HOBI International, Inc.

What HOBI International, Inc. does

HOBI International, Inc. is a privately held, WBE-certified (Women-Owned Business Enterprise) IT asset disposition (ITAD) and managed mobile services company headquartered in Batavia, Illinois. Founded in 1992, the company operates three U.S. processing facilities in Batavia (Chicago area), Dallas, and Phoenix, and serves enterprise clients globally with services spanning IT and mobile asset disposition, secure data erasure, reverse logistics, data center decommissioning, and ESG/sustainability reporting. Its buyer base is concentrated in the Fortune 500 segment, with engagement driven by enterprise RFPs, supplier-diversity procurement mandates, and ESG/circular economy requirements.

The company's technology stack centers on HOBI Shield, a proprietary in-house data erasure tool developed by HOBI engineers to comply with NIST Rev. 2 and IEEE 2883 standards, paired with a customized internal database that adapts chain-of-custody workflows per client. Complementary proprietary assets include the HOBI Carbon Footprint Calculator (a deterministic emissions-avoidance tool) and the vITAD (Value-Added ITAD) service framework. The company holds R2v3, RIOS, ISO 14001, WBE, and (as of July 2025) NAID AAA certifications for the Dallas facility, providing the compliance backbone required to compete in regulated enterprise ITAD procurement.

HOBI generates revenue primarily through professional services fees for ITAD processing, reverse logistics, data center decommissioning, and ESG reporting, supplemented by transaction-fee revenue from asset remarketing and resale of refurbished equipment. Pricing is custom and quote-based, structured around multi-year enterprise contracts. Go-to-market is sales-led and event-driven: a dedicated enterprise sales team works inbound RFPs and outbound Fortune 500 accounts, supported by content marketing (blog, white papers, ESG Impact Reports), social media, the HOBI Conversations podcast, and active presence at sustainability and supplier-diversity conferences including Trellis Impact 2026 and WBENC 2026. Distribution is direct to enterprise buyers via a client portal, online quote requests, and structured buy/sell programs.

Name

HOBI International, Inc.

Legal name

HOBI International, Inc.

Website

https://hobi.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

HOBI International is a privately held, WBE-certified IT asset disposition (ITAD) and managed mobile services company serving Fortune 500 enterprises with secure data erasure, reverse logistics, data center decommissioning, and ESG reporting across three U.S. processing facilities.

Ownership category

akta.pro rank

Product category

IT Asset Disposition Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK)

akta.pro secondary industries

IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

• IT asset disposition
• Data center decommissioning
• Reverse logistics
• Mobile device lifecycle
• ESG reporting services

Headquarters

HQ city

Batavia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Asset Disposition Services: Core ITAD services including secure data erasure, asset processing, and responsible recycling of retired IT equipment. Revenue generated through service fees for disposition, processing, and environmental compliance.
2. Reverse Logistics Services: Customized logistics solutions for pickup, transport, and chain of custody management of retired IT assets from client locations to processing facilities.
3. Asset Remarketing and Resale: Repair, refurbishment, and remarketing of recovered IT assets to maximize residual value recovery for clients. Assets in resalable condition are redeployed rather than recycled.
4. ESG and Carbon Impact Reporting: Value-added reporting services that provide quantifiable environmental data including carbon emissions avoided, supporting clients' ESG goals and sustainability reporting requirements.
5. Data Center Services: Specialized disposition services for data center equipment including decommissioning, on-site data destruction, and secure logistics for large-scale data center projects.
6. Mobile Device ITAD Services: Lifecycle management services for mobile devices including MDM offboarding, iOS and Android erasure, and mobile fleet disposition.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

HOBI International, Inc. provides enterprise IT asset disposition (ITAD) and managed mobile services, including secure data erasure via its proprietary HOBI Shield tool, reverse logistics, asset refurbishment and remarketing, data center decommissioning, and ESG/carbon impact reporting. The company operates three U.S. processing facilities in Batavia (IL), Dallas (TX), and Phoenix (AZ), serving Fortune 500 enterprises and large organizations globally with customized, quote-based ITAD programs.

Product overview

HOBI International, Inc. is a comprehensive IT asset disposition (ITAD) and managed mobile services company offering a unified portfolio of services. The core offerings include ITAD, HOBI Mobile Device ITAD Services, Reverse Logistics, Data Center Services, and ESG reporting. The vITAD (Value-Added IT Asset Disposition) platform enhances these core services by fostering greater integration and interaction among stakeholders while supporting circular economy and ESG goals. Proprietary technologies include HOBI Shield for certified data erasure and a Customized Database for client integration. The company also provides tools like the Carbon Footprint Calculator, publishes annual ESG Impact Reports and white papers, and produces the HOBI Conversations podcast series. With over 30 years of industry experience, HOBI operates facilities in Batavia, Illinois, Dallas, and Phoenix, serving clients globally.

Differentiator

Problem solved

Functional benefit

Brands

• vITAD: Value-added IT asset disposition services that go beyond end-of-life management, fostering greater integration and interaction among clients, employees, shareholders, and customers.
• HOBI Shield
• HOBI Carbon Footprint Calculator

Products and services

• ITAD (IT Asset Disposition)

Quantifiable outcome

• Refurbishment and reuse avoids 70-85% of manufacturing emissions of equivalent new device
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sims Lifecycle Services: Sims Lifecycle Services (SLS) is one of the largest global ITAD providers, offering secure data destruction, reverse logistics, refurbishment, and remarketing for enterprise IT assets — a directly comparable ITAD service portfolio to HOBI.
• Cascade Asset Management: Cascade Asset Management is a U.S.-focused ITAD company providing certified data destruction, electronics recycling, and asset remarketing, with a similar R2v3/ISO-certified service model and enterprise customer base to HOBI.
• Electronic Recyclers International (ERI): ERI is one of the largest e-waste and ITAD processors in North America, operating multiple certified facilities and offering data destruction, recycling, and asset recovery services that closely overlap with HOBI's offerings.
• IT Renew: IT Renew provides enterprise IT asset disposition, data center decommissioning, and circular-economy remarketing services, competing head-to-head with HOBI in cloud and enterprise hardware end-of-life programs.
• Dynamic Recycling: Dynamic Recycling is a Midwest- and Southeast-based ITAD and electronics recycler offering secure data destruction, refurbishment, and certified recycling — directly overlapping HOBI's Batavia, Dallas, and Phoenix geography.
• OceanTech: OceanTech is an ITAD provider specializing in enterprise data center decommissioning, secure logistics, and certified data destruction, with a comparable focus on chain-of-custody and enterprise compliance.
• Reclamere: Reclamere is a NAID AAA-certified ITAD firm offering data destruction, electronics recycling, and asset remarketing with a similar mid-sized, certification-driven service profile to HOBI.
• Sipi Asset Recovery: Sipi Asset Recovery is a Chicago-based ITAD and metals-recycling firm offering enterprise asset disposition, data destruction, and refurbishment services, geographically and operationally comparable to HOBI.

Broad incumbents

• Iron Mountain: Iron Mountain is a global information-management incumbent whose ITAD and secure IT asset lifecycle services overlap HOBI's offerings, but as part of a much broader records management and storage portfolio.

Regional players

• BlueCrest: BlueCrest is a managed print and document lifecycle services provider with adjacent IT asset recovery offerings, serving enterprise customers in overlapping geographies but with a different primary product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hobi_inc
• YouTubeyoutube.com/@HOBI_Inc
• LinkedInlinkedin.com/company/hobi-international-inc.
• Facebookfacebook.com/hobiinternational

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOBI International, Inc.