What Hubert does

Hubert Company, LLC is a B2B food merchandising distributor and e-commerce operator serving the North American foodservice industry since its founding in 1946. The company sells more than 30,000 stocked SKUs — spanning equipment, smallwares, displayware, packaging, shelving, signage, and tabletop buffet fixtures — through its direct e-commerce storefront at hubert.com, toll-free phone sales, Quick Order Forms, and printed/digital catalogues. Its primary customer segments are food retail, education (notably K-12), healthcare, and hospitality, served by a hybrid GTM that combines a self-serve SMB channel (no minimum order) with enterprise sales motion that includes Net 15 credit accounts, tax-exempt processing for schools and 501(c)(3) nonprofits, custom quoting, equipment delivery and installation services, and special-order sourcing for hard-to-find items.

The underlying technology is a traditional e-commerce platform enhanced by proprietary private-label brands (Expressly Hubert and HUBERT Brand), value-added service modules (Micro Markets, merchandising consulting), and a 2025 digital publishing program featuring an interactive Source Book and vertical-specific solution guides. Distribution is executed from two US warehouses (Cincinnati, OH and Reno, NV) and a Canadian subsidiary (Hubert Distributing Company, Inc., Markham, ON), with the firm participating in C-TPAT, EPA SmartWay, LEED Silver-certified facilities, and ClimatePartner carbon offsetting.

Hubert generates revenue primarily from one-time product sales through its e-commerce and account channels, with ancillary transactional fees on wholesale/bulk orders, professional services revenue from equipment delivery and installation, and emerging payment-financing economics via the Credit Key BNPL integration. The company is a wholly-owned subsidiary of TAKKT AG, a publicly listed B2B equipment distributor on the Stuttgart Stock Exchange, which is itself owned by the Haniel Group (a German diversified conglomerate with 54,000+ employees and €29B+ in annual revenues). In 2024–2025, Hubert rebranded from "Retail Resource" to "The Hubert Company" as a strategic consolidation of its product and customer-experience footprint.

Name

Hubert

Legal name

Hubert Company, LLC

Website

https://hubert.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Hubert Company is a B2B food merchandising distributor that sells 30,000+ equipment, smallware, display, and signage SKUs via hubert.com to foodservice operators across food retail, education, healthcare, and hospitality in the US and Canada.

Ownership category

akta.pro rank

Product category

Foodservice Equipment and Supplies Distribution

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Miscellaneous Nondurable Goods Merchant Wholesalers (4249)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods, Nec (5099), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

akta.pro secondary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Foodservice equipment distribution
• Commercial kitchen supplies
• Food merchandising displays
• Smallwares and serveware
• B2B foodservice supplies

Headquarters

HQ city

Harrison

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of food merchandising equipment, supplies, and branded products to businesses through Hubert.com. Customers can purchase individual items or place bulk orders with no minimum order requirement.
2. Wholesale/Bulk Account Sales: Business accounts with credit terms (Net 15) for established customers, including tax-exempt status for qualifying organizations like schools and nonprofits.
3. Equipment Delivery & Installation Services: Professional installation services for commercial equipment purchases, providing added value to large equipment transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hubert is a B2B distributor of food merchandising equipment, smallwares, displayware, and foodservice supplies serving food retail, education, healthcare, and hospitality sectors. The company operates primarily through its Hubert.com e-commerce platform, stocking more than 32,000 items in US warehouses, including proprietary Expressly Hubert and HUBERT brand private-label products alongside national brands. Complementary services include equipment delivery and installation, merchandising solution consulting, micro market setups, and special order sourcing.

Product overview

Hubert Company is a B2B food merchandising distributor and e-commerce platform serving the foodservice industry since 1946. The company operates primarily through its Hubert.com e-commerce platform offering over 30,000 products including equipment, smallwares, displayware, packaging, and supplies. The product portfolio centers on the proprietary Expressly Hubert/HUBERT Brand private-label products alongside national brand offerings. The company provides complementary services including equipment delivery and installation, merchandising solution consulting, micro market setups, and special order sourcing. The 2025 Source Book Catalog and K-12 Solutions Guide serve as primary product discovery tools published through digital publishing partners. The company is a subsidiary of TAKKT AG, owned by the Haniel Group.

Differentiator

Problem solved

Functional benefit

Brands

• Expressly Hubert: Private label brand offering exclusive products manufactured for Hubert
• HUBERT Brand
• Hubert Company

Products and services

• Expressly Hubert and HUBERT Brand Products Proprietary private-label brand offering exclusive food merchandising products including displayware, serveware, smallwares, and equipment designed for commercial foodservice operations and sold exclusively through Hubert distribution.
• Micro Markets Self-checkout micro market solutions for unattended retail environments, part of the company's foodservice equipment and service offerings.
• Equipment Delivery and Installation Professional delivery and installation services for commercial foodservice equipment purchases, providing added value to large equipment transactions.
• Merchandising Solution Services Consulting services helping customers plan large projects and find the right products for their organization, including visual merchandising guidance, provided free of charge.
• Special Order Services Custom sourcing service for hard-to-find products not in the standard catalog, available to customers who need items outside the regularly stocked assortment, subject to minimum requirements.

Quantifiable outcome

• 100% Satisfaction Guarantee backed by company policy
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TAKKT AGcoreOthersHubert is a subsidiary of TAKKT AG, a global business-to-business equipment and solution provider. TAKKT AG is part of the Haniel Group portfolio of companies.
• Haniel GroupcoreOthersGerman-based Haniel Group is the ultimate parent company of Hubert through TAKKT AG ownership. Haniel has over 54,000 employees and generates revenues exceeding 29 billion euros annually.
• Displays2GominorOthersPart of TAKKT AG sister companies offering display and signage products. Located in Fall River, MA, USA.
• National Business Furniture (NBF)minorOthersPart of TAKKT AG sister companies offering business furniture. Located in Milwaukee, WI, USA.
• Central RestaurantminorOthersPart of TAKKT AG sister companies offering restaurant equipment. Located in Indianapolis, IN, USA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Webstaurant Store (Clark Associates): The largest pure-play online foodservice supply retailer in the US, with a catalog of 1M+ SKUs and aggressive pricing. Closest direct competitor to Hubert.com across the same customer base of restaurants, schools, and healthcare facilities.
• KaTom Restaurant Supply: Direct competitor in B2B foodservice equipment and smallwares, with comparable catalog breadth, e-commerce-led model, and customer segments (restaurants, schools, healthcare, hospitality).
• Edward Don & Company: One of the largest US distributors of foodservice equipment and supplies with a 100+ year history. Closely comparable to Hubert in customer base, product breadth, and sales-led B2B distribution model.
• Central Restaurant Products: Direct sister company under TAKKT AG, offering restaurant equipment and supplies from Indianapolis. Operates the same business model in an overlapping vertical, making it the most structurally comparable peer in the TAKKT portfolio.
• Restaurant Depot: Membership-based cash-and-carry foodservice supply wholesaler with 200+ US locations. Competes with Hubert in food retail, restaurant, and small business foodservice supply with a different (physical-store-led) model.
• The Restaurant Store: Showroom-based foodservice supply retailer serving independent restaurants and small foodservice operators. Comparable customer base and product categories to Hubert's hospitality and food retail verticals.
• Wasserstrom Company: Long-standing US distributor of foodservice equipment and supplies serving restaurants, hospitality, and institutional customers. Similar legacy B2B distributor model with comparable customer segments.

Emerging players

• Tundra Foodservice (TundraFMP): Online-only foodservice parts and equipment retailer that has rapidly grown its e-commerce presence. Emerging direct competitor to Hubert's e-commerce-led B2B model with stronger digital native UX.

Broad incumbents

• US Foods: One of the largest US broadline foodservice distributors, selling primarily food products but also equipment and supplies. Overlaps with Hubert on the supply-side for the same restaurant and institutional customer base.
• Sysco Corporation: Largest US broadline foodservice distributor with $80B+ revenue. Operates a foodservice equipment and supplies segment (Sysco IMPACT) that competes with Hubert for the same institutional customer base, though as part of a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hubert_co
• Facebookfacebook.com/hubertcompany
• LinkedInlinkedin.com/company/hubertcompany
• Instagraminstagram.com/hubertcompany
• Pinterestpinterest.com/hubertcompany

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubert