Dalen

What Dalen does

Dalen (Jiangsu Dalen Electronics Co., Ltd., 江苏达伦电子股份有限公司), founded in 2011 and headquartered in Changshu, Jiangsu, China, is a Chinese smart home electronics manufacturer operating two core product lines: smart projectors and smart lighting. The smart projector line is anchored by the Aladdin (阿拉丁) ceiling-mounted series (X30 Pro+, S30, L30, D30), which integrates a short-throw projector, 3D stereo audio, and an eye-protection lamp in a single ceiling-installed unit using a Nordic-inspired aesthetic. The smart lighting line covers desk lamps (T3 Pro+, HarmonyOS Smart Selection 5i and 3Pro), floor lamps (THINCO Pro, THINCO Pro light-tracking edition, THINCO standard, F5 Pro), and ceiling lamps (SSDT stereoscopic Z3 Pro). Core underlying technologies include proprietary SSDT stereoscopic light technology for softer ambient illumination and natural-light eye-protection designs that replicate daylight conditions, with the 5i model achieving CQC AAAA-level lighting quality certification.

The company's business model is hardware sales via a multi-channel distribution strategy. In China, Dalen sells through 1,000+ offline display windows across Walmart, Sundan, B&电, B&Q, CAMSING airport kiosks, and Apple Authorized Resellers, complemented by JD.com self-operated and Tmall flagship stores. Distribution is augmented by its tier-1 partnership in Huawei's HarmonyOS Smart Selection (鸿蒙智选) ecosystem, which provides platform-level smart home interoperability and exposure to Huawei's device base. Pricing is not publicly disclosed. Internationally, Dalen operates English and Japanese websites and targets overseas markets with localized Aladdin projector SKUs, the Streetlight F5 Pro, and an AI bedside lamp.

End customers are predominantly individual consumers segmented into smart home buyers seeking multifunctional devices and health-conscious lighting buyers (students, parents) focused on eye protection, with a secondary municipal/commercial segment for outdoor smart street lighting. The company is publicly listed on China's National Equities Exchange and Quotations under ticker 835834, with 101-250 employees. Financials show a revenue peak in 2020-2021 followed by a sharp decline and net loss in 2022, against a backdrop of continued product and international expansion activity.

Name

Dalen

Legal name

江苏达伦电子股份有限公司

Website

https://dalen-tech.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dalen (Jiangsu Dalen Electronics Co., Ltd.) is a Chinese smart home electronics manufacturer producing Aladdin ceiling-mounted projectors and eye-protection smart lighting, sold through major Chinese retailers, e-commerce platforms, and Huawei's HarmonyOS ecosystem.

Ownership category

akta.pro rank

Product category

Smart Home Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

akta.pro secondary industry

Smart Lighting & Dimming Control Installation (HSAHADAB)

Keywords

• Smart home lighting
• Ceiling-mounted projectors
• Eye-protection desk lamps
• Smart floor lamps
• LED ceiling lights

Headquarters

HQ city

Suzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Smart Lighting Products: Sale of smart desk lamps, floor lamps, and ceiling lights with eye-protection and smart home connectivity features.
2. Smart Projection Products: Sale of Aladdin ceiling-mounted projectors and other smart projection devices combining entertainment and lighting functions.
3. Smart Streetlighting: Outdoor smart streetlight products for commercial and municipal lighting applications.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels3 records

Core offering

Dalen (Jiangsu Dalen Electronics Co., Ltd.) is a Chinese electronic manufacturer that designs, produces, and sells smart home lighting products — including natural-light desk lamps, standing eye-protection floor lamps, and SSDT stereoscopic smart ceiling lights — as well as the Aladdin line of ceiling-mounted short-throw projectors that combine projection, 3D audio, and eye-protection lighting in a single unit. Products are sold under Dalen's own brand and through the Huawei HarmonyOS Smart Selection (鸿蒙智选) ecosystem via Chinese retail chains, e-commerce platforms, and international distributors.

Product overview

Jiangsu Dalen Electronics Co., Ltd. (Dalen) is a Chinese smart home electronics company offering two core product lines: Smart Projectors (智能投影) and Smart Lighting (智慧照明). The Smart Projector line is anchored by the Aladdin ceiling-mounted projector series (达伦阿拉丁/DALEN Aladdin), combining short-throw projection, 3D stereo audio, and eye-protection lighting in a single ceiling-installed device, available in X30 Pro+, S30, L30, D30, and base Aladdin models. The Smart Lighting line encompasses multiple sub-categories — desk lamps (台灯) including the natural-light T3 Pro+ and the HarmonyOS Smart Selection 5i and 3Pro models, floor lamps (大路灯) including the THINCO smart floor lamp series (Pro, 追光版) and the F5 Pro standing eye-protection lamp, and smart ceiling lamps (智能吸顶灯) featuring the SSDT立体光 Z3 Pro. For international markets, the company also offers a Streetlight F5 Pro product and an AI bedside lamp. Dalen positions itself in the healthy lighting space with its natural-light eye-protection technology, and products are distributed through Huawei's HarmonyOS Smart Selection (鸿蒙智选) ecosystem, major e-commerce platforms (JD.com, Tmall), and over 1,000 offline retail locations across China including Walmart, 顺电 (Shundian), 百安居 (B&Q), and airport CAMSING concessions.

Differentiator

Problem solved

Functional benefit

Brands

• Aladdin (阿拉丁): Sub-brand for ceiling-mounted projectors, including DALEN Aladdin L30, D30, X30 Pro+, and S30 models.

