Chuze Fitness
- Company typePrivate
- Founded2008
- HeadquartersSantee, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Chuze Fitness firmographics
Firmographics- Name
- Chuze Fitness
- Legal name
- Chuze Fitness
- Website
- https://chuzefitness.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Chuze Fitness industry classification
Industry- Product category
- Health Clubs and Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Senior/Low-Impact Group Fitness (HSADABAI)
Keywords
Where Chuze Fitness is headquartered
LocationHeadquarters
- HQ city
- Santee
- HQ country
- United States
- HQ region
- North America
Offices59 records
Markets served
Chuze Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Gym Membership Subscriptions: Monthly recurring membership fees starting at $9.99/month for basic plans, with premium tiers offering additional amenities and classes. An annual $59.99 fee applies to all memberships. Revenue is recurring and predictable based on member count.
- iChuze Virtual Fitness Subscription: Virtual fitness platform offering streaming workouts, meditations, and more for $5.99/month, or included free for More members. Provides additional recurring revenue from non-gym-access subscribers.
- Premium Amenities and Add-ons: Additional revenue from premium amenities including Red Light Therapy, HydroMassage, Kids Club services, personal training sessions, and specialized recovery services. These are add-on purchases by members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic membership at lowest price point |
| Subscription | Monthly | Premium membership including group fitness classes |
| Subscription | Monthly | More membership with virtual access |
| Subscription | Monthly | Chuze Max membership top tier |
| Subscription | Monthly | Team Training add-on |
| Freemium | Pay-as-you-go | Free 7-Day Pass trial |
| Subscription | Monthly | iChuze Fitness virtual subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Chuze Fitness product offering
Product offeringCore offering
Chuze Fitness operates a multi-state chain of affordable health clubs offering tiered gym memberships starting at $9.99/month, with access to cardio and strength equipment, group fitness classes, recovery amenities (red light therapy, cryotherapy, hydrotherapy), pools, saunas, Kids Club childcare, and specialty programming such as Chuze Cinema and Team Training HIIT. The company also operates the iChuze Fitness virtual subscription platform ($5.99/month) and the AI-powered Chuze mobile app for member check-ins, class booking, and workout tracking.
Product overview
Chuze Fitness operates a chain of affordable health clubs and fitness centers across the United States, offering a unified platform of fitness services with tiered membership options. The core product is the Chuze Fitness Gym network, supported by digital platforms including the Chuze App (for check-in, class booking, and tracking), iChuze Fitness (virtual subscription for $5.99/mo), and Chuze Rewards loyalty program. The company acquired Bailey's Health & Fitness (16 Jacksonville clubs) in April 2023. Amenities include Group Fitness Classes, Team Training with heart rate monitoring, Les Mills programs, Indoor Cycling, Chuze Cinema movie theater, Recovery Studio (red light therapy, cryotherapy, saunas), Lift Lab strength training, Chuze Kids Club childcare, Pool & Hot Tub access, and Chuze Blends smoothie bar. Specialized offerings include Silver Sneakers, Chuze Gold for seniors, Yoga, Zumba, Pickleball, Basketball, and Turf training areas.
Differentiator
Problem solved
Functional benefit
Brands
- iChuze Fitness: Virtual fitness subscription service offering streaming workouts, meditations and more for $5.99/month or free for More members.
Products and services
- Chuze Fitness Gym Memberships Tiered gym access subscription starting at $9.99/month, providing entry to cardio and strength equipment, group fitness classes, pools, recovery amenities, and childcare across 50+ Chuze Fitness locations in seven U.S. states.
- iChuze Fitness Virtual Subscription Standalone virtual fitness streaming service offering on-demand workouts, meditations, and wellness content for $5.99/month, or included free for More tier members.
- Team Training (HIIT with Heart Rate Monitoring) Subscription add-on for unlimited HIIT classes led by certified coaches in small group settings. Uses Bluetooth heart rate monitors with real-time performance displayed on screens and synced to the Chuze app, providing personalized coaching and post-workout summaries.
- Group Fitness Classes Cross-disciplinary group workout classes including Yoga, Zumba, Indoor Cycling (MyRide), Les Mills Body Pump, Les Mills Body Combat, Chuze Barre, and Lift Club. Included in Premium and higher membership tiers.
- Recovery Studio Recovery-focused amenity including Red Light Therapy, Cryotherapy chairs, HydroMassage, compression boots, infrared and traditional saunas, and steam rooms. Available with Premium, More, or Chuze Max membership levels.
- Chuze Kids Club On-site childcare service for children ages 6 months to 12 years, with Kids Club Cinema, basketball court, gaming lounge, craft areas, and certified staff. Enables parents to work out while their children are supervised.
- Chuze Cinema In-gym movie theater experience with cineplex-size screen and surround sound where members can walk, run, or cycle while watching first-run films.
- Chuze Blends Smoothie Bar Post-workout smoothie and nutrition shake service offering healthy refreshments for muscle recovery and refueling at Chuze Fitness locations.
- Bailey's Health & Fitness Jacksonville, Florida-based gym chain of 16 clubs acquired by Chuze Fitness in April 2023. Retains original brand name and pricing while operating as part of the Chuze Fitness multi-state network.
Quantifiable outcome
- Free 7-day guest pass available for prospective members to trial the gym experience
- +1 more outcomes
Companies that use Chuze Fitness
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
Chuze Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Chuze Fitness partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DXFactorcoreStrategic partnership to enhance member experience through digital innovations including a reimagined mobile app and AI-powered features. The collaboration has onboarded over 70% of active users since launch and aims to deepen engagement and streamline operations.
- Luna GrillminorCo-marketing partnership with Luna Grill restaurant chain featuring 'Power Your Performance' promotional content.
- Sweat PT and Redwood Personal TrainingminorPartnership with certified fitness professionals from Sweat PT and Redwood Personal Training to provide FitStart complimentary 1-hour sessions with certified fitness professionals for new members at select locations.
- University of New Mexico LobosminorCommunity partnership with University of New Mexico Lobos athletic program.
- University of Texas El PasominorCommunity partnership with University of Texas El Paso athletic program.
- Jacksonville Jumbo ShrimpminorCommunity partnership with Jacksonville Jumbo Shrimp minor league baseball team.
- Jacksonville SharksminorCommunity partnership with Jacksonville Sharks arena football team.
- Jacksonville IcemenminorCommunity partnership with Jacksonville Icemen hockey team.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Chuze Fitness competitors and assessment
Company assessmentDirect peers
- Gold's Gym: Iconic fitness brand with multi-tier memberships, group fitness, and personal training. Comparable multi-state footprint with mid-market to value positioning.
- Planet Fitness: Largest budget fitness chain in the US with 2,500+ locations at $10-$15/month. Most direct competitor to Chuze's value-conscious positioning, with broader scale and brand recognition.
- Anytime Fitness: 24/7 franchise fitness model with thousands of small-format locations globally. Comparable membership-based recurring revenue model targeting convenience-oriented consumers.
- 24 Hour Fitness: Mid-market fitness chain with broad geographic footprint and multiple membership tiers. Direct competitor in the affordable-to-mid-tier fitness segment with comparable amenity breadth.
- Blink Fitness: Value-positioned fitness chain with low monthly pricing and a 'quality gym for everyone' brand message. Direct competitor in the budget-friendly multi-state gym segment.
- Crunch Fitness: Mid-tier fitness chain with value pricing tiers and diverse group fitness programming. Comparable multi-tier membership model and amenity-rich positioning similar to Chuze.
- EOS Fitness: Affordable fitness chain concentrated in Western US secondary markets (AZ, NV, CA, UT). Overlaps significantly with Chuze's geography and value-tier positioning.
- YouFit Health Clubs: Budget-priced fitness chain operating in secondary US markets with tiered memberships and group fitness. Closest peer in terms of value-segment targeting and geographic strategy.
Broad incumbents
- LA Fitness / Esporta Fitness: Mid-market fitness chain with broad California presence and full-amenity clubs including pools, basketball, and group fitness. Closely comparable multi-state footprint and amenity breadth to Chuze.
- Life Time Fitness: Premium fitness operator with large-format clubs, group fitness, pools, and family amenities. Operates at a higher price point but offers overlapping amenity categories (pools, kids programs, group classes) that Chuze bundles at lower prices.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Chuze Fitness social profiles
Digital presenceChuze Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chuze Fitness leadership team
Management profileNumber of profiles
Chuze Fitness subsidiaries and ownership
Company hierarchySubsidiaries1 record
Chuze Fitness funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chuze Fitness M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chuze Fitness
What does Chuze Fitness do?
Chuze Fitness operates a multi-state chain of affordable health clubs offering tiered gym memberships starting at $9.99/month, with access to cardio and strength equipment, group fitness classes, recovery amenities (red light therapy, cryotherapy, hydrotherapy), pools, saunas, Kids Club childcare, and specialty programming such as Chuze Cinema and Team Training HIIT. The company also operates the iChuze Fitness virtual subscription platform ($5.99/month) and the AI-powered Chuze mobile app for member check-ins, class booking, and workout tracking.
Is Chuze Fitness a public or private company?
Chuze Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chuze Fitness founded?
Chuze Fitness was founded in 2008. It employs 501 to 1,000 people.
Where is Chuze Fitness based?
Chuze Fitness is headquartered in Santee, United States, in the North America region.
How does Chuze Fitness make money?
Three revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are iChuze Virtual Fitness Subscription and premium Amenities and Add-ons.
Who are Chuze Fitness's main competitors?
Direct peers on record are Gold's Gym, Planet Fitness, Anytime Fitness, 24 Hour Fitness, Blink Fitness, Crunch Fitness, EOS Fitness and YouFit Health Clubs. Broad incumbents are LA Fitness / Esporta Fitness and Life Time Fitness.
Does Chuze Fitness have an API?
No public API is recorded for Chuze Fitness.
What industry is Chuze Fitness in?
Chuze Fitness's product category is Health Clubs and Fitness Centers. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.