What JMGO does

JMGO (坚果投影), legally Shenzhen HuoLe Technology Development Co., Ltd. (深圳市火乐科技发展有限公司), is a Shenzhen-headquartered smart projector manufacturer founded in 2011 that designs, develops, and sells consumer and commercial laser projection systems. The company's core technology is the proprietary MALC™ (目氪™) triple-laser optical engine, iterated across multiple generations (MALC 3.0, 5.0) and used in three product families: ultra-short-throw O-series home cinema projectors (O2S Ultra, O2 Ultra, O3), long-throw N-series smart projectors (N5 Ultra Max, N5, N3 Ultimate, N3 4K, N1S 4K, N1 Air), and portable models (PicoPlay). Products integrate AI-powered gimbal auto-positioning, spatial memory, native Google TV (or proprietary LUNA OS), and on the O2S Ultra, a Dynaudio co-developed audio system. Key technical capabilities include 4K resolution via pixel-shifting, ultra-short-throw optics, 110% BT.2020 color gamut coverage, 30,000+ hour laser lifespan, and Class 2 laser safety certification.

JMGO's revenue model is hardware-driven consumer electronics sales through an omnichannel distribution network spanning Amazon, Costco (Canada, planned USA), Best Buy, JD.com, Tmall, Pinduoduo, four experience stores in the Greater Bay Area, and a B2B commercial vertical targeting hotels, conference facilities, KTV, and spa/foot massage operators. Pricing spans from entry-level 4K at promotional $699 through mid-range N3 4K at $1,099 to flagship N3 Ultimate and O2S Ultra at $2,999, with recurring promotional cycles around Prime Day and Black Friday driving 23–46% off regular pricing. Secondary revenue streams include Google TV platform integration, accessories/consumables, and customized commercial solutions with project-based pricing.

JMGO serves primary home entertainment consumers seeking premium large-screen viewing, with secondary B2B segments in hospitality, corporate conference rooms, entertainment venues, and corporate gifting. The company has raised approximately $379 million cumulatively across rounds from 2014 to 2022, including a $157–158 million Series round in March 2022 led by IDG Capital and OPPO. Backed by strategic investors including Alibaba, OPPO, and IDG Capital, JMGO has positioned itself as a top-three global projector brand with strong presence in the laser projection segment and has publicly indicated consideration of a future IPO while remaining privately held.

Name

JMGO

Legal name

深圳市火乐科技发展有限公司 (Shenzhen HuoLe Technology Development Co., Ltd.)

Website

https://jmgo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

JMGO (坚果投影) is a Shenzhen-based smart projector manufacturer founded in 2011 that designs and sells MALC™ triple-laser projection systems across ultra-short-throw, long-throw, and portable form factors, serving home entertainment consumers globally through Amazon, Costco, Best Buy, and Chinese e-commerce platforms, with a secondary B2B vertical in hospitality and entertainment venues.

Ownership category

akta.pro rank

Product category

Consumer Electronics (Smart Projectors)

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Optoelectronics & Photonics (LED/Laser/Optical ICs) (HDAHAAAH)

Keywords

• Smart laser projectors
• Ultra-short throw projectors
• Triple-laser projection
• Home cinema projectors
• Laser TV systems

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Consumer Projectors: Primary revenue stream from selling consumer-grade smart projectors across multiple product lines (N1, N3, O2S series). Revenue is one-time at point of sale with full margin realization upon purchase. Product lines span entry-level 4K to premium triple-laser flagship models.
2. Software & Platform Licensing: Revenue from Google TV integration providing streaming services, app ecosystem, and smart home connectivity. While the OS is licensed from Google, JMGO may receive revenue share from app purchases and premium subscriptions initiated through the platform.
3. B2B Enterprise Solutions: Customized projection solutions for commercial customers including smart hotel deployments, conference room installations, and entertainment venue (KTV, spa) integrations. These are typically project-based with longer sales cycles and higher per-unit value.
4. Accessories & Consumables: Peripheral sales including projection screens, mounts, cables, replacement filters, and other accessories that complement the core projector products.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels5 records

Core offering

JMGO designs, manufactures, and sells smart laser projectors and laser TVs powered by its proprietary MALC triple-laser optical engine. The portfolio spans ultra-short-throw O-series home cinema projectors, long-throw N-series smart projectors with motorized gimbals, compact portable models, and customized commercial solutions for hotels, conference rooms, and entertainment venues, all integrating Google TV or LUNA OS smart platforms.

