What Winco does

Winco, legally operating as DWL International Trading LLC, is a Lodi, New Jersey-based manufacturer and distributor of commercial kitchenware and tableware founded in 1992. The company sells a portfolio of 2,000+ products organized across four primary categories: Front of House (dinnerware, flatware, chafers and buffet service, tabletop, display, dining service, beverage service, bar supplies), Kitchen (professional cutlery, cookware, steam table pans, food storage, bakeware, pizza supplies, food preparation, kitchen utensils), Equipment (manual food-prep, electric and gas countertop equipment, equipment stands), and Back of House (janitorial, shelving, racks, bussing and transport). The catalog spans economy through premium tiers via proprietary branded sub-lines including Virtuoso Collection, Shangarila, After 5 Barware, Winco Prime, WinGo Bag, Acero, KATTEX, BenchmarkUSA, Joyce Chen/Old Stone, Tri-Gen, FireIron, Blade Station, and Endless Table.

The business operates a B2B go-to-market combining direct e-commerce through wincous.com (Shopify) with a dealer and distributor network accessed via a dedicated Dealer Center portal. Customers include restaurants, hotels and hospitality venues, catering companies, banquet halls, supermarkets with prepared food operations, food trucks, and mobile food vendors. An Equipment Portal supports warranty registration, service, and parts ordering, with OEM parts distributed through a Partstown.com partnership. Revenue is generated primarily from one-time equipment purchases and consumable supplies via direct and channel sales, supplemented by aftermarket parts. The 2020 acquisition of Benchmark USA expanded the bar equipment portfolio, and ongoing product launches (WinGo Bag, Allergen-Free collection) reflect expansion into the delivery/takeout and food-safety verticals. The company is privately held with no institutional investment signals, 251-500 employees, and corporate control vested in co-founder David L. Ciampoli as President and CEO.

Name

Winco

Legal name

DWL International Trading LLC

Website

https://wincous.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Winco (DWL International Trading LLC) is a Lodi, New Jersey-based commercial foodservice equipment and supplies manufacturer serving restaurants, hotels, catering, supermarkets, and food trucks through a 2,000+ SKU catalog distributed via direct e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment & Supplies

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

Keywords

• Commercial foodservice equipment
• Restaurant kitchen supplies
• Professional cutlery
• Tabletop and buffet service
• Commercial kitchenware manufacturing

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Foodservice Equipment Sales: B2B e-commerce sales of commercial-grade foodservice equipment and supplies directly to restaurants, hotels, catering companies, and other food service operators through wincous.com website and dealer/distributor network. Products include one-time capital equipment purchases (chafers, cooking equipment, furniture) as well as consumable/restaurant supplies.
2. Equipment Parts and Aftermarket: Sale of replacement parts for equipment through Partstown.com partnership and direct ordering. Equipment warranty registration and service support indicating ongoing aftermarket revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Winco manufactures and distributes a comprehensive catalog of commercial-grade foodservice equipment and supplies for restaurants, hotels, catering companies, banquet halls, supermarkets, food trucks, and institutional food service operators. The product portfolio spans front-of-house (dinnerware, flatware, chafers, buffet service, tabletop, display, beverage and bar supplies), kitchen (professional cutlery, cookware, steam table pans, food storage, bakeware, pizza supplies, food preparation, kitchen utensils), equipment (manual food-prep, electric and gas countertop equipment, equipment stands), and back-of-house (janitorial supplies, shelving, racks, bussing and transport) categories, sold through the wincous.com B2B e-commerce platform and a dealer/distributor network.

Product overview

Winco is a foodservice equipment and supplies manufacturer offering a comprehensive portfolio of professional-grade products across Front of House (dinnerware, flatware, chafers and buffet service, tabletop, display, dining service, beverage service, bar supplies), Kitchen (professional cutlery, cookware, steam table pans, poly pans and food storage, bakeware, pizza supplies, food preparation, kitchen utensils), Equipment (manual food-prep equipment, countertop equipment, equipment stands), and Back of House (janitorial, shelving, racks, bussing and transport) categories. The portfolio includes branded sub-lines such as Virtuoso Collection (premium extra heavyweight chafers), Shangarila (commercial flatware), After 5 Barware (premium bar tools), Winco Prime (premium steam table pans), WinGo Bag (insulated delivery bags), Acero (forged cutlery), KATTEX (manual food prep equipment), BenchmarkUSA (bar preparation tools), Tri-Gen and FireIron (cookware), Blade Station (knife storage), Endless Table (tabletop), Joyce Chen/Old Stone (specialty pizza), Malibu Collection (casual chafers), and Allergen-Free products. Winco operates under DWL International Trading LLC and serves commercial foodservice operations including restaurants, hotels, catering, hospitals, and institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Joyce Chen | Old Stone: Cutlery and kitchen products
• Tri-Gen
• FireIron
• Acero
• After 5 Barware
• BenchmarkUSA
• WinGo Bag
• Blade Station
• Kattex
• Winco Prime
• Endless Table
• Shangarila
• Virtuoso
• Malibu Collection
• Dominion
• Old Stone
• Pur-Clean
• Stäl

Products and services

• Front of House Collection Dinnerware, flatware, chafers, tabletop, display, dining service, beverage service, and bar supplies for front-of-house restaurant operations. Sold through wincous.com and dealer network to commercial foodservice operators.
• Kitchen Collection Professional cutlery, cookware, steam table pans, food storage, bakeware, pizza supplies, food preparation, and kitchen utensils for commercial kitchens. Sold to restaurants, hotels, and foodservice operators via wincous.com.
• Equipment Collection Manual food preparation equipment, electric and gas countertop equipment, and equipment stands for commercial kitchens. Sold to commercial foodservice operators through wincous.com and dealer network.
• Back of House Collection Janitorial supplies, shelving, racks, and bussing/transport equipment for commercial kitchen operations. Sold to commercial foodservice operators via wincous.com.
• Chafers & Buffet Service Full line of chafers, chafer accessories, wire pan holders, soup warmers, fuel, coffee urns, and buffet service items for catering and banquet operations. Sold to hotels, banquet halls, and catering companies.
• Professional Cutlery Commercial-grade knives, sharpening tools, protective gloves, cleavers, and knife storage for professional kitchens. Sold to restaurants and foodservice operators.
• Steam Table Pans Stainless steel steam table pans, perforated pans, bain-maries, adaptors, covers, and accessories for hot/cold food holding. Sold to commercial foodservice operations.
• Poly Pans & Food Storage Polycarbonate and polypropylene food storage containers, ingredient bins, ice handling bins, and dough boxes for food preparation and storage. Sold to commercial kitchens.
• Bar Supplies Bar drinkware, shakers, jiggers, strainers, bottle openers, corkscrews, ice tools, and bar organization accessories. Sold to bars, restaurants, and hospitality venues.
• Display Collection Display trays, baskets, bowls, crocks, counter displays, covers, and signage for merchandising and presentation. Sold to restaurants, supermarkets, and foodservice operators.
• Countertop Manual Equipment Manual food preparation equipment including KATTEX slicers, dicers, choppers, meat grinders, burger patty presses, and can openers. Sold to commercial kitchens.
• Shelving Wire shelving units, chrome-plated and epoxy-coated shelves, security cages, and shelving accessories for storage organization. Sold to commercial kitchens and foodservice operations.
• Janitorial Supplies Cleaning supplies including trash cans, floor care, mops, brushes, protective wear, restroom accessories, and hood filters. Sold to commercial foodservice operations.
• Pizza Supplies Pizza pans, screens, peels, stands, racks, grippers, cutters, servers, dough preparation tools, and insulated delivery bags. Sold to pizzerias and restaurants.
• Virtuoso Collection Chafers Premium line of extra heavyweight stainless steel chafers, coffee urns, and serving pieces with mirror finish for upscale catering and banquet settings. Sold to hotels, banquet halls, and upscale catering.
• Shangarila Flatware Commercial-grade flatware collection with elegant contoured lines, forged from 18/8 stainless steel for restaurants and hotels. Sold to commercial foodservice operations.
• After 5 Barware Premium bar tools including shakers, jiggers, strainers, and spoons available in antique copper and crafted steel finishes for upscale bar service. Sold to bars, restaurants, and hospitality venues.
• WinGo Bag Delivery Bags Premium insulated food delivery bags engineered for food delivery and takeout operations. Sold to restaurants, food trucks, and delivery services.
• OEM Equipment Parts (via Partstown partnership) Real OEM MFG replacement parts for Winco equipment available through Partstown.com or by calling 800.438.8898. Sold to existing Winco equipment owners for aftermarket service and repair.

Quantifiable outcome

• Prices 3.3% cheaper than Walmart baseline in Consumer Reports study (WinCo Foods grocery comparison - separate company)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• PartstownminorChannel Partner/ Reseller/ DistributorPartstown.com serves as authorized distributor for Winco OEM equipment parts. Customers can order real OEM MFG parts through partstown.com or by calling 800.438.8898. Winco branded site section links to Partstown for parts ordering, indicating authorized reseller relationship for aftermarket parts distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vollrath Company: Vollrath is a privately held Wisconsin-based manufacturer of commercial foodservice equipment, smallwares, and tabletop products. Directly comparable to Winco as both serve restaurants, hotels, and catering with overlapping categories including steam table pans, food storage, cookware, and countertop equipment.
• Carlisle Foodservice Products: Carlisle is a major manufacturer of plastic and metal foodservice products including food storage containers, bus boxes, and tabletop items. Direct competitor to Winco in poly pans, food storage, janitorial, and back-of-house categories.
• Cambro Manufacturing: Cambro is a leading foodservice equipment manufacturer specializing in storage, transportation, and display products. Direct competitor to Winco in steam table pans, food storage, shelving, and beverage service categories.
• TableCraft Products: TableCraft is a commercial foodservice tabletop and kitchenware manufacturer offering buffet service, food prep, and storage solutions. Direct overlap with Winco in chafers, display items, food prep tools, and bar supplies.
• Hubert Company: Hubert is a B2B distributor of restaurant equipment and supplies, offering a broad catalog across kitchen, front-of-house, and storage categories. Comparable to Winco's distribution model and product breadth, though Hubert emphasizes distribution while Winco emphasizes manufacturing.
• Mercer Culinary: Mercer Culinary is a manufacturer of professional cutlery and kitchen tools for the foodservice industry. Direct overlap with Winco's Professional Cutlery category and Acero forged cutlery sub-brand.
• Victorinox (Commercial Cutlery): Victorinox manufactures professional-grade commercial cutlery and kitchen tools. Directly comparable to Winco's Professional Cutlery and Acero product lines serving the same restaurant and hotel customer base.
• WebstaurantStore: WebstaurantStore is a large online B2B foodservice supplies distributor offering an extensive catalog across all categories Winco serves. Comparable as a competitor for the same end customers (restaurants, catering, hotels) with similar product breadth, though WebstaurantStore is a pure distributor rather than manufacturer.

Emerging players

• San Jamar: San Jamar specializes in food safety, dispensing, and kitchen hand tools for commercial foodservice. Partial overlap with Winco's food prep, bar supplies, and back-of-house categories, but with a narrower specialty focus.

Broad incumbents

• Rubbermaid Commercial Products: Rubbermaid Commercial is a large-scale manufacturer of commercial cleaning, food storage, and waste management products. Overlaps with Winco's janitorial, shelving, and food storage categories as part of a much broader portfolio under Newell Brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC03rgUN_7WHm0LYhGUt41HQ
• Facebookfacebook.com/wincous
• LinkedInlinkedin.com/company/dwl-industries-co./posts/?feedView=all
• Instagraminstagram.com/wincofoodservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winco