Onelife Fitness

What Onelife Fitness does

Onelife Fitness is a privately held, membership-based premium health club operator doing business through US Fitness Holdings, LLC, headquartered in McLean, Virginia. Founded in 2011, the company operates 70+ fitness centers spanning approximately 3.5 million square feet across 8 East Coast states (Virginia, Maryland, Washington D.C., North Carolina, South Carolina, Georgia, Alabama, West Virginia). It serves individual consumers and corporate clients with a subscription-based model, offering a broad amenity mix that includes group fitness classes, personal training, recovery services (Red Light Therapy, HydroMassage, percussion and compression therapy), childcare through Kids Club, and sports facilities including pools, basketball, tennis, pickleball, and racquet sports.

The core product is the Onelife Fitness Health Club, augmented by a deep portfolio of training and recovery modules: Smart Start onboarding, Mind & Body classes (Yoga, Pilates, Barre), Strike Boxing, HYROX Training, Zone4, FIT360, APEX HIIT, Explosive Performance Training, and Stretch & Recover services. The technology layer is a conventional fitness facility management stack: MotionVibe-integrated scheduling, iOS and Android mobile apps for class registration and member check-in, a self-serve online join portal, and the Onelife Anywhere on-demand digital content platform. Distribution is exclusively company-owned physical retail with no franchise or reseller model, supported by digital marketing (blog, #OneLifeFit on Instagram), email, member testimonials, free trial passes, and a corporate wellness sales motion.

Revenue is generated primarily through recurring monthly membership subscriptions, supplemented by personal training sessions, premium amenity and recovery services, and corporate wellness contracts. In November 2024, Onelife consolidated its sister brand Sport&Health into the unified Onelife Fitness brand, expanding cross-club member access. The company supports a workforce of more than 5,000 team members and is executing a multi-state expansion plan through 2026, with several new clubs and major renovations announced across Maryland, Virginia, Georgia, and Alabama.

Name

Onelife Fitness

Legal name

US Fitness Holdings, LLC

Website

https://onelifefitness.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Onelife Fitness, operating through US Fitness Holdings, LLC, runs 70+ premium health clubs across 8 East Coast states, serving individual members and corporate clients with subscription-based access to fitness facilities, group classes, personal training, recovery services, and family amenities.

Ownership category

akta.pro rank

Product category

Health & Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

akta.pro secondary industries

Outdoor Fitness & Park Bootcamps (HSADABAC), Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Corporate wellness programs
• Recovery spa services

Headquarters

HQ city

Mc Lean

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring membership fees providing access to gym facilities, group fitness classes, and standard amenities. Membership includes unlimited studio classes, equipment access, and member benefits.
2. Personal Training: One-on-one training sessions with certified personal trainers, including Smart Start complimentary sessions for new members and ongoing personal training programs.
3. Premium Amenities: Additional revenue from premium offerings such as recovery services (Red Light Therapy, HydroMassage), specialized training programs, and enhanced facility features.
4. Corporate Memberships: B2B corporate wellness programs offering employee gym access at negotiated rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Onelife Fitness operates a chain of premium health clubs offering members access to fitness facilities, equipment, group fitness classes, personal training, and recovery amenities across 70+ locations on the U.S. East Coast. The company provides a comprehensive fitness platform spanning yoga, HIIT, cycling, boxing, aquatic fitness, and mind-body classes, complemented by on-site childcare, corporate wellness programs, and a mobile app for class scheduling and member check-in.

Product overview

Onelife Fitness operates as a premium health club chain offering a comprehensive fitness platform with 70+ locations across the East Coast (Virginia, Maryland, DC, Georgia, North Carolina, South Carolina, Alabama, West Virginia). The core offering is the Onelife Fitness Health Clubs, which provides access to workout facilities, group fitness classes, and premium amenities. The product portfolio includes personal training modules (Personal Training, Smart Start, Explosive Performance), specialized fitness programs (Strike Boxing, HYROX Training, Zone4, FIT360, APEX HIIT), mind-body classes (Yoga, Pilates, Barre), and recovery services (Stretch & Recover, Red Light Therapy, HydroMassage). The company also offers ancillary services including Kids Club childcare, Corporate Wellness programs, and a mobile app for class registration. The Sport&Health brand was acquired and merged into the Onelife family, consolidating two brands into one unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Onelife Fitness Health Clubs Premium health club and fitness center chain offering comprehensive workout facilities, group fitness classes, personal training, and recovery services across 70+ locations on the East Coast, with membership including unlimited studio classes, equipment access, and member benefits.
• Personal Training

Quantifiable outcome

• 100 local jobs created per flagship location
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Life Time Fitness: Public large-format premium health club operator offering similar full-service amenities (pools, spas, group fitness, recovery, childcare) across 150+ US locations. Closest direct comparable to Onelife in scale, premium positioning, and amenity breadth.
• Equinox Holdings: Premium fitness club chain with integrated recovery (Equinox Spa), Pilates, and group programming. Competes with Onelife for the affluent East Coast member; overlapping product mix including personal training, recovery services, and group classes.
• Gold's Gym: Established multi-format gym operator offering strength equipment, group fitness, and personal training with growing recovery/wellness amenities. Comparable mid-market premium positioning and amenity depth to Onelife.
• Crunch Fitness: Mid-market gym chain with broad group class offerings, personal training, and aggressive franchise-led East Coast expansion. Directly comparable in price point, programming mix, and member demographic.
• LA Fitness / Fitness International: Long-standing large-format club operator with pools, racquet sports, group classes, and family-friendly amenities — historically one of Onelife's closest direct competitors across Mid-Atlantic and Southeast markets.
• Town Sports International (TSC / Lucille Roberts): East Coast-rooted multi-brand operator (New York Sports Clubs, Boston Sports Clubs, etc.) with comparable premium club format. Historically a direct geographic competitor to Onelife's Mid-Atlantic core.
• Chuze Fitness: Privately held value-premium gym chain in the Western US offering group fitness, recovery, and family amenities. Comparable mid-market premium positioning and programming mix to Onelife.
• VASA Fitness: Privately held premium-value gym chain expanding across Midwest, Mountain West, and Southeast markets with pools, group classes, and recovery offerings. Closely mirrors Onelife's amenity breadth at a similar price point.

Broad incumbents

• Planet Fitness: Largest US gym chain by membership, competing on the low-cost end with a stripped-down offering. Frames the price floor of Onelife's competitive set and pressures occasional/downsizing members.

Emerging players

• F45 Training: Boutique HIIT/functional training franchise with growing overlap to Onelife's HIIT, Zone4, and HYROX-style programming. Represents the boutique-style competition Onelife addresses through its specialized classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/onelifefit
• Xx.com/FitnessOnelife
• Facebookfacebook.com/onelifefitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onelife Fitness