DepositAccounts.com

What DepositAccounts.com does

DepositAccounts.com is a U.S. consumer-facing financial comparison platform that aggregates approximately 275,000 deposit rates from over 11,000 banks and credit unions, enabling individuals to research and compare high-yield savings accounts, certificates of deposit (CDs), checking accounts, money market accounts, and IRAs. The platform's core technology is a proprietary daily-updated rate-tracking database augmented by a proprietary Bank Health Ratings algorithm that scores institutional financial stability, a consumer review module containing over 10,000 user reviews, banking calculators, a community forum, and rate-change alerts. The site extends across specialized sub-categories including business savings, health savings accounts (HSAs), children's savings, reward savings, and installment savings accounts.

Founded in 2005 by Ken Tumin as the Bank Deals Blog, DepositAccounts was acquired by LendingTree (NASDAQ: TREE) around 2015 and now operates as a wholly-owned subsidiary under the LendingTree, LLC umbrella, headquartered in Charlotte, North Carolina. The company monetizes through two streams: sponsored/featured listings paid for by financial institutions, and affiliate/referral fees earned when users click through to open accounts at partner banks and credit unions. The platform is free for end users, with advertising relationships explicitly disclosed as not influencing rate inclusion — the company states it receives no compensation from over 99% of listed institutions.

DepositAccounts serves primarily U.S. individual consumers, with secondary segments including small business owners, HSA-eligible consumers, and parents/guardians opening custodial accounts for minors. Distribution is entirely direct-to-consumer via the web platform, with growth driven by organic search, content marketing (12,000+ articles), earned media coverage (NYT, CNBC, Fox Business, Consumer Reports), and social channels. The business is a horizontal content-and-comparison property within LendingTree's broader financial services marketplace portfolio, with no app, no public API, and no disclosed AI/ML capabilities beyond the proprietary Bank Health Ratings scoring algorithm.

Name

DepositAccounts.com

Legal name

DepositAccounts.com (operated by LendingTree, LLC)

Website

https://depositaccounts.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

DepositAccounts.com is a free U.S. consumer platform operated by LendingTree that aggregates over 275,000 deposit rates from 11,000+ banks and credit unions, enabling comparison of savings, CDs, checking, money market, and IRA accounts, monetized via sponsored listings and affiliate referrals.

Ownership category

akta.pro rank

Product category

Banking Comparison Platform

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA)

akta.pro secondary industry

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)

Keywords

• Deposit account comparison
• Bank rate tracking
• Savings account rates
• CD rate comparison
• Bank health ratings

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sponsored/Partner Listings: Banks and credit unions pay for featured/sponsored placement in rate tables and product pages. However, advertising relationships never affect which rates are included in tables - the company states they receive no compensation for over 99% of banks and credit unions listed.
2. Affiliate/Referral Revenue: When users click through to open accounts at financial institutions, the company earns referral fees from those institutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

DepositAccounts.com is a free consumer-facing online platform that aggregates and compares deposit product rates (savings accounts, CDs, checking, money market, and IRAs) from over 11,000 U.S. banks and credit unions, supported by proprietary bank health ratings, consumer reviews, calculators, and editorial content. The platform earns revenue through sponsored listings from financial institutions and referral fees when users click through to open accounts.

Product overview

DepositAccounts.com is a comprehensive bank account comparison platform operated by LendingTree, functioning as a single unified website that aggregates and displays deposit rate data from over 11,000 banks and credit unions (approximately 275,000 rates). The platform's core offering centers on comparing deposit products including high-yield savings accounts, CDs (with various terms from 3 months to 6+ years), checking accounts, and money market accounts. The platform extends its value through complementary modules including proprietary Bank Health Ratings, a consumer review system (10,000+ reviews), a community forum for discussions, banking calculators and tools, a rate alerts notification system, and an interactive Bank Rates Map for finding local rates. The site also features specialized sub-categories for business savings, health savings accounts (HSAs), installment savings accounts (savings clubs), children's savings accounts, reward savings accounts, and bank account bonus offers. Editorial content through the blog and education sections supports users with financial literacy and savings strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• DepositAccounts.com Platform A comprehensive free bank account comparison platform that aggregates and displays deposit rates from over 11,000 U.S. banks and credit unions, offering tools for comparing savings accounts, CDs, checking accounts, and money market accounts, supported by editorial content, proprietary bank health ratings, consumer reviews, calculators, and a community discussion forum.
• High-Yield Savings Accounts Comparison Comparison tool for high-yield savings accounts that allows users to search and compare rates from banks and credit unions nationwide, with filtering by location, deposit amount, and account features.
• CD Rates Comparison Certificate of deposit rate comparison service covering various term lengths from 3 months to 6+ years, including traditional CDs, jumbo CDs, and no-penalty CDs from banks and credit unions.
• Checking Accounts Comparison Comparison service for checking accounts including standard, online, reward, and free checking options from banks and credit unions, with filtering and rate comparison capabilities.
• Money Market Accounts Comparison Money market deposit account comparison tool covering personal, business, and jumbo money market options from financial institutions nationwide.
• IRA Rates Comparison Individual Retirement Account rate comparison service covering IRA savings and CD products with various term lengths for retirement savings planning.

Quantifiable outcome

• Track over 275,000 deposit rates from over 11,000 banks and credit unions
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NerdWallet: Publicly-traded (NRDS) consumer financial product comparison platform covering credit cards, banking, loans, and investing. Most direct head-to-head competitor for deposit account comparisons and the relevant benchmark for sponsored listing economics in this category.
• Bankrate: Long-running deposit rate, CD, and mortgage comparison site owned by Red Ventures. Directly comparable on rate-table product surface, sponsored listings model, and SEO-led traffic acquisition strategy.
• SmartAsset: Consumer financial comparison platform with strong presence in savings, CD, and mortgage rate comparison alongside tax and advisor matching. Comparable monetization model (lead generation to financial institutions) and adjacent content/SEO strategy.
• WalletHub: Consumer credit card and banking comparison site with proprietary wallet and credit-score tools. Comparable on banking product comparison surface and free-to-consumer, ad- and lead-supported monetization model.
• MagnifyMoney: Consumer banking and credit card comparison site also owned by LendingTree. Effectively a sister property within the same parent, with highly overlapping product surface (savings, CDs, checking) and similar lead-generation revenue model.
• ValuePenguin: Consumer finance comparison site covering banking, credit cards, insurance, and loans. Also operated under LendingTree's umbrella, making it an internal comparator for content strategy, SEO positioning, and referral economics in the deposit category.
• Finder: Global consumer financial comparison platform covering savings, banking, and lending products. Comparable product surface and lead-generation monetization, with a stronger international footprint.
• The Ascent (by Motley Fool): Motley Fool's consumer finance vertical covering banking, credit cards, loans, and investing product comparisons. Comparable on deposit and high-yield savings content, review-driven SEO strategy, and affiliate monetization model.

Broad incumbents

• Credit Karma: Intuit-owned consumer financial platform with deep scale across credit, banking, and lending recommendations. Overlaps with DepositAccounts on high-yield savings and checking comparisons but operates at far larger scale with login-based personalization.
• LendingTree: Publicly-traded parent (NASDAQ: TREE) operating the broader LendingTree financial services marketplace across lending, credit cards, banking, and insurance. Functions as both parent and adjacent incumbent that competes for the same comparison-intent user across verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/depositaccounts
• Facebookfacebook.com/DepositAccounts
• LinkedInlinkedin.com/company/depositaccounts-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DepositAccounts.com