DepositAccounts.com
DepositAccounts.com is a free U.S. consumer platform operated by LendingTree that aggregates over 275,000 deposit rates from 11,000+ banks and credit unions, enabling comparison of savings, CDs, checking, money market, and IRA accounts, monetized via sponsored listings and affiliate referrals.
- Company typePrivate
- Founded2005
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DepositAccounts.com does
DepositAccounts.com is a U.S. consumer-facing financial comparison platform that aggregates approximately 275,000 deposit rates from over 11,000 banks and credit unions, enabling individuals to research and compare high-yield savings accounts, certificates of deposit (CDs), checking accounts, money market accounts, and IRAs. The platform's core technology is a proprietary daily-updated rate-tracking database augmented by a proprietary Bank Health Ratings algorithm that scores institutional financial stability, a consumer review module containing over 10,000 user reviews, banking calculators, a community forum, and rate-change alerts. The site extends across specialized sub-categories including business savings, health savings accounts (HSAs), children's savings, reward savings, and installment savings accounts.
Founded in 2005 by Ken Tumin as the Bank Deals Blog, DepositAccounts was acquired by LendingTree (NASDAQ: TREE) around 2015 and now operates as a wholly-owned subsidiary under the LendingTree, LLC umbrella, headquartered in Charlotte, North Carolina. The company monetizes through two streams: sponsored/featured listings paid for by financial institutions, and affiliate/referral fees earned when users click through to open accounts at partner banks and credit unions. The platform is free for end users, with advertising relationships explicitly disclosed as not influencing rate inclusion — the company states it receives no compensation from over 99% of listed institutions.
DepositAccounts serves primarily U.S. individual consumers, with secondary segments including small business owners, HSA-eligible consumers, and parents/guardians opening custodial accounts for minors. Distribution is entirely direct-to-consumer via the web platform, with growth driven by organic search, content marketing (12,000+ articles), earned media coverage (NYT, CNBC, Fox Business, Consumer Reports), and social channels. The business is a horizontal content-and-comparison property within LendingTree's broader financial services marketplace portfolio, with no app, no public API, and no disclosed AI/ML capabilities beyond the proprietary Bank Health Ratings scoring algorithm.
DepositAccounts.com firmographics
Firmographics- Name
- DepositAccounts.com
- Legal name
- DepositAccounts.com (operated by LendingTree, LLC)
- Website
- https://depositaccounts.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DepositAccounts.com is a free U.S. consumer platform operated by LendingTree that aggregates over 275,000 deposit rates from 11,000+ banks and credit unions, enabling comparison of savings, CDs, checking, money market, and IRA accounts, monetized via sponsored listings and affiliate referrals.
- Ownership category
- akta.pro rank
DepositAccounts.com industry classification
Industry- Product category
- Banking Comparison Platform
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA)
- akta.pro secondary industry
- Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)
Keywords
Where DepositAccounts.com is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DepositAccounts.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sponsored/Partner Listings: Banks and credit unions pay for featured/sponsored placement in rate tables and product pages. However, advertising relationships never affect which rates are included in tables - the company states they receive no compensation for over 99% of banks and credit unions listed.
- Affiliate/Referral Revenue: When users click through to open accounts at financial institutions, the company earns referral fees from those institutions.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
DepositAccounts.com product offering
Product offeringCore offering
DepositAccounts.com is a free consumer-facing online platform that aggregates and compares deposit product rates (savings accounts, CDs, checking, money market, and IRAs) from over 11,000 U.S. banks and credit unions, supported by proprietary bank health ratings, consumer reviews, calculators, and editorial content. The platform earns revenue through sponsored listings from financial institutions and referral fees when users click through to open accounts.
Product overview
DepositAccounts.com is a comprehensive bank account comparison platform operated by LendingTree, functioning as a single unified website that aggregates and displays deposit rate data from over 11,000 banks and credit unions (approximately 275,000 rates). The platform's core offering centers on comparing deposit products including high-yield savings accounts, CDs (with various terms from 3 months to 6+ years), checking accounts, and money market accounts. The platform extends its value through complementary modules including proprietary Bank Health Ratings, a consumer review system (10,000+ reviews), a community forum for discussions, banking calculators and tools, a rate alerts notification system, and an interactive Bank Rates Map for finding local rates. The site also features specialized sub-categories for business savings, health savings accounts (HSAs), installment savings accounts (savings clubs), children's savings accounts, reward savings accounts, and bank account bonus offers. Editorial content through the blog and education sections supports users with financial literacy and savings strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- DepositAccounts.com Platform A comprehensive free bank account comparison platform that aggregates and displays deposit rates from over 11,000 U.S. banks and credit unions, offering tools for comparing savings accounts, CDs, checking accounts, and money market accounts, supported by editorial content, proprietary bank health ratings, consumer reviews, calculators, and a community discussion forum.
- High-Yield Savings Accounts Comparison Comparison tool for high-yield savings accounts that allows users to search and compare rates from banks and credit unions nationwide, with filtering by location, deposit amount, and account features.
- CD Rates Comparison Certificate of deposit rate comparison service covering various term lengths from 3 months to 6+ years, including traditional CDs, jumbo CDs, and no-penalty CDs from banks and credit unions.
- Checking Accounts Comparison Comparison service for checking accounts including standard, online, reward, and free checking options from banks and credit unions, with filtering and rate comparison capabilities.
- Money Market Accounts Comparison Money market deposit account comparison tool covering personal, business, and jumbo money market options from financial institutions nationwide.
- IRA Rates Comparison Individual Retirement Account rate comparison service covering IRA savings and CD products with various term lengths for retirement savings planning.
Quantifiable outcome
- Track over 275,000 deposit rates from over 11,000 banks and credit unions
- +2 more outcomes
Companies that use DepositAccounts.com
Customer profileSegments4 records
Ideal customer profiles4 records
DepositAccounts.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DepositAccounts.com partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
DepositAccounts.com competitors and assessment
Company assessmentDirect peers
- NerdWallet: Publicly-traded (NRDS) consumer financial product comparison platform covering credit cards, banking, loans, and investing. Most direct head-to-head competitor for deposit account comparisons and the relevant benchmark for sponsored listing economics in this category.
- Bankrate: Long-running deposit rate, CD, and mortgage comparison site owned by Red Ventures. Directly comparable on rate-table product surface, sponsored listings model, and SEO-led traffic acquisition strategy.
- SmartAsset: Consumer financial comparison platform with strong presence in savings, CD, and mortgage rate comparison alongside tax and advisor matching. Comparable monetization model (lead generation to financial institutions) and adjacent content/SEO strategy.
- WalletHub: Consumer credit card and banking comparison site with proprietary wallet and credit-score tools. Comparable on banking product comparison surface and free-to-consumer, ad- and lead-supported monetization model.
- MagnifyMoney: Consumer banking and credit card comparison site also owned by LendingTree. Effectively a sister property within the same parent, with highly overlapping product surface (savings, CDs, checking) and similar lead-generation revenue model.
- ValuePenguin: Consumer finance comparison site covering banking, credit cards, insurance, and loans. Also operated under LendingTree's umbrella, making it an internal comparator for content strategy, SEO positioning, and referral economics in the deposit category.
- Finder: Global consumer financial comparison platform covering savings, banking, and lending products. Comparable product surface and lead-generation monetization, with a stronger international footprint.
- The Ascent (by Motley Fool): Motley Fool's consumer finance vertical covering banking, credit cards, loans, and investing product comparisons. Comparable on deposit and high-yield savings content, review-driven SEO strategy, and affiliate monetization model.
Broad incumbents
- Credit Karma: Intuit-owned consumer financial platform with deep scale across credit, banking, and lending recommendations. Overlaps with DepositAccounts on high-yield savings and checking comparisons but operates at far larger scale with login-based personalization.
- LendingTree: Publicly-traded parent (NASDAQ: TREE) operating the broader LendingTree financial services marketplace across lending, credit cards, banking, and insurance. Functions as both parent and adjacent incumbent that competes for the same comparison-intent user across verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DepositAccounts.com social profiles
Digital presenceDepositAccounts.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
DepositAccounts.com leadership team
Management profileNumber of profiles
Profiles1 record
DepositAccounts.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DepositAccounts.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DepositAccounts.com
What does DepositAccounts.com do?
DepositAccounts.com is a free consumer-facing online platform that aggregates and compares deposit product rates (savings accounts, CDs, checking, money market, and IRAs) from over 11,000 U.S. banks and credit unions, supported by proprietary bank health ratings, consumer reviews, calculators, and editorial content. The platform earns revenue through sponsored listings from financial institutions and referral fees when users click through to open accounts.
Is DepositAccounts.com a public or private company?
DepositAccounts.com is a private company. It is classified as corporate owned and is currently operating.
When was DepositAccounts.com founded?
DepositAccounts.com was founded in 2005. It employs 11 to 50 people.
Where is DepositAccounts.com based?
DepositAccounts.com is headquartered in Birmingham, United States, in the North America region.
How does DepositAccounts.com make money?
Two revenue lines are on record. Sponsored/Partner Listings are the primary driver. The others are affiliate/Referral Revenue.
Who are DepositAccounts.com's main competitors?
Direct peers on record are NerdWallet, Bankrate, SmartAsset, WalletHub, MagnifyMoney, ValuePenguin, Finder and The Ascent (by Motley Fool). Broad incumbents are Credit Karma and LendingTree.
Does DepositAccounts.com have an API?
No public API is recorded for DepositAccounts.com.
What industry is DepositAccounts.com in?
DepositAccounts.com's product category is Banking Comparison Platform. Its primary akta.pro industry code is FSAGACAA, Account Aggregation & Connectivity (Multi-bank linking), with a secondary code of FSAGAAAD, Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value). Its NAICS code is 522180 and its SIC code is 6099.