Product overview

JMGO (坚果投影) is a Shenzhen-based smart laser projector company founded in 2011, operating as Shenzhen Huole Technology Development Co., Ltd. The company manufactures a diverse portfolio of smart home cinema projectors across multiple series built around its proprietary MALC (目氪) triple-laser optical engine technology. The core product lineup spans three distinct projector types: ultra-short-throw laser TVs (O Series: O2S Ultra, O2 Ultra, O2, O3) designed for placement close to walls; long-throw smart projectors (N Series: N5 Ultra Max, N5, N5 Pro, N3 Ultra Max, N3 Ultra, N3 Pro, N3 4K, N1S 4K, N1S 4K Special Edition, N1 Air) featuring motorized gimbal stands, optical zoom, and lens shift for flexible placement; and compact portable projectors (PicoPlay, P3S). The entire consumer lineup runs on Google TV or LUNA OS smart platforms with built-in streaming. JMGO also serves commercial/industry verticals (hotels, foot massage chains, conference systems) with custom durable projectors and a 3-year warranty program. Distribution spans official online stores (JD.com, Tmall, Pinduoduo), Amazon, Costco, and authorized physical retail locations across China and North America.

Differentiator

Problem solved

Functional benefit

Products and services

• N3 Ultimate Premium 4K laser projector featuring a 3-in-1 optical system with optical zoom, dual-direction lens shift, and AI gimbal for automatic repositioning. Offers 5,800 ISO lumens brightness, Dolby Vision HDR, and gaming features including 1ms input lag and VRR support.
• N3 4K Compact triple-laser smart projector launched in North America with 4K resolution, Google TV smart streaming, 1,800 ISO lumens brightness, 110% BT.2020 color coverage, flexible installation features, and eco-friendly design.
• O2S Ultra Advanced ultra-short throw tri-laser home cinema projector featuring 4K resolution, ultra-short-throw ratio, co-developed Dynaudio sound system, proprietary optical systems, high brightness, and sustainable eco-elegant design.
• N1S 4K Compact room-to-room portable 4K projector featuring native 4K resolution via pixel-shifting technology, tri-color laser light source rated at 110% BT.2020 color gamut, 30,000-hour light source life, integrated Google TV, and dual 5-watt Dolby/DTS audio.
• N5 Ultra Max Industry top-configuration lossless eye-protection triple-color laser projector featuring optical zoom and bidirectional lens shift, positioned as the highest-end model in the N5 series.
• N5 Triple-color laser projector with lossless optical zoom, rated at 2,800 CVIA lumens, featuring advanced optics in a compact design.
• N5 Pro 3,100 CVIA lumens triple-color laser projector with optical zoom and lens shift, designed for flexible placement across varied environments and room sizes.
• N1S 4K Special Edition 4K ultra-high-definition cloud platform projector with upgraded brightness to 1,500 CVIA lumens, featuring rapid correction and ceiling projection mode for versatile installation.
• N1 Air Fourth Generation Flagship Triple-color laser projector rated at 1,450 CVIA lumens with automatic focus and stunning brightness, positioned as the best value choice in its category.
• O3 Compact ultra-short-throw laser projector launched in China featuring a small profile, projecting a 100-inch image from 22cm away with high color coverage and contrast at a competitive price point. Rated at 1,050 CVIA lumens.
• O2 Ultra Ultra-short throw projector featuring MALC 目氪 2.0 triple-color laser optical engine with 2,800 CVIA lumens brightness, variable aperture for 1,800:1-2,800:1 contrast ratio, electric micro-gimbal for 25cm screen lift adjustment, and Google TV support.
• O2 Ultra-short throw projector with triple-color laser technology, supporting fully automatic instant focus, manual focus via remote, and manual brightness adjustment (1-10 range).
• LUNA OS JMGO's proprietary operating system powering its smart projectors, featuring classic and companionship modes, customizable wall projections, and integrated smart home control capabilities.

Quantifiable outcome

• Projector lifespan exceeding 30,000 hours with laser light source
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• DynaudiocoreStrategic or Co-development PartnerDanish premium audio specialist collaborating with JMGO on sound system development for the O2S Ultra projector. Dynaudio brings decades of audio engineering expertise in speaker design and acoustic tuning to create cinema-quality integrated audio.
• Google TVcoreTechnology or IntegrationNative integration of Google TV operating system across JMGO's projector lineup, providing streaming apps, voice control, Chromecast built-in, and smart home connectivity without requiring external devices.
• AmazonflagshipChannel Partner/ Reseller/ DistributorPrimary international e-commerce platform for JMGO's global consumer sales, particularly concentrated in North America. Amazon serves as a key distribution partner with significant promotional support during Prime Day events.
• CostcocoreChannel Partner/ Reseller/ DistributorWarehouse club retailer partnership for North American market distribution, providing access to Costco's membership base through in-store and online sales channels.
• Best BuycoreChannel Partner/ Reseller/ DistributorConsumer electronics retail chain partnership for North American market, enabling in-store product demonstrations and immediate availability purchases for customers.

Scale indicators3 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• XGIMI Technology: Chinese smart projector manufacturer and JMGO's closest direct competitor. Both target the premium home projector segment with 4K laser models and overlapping distribution (Amazon, Costco, Best Buy). XGIMI is publicly listed in Hong Kong, providing a direct valuation benchmark.
• Dangbei (当贝): Chinese smart projector brand offering laser and LED projectors with comparable 4K, ultra-short throw, and Android/Google TV integration. Direct head-to-head competitor in both Chinese and international markets with aggressive pricing.
• Anker Nebula: Anker's projector sub-brand offering portable and home smart projectors with Android TV integration. Targets overlapping consumer segments at varied price points with strong Amazon marketplace presence.
• Formovie (峰米科技): Chinese laser TV and projector specialist backed by Xiaomi ecosystem. Directly competes in ultra-short throw and 4K laser projection with similar pricing strategy and distribution through Chinese e-commerce platforms.

Broad incumbents

• Epson: Established global projector leader with broad home, business, and education projector lines. While Epson primarily uses lamp-based and 3LCD technology, its brand recognition and retail presence set the mainstream benchmark JMGO competes against.
• BenQ: Established projector and display manufacturer with strong presence in home cinema, gaming, and business segments. Offers laser projectors at premium price points and competes for the same high-end home theater consumer as JMGO.
• Hisense: Chinese consumer electronics giant with a major laser TV product line. Hisense is a direct competitor in the laser TV category with significantly larger scale, brand recognition, and vertical integration in display technology.
• Xiaomi (Mijia projector line): Xiaomi's Mijia ecosystem includes laser projectors and ultra-short throw models. Competes on value pricing within China primarily, leveraging Xiaomi's massive distribution and ecosystem advantages.
• Optoma: Specialist projector manufacturer with strong home theater, gaming, and business projector lines. Competes for the premium home projector consumer with laser and lamp-based models across global retail channels.
• Samsung (The Freestyle / Premiere): Samsung's Premiere laser projector line and The Freestyle portable projector target overlapping premium home entertainment segments. Brings massive brand power, retail scale, and global distribution to the same consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/jmgoglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMGO