Xingsheng Youxuan

What Xingsheng Youxuan does

Xingsheng Youxuan (兴盛优选) is a community group buying e-commerce platform founded in 2018 and headquartered in Changsha, Hunan, China. The company operates a "pre-sale + self-pickup" (预售+自提) model in which consumers place orders online and collect goods the following day at partnered convenience stores, articulating three core missions: revitalizing physical retail stores, empowering upstream suppliers, and changing consumer lifestyles. The platform is positioned as community e-commerce that complements, rather than displaces, traditional brick-and-mortar retail.

The business is underpinned by a self-built three-tier logistics network consisting of central warehouses, grid stations, and retail stores. This infrastructure supports a stated 211 service-level promise — orders placed before 23:00 are delivered to pickup stores before 11:00 the next morning — and is designed to connect agricultural products from rural areas with urban consumers while enabling industrial goods to flow in the reverse direction. The platform serves three constituencies: community consumers (end buyers), partner convenience stores (pickup points and service stations), and upstream suppliers (agricultural and industrial product providers).

Xingsheng Youxuan generates revenue through transaction-based platform fees on community group purchases, with the long-tail consumer base and partner-store network serving as its primary commercial assets. The company is privately held and raised approximately $5 billion+ across multiple funding rounds from 2018 through 2021, attracting top-tier investors including Tencent, KKR, HSG, JD.com, Temasek, and Ontario Teachers' Pension Plan. As of mid-2025, the company is reported to be reducing operations or exiting the community group buying market in China amid broader industry contraction, regulatory pressure, and unsustainable unit economics across the sector.

Name

Xingsheng Youxuan

Legal name

湖南兴盛优选电子商务有限公司

Website

https://xsyxsc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Xingsheng Youxuan is a Chinese community group buying platform, founded in 2018 and headquartered in Changsha, that connects community consumers with upstream suppliers via partner convenience stores serving as next-day pickup points, using a proprietary three-tier logistics network.

Ownership category

akta.pro rank

Product category

Community Group Buying E-commerce

NAICS

Convenience Retailers (445131), Food and Beverage Retailers (445)

SIC

Retail-Convenience Stores (5412), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

akta.pro secondary industry

Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)

Keywords

• Community group buying
• Social e-commerce
• Pre-sale self-pickup
• Last-mile logistics
• Convenience store pickup

Headquarters

HQ city

Changshahsien

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Community Group Buying Platform: Xingsheng Youxuan generates revenue through its community group buying e-commerce platform where consumers pre-order products and pick up at local convenience stores. The platform serves as an intermediary between upstream suppliers, physical retail stores, and community consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Xingsheng Youxuan operates a community group buying e-commerce platform in China using a 'pre-sale + self-pickup' model. Customers place orders online during the day and collect pre-packaged goods the next morning at partnered neighborhood convenience stores. The platform connects upstream agricultural and industrial suppliers with community consumers through a self-built three-tier logistics network (central warehouse - grid station - store) and pursues three stated missions: reviving physical convenience stores, empowering upstream suppliers, and changing consumer lifestyles.

Product overview

Xingsheng Youxuan is a community e-commerce platform offering a unified 'pre-sale + self-pickup' service model. The platform enables customers to place orders online and collect goods the following day at partnered convenience stores. Operations are supported by a proprietary 'center warehouse-grid station-store' three-tier logistics system that enables same-day ordering with next-morning delivery (211 service: orders before 23:00 arrive before 11:00 next day). The platform connects upstream suppliers with retail stores and consumers, fulfilling the company's three missions: reviving physical stores, empowering upstream suppliers, and changing consumer lifestyle.

Differentiator

Problem solved

Functional benefit

Products and services

• Xingsheng Youxuan Community Group Buying Platform A community group buying e-commerce platform where consumers pre-order food and household products online and pick them up the next day at partnered neighborhood convenience stores. It connects upstream suppliers, partner stores, and community consumers through a self-built three-tier logistics network, and serves individual community residents seeking convenient access to daily necessities and fresh produce.

Quantifiable outcome

• Orders before 23:00 delivered before 11:00 next morning (211 service)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Nice Tuan (美家美户): Nice Tuan is a Chinese community group buying platform serving community stores and consumers with a similar pre-sale + self-pickup model; smaller scale than Xingsheng but directly comparable in operations and target market.
• Dingdong Maicai: Dingdong Maicai is a Chinese on-demand fresh grocery delivery platform that competes for the same community consumer wallet share as Xingsheng, with a different instant-delivery orientation but overlapping target customer and SKU mix.

Regional players

• Songshu Pinpin (松鼠拼拼): Songshu Pinpin was a Beijing-headquartered community group buying platform running the same pre-sale + self-pickup grocery model as Xingsheng; while it famously struggled and shrank in 2020-2021, its model and target customers make it a structurally relevant regional peer for benchmarking the CGB category economics.

Direct peers

• Meituan Select (Meituan Maicai / 优选): Meituan Select is the direct community group buying arm of Meituan operating the same pre-sale + next-day pickup model for groceries in China, with logistics and store partnerships structurally analogous to Xingsheng Youxuan.
• Taobao Maicai (Alibaba): Taobao Maicai is Alibaba's community group buying platform operating the same pre-sale + next-day-pickup grocery model in China and competing directly with Xingsheng on supplier relationships and store networks.
• Missfresh: Missfresh is a Chinese on-demand grocery and community buying platform that pursued an adjacent 30-minute delivery + pre-sale hybrid model, making it a structurally comparable peer navigating the same Chinese grocery e-commerce headwinds as Xingsheng.
• Jingxi Buy (JD.com): JD's Jingxi group buying platform targets the exact same convenience-store-pickup grocery niche as Xingsheng, leveraging JD's cold-chain logistics and lower-tier push; JD.com is also a strategic investor in Xingsheng.
• Duoduo Maicai (Pinduoduo): Pinduoduo's Duoduo Maicai is a community group buying service competing head-to-head with Xingsheng in the same CGB pre-sale + store-pickup niche, leveraging Pinduoduo's massive lower-tier consumer user base.

Broad incumbents

• Hema Fresh (Freshippo, Alibaba): Freshippo is Alibaba's broader online grocery and omnichannel grocery commerce operation that overlaps with Xingsheng's grocery delivery + pickup model, particularly its 30-minute delivery tier, but at much higher price points and urban focus.
• Mercato (盒马集市 / Alibaba CGB): Alibaba's broader community group buying and grocery commerce push, including legacy 盒马集市 and Taobao Maicai, competes with Xingsheng across multiple tiers including community buying, omnichannel click-and-collect, and branded grocery commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds10 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xingsheng Youxuan