What The Hippodrome Casino does

The Hippodrome Casino operates the UK's largest entertainment and casino venue, housed in the historic 1900 Hippodrome Theatre at Leicester Square in central London. The 80,000 sq ft, seven-floor property runs three casinos (Grand Casino, The Gods Casino, Lola's Underground Casino), London's largest dedicated poker floor operating under the PokerStars LIVE brand, 80 slot machines, and more than 100 electronic gaming terminals across roulette, blackjack, and baccarat. The entertainment stack beyond gaming includes Magic Mike Live, a Channing Tatum-directed theatrical show in a 326-seat theatre; Heliot Steak House and Chop Chop Chinese (by Four Seasons); the three-tier Gods Rooftop Bar; Archive & Myth cocktail den; Permission Lounge; and Paddy's Sportsbook, a European-first integrated sports betting concept launched in partnership with Paddy Power in September 2025. The venue is open 24/7 with free entry, processes millions of visitors annually, and reports that approximately one-third of customers do not gamble, evidencing deliberate diversification beyond gaming.

The business operates a multi-vertical transaction-fee model spanning casino gaming take rates (rake, table minimums from 20p to £500+), food and beverage, theatre ticket sales (Magic Mike Live via magicmikelondon.co.uk and Ticketmaster), online gaming (Hippodrome Online, a wholly-owned subsidiary enabling remote play on the actual physical tables), events and private hire (VIP rooms, rooftop terrace up to 120 capacity, Magic Mike Theatre), and a tiered Hippodrome Rewards loyalty program (H-club through Black) that introduces recurring subscription-like mechanics. Go-to-market is direct-to-consumer and walk-in-driven, leveraging Leicester Square's 25,000+ daily pedestrian thoroughfare, integrated partnerships with PokerStars and Paddy Power for customer acquisition, and earned media via multiple 2024–2026 industry awards. Distribution channels include the physical venue, hippodromeonline.com, OpenTable and SevenRooms for restaurant reservations, and Ticketmaster for theatre ticketing.

The company is privately held by the Thomas family, who opened the venue on July 13, 2012 after years of renovation; Simon Thomas serves as CEO. Hippodrome Casino Limited is licensed and regulated by the UK Gambling Commission under account number 29471. Headcount stands at 550+ across gaming, hospitality, marketing, sales, IT, finance, administration, and compliance. No venture or private equity investment is indicated in the source material, and the company does not publish financial results.

Name

The Hippodrome Casino

Legal name

Hippodrome Casino Limited

Website

https://hippodromecasino.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Hippodrome Casino operates the UK's largest entertainment and casino venue in London's Leicester Square, spanning 80,000 sq ft over seven floors with three casinos, the PokerStars LIVE poker floor, 80+ electronic gaming terminals, Magic Mike Live theatre, two award-winning restaurants, multiple bars, and the Paddy's Sportsbook — serving millions of walk-in visitors annually and online players via Hippodrome Online.

Ownership category

akta.pro rank

Product category

Casino & Entertainment Venue

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming
• Live entertainment
• Hospitality venue
• Online gaming
• Food and beverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Casino Gaming: Revenue from table games (roulette, blackjack, baccarat, three-card poker, heads-up hold'em), electronic terminals, and slot machines across three casino floors.
2. Food & Beverage: Revenue from multiple restaurants including Heliot Steak House (award-winning), Chop Chop Chinese restaurant, and ten bars throughout the venue.
3. Magic Mike Live Theatre: Revenue from ticket sales for the 326-seat Magic Mike Live show, one of the fastest-selling shows in West End history.
4. Online Gaming: Remote play on actual tables via PC or mobile device through HippodromeOnline.com, with up to £100 welcome bonus for new players.
5. Hippodrome Rewards Membership: Points-based loyalty program where members earn points on gaming, dining, and drinks. Points can be redeemed for gaming, merchandise, and food/drink discounts.
6. Events & Private Hire: Revenue from corporate events, private dining, parties, product launches, and conferences in various event spaces including VIP dining rooms, rooftop terrace, and Magic Mike Theatre.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Hippodrome Casino operates an 80,000 sq ft, seven-floor casino and entertainment venue in London's Leicester Square, offering casino gaming (slots and table games), multiple restaurants and bars, a theatre hosting Magic Mike Live, event and private-hire spaces, and an online gaming platform. It serves individual consumers seeking gaming, dining, nightlife, and live entertainment experiences in central London.

Product overview

The Hippodrome Casino is a multi-floor entertainment complex combining casino gaming, dining, theatre, and nightlife. The venue spans 80,000 square feet across 7 floors with three uniquely-themed casinos (Grand Casino, The Gods Casino, Lola's Underground Casino), London's largest dedicated poker deck operating PokerStars LIVE, over 100 electronic gaming terminals, and 80 slot machines. The entertainment portfolio includes Magic Mike Live (a Channing Tatum-directed theatrical show in a 326-seat theatre), and dining options such as the award-winning Heliot Steak House and Chop Chop Chinese restaurant. The property features nine bars including The Gods Rooftop Bar (three-tier outdoor terrace), Permission Lounge, Archive & Myth cocktail bar, and Paddy's Sportsbook sports betting venue. The Hippodrome also operates an online casino platform (hippodromeonline.com) enabling remote play on actual casino tables. The integrated loyalty program, Hippodrome Rewards, supports points earning across all gaming and hospitality outlets.