Products and services

• Aladdin Ceiling Projector X30 Pro+ (达伦阿拉丁吸顶投影仪X30 Pro+)
• Aladdin Ceiling Projector S30 (达伦阿拉丁吸顶投影仪S30) Entry-level ceiling-mounted projector combining a short-throw projector, eye-protection lamp, and stereo speakers in one ceiling-installed unit, targeting younger consumers.
• Natural Light Desk Lamp T3 Pro+ (达伦自然光台灯T3 Pro+) Natural-light desk lamp designed for eye protection, replicating daylight conditions to reduce eye strain during extended reading or work sessions.
• HarmonyOS Smart Desk Lamp 5i (鸿蒙智选 达伦智能台灯5i) Smart desk lamp under the Huawei HarmonyOS Smart Selection (鸿蒙智选) program, providing natural comfortable light with intelligent control. Certified with CQC AAAA-level lighting product quality rating.
• HarmonyOS Smart Desk Lamp 3Pro (鸿蒙智选 达伦智能台灯3Pro) Smart desk lamp under the Huawei HarmonyOS Smart Selection (鸿蒙智选) program, offering intelligent lighting control and eye protection features.
• Natural Light Eye-Protection Desk Lamp T3 Pro (自然光护眼台灯T3 Pro) Natural-light eye-protection desk lamp providing diffuse lighting that reduces eye strain during extended use.
• THINCO Smart Floor Lamp Pro (鸿蒙智选THINCO智能落地灯 Pro) Smart floor lamp under the THINCO brand within the Huawei HarmonyOS Smart Selection program, Pro version with enhanced smart features.
• THINCO Smart Floor Lamp (Light-Tracking Version) (鸿蒙智选THINCO智能落地灯 追光版) THINCO smart floor lamp under the Huawei HarmonyOS Smart Selection program with light-tracking functionality.
• THINCO Smart Floor Lamp (Standard) (鸿蒙智选THINCO智能落地灯) THINCO smart floor lamp under the Huawei HarmonyOS Smart Selection program, standard version.
• Standing Eye-Protection Floor Lamp F5 Pro (达伦立式护眼灯F5 Pro) Standing eye-protection floor lamp with Pro features, designed for ambient room lighting and reduced glare in home environments.
• SSDT Stereoscopic Smart Ceiling Light Z3 Pro (立体光吸顶灯Z3 Pro) 3D-light smart ceiling lamp featuring proprietary SSDT stereoscopic light technology for softer, more comfortable ambient illumination in living spaces.
• DALEN Aladdin L30 (international market) International market version of the Aladdin ceiling-mounted projector, combining short-throw projection with integrated audio and eye-protection lighting.
• DALEN Aladdin D30 (international market) International market version of the Aladdin ceiling-mounted projector at a different specification tier from the L30.
• DALEN Aladdin (Base Model, international market) Core Aladdin ceiling-mounted projector for international markets, integrating projection, speakers, and ambient lighting in a single ceiling-mounted unit.
• Dalen Streetlight F5 Pro (international market) Smart streetlight product line for international markets, Pro version, for outdoor and street illumination.
• AI Bedside Lamp (AI床头灯) AI-powered bedside lamp targeted at overseas markets, featuring AI-driven smart features for bedroom lighting.

Quantifiable outcome

• CQC照明产品质量等级AAAA级认证 — 鸿蒙智选 达伦智能台灯5i received AAAA-level lighting quality certification from China Quality Certification Centre

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Huawei / HarmonyOS (华为/鸿蒙智选)coreTechnology or IntegrationDalen products are integrated with Huawei HarmonyOS ecosystem under the 鸿蒙智选 (Huawei Smart Choice) brand. Products include 鸿蒙智选 达伦智能台灯5i, 鸿蒙智选 达伦智能台灯3Pro, 鸿蒙智选 THINCO智能落地灯 series, featuring smart connectivity with HarmonyOS-enabled devices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yeelight: Chinese smart lighting brand (Xiaomi ecosystem) specializing in connected desk lamps, ceiling lights, and ambient lighting with eye-protection and smart home features—directly competing with Dalen's smart lighting portfolio.
• XGIMI Technology: Leading Chinese smart projector manufacturer that competes directly with Dalen's Aladdin ceiling-mounted projector line in the home entertainment/lighting hybrid category.
• BenQ: Global projector and display brand with smart home projector offerings, a comparable peer for Dalen's Aladdin projection devices targeting premium home entertainment.
• Opple Lighting: Major Chinese lighting manufacturer with broad retail distribution and smart lighting products across residential and commercial segments, comparable in channel strategy and product breadth.
• Aqara (Lumi United Tech): Smart home IoT company offering connected lighting, sensors, and home automation hubs, comparable in smart home ecosystem positioning and cross-device integration with Dalen's HarmonyOS-linked products.
• JMGO (坚果投影): Chinese smart projector brand competing with Dalen's Aladdin series; both pursue tech-enabled home entertainment devices with embedded audio and lighting integration.

Emerging players

• Dreo: Smart home appliances brand (fans, air quality, lighting) that overlaps with Dalen in connected home devices targeting design-conscious Chinese consumers via e-commerce channels like Tmall and JD.com.

Broad incumbents

• Xiaomi Smart Home: Ecosystem operator encompassing Yeelight and other connected device brands; competes with Dalen in IoT-enabled lighting at scale, often at lower price points with strong ecosystem lock-in.
• Midea Smart Home: Major Chinese appliance group with an expanding smart home and connected lighting portfolio; competes broadly in retail floor lamps, ceiling lights, and integrated smart home solutions.
• Philips Hue (Signify): Global smart lighting leader under Signify offering connected bulbs, lamps, and fixtures—competes with Dalen in smart home lighting and sets the benchmark for ecosystem-led lighting brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DalenSmartLED

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dalen