Lemlist
Lemlist is a Paris-based AI-powered B2B sales engagement platform offering all-in-one multichannel outbound automation (email, LinkedIn, calls, WhatsApp, SMS) with a 650M+ contact database and built-in deliverability tools, serving 20,000+ SMB and mid-market sales teams globally via a product-led growth motion.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lemlist does
Lemlist (legal entity: lempire) is a Paris-based, private B2B sales engagement platform founded in 2018 that provides an all-in-one AI-powered outbound solution for SMB and mid-market sales teams globally. The platform combines a proprietary 650M+ contact and 65M+ company database with waterfall email and phone enrichment (achieving ~80% and 77%+ find rates respectively), multichannel sequencing across email, LinkedIn, calls, WhatsApp, and SMS, AI-driven personalization via lemAgent, and a built-in deliverability infrastructure (lemwarm, inbox rotation, deliverability monitoring). The product is differentiated from pure-play cold email tools (e.g., Instantly, Smartlead) by its breadth — covering the full outbound workflow from lead discovery to conversation handling — and from enterprise sales engagement platforms (Outreach, Salesloft) by targeting the underserved SMB and mid-market segment with a product-led growth motion at $79–$109 per seat per month.
The company operates a hybrid revenue model combining per-seat SaaS subscriptions (Email Starter, Email Pro, Multichannel Expert, Outreach Scale tiers), usage-based credits for enrichment ($5/100 verified emails, $20/100 phone numbers), and add-on subscriptions for WhatsApp ($20/seat/month) and SMS phone numbers ($15/month). Distribution is primarily self-serve via a 14-day free trial and free plan, supplemented by sales-assisted demo booking for Multichannel Expert and Outreach Scale enterprise deals. In October 2025, Lemlist acquired Paris-based conversational intelligence company Claap for an eight-figure deal (€12M–€25M), integrating AI meeting recording, transcription, and conversation intelligence into the platform's AI Agentic Enrichment capability. The company reports 20,000+ sales teams as customers, holds SOC 2 Type II certification, and is GDPR and CCPA compliant.
Lemlist firmographics
Firmographics- Name
- Lemlist
- Legal name
- lempire
- Website
- https://lemlist.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lemlist is a Paris-based AI-powered B2B sales engagement platform offering all-in-one multichannel outbound automation (email, LinkedIn, calls, WhatsApp, SMS) with a 650M+ contact database and built-in deliverability tools, serving 20,000+ SMB and mid-market sales teams globally via a product-led growth motion.
- Ownership category
- akta.pro rank
Lemlist industry classification
Industry- Product category
- Sales Engagement Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Lemlist is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Lemlist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (SaaS): Lemlist operates on a tiered per-seat subscription model. Plans include Email Starter, Email Pro, Multichannel Expert, and Outreach Scale. All plans include unlimited email campaigns and access to the lead database. Multichannel and Enterprise plans include free monthly credits for email and phone finding. Additional seats and add-ons (WhatsApp) are charged separately.
- Pay-as-you-go Credits: Flexible credit system for email finder, phone finder, and enrichment. Users only pay for verified emails found ($5 per 100 verified emails) and successful phone number finds ($20 per 100 numbers). Credits can be topped up at any time. Invalid/not-found results are not charged.
- Email Verification & Enrichment: Waterfall enrichment charges only for verified emails successfully found. Pay-as-you-go credit system. Phone numbers charged only when valid numbers are found. SMS messages deduct 6 credits per SMS.
- SMS Phone Numbers: Phone numbers for SMS campaigns are purchased at $15/month per number. Available in US, UK, France, and Netherlands.
- WhatsApp Add-on: WhatsApp prospecting available as $20 per seat per month add-on. Requires activation on Multichannel Expert or Enterprise plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-seat pricing starting at $79/user/month |
| Usage-based | Pay-as-you-go | Usage-based from $39/month |
| Unit Pricing | Pay-as-you-go | $5 per 100 verified emails via Waterfall Enrichment |
| Subscription | Monthly | $15/month for SMS phone number |
| Subscription | Monthly | $20 per seat/month for WhatsApp add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Lemlist product offering
Product offeringCore offering
Lemlist sells an AI-powered sales engagement platform that combines a 650M+ B2B contact database, waterfall enrichment for verified email and phone data, and multichannel outreach automation across email, LinkedIn, calls, WhatsApp, and SMS. The platform is delivered as a tiered per-seat SaaS subscription with usage-based credits for enrichment, add-ons for WhatsApp and SMS phone numbers, and a free 14-day trial aimed at SMB and mid-market sales teams. Complementary capabilities include email deliverability infrastructure (lemwarm), AI personalization agents (lemAgent, Smart Messaging, Intent Signal Agents, AI Agentic Enrichment), and CRM integrations.
Product overview
Lemlist is an AI-powered sales engagement platform offering a unified outbound solution with multiple integrated modules. The core platform combines a 650M+ B2B lead database with multichannel outreach automation across email, LinkedIn, calls, WhatsApp, and SMS. Key modules include lemAgent (AI campaign builder), Intent Signal Agents (buying signal detection), AI Agentic Enrichment (automated lead research), Smart Messaging (AI personalization), and lemwarm (email deliverability optimization). Additional products cover phone calling (In-app Calling), SMS/WhatsApp prospecting, Unified Inbox, and comprehensive deliverability tools (Setup, Inbox Delivery, Monitoring & Alerts). The architecture integrates natively with CRMs (Salesforce, HubSpot, Attio, Pipedrive) and phone systems (Aircall, Ringover), with an API for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- lemlist Platform AI-powered sales engagement platform combining a 650M+ B2B lead database, multichannel outreach automation across email, LinkedIn, calls, WhatsApp, and SMS, and deliverability tooling for B2B sales teams running outbound prospecting motions.
- B2B Lead Database Database of 650M+ B2B contacts and 65M+ companies with filtering by decision-maker role, tech stack, funding, revenue, and other ICP criteria, used for prospecting and ICP matching.
- Email Finder & Verifier Waterfall enrichment system that queries 15+ data providers sequentially to find roughly 80% of leads' verified emails, charging $5 per 100 verified emails and only on successful finds.
- Phone Number Finder Waterfall enrichment tool that sources phone numbers via 5 top data providers, achieving a 77%+ average find rate at $20 per 100 numbers found, with export capability from LinkedIn profiles.
- Multichannel Sequences Automation engine for orchestrating outbound across email, LinkedIn, calls, WhatsApp, and SMS within a single synchronized campaign, including engagement-triggered conditions and branching logic.
- LinkedIn Prospecting LinkedIn automation covering profile visits, connection requests, text/voice messages, and feed engagement with smart safety limits and AI-generated icebreakers built from LinkedIn bios.
- In-app Calling Native VoIP dialer with call recording, transcription, AI summarization, focus mode, call reminders, and CRM sync, with integrations to Aircall and Ringover across 90+ countries.
- SMS Campaigns SMS outreach channel included in multichannel sequences for warm follow-ups, with $15/month phone numbers, A2P 10DLC registration for US, and availability in the US, UK, France, and Netherlands.
- WhatsApp Prospecting WhatsApp automation with warm-up, personalization variables, and sequence integration, sold as a $20/seat/month add-on for Multichannel Expert and Enterprise customers.
- Unified Inbox Centralized communication hub that consolidates email, LinkedIn, WhatsApp, SMS, and call interactions from multiple sending accounts into single conversation threads with team collaboration and shared assignment.
- Deliverability Setup Domain authentication and infrastructure setup tool that automatically configures sending domains, SPF, DKIM, and DMARC records, and prepares inboxes for cold outreach without affecting main domain reputation.
- Inbox Delivery Email placement optimization product with inbox rotation across multiple inboxes, volume capping, timezone-based sending, and Deliverability Boost for pre-send copy, technical setup, and list verification.
- Monitoring & Alerts Deliverability monitoring product covering warmup health, outreach performance, and inbox placement, with bounce trend tracking, spam count alerts, and placement testing across providers.
- lemAgent AI agent that builds complete multichannel campaigns through a conversational chat interface, designing sequences with steps, timing, and branching logic and writing personalized messages across email, LinkedIn, WhatsApp, and SMS.
- AI Agentic Enrichment AI agents that pull context from websites, LinkedIn profiles, past Claap call recordings, and CRM (Salesforce, HubSpot) to generate structured lead insights for scoring and personalized messaging.
- Intent Signal Agents AI agents that monitor buying signals including company hiring changes, website visits, funding rounds, job changes, LinkedIn engagement, and tech stack changes, then trigger personalized outreach automatically.
- Smart Messaging AI-powered message personalization at scale, generating tailored outreach text, graphics, and landing pages using variables, context, and intent signals for hyper-personalized campaigns.
- lemwarm Automated email warm-up and deliverability booster that exchanges real emails with real inboxes to build sender reputation gradually before campaigns launch.
- lemlist MCP Model Context Protocol integration enabling Claude AI to interact directly with lemlist data and workflows, allowing AI-driven campaign management from the Claude assistant.
Quantifiable outcome
- ~80% email find rate via waterfall enrichment (vs. 30-60% industry average for single-source vendors)
- +9 more outcomes
Companies that use Lemlist
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Lemlist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability12 records
Feature15 records
Lemlist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClaapcoreLemlist acquired Claap, a Paris-based conversational intelligence company, in October 2025 for an eight-figure deal (valued between €12M and €25M). The acquisition integrates Claap's AI meeting automation, sales recording, and conversation intelligence capabilities into lemlist's platform. Claap's technology powers lemlist's AI Agentic Enrichment feature, specifically the ability to review recorded meeting transcripts for re-engagement and objection handling.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Lemlist competitors and assessment
Company assessmentDirect peers
- Instantly.ai: Direct competitor in cold email and multichannel outbound automation for SMB and mid-market B2B sales teams. Closely comparable on PLG motion, per-seat pricing, and unlimited email campaign model.
- Smartlead.ai: Direct competitor focused on AI-driven cold email at scale with deliverability and inbox rotation features. Comparable positioning on unlimited sending, warm-up, and AI personalization for sales teams.
- Apollo.io: Direct competitor combining a large B2B contact database with multichannel sequencing and AI sales assistance. Comparable as an all-in-one outbound platform with a freemium entry point and per-seat pricing.
- Reply.io: Direct competitor in multichannel sales engagement (email, LinkedIn, calls, SMS, WhatsApp) with built-in B2B database and AI personalization. Comparable on workflow builder and SMB-to-mid-market target.
- Klenty: Direct competitor in multichannel sales cadence automation with sales engagement and prospecting features. Comparable on email/LinkedIn/call sequencing and CRM integrations for SDR teams.
- Saleshandy: Direct competitor offering cold email automation, email finder/verifier, and LinkedIn automation for SMB sales teams. Comparable feature set and pricing band; often cited as an alternative on G2.
Broad incumbents
- Salesloft (formerly Drift): Established sales engagement platform that lemlist explicitly positions against. Operates at a larger enterprise tier (Salesloft Drift conversation + cadence) with deeper Salesforce-native workflow, but overlaps materially on multichannel outbound.
- Outreach: Enterprise sales engagement leader that lemlist targets SMBs as an alternative to. Overlaps heavily on multichannel sequencing, AI assistance (Kaia), and revenue intelligence but at materially larger contracts.
Emerging players
- Clay: Emerging AI-native outbound platform combining waterfall data enrichment with AI-driven list building and messaging. Comparable on AI-first positioning and data provider orchestration, but with a stronger no-code/builder emphasis.
Regional players
- Cognism: B2B data and sales intelligence provider (with EMEA strength) increasingly overlapping with lemlist's contact database and phone-enrichment capabilities. Comparable in data infrastructure and intent signal offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lemlist social profiles
Digital presenceLemlist compliance and trust
Trust signalCompliance3 records
Lemlist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lemlist leadership team
Management profileNumber of profiles
Profiles6 records
Lemlist subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lemlist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lemlist M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lemlist
What does Lemlist do?
Lemlist sells an AI-powered sales engagement platform that combines a 650M+ B2B contact database, waterfall enrichment for verified email and phone data, and multichannel outreach automation across email, LinkedIn, calls, WhatsApp, and SMS. The platform is delivered as a tiered per-seat SaaS subscription with usage-based credits for enrichment, add-ons for WhatsApp and SMS phone numbers, and a free 14-day trial aimed at SMB and mid-market sales teams. Complementary capabilities include email deliverability infrastructure (lemwarm), AI personalization agents (lemAgent, Smart Messaging, Intent Signal Agents, AI Agentic Enrichment), and CRM integrations.
Is Lemlist a public or private company?
Lemlist is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lemlist founded?
Lemlist was founded in 2018. It employs 11 to 50 people.
Where is Lemlist based?
Lemlist is headquartered in Paris, France, in the Europe region.
How does Lemlist make money?
Five revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are pay-as-you-go Credits, email Verification & Enrichment, SMS Phone Numbers and whatsApp Add-on.
Who are Lemlist's main competitors?
Direct peers on record are Instantly.ai, Smartlead.ai, Apollo.io, Reply.io, Klenty and Saleshandy. Broad incumbents are Salesloft (formerly Drift) and Outreach. Clay is listed as an emerging player. Cognism is listed as a regional player.
Does Lemlist have an API?
Yes. Lemlist offers a public API that enables developers to build custom integrations and automate workflows. The API allows waterfall enrichment to be used within external applications, enabling data syncing across tools and building a sales ecosystem. API reference is available at developer.lemlist.com with programmatic access to lemlist's functionality. Developer documentation is at developer.lemlist.com.
What industry is Lemlist in?
Lemlist's product category is Sales Engagement Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 54151 and its SIC code is 7372.