Hallmarq Veterinary Imaging

What Hallmarq Veterinary Imaging does

Hallmarq Veterinary Imaging, founded in 2001 and headquartered in Guildford, UK, designs and manufactures advanced MRI and CT imaging systems purpose-built for veterinary practice. The company operates in two complementary verticals: equine imaging — for which it produces the world's only Standing Equine MRI and Vision CT (cone-beam CT for standing sedated horses) — and small animal imaging, anchored by MIRA, the world's first zero-helium 1.5T small animal MRI with built-in RF shielding. Hardware is differentiated at the magnet, coil and software layer: the proprietary zero-helium architecture eliminates recurring liquid helium costs; motion correction software recognized by the Institute of Physics (2015) compensates for equine limb movement; and Q-AI, introduced in 2025, applies proprietary algorithms for motion correction and image denoising that the company claims reduce scan times by up to 75%.

The business model is enterprise capital-equipment sales — quote-based, configuration-driven, with transaction values implied to be in the high hundreds of thousands to low millions of dollars per system, complemented by the Q-Care lifecycle service program (installation, training, remote monitoring, 99% uptime guarantee). Go-to-market is direct field sales targeting specialty referral hospitals, university teaching hospitals, and high-end veterinary practices across equine and companion animal segments. Pricing is quote-based and not publicly disclosed; recurring revenue is generated via service contracts and the installed-base flywire of 170+ sites across 28 countries generating over 500,000 cumulative scans.

Following the February 2026 acquisition by Nord Holding, Hallmarq was combined with portfolio company OR Technology (digital X-ray, ultrasound, AI diagnostics) to form a global multimodality veterinary imaging group with more than 200 employees across EMEA and North America. CEO Mick Crosthwaite, in role since June 2021, continues to lead the combined entity post-deal; the previous owner, August Equity, sold to Nord Holding after a period in which revenue reportedly doubled.

Name

Hallmarq Veterinary Imaging

Legal name

Hallmarq Veterinary Imaging Limited

Website

https://hallmarq.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Hallmarq Veterinary Imaging designs and manufactures advanced MRI and CT systems purpose-built for veterinary practice — the world's only Standing Equine MRI, the zero-helium Small Animal 1.5T MRI (MIRA), and Vision CT — serving specialty referral hospitals, university teaching institutions, and equine practices across 28 countries with 170+ installed sites and Q-AI–enabled imaging.

Ownership category

akta.pro rank

Product category

Veterinary Diagnostic Imaging Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Irradiation Apparatus Manufacturing (334517), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)

akta.pro primary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

akta.pro secondary industries

Radiology AI, CAD & Advanced Visualization Software (HLAHABAJ), Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK)

Keywords

• Veterinary MRI systems
• Equine diagnostic imaging
• Small animal MRI
• Veterinary CT imaging
• Veterinary imaging equipment

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Imaging Hardware Sales: Sale of MRI and CT imaging systems including Small Animal 1.5T MRI (MIRA), Standing Equine MRI, and Vision CT systems. Hardware sales represent primary revenue stream with significant capital equipment transaction values.
2. Professional Services: Installation, training, and implementation services for imaging systems. Provided through Q-Care support program covering ongoing technical support and maintenance.
3. Managed Services (Q-Care): Ongoing support and maintenance services bundled under Q-Care program, potentially with subscription or service contract elements.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Hallmarq designs, manufactures, and sells advanced MRI and CT imaging systems specifically engineered for veterinary practice, including the Standing Equine MRI, the Standing Equine CT (Vision CT) cone-beam system, and the Small Animal 1.5T MRI (MIRA). The hardware is complemented by the Q-Care lifecycle support program covering installation, training, remote monitoring, and uptime guarantee, and is enhanced by Q-AI proprietary AI algorithms for image denoising and motion correction. All manufacturing is performed in-house at the Guildford, UK headquarters, and the systems are deployed across veterinary practices, universities, and referral hospitals in 28+ countries.

Product overview

Hallmarq Veterinary Imaging offers a portfolio of advanced veterinary diagnostic imaging products designed specifically for animal health. The core product line consists of three imaging systems: Standing Equine MRI (the world's only MRI for standing sedated horses), Standing Equine CT/Vision CT (cone beam CT for equine limb imaging), and Small Animal 1.5T MRI/MIRA (the world's first zero-helium 1.5T MRI for small animals). These products are supported by the Q-Care lifecycle support program and enhanced by Q-AI proprietary AI technology for image enhancement. The company serves customers in over 28 countries with over 170 installation sites and has performed over half a million scans.

