StoreForce
StoreForce provides cloud-based retail workforce management software that unifies scheduling, task management, KPI dashboards, and employee communication for enterprise and mid-market retailers across grocery, specialty, department, convenience, pharmacy, and hardware segments.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What StoreForce does
StoreForce is a cloud-based retail workforce management software company headquartered in Toronto, Canada, founded in 2010. The platform integrates four core modules: Labor Optimization (intelligent scheduling, peak coverage alignment, labor banding, and time and attendance), Task Management and Retail Operations (store visits, audits, help ticketing, and the StoreForce AI chatbot), Retail Insights (real-time KPI dashboards covering conversion, ATV, UPT, and traffic, plus performance and target management), and Employee Engagement and Communication. Together these modules give operations, finance, HR, IT, merchandising, and executive teams role-specific visibility into store-level execution and performance.
The company sells primarily to enterprise and mid-market retailers through a direct, consultative field sales motion, with quote-based annual subscriptions and no publicly disclosed pricing tiers. Target verticals span grocery, specialty retail, department stores, convenience, pharmacy, and hardware, with named customers including Bell Canada, Aesop, Journeys, Absolute Pets, ASICS, and Timberland. StoreForce is privately held and backed by Accel-KKR, which made a significant capital investment in March 2023 to support global expansion through organic growth and M&A, including the August 2023 acquisition of ThinkTime. The company was previously backed by Otimo Retail in December 2016. Co-founder Chris Matichuk serves as General Manager, with Dave Loat as President. StoreForce has been recognized by Nucleus Research as a Leader in Task Management, and the company claims a global footprint serving leading retailers worldwide.
StoreForce firmographics
Firmographics- Name
- StoreForce
- Website
- https://storeforcesolutions.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StoreForce provides cloud-based retail workforce management software that unifies scheduling, task management, KPI dashboards, and employee communication for enterprise and mid-market retailers across grocery, specialty, department, convenience, pharmacy, and hardware segments.
- Ownership category
- akta.pro rank
StoreForce industry classification
Industry- Product category
- Retail Workforce Management Software
- NAICS
- Office Supplies and Stationery Retailers (45941)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
Keywords
Where StoreForce is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
StoreForce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: StoreForce operates as a cloud-based SaaS platform providing workforce management software on a subscription basis. The platform is sold as an integrated suite connecting scheduling, task management, insights, and communication, suggesting a recurring subscription revenue model typical of enterprise SaaS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing - custom quote-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
StoreForce product offering
Product offeringCore offering
StoreForce is a SaaS-based retail workforce execution platform that unifies labor scheduling and optimization, store-level task management, retail KPI/insights dashboards, and employee engagement and communication for multi-unit retailers. The platform is sold to enterprise and mid-market retail organizations in verticals including grocery, specialty retail, department stores, convenience, pharmacy, and hardware, and is supported by integrations with leading retail systems. Customers include Loblaw, Esso, Toys"R"Us, ASICS, and Staples Canada.
Product overview
StoreForce is a unified retail workforce management platform that combines multiple modules into a single integrated solution. The platform comprises four core product modules: Labor Optimization (intelligent scheduling, peak coverage, labor banding, time & attendance), Task Management & Retail Operations (store visits, audits, communication, help ticketing, AI chatbot), Retail Insights (KPI dashboards, performance statistics, target management), and Employee Engagement & Communication. StoreForce AI powers the AI chatbot capability within Task Management, enabling natural language interactions for support and operational queries. The platform supports multiple retail segments including specialty retail, department stores, grocery, convenience, pharmacy, and hardware.
Differentiator
Problem solved
Functional benefit
Products and services
- StoreForce Platform
- Labor Optimization
- Task Management & Retail Operations
- Retail Insights
- Employee Engagement & Communication
Quantifiable outcome
- 98% Task Completion Rates
- +4 more outcomes
Companies that use StoreForce
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles1 record
StoreForce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
StoreForce partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
StoreForce competitors and assessment
Company assessmentDirect peers
- Refinis Systems (now part of Zebra Technologies): Reflexis (acquired by Zebra Technologies) is a direct competitor offering retail workforce management, task management, and store execution software to enterprise retailers. It is the closest direct peer to StoreForce in retail-focused WFM.
- Quinyx: Quinyx is a workforce management SaaS provider with strong retail and hospitality customers, offering scheduling, task management, and AI-driven labor optimization. It is a direct peer in the AI-powered retail WFM space.
Broad incumbents
- UKG (Ultimate Kronos Group): UKG is a broad enterprise workforce management and HCM incumbent with a strong retail footprint through Kronos. It competes with StoreForce for large enterprise retail WFM deals but operates a much broader portfolio across all industries.
- Infor Workforce Management: Infor offers retail-specific workforce management as part of its broader CloudSuite for Retail ERP platform. It competes with StoreForce primarily when retailers seek integrated WFM within a wider retail ERP stack.
- Ceridian Dayforce: Ceridian Dayforce is a broad HCM and WFM platform with capabilities relevant to retail workforce management. It competes with StoreForce at the enterprise tier as part of a unified payroll, benefits, and workforce suite.
- Salesforce Field Service: Salesforce Field Service and Service Cloud are used by some retailers for field/store operations and task management. It is a broad incumbent that competes indirectly with StoreForce's task management and execution modules at the enterprise level.
- Zebra Technologies (Retail Solutions): Zebra Technologies offers retail execution and store operations solutions through its Reflexis acquisition and broader hardware/software portfolio. It is a broad incumbent competing with StoreForce across retail task management and execution workflows.
Emerging players
- WorkJam: WorkJam provides digital workplace and frontline employee management solutions including scheduling, task management, and communication for retail and hospitality. It overlaps with StoreForce's task and communication modules but is earlier-stage and broader in vertical focus.
- Deputy: Deputy is a workforce management SaaS platform focused on shift scheduling, time tracking, and task management, with growing retail and hospitality presence. It overlaps with StoreForce's scheduling and task modules but skews to mid-market rather than enterprise.
- RELEX Solutions: RELEX provides unified retail planning solutions including workforce management, forecasting, and store operations. It overlaps with StoreForce in retail execution and labor optimization for grocery and specialty retailers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
StoreForce social profiles
Digital presenceStoreForce financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreForce leadership team
Management profileNumber of profiles
Profiles2 records
StoreForce funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreForce M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreForce
What does StoreForce do?
StoreForce is a SaaS-based retail workforce execution platform that unifies labor scheduling and optimization, store-level task management, retail KPI/insights dashboards, and employee engagement and communication for multi-unit retailers. The platform is sold to enterprise and mid-market retail organizations in verticals including grocery, specialty retail, department stores, convenience, pharmacy, and hardware, and is supported by integrations with leading retail systems. Customers include Loblaw, Esso, Toys"R"Us, ASICS, and Staples Canada.
Is StoreForce a public or private company?
StoreForce is a private company. It is classified as private equity controlled and is currently operating.
When was StoreForce founded?
StoreForce was founded in 2010. It employs 51 to 100 people.
Where is StoreForce based?
StoreForce is headquartered in Toronto, Canada, in the North America region.
How does StoreForce make money?
One revenue line is on record: saaS Subscription.
Who are StoreForce's main competitors?
Direct peers on record are Refinis Systems (now part of Zebra Technologies) and Quinyx. Broad incumbents are UKG (Ultimate Kronos Group), Infor Workforce Management, Ceridian Dayforce, Salesforce Field Service and Zebra Technologies (Retail Solutions). Emerging players are WorkJam, Deputy and RELEX Solutions.
Does StoreForce have an API?
No public API is recorded for StoreForce.
What industry is StoreForce in?
StoreForce's product category is Retail Workforce Management Software. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition). Its NAICS code is 45941 and its SIC code is 5734.