Differentiator

Problem solved

Functional benefit

Brands

• PokerStars LIVE at The Hippodrome: Partnership with the world's largest online poker site providing a state-of-the-art poker floor on the 3rd floor.
• Paddy's Sportsbook
• Heliot Steak House
• Chop Chop
• Magic Mike Live
• The Gods Rooftop Bar
• Archive & Myth
• Permission Lounge
• Hippodrome Rewards

Products and services

• Casino Gaming (Slots & Tables)

Quantifiable outcome

• Millions of visitors annually, making it Britain's most popular casino and entertainment venue
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Paddy PowerflagshipGTM or Marketing Partner · 1 September 2025Paddy's Sportsbook is a first-of-its-kind concept in Europe, bringing Paddy Power's sports betting brand into the Hippodrome venue. Features 55 HD screens, 10-metre big screen, self-service betting terminals, and integrated casino gaming. Combines Paddy Power mischief with Hippodrome magic in a sports bar atmosphere.
• PokerStarscoreTechnology or Integration · 13 July 2012PokerStars LIVE partnership for the poker room at the Hippodrome. The world's largest online poker site operates the poker floor providing cash games around the clock and tournament hosting including the UK & Ireland Poker Tour. The partnership includes merchandise sales and cross-promotion. Poker room is located on the entire 3rd floor with session fees and rake structure.
• Four Seasons Hotels and ResortscoreStrategic or Co-development PartnerChop Chop is a contemporary Chinese restaurant operated in partnership with Four Seasons. Features Four Seasons' signature roast duck and premium dim sum. Four Seasons' culinary standards and reputation provide quality assurance. Located on the lower ground floor of the Hippodrome.
• Channing Tatum / Magic Mike LiveflagshipStrategic or Co-development PartnerMagic Mike Live show conceived and directed by Channing Tatum, based on the hit movies. The Hippodrome theatre underwent multi-million-pound transformation to house the show. One of the fastest-selling shows in West End history with 326 seats. Merchandise sold in store. Multi-faceted partnership including venue hosting, ticketing, and hospitality packages.
• Rioplatense FarmminorOthersSupplier of Argentinian Sirloin steak featured in the Steak & Frites special offer. Rioplatense farm is recognized as South America's Best Steak and winner of the World Steak Challenge.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• 888 Holdings: 888 Holdings is a major UK-listed online gambling operator offering casino, poker, and sports betting. Comparable as the online-gaming extension arm that the Hippodrome's HippodromeOnline.com platform is positioned against for UK digital wagering share.

Direct peers

• Genting Casinos UK: Genting operates a UK portfolio of casinos with integrated restaurants, bars, hotels, and entertainment. Comparable multi-revenue-stream casino operator with both regional and London presence, including Resorts World at the NEC.
• The Clermont Club: The Clermont Club is a Mayfair private members casino offering classic table games in an exclusive setting. Comparable London private gaming competitor targeting similar high-end clientele as the Hippodrome.
• Aspers Casinos: Aspers is a UK casino operator with venues in Stratford, Northampton, and Newcastle, combining gaming with restaurants, sports bars, and entertainment. Direct UK competitor in the integrated entertainment casino segment.
• Grosvenor Casinos: Grosvenor Casinos (owned by Rank Group) operates the UK's largest casino chain by venue count, offering table games, slots, poker, restaurants, and sports betting across 50+ UK locations. Closest direct competitor to the Hippodrome's bricks-and-mortar gaming-plus-entertainment model.
• Les Ambassadeurs Club: Les Ambassadeurs is a private members gaming club on Hamilton Place, Mayfair, offering table games in a luxury Mayfair townhouse. Direct London competitor for premium gaming customers and high-roller segment.
• The Ritz Club: The Ritz Club is an exclusive private members casino at The Ritz London in Mayfair, offering premium table gaming in a luxury heritage setting. Comparable to the Hippodrome as a high-end London casino targeting affluent and tourist customers.

Broad incumbents

• Caesars Entertainment: Caesars Entertainment is a global integrated resort operator combining casino gaming, hotels, entertainment, and F&B across Las Vegas and international markets. Comparable in offering the integrated casino-plus-entertainment model at much larger scale.
• Wynn Resorts: Wynn Resorts operates luxury integrated casino resorts in Las Vegas, Macau, and the UAE, anchored by premium dining, retail, and entertainment. Comparable as a luxury positioning benchmark for the Hippodrome's award-winning Heliot Steak House and destination entertainment model.
• MGM Resorts International: MGM Resorts operates global integrated casino resorts with extensive entertainment programming (including Cirque du Soleil residencies). Comparable as a benchmark for combining headline theatrical entertainment with casino operations, similar to Hippodrome's Magic Mike Live integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HippodromeLDN
• YouTubeyoutube.com/@HippodromeLivePoker
• Facebookfacebook.com/TheHippodromeCasino
• Instagraminstagram.com/hippodromecasino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hippodrome Casino