Cascade Asset Management
Cascade Asset Management is a Madison, Wisconsin-based IT Asset Disposition provider founded in 1999, offering secure data destruction, chain-of-custody logistics, refurbishment, and multi-channel remarketing to healthcare, finance, government, and technology clients across 36 U.S. states. Now a subsidiary of Sage Sustainable Electronics following a 2025 merger, it operates three processing facilities and serves as a Group Purchasing Organization partner for Premier Healthcare.
- Company typePrivate
- Founded1999
- HeadquartersMadison, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Cascade Asset Management does
Cascade Asset Management is a U.S. IT Asset Disposition (ITAD) provider founded in 1999 and headquartered in Madison, Wisconsin, with additional processing facilities in Indianapolis, Indiana, and Orlando, Florida. The company delivers full-service retirement of business technology for organizations in healthcare, finance and insurance, government and education, and technology — addressing risks around data breach, regulatory non-compliance (HIPAA, GLBA, FACTA, PCI-DSS, NIST 800-88), environmental liability, and residual asset value. Service delivery is anchored by the proprietary "Safe & Sound" process, which combines NIST 800-88 compliant electronic and physical data destruction, a background-checked in-house employee chain of custody, NAID AAA, e-Stewards, ISO 9001, ISO 14001, and PCI-DSS certifications, and a proprietary Cascade Tracker online portal with public API for real-time job status, reporting, and integrations with ServiceNow and Power BI. On-site deinstallation, secure logistics via Cascade's own fleet, device testing and unlocking, refurbishment, redeployment, charitable donations, and multi-channel remarketing (Cascade Marketplace, eBay, Amazon Renewed, Walmart Restored, wholesale) complete the service stack.
The business model combines professional-service ITAD fees, transaction-based resale revenue sharing with customers, refurbished hardware sales through e-commerce channels, and government cooperative purchasing and Premier Healthcare GPO contract pricing (Contract PP-SV-475, November 2025 – October 2028). Customer outcomes are validated externally: 97 NPS versus an industry average of 46, 99%+ positive survey ratings, 96% client retention, and a 100% satisfaction score in the 2023 customer survey. Marquee engagements include Heartland Dental (30,317 assets from 680+ sites generating $416,817 in customer rebates), CDW, Edward-Elmhurst Health, Humana, Nationwide, ZOLL Medical, and 38 government agencies.
In February 2025, Cascade merged with Sage Sustainable Electronics, a portfolio company of Closed Loop Partners, forming the largest pure-play ITAD platform in the United States with seven processing facilities and 1.3 million electronic assets processed annually. The combined entity continues to operate under the Cascade Asset Management brand in Madison while integrating into Sage's broader circular-economy platform under executive leadership that includes CEO and co-founder Neil Peters-Michaud.
Cascade Asset Management firmographics
Firmographics- Name
- Cascade Asset Management
- Legal name
- Cascade Asset Management
- Website
- https://cascade-assets.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cascade Asset Management is a Madison, Wisconsin-based IT Asset Disposition provider founded in 1999, offering secure data destruction, chain-of-custody logistics, refurbishment, and multi-channel remarketing to healthcare, finance, government, and technology clients across 36 U.S. states. Now a subsidiary of Sage Sustainable Electronics following a 2025 merger, it operates three processing facilities and serves as a Group Purchasing Organization partner for Premier Healthcare.
- Ownership category
- akta.pro rank
Cascade Asset Management industry classification
Industry- Product category
- IT Asset Disposition Services
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA)
- akta.pro secondary industry
- Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)
Keywords
Where Cascade Asset Management is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cascade Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- IT Asset Resale / Remarketing: Cascade pays customers for functional IT assets, remarketing devices through Cascade Marketplace, eBay, Amazon Renewed, Walmart Restored, and wholesale/dealer channels. A percentage of the actual resale basis is shared with customers as a rebate. In 2023, a local government agency earned $15,685 in resale rebates; Heartland Dental earned $416,817 in rebates within a year.
- ITAD Service Fees: Fees charged for full-service IT asset disposition including on-site inventory, data destruction, asset recovery, decommissioning, chain of custody logistics, depot services, device repairs, refurbishment, redeployment, certified recycling, and reporting. Pricing is customized to client requirements.
- Residential Electronics Recycling: Drop-off electronics recycling services at the Madison, WI facility. CRT TVs and monitors charged at $15/ea, flat panel TVs at $10/ea, with most computer equipment accepted free of charge.
