TDBBS

What TDBBS does

TDBBS is a privately held US-based company founded in 2008 and headquartered in Richmond, Virginia, that markets and distributes natural dog treats and chews. Per its company description, TDBBS has offered since 2008 what it characterizes as a wide selection of high-quality natural dog treats and chews. The product surface spans multiple consumer brands operating in the premium natural chew and treat segment, including BarkWorthies (premium chews and treats), Best Bully Sticks (dog treats and chews), and Cadet (dog treats and chews), each with its own DTC website.

The company runs a brand-portfolio operating model, holding 251–500 employees and operating as part of the broader Central Garden & Pet brand and distribution ecosystem, which provides access to consumer pet retail and professional channels in addition to owned e-commerce. Core technology is limited to standard e-commerce and CPG supply-chain operations; the input data does not disclose proprietary technology, patents, or AI/ML capabilities.

TDBBS is structured as a private for-profit with no public ticker. Capital structure is anchored by a Bregal Partners-led financing event dated January 23, 2018 (the company's fourth disclosed funding round, with amount undisclosed). Governance is founder-led, with co-founder Lauren Elmakis, chairman/founder Avrum Elmakis, and a professional management bench comprising CMO Andrea Blades and CFO Edward Pitlik. Revenue model is product-list DTC plus wholesale/retail distribution; no pricing tiers, contract structures, or financial disclosures are available in the source material.

Name

TDBBS

Website

https://tdbbsllc.com

Company type

Private

Founded year

2008

Headcount range

251–500 employees

Short description

TDBBS is a privately held, Richmond, Virginia-based company founded in 2008 that markets and distributes natural dog treats and chews through a multi-brand portfolio (BarkWorthies, Best Bully Sticks, Cadet) via DTC websites and retail channels.

Ownership category

akta.pro rank

Product category

Pet Treats and Chews

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Pet Food & Treats Distribution (CRAOAKAA)

Keywords

• Natural dog treats
• Dog chews
• Pet treats
• Dog snacks
• Pet food products

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

TDBBS manufactures and supplies a broad assortment of natural dog treats and chews for the consumer pet market. Operating since 2008 and headquartered in Richmond, United States, the company is staffed by 251-500 employees and focuses on natural-ingredient formulations across its treat and chew product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Dog Treats A selection of natural, high-quality dog treats formulated for everyday rewarding and supplementing of dogs, targeted at pet-owning households seeking natural-ingredient options.
• Dog Chews A line of natural dog chews offered as part of TDBBS's widest-in-category assortment, designed for pet owners seeking natural chew options for their dogs.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wellness Pet Company: Premium natural pet food and treat manufacturer with overlapping dog treat offerings and similar mid-to-premium retail positioning. Comparable because both target health-conscious pet owners seeking natural, limited-ingredient formulations.
• Stella & Chewy's: Specializes in raw and natural freeze-dried pet food and treats (notably single-protein formats). Directly comparable in the natural/specialty treat space and shares a premium DTC plus retail distribution model.
• Open Farm: Premium natural pet food and treat brand with strong DTC presence and ethically-sourced positioning. Comparable because of overlap in natural/single-protein treat SKUs and premium pet parent target customer.
• Primal Pet Foods: Manufacturer of raw, freeze-dried, and natural pet foods and treats. Directly competes in the natural/specialty protein treat category, with shared distribution in independent pet and natural food retail.
• Vital Essentials: Raw and freeze-dried natural pet treats and foods producer. Comparable in single-protein treat formats (freeze-dried meats, organ treats), targeting the same health-conscious pet owner segment.
• Castor & Pollux (Mars Petcare): Premium natural pet food and treat brand (Organic, Grain-Free, Natural). Comparable in natural dog treats category with broader parent-supported distribution and marketing scale.

Broad incumbents

• Blue Buffalo (General Mills): Mass-market natural pet food brand with adjacent treat portfolio. Operates at much greater scale across full pet nutrition, providing a broad-incumbent benchmark for natural pet positioning and channel reach.
• Smucker Pet (J.M. Smucker Co.): Owns Milk-Bone and other mass-market dog treat brands within a large CPG portfolio. Relevant because of overlapping dog treat category exposure and proven mass-channel play in treats and chews.
• Mars Petcare: Largest global pet care company with brands such as Pedigree, Royal Canin, and Greenies. Comparable through Greenies and adjacent treat/chew lines and as a dominant channel/retail incumbent that influences competitive dynamics in dog chews.
• Nestlé Purina PetCare: Largest North American pet food/treat manufacturer with extensive natural and premium sub-brands (e.g., Beyond, ONE). Comparable as the dominant retail incumbent shaping natural pet segment trends, slotting, and pricing benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tdbbs-llc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDBBS