MagnifyMoney
MagnifyMoney is a US consumer-facing financial product comparison and editorial platform wholly-owned by LendingTree, helping individual consumers compare savings accounts, checking accounts, CDs, brokerages, and financial advisors via free editorial content and rate tables.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What MagnifyMoney does
MagnifyMoney is a US consumer-facing financial product comparison and editorial platform founded in 2013 and wholly-owned by LendingTree. The platform aggregates and ranks banking products (high-yield savings accounts, checking accounts, certificates of deposit, money market accounts, credit unions) and investing products (online brokerage accounts, robo-advisors, IRAs, and registered investment advisors) from hundreds of US financial institutions. Its core technology is a web-based editorial publishing platform featuring sortable rate comparison tables, product reviews with disclosed ranking methodology, and original financial news and survey-based research produced by an in-house editorial team that includes veterans of Money, MarketWatch, and the Wall Street Journal.
The business model is a pure affiliate/lead-generation model: the platform is free to consumers, and revenue is earned when users click through to financial institution partners or originate via LendingTree's embedded rate-quote engine (e.g., personal loan rate quotes up to 35.99% APR). Distribution is product-led and self-serve, relying on SEO-optimized editorial content, paid search arbitrage through Google and Bing, and organic social channels (Facebook, Twitter, YouTube) plus an email newsletter. The company is registered as MagnifyMoney, LLC in North Carolina and operates out of Charlotte, NC under LendingTree's corporate umbrella, with a headcount of 11-50 employees.
MagnifyMoney firmographics
Firmographics- Name
- MagnifyMoney
- Legal name
- MagnifyMoney, LLC
- Website
- https://magnifymoney.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MagnifyMoney is a US consumer-facing financial product comparison and editorial platform wholly-owned by LendingTree, helping individual consumers compare savings accounts, checking accounts, CDs, brokerages, and financial advisors via free editorial content and rate tables.
- Ownership category
- akta.pro rank
MagnifyMoney industry classification
Industry- Product category
- Personal Finance Comparison Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Loan Brokers (6163)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where MagnifyMoney is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MagnifyMoney business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Lead Generation: MagnifyMoney earns referral fees when users click through to financial institution websites or apply for financial products. The site displays rate quotes from LendingTree for personal loans up to 35.99% APR. Revenue is generated when users originate via paid Google or Bing advertisements or organic referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Consumer Access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MagnifyMoney product offering
Product offeringCore offering
MagnifyMoney is a free consumer-facing financial product comparison and editorial content platform that aggregates and ranks banking and investing products — including high-yield savings accounts, checking accounts, CDs, money market accounts, credit unions, brokerage accounts, robo-advisors, IRAs, and financial advisors — from hundreds of U.S. institutions, delivering side-by-side rate comparisons, editorial reviews, and methodology disclosures to help individual consumers select financial products. The company earns revenue through affiliate referral fees when users click through to partner institution websites to originate products.
Product overview
MagnifyMoney is a free, independent financial product comparison and content platform owned by LendingTree. The service operates as a comparison marketplace featuring multiple core product categories: banking products (high-yield savings accounts, checking accounts, CDs, money market accounts, credit unions) and investing products (brokerage accounts, robo-advisors, retirement accounts, financial advisors). The platform aggregates and ranks financial products from hundreds of banks and credit unions, providing editorial reviews, APY comparisons, fee analysis, and methodology explanations to help consumers make informed financial decisions. The offering also includes original financial news, research studies, and expert commentary through its editorial content arm.
Differentiator
Problem solved
Functional benefit
Products and services
- High-Yield Savings Accounts Comparison A comparison platform that ranks and reviews high-yield savings accounts from online banks and credit unions, providing APY rates, minimum deposit requirements, and account features for U.S. consumers.
- Checking Accounts Comparison A comparison service that evaluates checking accounts across multiple financial institutions, featuring APY rates, ATM networks, fees, and bonus offers for individual consumers.
- CDs (Certificates of Deposit) Comparison A ranking and review platform for certificate of deposit rates across various terms (9-month to 5-year), helping U.S. consumers find the best CD rates with FDIC/NCUA insurance coverage.
- Money Market Accounts Comparison A comparison tool for money market accounts offering competitive APY rates, featuring accounts from banks such as Merchants Bank of Indiana, TIAA Bank, and Vio Bank for individual consumers.
- Financial Advisor Finder A searchable directory allowing consumers to find financial advisors by state or city, with filtering capabilities and access to reviews of registered investment advisors (RIAs) operating across the U.S.
- Brokerage Accounts Comparison A comparison platform for self-directed online brokerage accounts, helping consumers find the best online brokers for trading stocks, ETFs, and other securities.
- Robo-Advisors Comparison A comparison service that evaluates automated investment management platforms, comparing fees, features, and investment strategies of various robo-advisors for individual investors.
- Retirement Accounts (IRAs) Comparison A comparison platform for Individual Retirement Accounts (Traditional, Roth, SEP), helping consumers find the best IRA accounts and brokerage providers for retirement savings.
- Financial News and Research An editorial content platform featuring financial news, original research studies, surveys, and expert analysis on topics including investing, banking, inflation, and personal finance trends.
- Credit Union Finder A directory of credit unions with open membership, listing how to join each institution through various eligibility pathways such as donations to affiliated nonprofits.
Companies that use MagnifyMoney
Customer profileSegments2 records
Ideal customer profiles2 records
MagnifyMoney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MagnifyMoney partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
MagnifyMoney competitors and assessment
Company assessmentDirect peers
- NerdWallet: NerdWallet is a leading personal finance comparison and editorial platform covering credit cards, banking, investing, mortgages, and loans. It is the most directly comparable consumer-facing comparison marketplace with similar affiliate-driven monetization.
- Bankrate: Bankrate aggregates and compares deposit, mortgage, credit card, and loan products across U.S. financial institutions. It is also owned by LendingTree, making it the closest sibling property to MagnifyMoney within the parent's portfolio.
- Credit Karma: Credit Karma (owned by Intuit) is a personal finance platform offering free credit scores, product comparisons, and recommendations for cards and loans. It competes head-on for the same affiliate-driven deposit and loan comparison traffic.
- ValuePenguin: ValuePenguin is a personal finance comparison and editorial site covering banking, insurance, credit cards, and investing. It overlaps directly with MagnifyMoney's product breadth and content-led SEO model.
- SmartAsset: SmartAsset runs financial calculators, advisor matching, and product comparison tools, including a financial advisor directory that competes directly with MagnifyMoney's advisor finder.
- Finder.com: Finder.com is a personal finance comparison platform covering credit cards, banking, loans, and insurance with a similar SEO-driven editorial and affiliate model.
- WalletHub: WalletHub offers free credit scores, financial product comparisons, and editorial content. Its product categories overlap heavily with MagnifyMoney's banking and credit comparisons.
- DepositAccounts.com: DepositAccounts.com is a deposit-product comparison platform founded by Ken Tumin, who now leads MagnifyMoney's deposit coverage at LendingTree. The two properties cover overlapping bank and CD rate content.
Broad incumbents
- Investopedia: Investopedia is a large personal finance and investing education site owned by Dotdash Meredith. It complements rather than directly competes, but is adjacent to MagnifyMoney's investing content and reviews.
- The Balance: The Balance is a personal finance editorial site covering banking, investing, and money management. It is part of the broader Dotdash Meredith portfolio and competes for the same educational comparison content searches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MagnifyMoney social profiles
Digital presenceMagnifyMoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagnifyMoney leadership team
Management profileNumber of profiles
Profiles10 records
MagnifyMoney funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagnifyMoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagnifyMoney
What does MagnifyMoney do?
MagnifyMoney is a free consumer-facing financial product comparison and editorial content platform that aggregates and ranks banking and investing products — including high-yield savings accounts, checking accounts, CDs, money market accounts, credit unions, brokerage accounts, robo-advisors, IRAs, and financial advisors — from hundreds of U.S. institutions, delivering side-by-side rate comparisons, editorial reviews, and methodology disclosures to help individual consumers select financial products. The company earns revenue through affiliate referral fees when users click through to partner institution websites to originate products.
Is MagnifyMoney a public or private company?
MagnifyMoney is a private company. It is classified as corporate owned and is currently operating.
When was MagnifyMoney founded?
MagnifyMoney was founded in 2014. It employs 11 to 50 people.
Where is MagnifyMoney based?
MagnifyMoney is headquartered in New York, United States, in the North America region.
How does MagnifyMoney make money?
One revenue line is on record: affiliate/Lead Generation.
Who are MagnifyMoney's main competitors?
Direct peers on record are NerdWallet, Bankrate, Credit Karma, ValuePenguin, SmartAsset, Finder.com, WalletHub and DepositAccounts.com. Broad incumbents are Investopedia and The Balance.
Does MagnifyMoney have an API?
No public API is recorded for MagnifyMoney.
What industry is MagnifyMoney in?
MagnifyMoney's product category is Personal Finance Comparison Platform. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 523940 and its SIC code is 6282.