- Refurbished Hardware Sales: Sale of expertly refurbished computers, tablets, phones, and more through Cascade Marketplace, eBay, Amazon Renewed, and Walmart Restored, generating revenue for the company as the remarketing intermediary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise ITAD - Customized project pricing |
| Unit Pricing | Pay-as-you-go | Residential CRT TVs and Monitors |
| Unit Pricing | Pay-as-you-go | Residential Flat Panel TVs |
| Unit Pricing | Pay-as-you-go | Residential Computer Equipment |
| Other | Multi-year contract | Premier GPO Contract Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Cascade Asset Management product offering
Product offeringCore offering
Cascade Asset Management provides full-service IT Asset Disposition (ITAD) for organizations, covering secure chain-of-custody logistics, on-site inventory, NIST 800-88 compliant electronic and physical data destruction, testing, refurbishment, resale via its Cascade Marketplace and third-party channels, redeployment, certified recycling, and reporting through the Cascade Tracker portal. It also operates a residential drop-off recycling program and sells refurbished hardware through e-commerce channels.
Product overview
Cascade Asset Management is a full-service IT asset disposition (ITAD) provider that offers a comprehensive suite of lifecycle solutions for retiring business technology. The core offering consists of IT Asset Disposition and Enterprise Mobile Disposition services, supported by on-site services, secure logistics, testing/erasure, and detailed reporting through the Cascade Tracker platform. Assets can be processed through five disposition pathways: resale (via Cascade Marketplace, eBay, Amazon Renewed, Walmart Restored), recycling, redeployment, donation, or returns/tolling. The Premier Group Purchasing program provides discounted contract pricing for healthcare organizations. Cascade operates facilities in Madison, WI (headquarters), Indianapolis, IN, and Orlando, FL, and merged with Sage Sustainable Electronics in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Asset Disposition (ITAD) Full-service IT asset disposition covering on-site inventory, secure chain-of-custody logistics, NIST 800-88 compliant data destruction, testing, refurbishment, resale, redeployment, certified recycling, and comprehensive reporting for enterprises.
- Enterprise Mobile Disposition National mobile device retirement program for smartphones, tablets, MiFi devices, scanners, and other handheld devices. Includes security lock removal, protective packaging, and maximum resale value recovery for enterprise clients.
- Premier Group Purchasing Program Group purchasing contract offering available to Premier healthcare Sponsors and Affiliates with consolidated pricing for on-site services, data destruction, depot services, device repairs, refurbishment, redeployment, resale, certified sustainability, Power BI reporting, and donation programs.
- Residential Disposition Drop-off electronics recycling services at the Madison, WI facility. Free recycling for computer equipment under the E-Cycle Wisconsin Program; fee-based recycling for CRT TVs and monitors ($15) and flat panel TVs ($10).
- Tech Donations Program Donation program for quality working and refurbished devices routed to non-profit organizations and underserved communities, with partners including United Way's Techquity and DANEnet's Digital Equity programs.
- Cascade Marketplace (Refurbished Hardware Sales) Online marketplace for purchasing refurbished computers, tablets, phones, and other IT equipment directly from Cascade, with additional listings on eBay, Amazon Renewed, and Walmart Restored.
- Cascade Tracker Portal Secure online portal and API for monitoring job processing, rebate settlements, accessing disposition reports, receiving automated email notifications, and integrating with customer asset management systems via Manufacturer Serial Number matching.
- Data Center Equipment Disposition Secure and sustainable retirement of servers, networking, and storage equipment with enhanced data destruction, chain-of-custody requirements, and informed merchandising for resale.
Quantifiable outcome
- Heartland Dental received $416,817 in resale rebates within one year, covering all project costs and generating positive revenue.
- +8 more outcomes
Companies that use Cascade Asset Management
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Cascade Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Cascade Asset Management partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Premier HealthcarecoreCascade holds Premier Contract PP-SV-475 (November 1, 2025 – October 31, 2028) available to all Premier Sponsors and Affiliates. Premier members rely on Cascade for secure, NAID AAA certified data destruction, e-Stewards certified recycling, and customizable IT lifecycle services with reduced pricing through the GPO.
- United Way (Techquity Program)coreThrough United Way's Techquity program, Cascade helps organizations donate usable IT equipment or resale proceeds to bridge the digital divide. Cascade provides device testing, data erasure, refurbishing, donation management, certified recycling, and detailed reporting on donated devices. Over 10,000 devices distributed through this partnership.
- DANEnet (Digital Equity Program)corePartnership with DANEnet's Digital Equity program to distribute refurbished devices to underserved communities. Cascade provides testing, data erasure, and refurbishment services, while DANEnet handles community distribution. Cascade is also a partner in DANEnet's Digital Inclusion Week e-cycling events.
- e-Stewards Standard Leadership CouncilminorCascade serves on the e-Stewards Standard Leadership Council, helping set standards for responsible electronics recycling and worker protection. Cascade was among the first companies to become e-Stewards Certified.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Cascade Asset Management competitors and assessment
Company assessmentDirect peers
- Sage Sustainable Electronics: Cascade's parent company and merger partner; combined entity is the largest pure-play ITAD provider with 7 facilities and 1.3M assets processed annually. Operates the same core ITAD, data destruction, and remarketing services across overlapping customer verticals.
- Sims Lifecycle Services: Major global ITAD provider owned by Sims Limited, offering secure data destruction, asset recovery, and responsible recycling for enterprise and hyperscale customers. Directly comparable in service scope, customer verticals (financial services, healthcare), and certification profile (NAID AAA, e-Stewards).
- ITRenew: Specialized ITAD provider focused on hyperscale data center decommissioning and enterprise hardware lifecycle services. Directly comparable in data center equipment handling, secure data destruction, and large-volume remarketing capabilities.
- Reclamere: ITAD and data destruction firm serving healthcare, financial services, and government clients with NAID AAA certified services. Smaller regional peer with similar vertical focus, certifications, and chain-of-custody value proposition.
- Dynamic Recycling: R2v3 and e-Stewards certified ITAD provider offering IT asset disposition, data destruction, and electronics recycling to enterprise customers. Comparable in scope of services and focus on responsible recycling certifications.
- HOBI International: IT asset management and disposition company offering enterprise mobile device disposition, ITAD, and remarketing services. Similar focus on enterprise customers, mobile device retirement, and multi-channel resale.
Broad incumbents
- Iron Mountain: Global information management giant offering secure IT asset disposition, data destruction, and asset lifecycle services as part of a broader records management and storage portfolio. Competes with Cascade in regulated verticals but at a much larger scale and broader service mix.
- Dell Asset Recovery: OEM-led IT asset recovery and trade-in program operated by Dell as part of its broader enterprise hardware portfolio. Provides a channel-adjacent alternative for Dell-customer disposition, though narrower than Cascade's hardware-agnostic service.
- Apple Trade In: OEM-operated device trade-in and recycling program from Apple. Overlaps with Cascade's Enterprise Mobile Disposition offering for Apple devices but is narrower in scope and serves consumer rather than enterprise security requirements.
Others
- Equinix Data Center Decommissioning Partners: Adjacent ecosystem player in the data center decommissioning value chain. Equinix and similar colocation operators are downstream buyers of refurbishment services and upstream sources of decommissioning volume that Cascade's data center management business competes to capture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Cascade Asset Management social profiles
Digital presenceCascade Asset Management compliance and trust
Trust signalCompliance9 records
Cascade Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cascade Asset Management leadership team
Management profileNumber of profiles
Profiles16 records
Cascade Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cascade Asset Management M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cascade Asset Management
What does Cascade Asset Management do?
Cascade Asset Management provides full-service IT Asset Disposition (ITAD) for organizations, covering secure chain-of-custody logistics, on-site inventory, NIST 800-88 compliant electronic and physical data destruction, testing, refurbishment, resale via its Cascade Marketplace and third-party channels, redeployment, certified recycling, and reporting through the Cascade Tracker portal. It also operates a residential drop-off recycling program and sells refurbished hardware through e-commerce channels.
Is Cascade Asset Management a public or private company?
Cascade Asset Management is a private company. It is classified as private equity controlled and is currently operating.
When was Cascade Asset Management founded?
Cascade Asset Management was founded in 1999. It employs 101 to 250 people.
Where is Cascade Asset Management based?
Cascade Asset Management is headquartered in Madison, United States, in the North America region.
How does Cascade Asset Management make money?
Four revenue lines are on record. IT Asset Resale / Remarketing is the primary driver. The others are ITAD Service Fees, residential Electronics Recycling and refurbished Hardware Sales.
Who are Cascade Asset Management's main competitors?
Direct peers on record are Sage Sustainable Electronics, Sims Lifecycle Services, ITRenew, Reclamere, Dynamic Recycling and HOBI International. Broad incumbents are Iron Mountain, Dell Asset Recovery and Apple Trade In. Equinix Data Center Decommissioning Partners is listed as an others.
Does Cascade Asset Management have an API?
Yes. Cascade Tracker API allows customers to access asset disposition information, browse job status, receive notifications, download reports (Receipt, Rebate, Disposition/Certificate of Destruction), and integrate with their own asset-tracking software. Documentation available at tracker.cascade-assets.com/api-documentation. Developer documentation is at tracker.cascade-assets.com/api-documentation.
What industry is Cascade Asset Management in?
Cascade Asset Management's product category is IT Asset Disposition Services. Its primary akta.pro industry code is BPALAIAA, IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling), with a secondary code of BPALAIAI, Enterprise Hardware Recycling (Servers, Storage, Networking). Its SIC code is 5045.