Differentiator

Problem solved

Functional benefit

Products and services

• Standing Equine MRI MRI scanner specifically designed for the standing, sedated horse. Features a patented open, thin-poled, zero-helium magnet with equine-specific RF coils and award-winning motion correction software for accurate lameness diagnosis. Used by equine veterinary practices, referral hospitals, and universities worldwide.
• Standing Equine CT (Vision CT) Walk-in, walk-out cone beam CT system for imaging the limb of standing, sedated horses. Captures 3D image sets in approximately 1 minute for fast evaluation of bony structures. Designed for safe, effective, and affordable use in equine practice.
• Small Animal 1.5T MRI (MIRA) World's first zero-helium 1.5T MRI system designed specifically for small animal anatomy. Features a built-in RF shield eliminating expensive room fit-out, V-shaped patient bed with dual coil functionality for imaging animals of all sizes, and 99% uptime guarantee. For companion animal veterinary practices and specialty hospitals.
• Q-Care Lifecycle support program providing planning and training, installation and start-up support, virtual presence platform with remote monitoring, 99% uptime guarantee, marketing support, and proactive account management for all Hallmarq imaging systems.
• Q-AI Proprietary AI algorithms for equine and small animal imaging, enhancing motion correction software and providing image denoising capabilities that can reduce scan times by up to 75% across Hallmarq MRI and CT systems.

Quantifiable outcome

• Over 500,000 scans performed worldwide across installed base
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• OR TechnologyflagshipStrategic or Co-development PartnerOR Technology acquired Hallmarq and combined with their existing portfolio to create a global imaging group. The combined entity operates under unified leadership with over 200 employees across multiple regions.
• Sustainable AdvantagecoreStrategic or Co-development PartnerHallmarq partnered with Sustainable Advantage for ESG rating and sustainability assessment. This partnership resulted in Hallmarq receiving the ESG Excellent Award in 2022, demonstrating commitment to environmental and social responsibility.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IMV Imaging (formerly BCF Technology): UK/Ireland-based manufacturer of veterinary ultrasound, X-ray, and MRI/CT systems; competes head-to-head with Hallmarq in small-animal and equine imaging. Annie Makin (Hallmarq's CCO) previously worked at IMV Imaging, confirming direct overlap.
• OR Technology: Germany-based veterinary digital X-ray and imaging company; now merged with Hallmarq under Nord Holding to form a global multimodality group. Operates in the same veterinary imaging equipment category with overlapping channels and customers.
• Esaote: Italian manufacturer of MRI, ultrasound, and dedicated veterinary imaging systems; directly competes with Hallmarq in small-animal MRI and veterinary diagnostic imaging worldwide.
• Sound Technologies (Antech/Mars): US-based distributor of veterinary ultrasound, X-ray, and imaging systems (now part of Antech/Mars Veterinary Health); competes with Hallmarq in North American small-animal imaging equipment sales.
• Universal Imaging (Veterinary): US-based distributor of veterinary digital radiography, ultrasound, and imaging solutions with related support services; competes in equine and small animal equipment channels overlapping with Hallmarq.

Broad incumbents

• Fujifilm Healthcare (Fujifilm SonoSite / Fujifilm Medical): Global incumbent in diagnostic imaging (MRI, CT, ultrasound, X-ray) with growing veterinary segment; competes with Hallmarq via repurposed/refurbished human MRI systems and dedicated veterinary imaging products.
• GE HealthCare (Veterinary): Global incumbent MRI/CT manufacturer whose MRI platforms are sometimes adapted for veterinary use; represents the most credible large-OEM entry threat into Hallmarq's specialty market.
• IDEXX Laboratories: Dominant veterinary diagnostics platform offering in-clinic imaging (dental X-ray, ultrasound) and reference lab services; adjacent competitor in advanced veterinary imaging workflows.

Emerging players

• Mindray Animal Medical: Chinese medical imaging manufacturer with growing veterinary product line (ultrasound, patient monitoring); a price-aggressive emerging competitor in volume segments of veterinary imaging.

Regional players

• Epica Medical Innovations (Pegaso): Veterinary imaging equipment provider with equine CT/MRI offerings primarily in Latin America and parts of Europe; niche geographic competitor in Hallmarq's core equine segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hallmarqvi
• Facebookfacebook.com/HallmarqVeterinaryImaging
• LinkedInlinkedin.com/company/hallmarq-veterinary-imaging-limited
• Instagraminstagram.com/hallmarqveterinaryimaging

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallmarq Veterinary Imaging