Folderly
Folderly is an AI-powered SaaS platform that provides email deliverability monitoring, anti-spam maintenance, and remediation tools for B2B teams conducting outbound and cold email campaigns. It serves over 10,000 businesses ranging from startups to enterprises worldwide via subscription, integrating with 12+ email service providers.
- Company typePrivate
- Founded2019
- HeadquartersDover, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Folderly does
Folderly is an AI-powered SaaS platform that provides email deliverability monitoring, anti-spam maintenance, and remediation for B2B teams. Founded in 2019 and incorporated in Delaware, USA, the company is headquartered in Dover and serves over 10,000 businesses worldwide, ranging from startups to enterprise organizations conducting outbound and cold email campaigns. Its core proposition is improving inbox placement rates, with a stated 99% average deliverability claim and reported customer outcomes including 60%+ open rate lifts, 30%+ reply rate lifts, and a $38 ROI per $1 invested.
The product portfolio is built around three integrated modules: the Folderly core platform (ongoing sender reputation maintenance and best-practice enforcement), Inbox Insights (pre-campaign placement and DNS/IP testing), and Pulse (real-time spam placement monitoring with multi-channel alerts via Email, Slack, and SMS). These are complemented by Folderly EmailGen AI, a generative AI cold email sequence writer, plus a suite of free tools (Email Spam Checker, SPF Generator, DMARC Generator, Email Revenue Calculator). The platform integrates natively via API and SMTP with 12+ email service providers including SendGrid, Mailgun, Amazon SES, Klaviyo, Marketo, Microsoft Outlook, and Google Workspace, using OAuth 2.0 for mailbox connections. Folderly maintains SOC 2 Type II and ISO 27001 certifications, alongside documented CAN-SPAM, GDPR, and CCPA compliance.
Folderly operates a subscription-based recurring revenue model with monthly and annual billing, though public pricing is not disclosed and enterprise contracts are quote-based. Its go-to-market is hybrid: a product-led growth motion with self-serve onboarding and a free audit for SMBs, combined with sales-assisted enterprise field sales and a consulting services line. Distribution leverages content marketing, organic SEO, LinkedIn, Product Hunt launches, and a Google for Startups-backed credibility signal. In January 2023 the company secured a financing round led by Google (with Campus as co-lead) to fund platform development. Founder Vladyslav Podoliako, with over a decade of email marketing experience, leads the company alongside co-founder Michael Maximoff.
Folderly firmographics
Firmographics- Name
- Folderly
- Legal name
- Folderly Inc.
- Website
- https://folderly.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Folderly is an AI-powered SaaS platform that provides email deliverability monitoring, anti-spam maintenance, and remediation tools for B2B teams conducting outbound and cold email campaigns. It serves over 10,000 businesses ranging from startups to enterprises worldwide via subscription, integrating with 12+ email service providers.
- Ownership category
- akta.pro rank
Folderly industry classification
Industry- Product category
- Email Deliverability Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- Email Authentication & Domain Protection (DMARC/SPF/DKIM) (HDADAKAC), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Folderly is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Folderly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Services: Monthly and annual subscription-based access to the Folderly email deliverability platform, with automatic renewal at the end of each subscription period. Service fees are non-refundable and non-cancelable mid-period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based service with customizable tiers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Folderly product offering
Product offeringCore offering
Folderly sells an AI-powered email deliverability SaaS platform that monitors sender reputation, analyzes DNS records, tests inbox placement, and provides real-time spam alerts so B2B teams' outbound and cold email campaigns reach the inbox. The offering is built around three integrated products (Folderly, Inbox Insights, Pulse), a generative AI email writer (EmailGen AI), and a set of free DNS-authentication and revenue tools, with paid email deliverability consulting on top.
Product overview
Folderly is an email deliverability SaaS platform for B2B teams that combines a core product ecosystem with standalone tools. The main portfolio consists of three integrated products: Folderly (the core platform for sender reputation maintenance), Inbox Insights (email placement testing), and Pulse (real-time monitoring), all powered by AI for anomaly detection. The platform also includes Folderly EmailGen AI for generating cold email sequences, plus a suite of free tools (Email Spam Checker, SPF Generator, DMARC Generator, Email Revenue Calculator). Folderly integrates via API and SMTP with over 12 major email service providers including SendGrid, Amazon SES, Microsoft Outlook, Google Workspace, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Folderly Core email deliverability platform that boosts sender reputation through everyday maintenance and best practices, with continuous monitoring of DNS records, content analysis, and actionable recommendations to ensure business email reaches the inbox. Targeted at B2B sales and marketing teams.
- Inbox Insights Pre-campaign email placement testing tool that checks IP addresses, DNS records (SPF, DKIM, DMARC), and overall email deliverability before launching important email campaigns, helping B2B teams identify issues proactively.
- Pulse Real-time email monitoring service that tracks spam placement and sends alerts via Email, Slack, SMS, and other channels the moment campaigns experience deliverability issues, with actionable remediation tips.
- Folderly EmailGen AI AI-powered cold email sequence generator that creates high-performing email content, including subject lines and body copy, for B2B cold outreach campaigns. Hosted at generate.folderly.com.
- Email Deliverability Consulting Expert consulting service providing tailored, personalized support for email campaigns, including cause-and-effect guidelines and actionable plans to fix deliverability issues. Sold alongside the SaaS subscription.
- Email Spam Checker Free standalone tool that analyzes email content for spam-triggering words and phrases that may cause emails to be flagged or blocked by spam filters. Used for top-of-funnel acquisition.
- SPF Generator Free standalone tool that generates SPF (Sender Policy Framework) DNS records to authorize mail servers for sending emails on behalf of a domain.
- DMARC Generator Free standalone tool that generates DMARC (Domain-based Message Authentication, Reporting & Conformance) DNS records to protect domains from email spoofing.
- Email Revenue Calculator Free standalone tool that calculates potential revenue impact from improving email deliverability rates, used to quantify ROI for prospective customers.
Quantifiable outcome
- 99% average inbox placement rate
- +6 more outcomes
Companies that use Folderly
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Folderly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature8 records
Folderly partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Folderly competitors and assessment
Company assessmentDirect peers
- Bouncer: Email verification and deliverability testing tool. Comparable product focus on validating addresses, monitoring sender reputation, and improving inbox placement, primarily for SMB senders.
- Litmus: Email testing, personalization, and analytics platform used by enterprise marketers. Competes with Inbox Insights on pre-send testing and Folderly's core on deliverability monitoring.
- NeverBounce: Real-time email verification and list-cleaning service. Overlaps with Folderly's reputation-management value prop and is frequently purchased alongside ESPs for outbound senders.
- Kickbox: Email deliverability and verification platform. Provides sender reputation scoring, list cleaning, and placement testing overlapping Folderly's core deliverability product.
- ZeroBounce: Email validation, deliverability testing, and monitoring platform. Closely comparable product surface — list cleaning, inbox placement testing, and DMARC/SPF tooling — and the most direct SMB/mid-market competitor.
Broad incumbents
- Mailgun (Sinch): Transactional and marketing email API platform with deliverability features. Competes upstream — many Folderly customers send via Mailgun — and bundles inbox-placement analytics and optimization.
- Validity (Everest): Enterprise email deliverability and data quality platform (formerly ReturnPath). Directly competes with Folderly's deliverability monitoring for larger marketing teams, but with a much broader suite including list validation and engagement analytics.
Emerging players
- Smartlead: Cold-email automation platform emphasizing deliverability through rotation and warmup. Competes with Folderly's reputation-management feature for outbound sales teams.
- Lemlist: Multichannel outreach platform with email warmup and deliverability features. Targets the same B2B outbound persona as Folderly's primary segment.
- Instantly.ai: AI-powered cold-email outreach platform with built-in deliverability tooling. Direct competitor to Folderly's EmailGen AI and Pulse monitoring use cases in the B2B outbound segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Folderly social profiles
Digital presenceFolderly compliance and trust
Trust signalCompliance5 records
Folderly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Folderly leadership team
Management profileNumber of profiles
Profiles2 records
Folderly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Folderly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Folderly
What does Folderly do?
Folderly sells an AI-powered email deliverability SaaS platform that monitors sender reputation, analyzes DNS records, tests inbox placement, and provides real-time spam alerts so B2B teams' outbound and cold email campaigns reach the inbox. The offering is built around three integrated products (Folderly, Inbox Insights, Pulse), a generative AI email writer (EmailGen AI), and a set of free DNS-authentication and revenue tools, with paid email deliverability consulting on top.
Is Folderly a public or private company?
Folderly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Folderly founded?
Folderly was founded in 2019. It employs 51 to 100 people.
Where is Folderly based?
Folderly is headquartered in Dover, United States, in the North America region.
How does Folderly make money?
One revenue line is on record: subscription Services.
Who are Folderly's main competitors?
Direct peers on record are Bouncer, Litmus, NeverBounce, Kickbox and ZeroBounce. Broad incumbents are Mailgun (Sinch) and Validity (Everest). Emerging players are Smartlead, Lemlist and Instantly.ai.
Does Folderly have an API?
Yes. Folderly integrates via API and SMTP with major email service providers and supports custom providers. Specific API integrations include SendGrid API (for connecting domains and mailboxes), Elastic Email API, Amazon SES API, Klaviyo API, SendPulse API, and custom SMTP. OAuth 2.0 authentication is used for Google Workspace and Microsoft Outlook integrations. Developer documentation is at help.folderly.com/en/collections/2925288-connection-guidelines.
What industry is Folderly in?
Folderly's product category is Email Deliverability Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of HDADAKAC, Email Authentication & Domain Protection (DMARC/SPF/DKIM). Its NAICS code is 513210 and its SIC code is 7372.