts) handles acquisition and servicing, while financial advisors drive over 70% of contribution flow through a dedicated GivingCentral portal and the Charitable Investment Advisor Program. Headquarters are in Boston at 245 Summer Street, with operations support in Covington, KY and Cincinnati, OH, and a staff of 251-500 employees. The organization is governed by an independent Board of Trustees (currently chaired by Lenny Mendonca, with Jacob Pruitt as President since October 2021) and operates under service agreements with Fidelity Investments affiliates (Strategic Advisers for investment management; National Charitable Services LLC for systems and security), with no parent-company ownership structure.
Fidelity Charitable firmographics
Firmographics- Name
- Fidelity Charitable
- Legal name
- Fidelity Investments Charitable Gift Fund
- Website
- https://fidelitycharitable.org
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fidelity Charitable operates the largest U.S. donor-advised fund program, enabling 395,000+ donors to contribute assets, receive immediate tax deductions, and recommend grants to over 461,000 nonprofits, with $18.3 billion granted in 2025.
- Ownership category
- akta.pro rank
Fidelity Charitable industry classification
Industry- Product category
- Donor-Advised Fund Services
- NAICS
- Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)
- akta.pro secondary industries
- Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD)
Keywords
Where Fidelity Charitable is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Fidelity Charitable business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Annual Administrative Fees: Fidelity Charitable charges tiered annual administrative fees based on Giving Account balance: 0.60% or $100 minimum for Individual accounts up to ~$16,667; 0.60% or $500 for larger balances; $10,000 + 0.60% for Corporate accounts. These fees cover transaction processing and donor support.
- Brokerage Commissions on Securities Contributions: When donors contribute publicly traded securities, Fidelity Charitable charges brokerage commissions: 1.2 cents per share for standard trades, 1.7 cents per share for large block orders or thinly traded securities. These commissions reduce net proceeds credited to the Giving Account.
- Investment Pool Fees: Each investment pool is subject to underlying mutual fund operating and management expenses, which are passed through to donors. These vary by pool and are disclosed separately from administrative fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Giving Account — $0 minimum to open; tiered admin fee 0.60% or $100 minimum |
| Subscription | Annual | Organizational Giving Account — $25,000 minimum to open; tiered admin fee 0.60% or $500 minimum |
| Subscription | Annual | Corporate Giving Account — $100,000 minimum to open; $10,000 + 0.60% annual admin fee |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Fidelity Charitable product offering
Product offeringCore offering
Fidelity Charitable sponsors donor-advised funds (DAFs), which are tax-advantaged giving accounts that allow donors to contribute cash or appreciated assets, take an immediate tax deduction, and recommend grants to IRS-qualified U.S. charities over time. The organization offers individual Giving Accounts, Organizational Giving Accounts, Corporate Giving Accounts, a Pooled Income Fund, and an Endowed Giving Program, supported by an online portal, mobile app, and advisor-facing tools.
Product overview
Fidelity Charitable offers a unified donor-advised fund platform centered on the Giving Account, which serves as the primary product. The ecosystem includes core sub-products like Gift4Giving (eGift functionality), specialized programs like the Charitable Investment Advisor Program and Charitable DonorFlex Program for high-net-worth donors, and a Private Donor Group premium tier. Additional offerings include the Pooled Income Fund and Endowed Giving Program for legacy planning, Corporate Giving Account for companies, and the DAF Direct Widget for nonprofit partners. The platform integrates a mobile app and online tools including a Pool Selector for investment allocation.
Differentiator
Problem solved
Functional benefit
Brands
- Gift4Giving: A program that allows Fidelity Charitable donors to dedicate a portion of their donor-advised fund so that designated individuals can recommend grants to the charitable causes of their choice. Gift4Giving designations range from $50 to $10,000.
Quantifiable outcome
- Fidelity Charitable granted a record $18.3 billion to charities in 2025, a 23% increase from 2023
- +3 more outcomes
Companies that use Fidelity Charitable
Customer profileSegments4 records
Ideal customer profiles3 records
Fidelity Charitable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fidelity Charitable partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- SuperTruthminorSuperTruth, a Philadelphia-based healthcare data verification company, launched Sean's Friends Donor Advised Fund administered through Fidelity Charitable as a founding tenet of the company. The company committed that revenue from children's hospitals or pediatric data will be directed into the fund. The fund's first grant was issued to Children's Hospital of Philadelphia.
- Schwab CharitableminorSchwab Charitable collaborated with Fidelity Charitable and 10 nonprofit organizations to develop the DAF Direct widget, a web application enabling donors to initiate grant recommendations from their charitable accounts on nonprofit websites. This was the first technology of its kind connecting DAF sponsors with nonprofit websites.
- Nonprofit Widget Participants (American Red Cross, Boston Symphony Orchestra, Charity Navigator, Cradles to Crayons, Feeding America, MIT, Museum of Fine Arts Boston, Pan-Mass Challenge, Save the Children, WGBH)minorTen nonprofit organizations collaborated with Fidelity Charitable (and Schwab Charitable) to develop and test the DAF Direct widget. These organizations represent diverse sectors including disaster relief, arts, education, hunger, and children's welfare.
