Five Star Parks & Attractions

Name

Five Star Parks & Attractions

Legal name

Five Star Parks & Attractions

Website

https://fivestarparks.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Family entertainment centers
• Indoor amusement parks
• Arcade gaming venues
• Go-kart racing tracks
• Birthday party venues

Headquarters

HQ city

Branson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Attraction Admission and Play Cards: Revenue generated from admission fees, attraction tickets, and play cards used for arcade games and amusements. Customers purchase play cards with stored value for use across various attractions and games at each location.
2. Food and Beverage: On-site dining at park restaurants and grills, including items such as pizza, wings, burgers, and beverages. Food service is a significant revenue stream at each entertainment center location.
3. Birthday Party and Group Event Bookings: Revenue from booking private events including birthday parties, field trips, corporate events, and holiday parties. Packages include attractions, food, and dedicated spaces.
4. Arcade Games and Amusements: Revenue from arcade games, redemption games, and amusements throughout each location. Games accept play cards and generate recurring per-transaction revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Five Star Parks & Attractions is a holding platform that partners with and operates a portfolio of 27 family entertainment center locations across 13 U.S. states under nine distinct brands. The company sells admission tickets, play cards, food and beverage, arcade gaming, and private event bookings featuring attractions such as go-karts, laser tag, mini-golf, arcades, bumper cars, bowling, thrill rides, roller coasters, and zipline tours.

Product overview

Five Star Parks & Attractions is a platform company that partners with and invests in leading family entertainment centers (FECs), operating as a holding/investment company with a portfolio of 27 locations across 13 U.S. states under nine distinct brands. The company provides financial backing and operational support to its property partners. The portfolio includes indoor theme parks (Malibu Jack's), large-format entertainment centers (Scene75 with up to 20 attractions), traditional FECs (Celebration Station, Craig's Cruisers, Fun Land), go-kart racing centers (Xtreme Racing, SpeedZone), zipline attractions (Adventure Ziplines of Branson), laser tag venues (LazerPort), and family fun parks with rides (The Track Family Fun Parks). Dining options are available through Fuel Fresh American Grill. The company also offers booking services through partners Xola, Core Cashless, and Square.

Differentiator

Problem solved

Functional benefit

Brands

• Adventure Ziplines of Branson: Zipline complex in Branson, MO with seven-line zipline tour offering views of the Ozark Mountains
• Celebration Station
• Craig's Cruisers Family Fun Centers
• Fun Land
• LazerPort Fun Center
• Malibu Jack's
• Scene75
• SpeedZone Fun Park
• The Track Family Fun Parks
• Xtreme Racing Center
• Fuel Fresh American Grill

Products and services

• Adventure Ziplines of Branson A zipline complex offering seven-line zipline tours with views of the Ozark Mountains and city, located three blocks off Branson's Highway 76 Strip. Includes a climate-controlled lodge with observation deck, refreshments, and shopping.
• Celebration Station Family entertainment centers offering go-karts, arcade games, mini golf, batting cages, bumper boats, laser tag, and various indoor attractions across multiple locations.
• Craig's Cruisers Family Fun Centers Family fun centers offering go-karts, bumper boats, mini golf, laser tag, pizza buffet, and other attractions across Michigan locations.
• Fun Land Family entertainment centers featuring over 100 arcade games, laser tag, mini golf, and go-karts across Virginia locations.
• LazerPort Fun Center Family entertainment center in Pigeon Forge featuring the tallest go-kart track, an 18-hole indoor blacklight mini golf course, and two 7,000-square-foot laser tag arenas—the largest in the Great Smoky Mountains area.
• Malibu Jack's All-indoor family theme parks offering go karts, laser tag, miniature golf, arcade games, and food. Weather-independent entertainment venues across multiple states.
• Scene75 Large-format indoor family entertainment centers featuring multiple attractions (10-20 indoor attractions depending on location), 150-200 arcade games, full bars and grills, and dining options. Some locations named top entertainment center in the world.
• SpeedZone Fun Park Go-kart entertainment park in Pigeon Forge featuring four unique go-kart tracks all in one convenient location, accommodating all ages and skill levels.
• The Track Family Fun Parks Family entertainment parks in Branson featuring high-rise go-karts, bumper cars/boats, thrill rides, arcades, and the iconic Branson Ferris Wheel with nightly LED light show 'Electrified.'
• Xtreme Racing Branson World-class high-speed racing center with the fastest karts in Branson, MO, featuring North America's longest high-speed racing kart track.
• Xtreme Racing Pigeon Forge World-class high-speed racing karts in Pigeon Forge, TN, with riders required to be at least 11 years old and 56 inches tall.
• Fuel Fresh American Grill Dining restaurant located in Branson, MO at The Track Family Fun Parks, offering food and beverages with views overlooking the Ferris wheel.

Quantifiable outcome

• Named top entertainment center in the world (Scene75 locations)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sky Zone: Largest indoor trampoline park franchise with parks featuring trampolines, ninja courses, climbing, and party hosting. Comparable indoor active-entertainment model and youth-group / birthday party revenue stream.
• Dave & Buster's: Largest publicly-traded eat-and-play entertainment chain combining full-service restaurants with arcade games, sports viewing, and attraction-based entertainment. Closest publicly traded comparable for Five Star's combined F&B plus attractions-plus-arcade business model.
• Fun Spot America: Family-owned operator of theme parks and attractions in Orlando, Kissimmee, and Atlanta featuring go-karts, roller coasters, arcades, and thrill rides. Comparable mix of go-karts, rides, and arcades and similar mid-market family positioning to Five Star's The Track Family Fun Parks.
• Chuck E. Cheese: National family entertainment center chain targeting families with young children, combining rides, arcade games, animatronics, and pizza. Direct competitor in the family-with-kids FEC segment and a comparable operator of multi-format indoor entertainment venues.
• Urban Air Adventure Park: Largest indoor adventure park franchise in the U.S. featuring trampolines, go-karts, ropes courses, climbing walls, and arcades. Comparable in target customer (families and youth groups) and indoor multi-attraction operating model.
• Andretti Indoor Karting & Games: Indoor go-kart-anchored family entertainment centers with attractions including high-speed karts, laser tag, bowling, arcade, and dining. Directly comparable to Five Star's Xtreme Racing and Malibu Jack's brands that lead with go-kart attractions.
• Round1 Entertainment: Japan-based multi-attraction entertainment center chain operating in the U.S. with bowling, arcade, karaoke, billiards, and kids' attractions. Highly comparable indoor multi-attraction FEC model and similar target demographic.
• Main Event Entertainment: Large-format family entertainment center chain offering bowling, laser tag, gravity ropes, billiards, and arcade games. Most directly comparable peer: Five Star CEO Charlie Keegan previously scaled Main Event from $30M to $300M, and both operators share the same multi-attraction indoor FEC playbook.

Broad incumbents

• Topgolf Callaway Brands: Large-scale sports entertainment venue chain combining tech-enabled golf gameplay with food, beverage, and event hosting. Comparable in venue scale, F&B-driven monetization, and group/corporate event focus, though anchored on golf rather than FEC attractions.
• Lucky Strike Entertainment: Public company (formerly Bowlero) operating the largest bowling-entertainment platform in the world with added attractions including arcades, food, and bars. Comparable in bowling-anchored FEC positioning and group event / F&B monetization, but more focused on bowling than Five Star's broader attraction mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/celebration-station-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Star Parks & Attractions