Cricbuzz
Cricbuzz is a cricket-focused digital media platform owned by Times Internet, delivering live streaming, scores, commentary, and editorial content to global cricket fans via web, mobile apps, Willow TV (North America), and CricbuzzTV (MENA).
- Company typePrivate
- Founded2004
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cricbuzz does
Cricbuzz is a cricket-focused digital media platform owned by Times Internet, the digital arm of India's Times Group, and headquartered in Bangalore. The platform delivers live cricket streaming, ball-by-ball commentary, live scores, news, highlights, statistics, and editorial content across international cricket, the IPL, Major League Cricket, T20 Blast, women's cricket, and a wide range of domestic competitions, via its website and native iOS/Android applications. The platform reports over 567 million monthly page views globally and serves audiences in India, North America (via Willow by Cricbuzz), and the MENA region (via CricbuzzTV, a 24/7 linear channel launched in partnership with evision in December 2024).
The underlying technology stack combines owned distribution surfaces (mobile apps, website) with integration partners, most notably a three-year exclusive partnership with Taboola (announced April 2026) powering personalised content recommendations to drive session depth and performance-driven advertising monetisation. The platform also runs linear-TV distribution through CricbuzzTV (MENA, evision) and Willow by Cricbuzz (USA/Canada, co-owned under Times Internet), and secures exclusive content via franchise partnerships such as Royal Challengers Bengaluru's Official Cricket App Partner deal.
Cricbuzz monetises through three primary streams: (i) advertising across web, mobile, and partner surfaces; (ii) live streaming and broadcast distribution, including free streaming in MENA driving 300,000+ daily unique viewers during IPL 2026 and 26 million minutes of watch time over a single weekend; and (iii) sponsorships and partnership revenue via franchise and brand collaborations. In May 2025, Dream Sports (parent of Dream11) invested US$50 million for an approximate 15% stake at a ~US$333M pre-money valuation, with proceeds earmarked for fan engagement, new cricket content, and AI-driven personalisation. The company operates with 11-50 employees as a lean subsidiary within the broader Times Internet group.
Cricbuzz firmographics
Firmographics- Name
- Cricbuzz
- Legal name
- Cricbuzz Platforms Limited
- Website
- https://cricbuzz.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cricbuzz is a cricket-focused digital media platform owned by Times Internet, delivering live streaming, scores, commentary, and editorial content to global cricket fans via web, mobile apps, Willow TV (North America), and CricbuzzTV (MENA).
- Ownership category
- akta.pro rank
Cricbuzz industry classification
Industry- Product category
- Cricket Digital Media Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Cricbuzz is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Cricbuzz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue: Cricbuzz generates revenue through advertising on its platform, leveraging its massive user base of 567 million monthly page views. The Taboola partnership is specifically aimed at unlocking new monetisation opportunities through scalable, performance-driven advertising.
- Live Streaming and Broadcast: Live cricket streaming services, particularly for events like TATA IPL 2026, with free streaming models in certain markets (MENA region) generating viewership of over 300,000 daily unique viewers during major tournaments.
- Sponsorships and Partnerships: Brand sponsorships through official cricket app partnerships with franchises like Royal Challengers Bengaluru, bringing exclusive team content and behind-the-scenes access to fans.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Cricbuzz product offering
Product offeringCore offering
Cricbuzz operates a cricket-focused digital media platform accessible via its website and dedicated Android and iOS applications, delivering live streaming, real-time scores, ball-by-ball commentary, match highlights, video features, news, statistics, and rankings across international, league (including IPL and Major League Cricket), and domestic cricket competitions. The platform extends into linear broadcasting through the CricbuzzTV channel (in partnership with evision in the MENA region) and the Willow by Cricbuzz broadcast partnership serving North America, monetising primarily through advertising, sponsorships, and broadcasting arrangements.
Product overview
Cricbuzz operates as a unified cricket-focused digital media platform comprising a website and mobile applications (Android and iOS) that deliver live cricket streaming, live scores, ball-by-ball commentary, highlights, videos, news, and comprehensive cricket statistics. The platform covers international cricket, major leagues (IPL, Major League Cricket, T20 Blast), and domestic competitions. Additionally, Cricbuzz has expanded into linear broadcasting through CricbuzzTV, a 24/7 cricket channel partnership in the Middle East with evision, and partners with Willow TV for North American cricket broadcasting. The platform is owned by Times Internet and has received investment from Dream Sports to enhance fan engagement through AI-driven personalization.
Differentiator
Problem solved
Functional benefit
Brands
- Willow by Cricbuzz: A cricket broadcasting and streaming service available in North America, providing live cricket coverage including Major League Cricket matches.
Products and services
- Cricbuzz Website Cricket-focused website serving 567 million monthly page views globally, delivering live cricket streaming, live scores, ball-by-ball commentary, match highlights, videos, news, statistics, rankings, and schedules across international, league (IPL, Major League Cricket, T20 Blast), and domestic cricket competitions for cricket fans worldwide.
- Cricbuzz Android App Official Android mobile application for live cricket streaming, scores, ball-by-ball commentary, news, highlights, and content consumption, available on Google Play Store for cricket fans globally.
- Cricbuzz iOS App Official iOS mobile application for live cricket streaming, scores, ball-by-ball commentary, news, highlights, and content consumption, available on the Apple App Store for cricket fans globally.
- CricbuzzTV
Quantifiable outcome
- 567 million monthly page views globally
- +3 more outcomes
Companies that use Cricbuzz
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Cricbuzz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature4 records
Cricbuzz partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- Royal Challengers BengalurumajorCricbuzz partnered with Royal Challengers Bengaluru as the franchise's Official Cricket App Partner for the season, bringing exclusive team content and behind-the-scenes access to fans. This partnership provides Cricbuzz users with exclusive RCB content while giving the franchise a prominent platform presence.
- TaboolacoreTaboola announced a three-year exclusive partnership with Cricbuzz to power personalised content recommendations on the cricket-focused digital platform. The partnership is expected to strengthen engagement signals such as session depth and content interaction while enabling scalable, performance-driven monetisation for Cricbuzz.
- evisionmajorevision, a major media company in the Middle East, partnered with Cricbuzz to launch CricbuzzTV, a 24/7 cricket channel in the region. The strategic collaboration includes exclusive live broadcasts of major cricket events and original programming, expanding cricket broadcasting in the MENA region.
- Willow TVcoreWillow by Cricbuzz serves as the cricket broadcaster in USA and Canada, featuring Major League Cricket matches with free Sunday night matches and exclusive broadcast partnerships. Willow TV is co-owned with Cricbuzz under Times Internet.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Cricbuzz competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cricbuzz social profiles
Digital presenceCricbuzz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cricbuzz leadership team
Management profileNumber of profiles
Profiles2 records
Cricbuzz subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cricbuzz funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cricbuzz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cricbuzz
What does Cricbuzz do?
Cricbuzz operates a cricket-focused digital media platform accessible via its website and dedicated Android and iOS applications, delivering live streaming, real-time scores, ball-by-ball commentary, match highlights, video features, news, statistics, and rankings across international, league (including IPL and Major League Cricket), and domestic cricket competitions. The platform extends into linear broadcasting through the CricbuzzTV channel (in partnership with evision in the MENA region) and the Willow by Cricbuzz broadcast partnership serving North America, monetising primarily through advertising, sponsorships, and broadcasting arrangements.
Is Cricbuzz a public or private company?
Cricbuzz is a private company. It is classified as corporate owned and is currently operating.
When was Cricbuzz founded?
Cricbuzz was founded in 2004. It employs 11 to 50 people.
Where is Cricbuzz based?
Cricbuzz is headquartered in Bangalore, India, in the Asia region.
How does Cricbuzz make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are live Streaming and Broadcast and sponsorships and Partnerships.
Does Cricbuzz have an API?
No public API is recorded for Cricbuzz.
What industry is Cricbuzz in?
Cricbuzz's product category is Cricket Digital Media Platform. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 516210.