- Strategic Advisers, Inc. (Fidelity Investments)coreStrategic Advisers, Inc., a Fidelity Investments company and SEC-registered investment advisor, is appointed by the Fidelity Charitable Trustees to serve as investment advisor to Fidelity Charitable. Responsible for selecting funds included in investment pools and managing underlying investments.
- National Charitable Services LLC (Fidelity Investments)coreNational Charitable Services LLC, a Fidelity Investments company, provides online systems service for Fidelity Charitable, securing systems from unauthorized access and maintaining the security of online donor sessions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fidelity Charitable competitors and assessment
Company assessmentDirect peers
- Raymond James Charitable: National DAF sponsor affiliated with Raymond James Financial, serving individual donors and financial advisors in the Raymond James wealth management network. Comparable product, advisor-driven distribution model, and integration with a major broker-dealer.
- BNY Mellon Charitable Gift Fund: National donor-advised fund sponsor operated by BNY Mellon Wealth Management, serving HNW and institutional donors. Comparable product (DAF Giving Account), customer segments (wealth management clients, advisors), and integration with a major wealth management platform — the same structural advantages Fidelity Charitable enjoys via Fidelity Investments.
- American Endowment Foundation: National DAF sponsor serving individual, family, and corporate donors. Comparable product and customer segments, positioned as a low-cost alternative to Fidelity Charitable and other Fidelity-affiliated sponsors.
- Vanguard Charitable: National DAF sponsor affiliated with Vanguard Group, comparable in scale, product offering, and customer base. Targets the same individual, advisor-driven, and HNW donor segments, with similar low-fee positioning and brand-name financial services parent backing.
- National Philanthropic Trust: Independent national DAF sponsor serving individual, family, and institutional donors. Comparable product, customer segments, and fee-based revenue model, though operates without the captive wealth management affiliate backing Fidelity Charitable enjoys.
- Bank of America Charitable Gift Fund: Donor-advised fund program operated within Bank of America's private bank, serving HNW and ultra-HNW clients. Comparable product and HNW customer focus, with integration advantages similar to Fidelity Charitable's Fidelity Investments affiliation.
- Schwab Charitable: One of the largest national donor-advised fund sponsors, directly comparable to Fidelity Charitable in product, customer base (individual donors, advisors, HNW), and business model. Schwab Charitable is Fidelity Charitable's closest direct competitor and co-developed the DAF Direct widget with Fidelity Charitable in 2013.
- T. Rowe Price Program for Charitable Giving: Donor-advised fund program operated by T. Rowe Price Trust Company, serving individual donors and advisors in the T. Rowe Price wealth management ecosystem. Comparable product, fee structure, and financial-services-affiliated model to Fidelity Charitable.
- Renaissance Charitable Foundation: Independent national DAF sponsor offering donor-advised funds to individual, family, and corporate donors. Comparable product, customer segments, and tiered fee structure, though operates without a captive wealth management platform.
- Goldman Sachs Philanthropy Fund: Donor-advised fund program operated by Goldman Sachs for HNW clients of its Private Bank. Comparable product, HNW customer focus, and integration with a major wealth management platform — a structurally similar incumbent model to Fidelity Charitable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fidelity Charitable social profiles
Digital presenceFidelity Charitable compliance and trust
Trust signalCompliance3 records
Fidelity Charitable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelity Charitable leadership team
Management profileNumber of profiles
Profiles6 records
Fidelity Charitable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelity Charitable M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelity Charitable
What does Fidelity Charitable do?
Fidelity Charitable sponsors donor-advised funds (DAFs), which are tax-advantaged giving accounts that allow donors to contribute cash or appreciated assets, take an immediate tax deduction, and recommend grants to IRS-qualified U.S. charities over time. The organization offers individual Giving Accounts, Organizational Giving Accounts, Corporate Giving Accounts, a Pooled Income Fund, and an Endowed Giving Program, supported by an online portal, mobile app, and advisor-facing tools.
Is Fidelity Charitable a public or private company?
Fidelity Charitable is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fidelity Charitable founded?
Fidelity Charitable was founded in 1991. It employs 251 to 500 people.
Where is Fidelity Charitable based?
Fidelity Charitable is headquartered in Cincinnati, United States, in the North America region.
How does Fidelity Charitable make money?
Three revenue lines are on record. Annual Administrative Fees are the primary driver. The others are brokerage Commissions on Securities Contributions and investment Pool Fees.
Who are Fidelity Charitable's main competitors?
Direct peers on record are Raymond James Charitable, BNY Mellon Charitable Gift Fund, American Endowment Foundation, Vanguard Charitable, National Philanthropic Trust, Bank of America Charitable Gift Fund, Schwab Charitable, T. Rowe Price Program for Charitable Giving, Renaissance Charitable Foundation and Goldman Sachs Philanthropy Fund.
Does Fidelity Charitable have an API?
No public API is recorded for Fidelity Charitable.
What industry is Fidelity Charitable in?
Fidelity Charitable's product category is Donor-Advised Fund Services. Its primary akta.pro industry code is BPAGAKAF, Donor-Advised Fund (DAF) Sponsors, with a secondary code of FSAAABAH, Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments). Its NAICS code is 81321 and its SIC code is 6199.