ERB

What ERB does

ERB (Educational Records Bureau) is a not-for-profit member-based organization founded in 1927 that develops and administers standardized assessments for independent schools and the families they serve. Its core product suite centers on the Independent School Entrance Exam (ISEE), accepted by more than 1,200 independent schools worldwide for Grades 2-12 admission; the Comprehensive Testing Program (CTP) for summative academic achievement measurement in Grades 1-11; and the Milestones interim assessment. These are unified through ERB 360 Access, an interactive reporting platform that enables educators to dynamically explore student data and identify learning gaps, with a Whole Child Solution bundle adding social-emotional tools (SelfWise, Check-In Survey, Second Step) to the academic assessment portfolio. The organization has invested in AI capabilities including the Wild Zebra Socratic learning platform, AI/ML-driven online proctoring with facial recognition and anomaly detection, and generative AI writing feedback within ERB Writing Practice.

The business model combines recurring school membership fees, subscription-based assessment packages, one-time ISEE test registration fees (delivered via Prometric's global testing center network and at-home online proctoring), and revenue share from the Test Innovators test preparation partnership. Go-to-market operates on two parallel motions: enterprise field sales to recruit and retain independent school members, and direct-to-consumer online registration through the ISEE portal for families. Supporting products include WrAP writing assessment, Word Voyage vocabulary, ERB Writing Practice, and Second Step SEL curricula resold from third-party developers. In early 2026, ERB completed a legal merger with the Enrollment Management Association (EMA) to form E3n, with Mike Flanagan named CEO, expanding organizational scope across the independent school community.

Name

ERB

Legal name

Educational Records Bureau

Website

https://erblearn.org

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

ERB (Educational Records Bureau) is a not-for-profit founded in 1927 that develops assessments and learning tools for independent schools, including the ISEE admission exam accepted by 1,200+ schools, CTP and Milestones achievement assessments, and the Wild Zebra AI tutoring platform.

Ownership category

akta.pro rank

Product category

Educational Assessment Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Gradebook, Transcripts, Credits & Academic Records Management (EDAFAEAG)

akta.pro secondary industry

Student Enrollment, Admissions, Registration & Lottery Systems (EDAFAEAE)

Keywords

• Educational assessment services
• Independent school admissions
• Achievement testing platforms
• Social emotional learning
• Student data analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: ERB operates as a not-for-profit member-based organization. Independent schools pay membership fees to access the portfolio of assessments and measurement tools, becoming part of a global educator community.
2. ISEE Test Registration and Administration: Revenue generated from students registering for the Independent School Entrance Exam (ISEE), including test administration fees at Prometric centers or online proctored testing.
3. Assessment Products and Reporting Packages: Sale of CTP (Comprehensive Testing Program) and Milestones assessment packages, reporting tools, and data analytics products to member schools.
4. Writing and SEL Products: Revenue from Writing Practice subscriptions, Writing Assessment Program (WrAP), Word Voyage vocabulary builder, SelfWise social-emotional assessment, and Second Step curricula.
5. Test Preparation Partnership Revenue Share: Partnership with Test Innovators provides personalized test familiarization resources to ISEE registrants, generating revenue through referral arrangements and potentially revenue sharing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ERB provides an integrated portfolio of educational assessments and measurement tools for independent schools and families, including the ISEE admission exam accepted by over 1,200 independent schools worldwide, CTP and Milestones achievement assessments for Grades 1-11, the Whole Child Solution bundling academic and SEL tools, the Wild Zebra AI learning platform, and the ERB 360 Access data reporting system. As a not-for-profit member-based organization, ERB sells school memberships and offers ISEE registration and test preparation directly to families.

Product overview

ERB (Educational Records Bureau) is a not-for-profit member-based organization offering an integrated portfolio of educational assessment and measurement tools for independent schools. The core platform centers on three primary assessment products: ISEE (Independent School Entrance Exam) for admissions testing, CTP (Comprehensive Testing Program) for summative achievement, and Milestones for interim progress monitoring. These are unified through ERB 360 Access, an interactive data reporting platform. The Whole Child Solution bundles academic assessments with social-emotional tools (Check-In Survey, SelfWise, Second Step) at discounted rates. Supporting products include Wild Zebra (AI-powered Socratic learning), ERB Writing Practice, WrAP writing assessment, and Word Voyage vocabulary builder. The organization recently merged with EMA (Enrollment Management Association) in early 2026 to form E3n, expanding its reach to independent school communities.

Differentiator

Problem solved

Functional benefit

Products and services

• ISEE (Independent School Entrance Exam) The premier admission assessment for students entering Grades 2-12, accepted by over 1,200 independent schools worldwide. Offers flexible testing options including in-person paper, in-person online, and at-home testing with online proctoring. Aimed at families and the independent schools that accept ISEE scores.
• CTP (Comprehensive Testing Program) Summative achievement assessment for independent schools measuring student academic achievement and growth in reading, listening, vocabulary, writing, mathematics, and science for Grades 1-11. Provides data to inform curriculum and instructional decision-making. Sold to member schools.
• Milestones Interim assessment program for independent schools providing periodic measurement of student progress throughout the school year. Designed to help educators monitor growth and inform instruction between major testing periods. Sold to member schools.
• ERB 360 Access Interactive reporting platform empowering educators to dynamically explore student testing data from CTP and Milestones assessments. Enables identification of trends, learning gaps, and development of targeted instructional interventions. Includes updated national norms comparison functionality. Sold to member schools.
• Wild Zebra AI-powered Socratic learning platform built specifically for independent schools. Uses conversational AI to prompt students to explain reasoning and work through problems step-by-step. Includes teacher dashboard for monitoring student progress and identifying where to reinforce skills. Sold to member schools.
• ERB Writing Practice Dynamic writing support tool offering AI-driven feedback and guided support for students. Helps students improve writing skills through practice with personalized suggestions. Available to both educators and families.
• WrAP (Writing Assessment Program) Standardized writing assessment that measures narrative, expository, and persuasive writing skills across grade levels. Provides schools with reliable writing evaluation for curriculum planning and student feedback. Sold to member schools.
• Word Voyage Vocabulary Builder Vocabulary development tool designed to expand student vocabulary through interactive learning. Available as both educator and family-facing products. Owned by Adelja Learning, Inc., and offered by ERB as part of the writing tools portfolio.
• ERB Check-In Survey Quick survey tool enabling schools to evaluate student attitudes about emotional well-being, academic engagement, and fairness and belonging at school. Includes academic, emotional, and inclusion scales inspired by the Student Thriving Index. Sold to member schools.
• SelfWise Student self-report inventory of social and emotional skills based on CASEL competencies. Helps educators understand the whole child, including how students' ability to navigate the school environment may affect academic growth. Sold to member schools.
• Second Step Social-emotional learning (SEL) curricula covering early learning through upper school, including classroom kits, digital programs, and adult SEL resources. Research-validated curricula originally developed by Committee for Children and resold by ERB to member schools.
• Head of School Report Consolidated reporting tool providing school leadership with a comprehensive view of ISEE admissions data, CTP achievement results, and Check-In Survey well-being metrics in one dashboard. Sold to member schools.
• Whole Child Solution Bundled offering combining academic achievement assessments (CTP and/or Milestones) with social-emotional measures (Check-In Survey and SelfWise) at discounted rates. Provides a holistic understanding of each student including academic performance, well-being, and social-emotional skills. Sold to member schools.

Quantifiable outcome

• CTP performance in middle school strongly predicts future performance on college entrance exams based on analysis of over 1,300 students
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Test InnovatorscoreStrategic or Co-development Partner · 10 December 2025Test Innovators provides personalized ISEE test preparation resources to ERB's ISEE registrants. The partnership offers full-length practice tests, detailed performance analytics, and targeted practice materials. Test Innovators integrates Wild Zebra AI-powered study tools into its practice platform for admissions tests, enabling on-demand Socratic conversations to support students in understanding mistakes and mastering skills.
• Wild ZebracoreStrategic or Co-development PartnerERB announced investment and strategic partnership with Wild Zebra, an AI-powered learning platform built specifically for independent schools. Wild Zebra uses a Socratic approach to prompt students to explain their reasoning and work through problems step by step. ERB has invested in this company and made Wild Zebra available to member schools.
• Measurement IncorporatedcoreTechnology or IntegrationMeasurement Incorporated delivers EWP/ERB Writing Practice and provides test scoring operations for CTP and ISEE paper tests at their Durham, NC facility. They process test materials and deliver results.
• Prometric LLCcoreTechnology or IntegrationPrometric provides testing center locations for ISEE in-person testing (paper and online). They deliver proctored exam administration at their global testing network.
• Committee for Children (Second Step)minorChannel Partner/ Reseller/ DistributorERB offers Second Step social-emotional learning curricula, which is developed by Committee for Children. ERB resells and distributes Second Step programs to member schools.
• EMA (Enrollment Management Association)coreStrategic or Co-development PartnerERB has completed a legal merger with EMA, creating E3n - a new organization dedicated to strengthening independent school communities. The merger received regulatory approval from NY State Dept of Education and NY State Attorney General's Charities Bureau.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Renaissance Learning: Renaissance Learning provides K-12 educational assessment and analytics tools (Star Assessments, Accelerated Reader) used widely by schools. It is a direct peer in formative/interim student assessment with similar educator-facing data products.
• NWEA: NWEA administers MAP (Measures of Academic Progress) assessments—a leading K-12 interim assessment platform. Direct peer in school-based achievement measurement with comparable reporting and growth analytics.
• Curriculum Associates: Curriculum Associates produces i-Ready Diagnostic, a widely adopted K-12 adaptive assessment and instruction platform. Direct peer in school-administered formative/interim assessment with integrated reporting dashboards.
• Illuminate Education: Illuminate Education offers K-12 assessment, data, and analytics tools including FastBridge and EduCLIMBER. Direct peer in school-based student assessment and educator reporting for instructional decisions.
• SSAT (formerly administered by EMA): The SSAT (Secondary School Admission Test) was historically administered by EMA, which merged with ERB in 2026 to form E3n. It remains a direct peer/counterpart in independent school admission testing and is now within the same combined organization.

Broad incumbents

• ACT: ACT is a major standardized testing organization (ACT college readiness assessment) with broader reach than ERB. Comparable as a testing organization serving students and schools, though not focused exclusively on independent school admissions.
• College Board: College Board administers the SAT and AP exams—broad standardized testing programs with established school and student relationships. Comparable as a large-scale testing organization, though broader in scope than ERB's independent school niche.
• Educational Testing Service (ETS): ETS develops and administers major educational tests (TOEFL, GRE, Praxis). Comparable as a leading educational measurement organization with deep psychometric expertise, though broader in scope than ERB's K-12 independent school focus.
• PowerSchool: PowerSchool is a leading K-12 education technology platform with student information systems, assessment tools, and analytics. Comparable as a school-facing data and assessment infrastructure provider, though broader in scope than ERB's assessment specialization.
• Pearson Assessment: Pearson Assessment offers a portfolio of educational and clinical assessments used in K-12 and beyond. Comparable as an established assessment publisher with psychometric rigor, though broader in market reach than ERB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/erblearn
• YouTubeyoutube.com/channel/UCtd_RHBFtxn0AeT5aE_SROw
• Facebookfacebook.com/ERBlearn
• LinkedInlinkedin.com/company/educational-records-bureau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERB